Weekly Twitter discussion on the Business of Social Media.
Industry leaders moderate new topics every Tuesday 12pm-1pm EST.

03/09/10

Customer Service's Role in Social Media

Moderator: Frank Eliason @comcastcares

Q1: Is Social Media converging the roles of Service, Market...

Q2: How do you scale customer service in social media?

Q3: How do companies prepare for social customer service?

Review the event transcript

04/13/10

How do you manage the effectiveness of your social programs?

Moderator: Tac Anderson @tacanderson

Q1: What type of planning should go into your social media ...

Q2: What metrics should you always be looking at?

Q3: What should always be on your scorecard to measure effe...

Review the event transcript

05/24/11

Does Public Relations Get The "Message" in Social Media

Moderator: Kellye Crane @KellyeCrane

Q1: Has PR become a dirty word in social media?

Q2: Is there a place for “messaging” on social networks?

Q3: Can a marketing exec have authority on social media top...

Review the event transcript

05/31/11

Social Business

Moderator: Michael Brito @Britopian

Q1: What is the difference between a social brand and a soc...

Q2: What has caused companies to begin to humanize their bu...

Q3: What are the key attributes of a social business?

Review the event transcript

04/26/11

"Content Curation" Hype or Solution

Moderator: Marc Meyer @Marc_Meyer

Q1: How do large brands create content to sell product that...

Q2: Is content curation a viable term to describe success i...

Q3: What does the future of content look like?

Review the event transcript

12/08/09

The Future of Advertising & the Role of the Agency

Moderator: Edward Boches @edwardboches

Q1: What is the model of the ideal agency?

Q2: What skills and talents are needed?

Q3: How much should brands do in-house vs outsource to agen...

Review the event transcript

03/29/11

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

Review the event transcript

03/22/11

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

Review the event transcript

06/29/10

How news brands use social media and social gadgets to connect with audience

Moderator: Brian Dresher @bdresher

Q1: What role should Twitter and Facebook play in journalis...

Q2: How do devices like iPad and iPhone influence news cons...

Q3: How will location-based services impact future of news ...

Review the event transcript

11/30/10

Apply Your Social Media Experience In Government

Moderator: John F Moore @JohnFMoore

Q1: What is "Open Gov" or "Gov2.0"?

Q2: How can business work with Local/State Gov in social?

Q3: What do social businesses need to know to work with Gov...

Review the event transcript

01/12/10

Socializing My Business – What Comes After the Chit-Chat?

Moderator: Kristi Colvin @KrisColvin

Q1: Why do we even need to integrate social into our busine...

Q2: How should you begin to socialize your business and wha...

Q3: What does social business integration look like for emp...

Review the event transcript

09/29/09

September 29th: Brian Solis

Moderator: Brian Solis @BRIANSOLIS

Q1: I call this multiple personality order. I believe the c...

Q2: What happens when personal Brands become larger than th...

Q3: Do you engage in a relationship w/brands, based on the ...

Review the event transcript

11/02/10

The Social Customer...and What Brands Need To Know

Moderator: Chris Carfi @ccarfi

Q1: How has the social customer changed since 2004?

Q2: How does mobile affect the social customer?

Q3: Where does the “brand” actually meet with the social cu...

Review the event transcript

01/11/11

How do you cope with online distraction?

Moderator: Alexandra Samuel @awsamuel

Q1: What should managers' role be in ensuring employee soci...

Q2: What strategies and tactics can business people use to ...

Q3: When do you deliberately use social media as a distract...

Review the event transcript

11/23/10

Transform Your Marketing Department into a Publishing Department

Moderator: Joe Pulizzi @juntajoe

Q1: How does media and publishing relate to marketing and b...

Q2: What's the difference between what a real publisher or ...

Q3: What's the setup look like in a non-media company brand...

Review the event transcript

04/05/11

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: Meg Fowler @megfowler

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

Review the event transcript

12/07/10

Social Influence: Meaningful?

Moderator: Shelly Kramer @shellykramer

Q1: How do you find influencers?

Q2: Can you create influencers?

Q3: Is Social Influence a meaningful goal for companies?

Review the event transcript

06/07/11

What should we be measuring in social media?

Moderator: Jason Falls @JasonFalls

Q1: Are you trusting the results that you get when you meas...

Q2: What is the best way to get actionable insights from so...

Q3: How important or how "good" is the social data that is ...

Review the event transcript

01/25/11

How to plan a global social media initiative

Moderator: Ken Burbary @kenburbary

Q1: How is social media consumer behavior evolving globally...

Q2: What model should companies use to manage social media ...

Q3: How can companies understand consumer social media usag...

Review the event transcript

10/05/10

Are We at the End of the Social Side of Networking?

Moderator: Augie Ray @augieray

Q1: Is there too much content being created?

Q2: What will marketers do if fewer are willing to generate...

Q3: How will social networks change with more joiners and l...

Review the event transcript

07/07/09

July 7th: Keith Burtis

Moderator: Keith Burtis @keithburtis

Review the event transcript

07/19/11

Develop Your Social Business

Moderator: Maria Ogneva @themaria

Q1: What does it mean to have a social business?

