Weekly Twitter discussion on the Business of Social Media.
Industry leaders moderate new topics every Tuesday 12pm-1pm EST.

05/18/10

Facebook blowback: What's the upshot for social media?

Moderator: JD Lasica @jdlasica

Q1: Has Facebook gone too far with "Open Graph," infringing...

Q2: What's the disconnect between the elites and the 425 mi...

Q3: Marketers are salivating over the troves of FB members'...

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06/01/10

Location Based Services: Marketing Euphoria or Building Block?

Moderator: Jason Keath @jakrose

Q1: Will location based social networks (LBS) lead to real ...

Q2: Will the future user base of location based social netw...

Q3: What is the most significant challenge that locations b...

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03/09/10

Customer Service's Role in Social Media

Moderator: Frank Eliason @comcastcares

Q1: Is Social Media converging the roles of Service, Market...

Q2: How do you scale customer service in social media?

Q3: How do companies prepare for social customer service?

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10/18/11

Separating the Personal & Professional in Social Media...or Not

Moderator: Kat French @KatFrench

Q1: How do you avoid accidentally mixing up personal & clie...

Q2: How do you avoid appearing to develop your personal pla...

Q3: How much should any personal crises show up in your pro...

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07/27/10

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Moderator: Jay Baer @jaybaer

Q1: What are the circumstances when a company should NOT en...

Q2: What are the organizational drawbacks to engaging with ...

Q3: How should companies modify their interactions, based o...

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07/06/10

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

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03/22/11

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

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06/30/09

June 30th: Lee Odden

Moderator: Lee Odden @leeOdden

Q1: Is social media good for SEO? Are there any ethical iss...

Q2: What strategies for combining SEO and Social Media have...

Q3: What tips, tactics and best practices can you share reg...

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08/09/11

Can a Personal Brand Coexist Within a Corporate Ecosystem

Moderator: Daria Steigman @dariasteigman

Q1: Personal branding — good idea or bad idea?

Q2: Can a personal brand coexist within a corporate ecosyst...

Q3: Is it okay for companies to ban their employees from bl...

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05/11/10

Is Retention the new acquisition in social media?

Moderator: Joseph Jaffe @jaffejuice

Q1: What might "retention is the new acquisition" refer to ...

Q2: What are some of the ways to get customers to purchase ...

Q3: How can you use existing customers to gain new ones?

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04/26/11

"Content Curation" Hype or Solution

Moderator: Marc Meyer @Marc_Meyer

Q1: How do large brands create content to sell product that...

Q2: Is content curation a viable term to describe success i...

Q3: What does the future of content look like?

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07/28/09

July 28: Chris Brogan

Moderator: Chris Brogan @chrisbrogan

Q1: Getting started w/ lead generation in social media-what...

Q2: How do you discern between lead gen and relationship bu...

Q3: What works for you in the attention getting department ...

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05/04/10

Connecting With Consumers Through Social Media

Moderator: Kyle Lacy @kyleplacy

Q1: What are ways to move customers up the interactive chai...

Q2: What’s the value of storytelling vs. messaging?

Q3: How can you get customers to take action on your behalf...

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08/17/10

Social Media for Non Profits

Moderator: Beth Kanter @kanter

Q1: How can social media work for non profits? (Backstory: ...

Q2: What is the easiest way for an NPO to figure out how to...

Q3: What are some of the best case studies of NPO's using S...

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05/31/11

Social Business

Moderator: Michael Brito @Britopian

Q1: What is the difference between a social brand and a soc...

Q2: What has caused companies to begin to humanize their bu...

Q3: What are the key attributes of a social business?

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05/05/09

May 5th: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get “in-...

Q2: How do you know when you are “in-network”?

Q3: Thinking outside of our bubble, what are some ways that...

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02/15/11

Social media training: who needs it?

Moderator: Carri Bugbee @CarriBugbee

Q1: What should training programs focus on?

Q2: Who should provide the training?

Q3: What staff members should be trained?

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11/01/11

Informal Tweet Chat Event

Moderator: Apple Box Studios @AppleBoxStudios

Q1: What are clients expecting from agencies in the world o...

Q2: Who should own the conversation?

Q3: Is UGC making it easier or worse for agencies?

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01/25/11

How to plan a global social media initiative

Moderator: Ken Burbary @kenburbary

Q1: How is social media consumer behavior evolving globally...

Q2: What model should companies use to manage social media ...

Q3: How can companies understand consumer social media usag...

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08/03/10

Creating a Social Media Strategy? Stop Wasting Your Time!

Moderator: B.L. Ochman @whatsnext

Q1: Should you create separate social media strategies or b...

Q2: How do you budget for social?

Q3: Do you train staff for social or hire for it?

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11/10/09

November 10th: Jacob Morgan

Moderator: Jacob Morgan @jacobm

Q1: Whether Impact or ROI, what Investmentsť could be measu...

Q2: How can you prove value from Impact or ROI to executive...

Q3: Does anyone have any ROI examples from companies? Remem...

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12/06/11

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

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10/04/11

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

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04/12/11

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: John Cass @johncass

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

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04/05/11

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: Meg Fowler @megfowler

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

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08/11/09

August 11th: Liz Strauss

Moderator: Liz Strauss @LIZSTRAUSS

Q1: Macroblogging versus Microblogging-- Are the objectives...

Q2: I blog and I tweet and I find that I bring different pa...

Q3: Does a blog or Twitter work better from dept. to dept. ...

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08/02/11

Trolls or Contrarians? The food chain of social media

Moderator: Peggy Fitzpatrick @PegFitzpatrick

Q1: How should we address a troll like or contrarian type a...

Q2: From a marketers standpoint, is there any value to a tr...

Q3: Have you ever experienced any negative or aggressive be...

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12/08/09

The Future of Advertising & the Role of the Agency

Moderator: Edward Boches @edwardboches

Q1: What is the model of the ideal agency?

Q2: What skills and talents are needed?

Q3: How much should brands do in-house vs outsource to agen...

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02/16/10

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Moderator: Katie Delahaye Paine @kdpaine

Q1: How do you define positive sentiment?

Q2: How does that impact your organizational goals?

Q3: How do you know that what you are measuring matters?

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11/24/09

Stop Campaigning and Start Conversing - The New Marketing Paradigm

Moderator: Tom Martin @tommartin

Q1: What is the difference between a marketing campaign and...

Q2: How do agencies have to change in order to create conve...

Q3: What are some examples of brands or agencies that have ...

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02/23/10

Social and the New Model For Market Segmentation

Moderator: Ken Burbary @kenburbary

Q1: Is traditional market segmentation still relevant?

Q2: What should be more important for Brands: social segmen...

Q3: How are you segmenting your customers with Social Media...

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03/29/11

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

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Recent Topic Posts
Your Company's Social Network: How Do You Know If It's Worth It - 10.03.11
Journalism & Good Content are Finally Converging - 09.13.11
Fear and Loathing in Content Creation - 08.30.11
Can a Personal Brand Coexist Within a Corporate Ecosystem - 08.09.11
What Others are Saying
Thanks to @marc_meyer, @jasonbreed for the #socialmedia chat.
@chrisbrogan

Big thanks @Marc_Meyer & esp. all of you for your 2 pesos. This was a fun conversation. Or content. Umm.. err.. you know. #socialmedia
@marketingProfs

Thank you @Marc_Meyer and @jasonbreed & all - thanks for great chat today! Really engaging and fun!! #socialmedia
@LIZSTRAUSS
Thanks to @marc_meyer and @jasonbreed for having me to moderate. Feel free to ping me if you wish to continue the SMM convo #socialmedia
@kenburbary

Thanks everyone specially @marc_meyer @jasonbreed for a great #sm41 Looking forward to sending the archive to peeps who missed it #sm41 @shashib

Thanks to @Marc_Meyer and @jasonbreed for inviting em along and thx to all you guys for brilliant discussion! #socialmedia
@ dannybrown

Thanks @jasonbreed and @Marc_Meyer for inviting me to host.
@ JasonFalls
@jasonbreed @marc_meyer Thanks for the opportunity to host #socialmedia today. A great high adrenaline twitterrush :)  
@davidalston

Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia  
@chuckhemann

@jasonbreed @marc_meyer thanks for opportunity. enjoyed conversations #socialmedia unpanel 
@RichardatDELL

Thank you to everyone for participating in this #socialmedia discussion & to @marc_meyer, @jasonbreed for instigating it
@leeOdden

I think that about wraps it up for today's #socialmedia chat. Thanks to all, and to @marc_meyer & @JasonBreed for organizing!
@Mediaphyter

Next #SocialMedia Event: #sm141

gradon-tripp.jpg
Moderated By:
Gradon Tripp ()
web:
www.gradontripp.com
topic:
 Social scale in the enterprise
when? where?
Tuesday Mar 13 2012 from 12pm-1pm EST. Participate on our live page or directly on twitter. Simply include #sm141 in your tweets.
Recent Moderators
Jamie Sandford
Jamie Sandford (): #sm140
Nurturing Relationships in a Socially Connected World
Kary Delaria
Kary Delaria (): #sm139
Can social media move the needle for brands during the holidays?
Lisa Petrilli
Lisa Petrilli (): #sm138
An introvert's approach to leveraging social media for business success