Q2: List some steps you need to integrate social into exist...

Q3: How do you know when you have a Social Business (as def...

Review the event transcript

11/09/10

Bootstrapping Your Social Programs

Moderator: Mack Collier @mackcollier

Q1: What are some methods that can be used?

Q2: What are some tools that can be used?

Q3: Provide some case studies in both large and small compa...

Review the event transcript

06/09/09

June 9th: Arik Hanson

Moderator: Arik Hanson @arikhanson

Q1: Is there a generation gap in social media for B2B orgs?

Q2: Can social media reach the C-suite in B2B orgs?

Q3: Give us some examples of B2B success in the social medi...

Review the event transcript

12/29/09

The 2009 Roundup

Moderator: Marc Meyer @marc_meyer

Q1: What do you like about the weekly chat and the format?

Q2: What could use some work?

Q3: What topics and/or moderators would you like to see in ...

Review the event transcript

02/09/10

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Moderator: Paul Gillin @pgillin

Q1: Does the proliferation of new media make us more inform...

Q2: Can businesses and institutions legitimately fill some ...

Q3: Can armies of bloggers and citizen journalists fill the...

Review the event transcript

09/14/10

Living on Borrowed Time? The Ad Agency Model is Changing

Moderator: Hank Wasiak @hankwasiak

Q1: What do Brands expect from agencies today and are they ...

Q2: How has social media altered the creative process and d...

Q3: What does the agency of the future look like?

Review the event transcript

11/10/09

November 10th: Jacob Morgan

Moderator: Jacob Morgan @jacobm

Q1: Whether Impact or ROI, what Investmentsť could be measu...

Q2: How can you prove value from Impact or ROI to executive...

Q3: Does anyone have any ROI examples from companies? Remem...

Review the event transcript

10/18/11

Separating the Personal & Professional in Social Media...or Not

Moderator: Kat French @KatFrench

Q1: How do you avoid accidentally mixing up personal & clie...

Q2: How do you avoid appearing to develop your personal pla...

Q3: How much should any personal crises show up in your pro...

Review the event transcript

03/01/11

Can PR & Advertising Work together on social?

Moderator: Elizabeth Sosnow @elizabethsosnow

Q1: Is it realistic to think that Advertising and PR can co...

Q2: Does PR over-rate its capabilities in SM or does it und...

Q3: How many of your current social media campaigns fall in...

Review the event transcript

09/06/11

The Role of Education in Social Media

Moderator: Steve Olenski @steveolenski

Q1: Is there an actual business case with social media for ...

Q2: Is the mixing of the 2 inevitable? Is it much ado about...

Q3: Who is more at risk? Students or educators

Review the event transcript

12/13/11

Can social media move the needle for brands during the holidays?

Moderator: Kary Delaria @KaryD

Q1: Coming Soon

Q2: Coming Soon

Q3: Coming Soon

Review the event transcript

Recent Topic Posts
What Others are Saying
Thanks to @marc_meyer, @jasonbreed for the #socialmedia chat.
@chrisbrogan

Big thanks @Marc_Meyer & esp. all of you for your 2 pesos. This was a fun conversation. Or content. Umm.. err.. you know. #socialmedia
@marketingProfs

Thank you @Marc_Meyer and @jasonbreed & all - thanks for great chat today! Really engaging and fun!! #socialmedia
@LIZSTRAUSS

Thanks to @marc_meyer and @jasonbreed for having me to moderate. Feel free to ping me if you wish to continue the SMM convo #socialmedia
@kenburbary


Thanks everyone specially @marc_meyer @jasonbreed for a great #sm41 Looking forward to sending the archive to peeps who missed it #sm41 @shashib

Thanks to @Marc_Meyer and @jasonbreed for inviting em along and thx to all you guys for brilliant discussion! #socialmedia
@ dannybrown


Thanks @jasonbreed and @Marc_Meyer for inviting me to host.
@ JasonFalls


@jasonbreed @marc_meyer Thanks for the opportunity to host #socialmedia today. A great high adrenaline twitterrush :)  
@davidalston


Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia  
@chuckhemann

@jasonbreed @marc_meyer thanks for opportunity. enjoyed conversations #socialmedia unpanel 
@RichardatDELL

Thank you to everyone for participating in this #socialmedia discussion & to @marc_meyer, @jasonbreed for instigating it
@leeOdden

I think that about wraps it up for today's #socialmedia chat. Thanks to all, and to @marc_meyer & @JasonBreed for organizing!
@Mediaphyter


Next #SocialMedia Event: #sm139

kary-delaria.jpg
Moderated By:
Kary Delaria ()
web:
www.kaneconsulting.biz
topic:
Can social media move the needle for brands during the holidays?
when? where?
Tuesday Dec 13 2011 from 12pm-1pm EST. Participate on our live page or directly on twitter. Simply include #sm139 in your tweets.
Recent Moderators
Lisa Petrilli
An introvert's approach to leveraging social media for business success
Meg Fowler Tripp
Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era
Chuck Hemann
The rise of the social index and its impact on influence