Weekly Twitter discussion on the Business of Social Media.
Industry leaders moderate new topics every Tuesday 12pm-1pm EST.

11/29/11

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

Moderator: Meg Fowler Tripp @megtripp

Q1: How has social integration changed the way you communic...

Q2: What needs to change about your copy/pitch -- besides a...

Q3: Has the social era changed your seasonal marketing?

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12/08/09

The Future of Advertising & the Role of the Agency

Moderator: Edward Boches @edwardboches

Q1: What is the model of the ideal agency?

Q2: What skills and talents are needed?

Q3: How much should brands do in-house vs outsource to agen...

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09/14/10

Living on Borrowed Time? The Ad Agency Model is Changing

Moderator: Hank Wasiak @hankwasiak

Q1: What do Brands expect from agencies today and are they ...

Q2: How has social media altered the creative process and d...

Q3: What does the agency of the future look like?

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09/15/09

September 15th: Scott Hepburn

Moderator: Scott Hepburn @ScottHepburn

Q1: What can firms in regulated industries do to prepare to...

Q2: Who should participate in SM in regulated biz? Anyone? ...

Q3: Where are there opps. for SM strategists to add value i...

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10/19/10

Knowing Your Customer As Well As They Know You Through Social

Moderator: Tim Hayden @TheTimHayden

Q1: What "offline" touchpoints do you leverage to drive onl...

Q2: When do you provide a mobile app vs a mobile website?

Q3: What can you use socially to "learn" more about your cu...

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03/01/11

Can PR & Advertising Work together on social?

Moderator: Elizabeth Sosnow @elizabethsosnow

Q1: Is it realistic to think that Advertising and PR can co...

Q2: Does PR over-rate its capabilities in SM or does it und...

Q3: How many of your current social media campaigns fall in...

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10/06/09

October 6th: Todd Defren

Moderator: Todd Defren @tdefren

Q1: Where is PR in the pecking order of must-do's for socia...

Q2: What should a PR plan integrated with social media look...

Q3: What is an ideal skill set for the new-age PR person? (...

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08/03/10

Creating a Social Media Strategy? Stop Wasting Your Time!

Moderator: B.L. Ochman @whatsnext

Q1: Should you create separate social media strategies or b...

Q2: How do you budget for social?

Q3: Do you train staff for social or hire for it?

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12/14/10

Using Video and YouTube to reach and influence audiences

Moderator: Andrew Mueller @andrewmueller

Q1: What types of video work to reach and affect audiences?

Q2: Is YouTube being used effectively by brands? Examples.

Q3: How do Google TV, Apple TV and others change the game?

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11/15/11

The rise of the social index and its impact on influence

Moderator: Chuck Hemann @chuckhemann

Q1: What is the purpose of a social index? Why do we need s...

Q2: How does knowing someone’s Twitter and Facebook numbers...

Q3: How accurate are the current services and Do we need an...

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07/12/11

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Moderator: Tom Webster @webby2001

Q1: If you transact business *offline*, how can social medi...

Q2: What are some ways to measure the impact social has on ...

Q3: Given all the things you could do to support your offli...

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04/28/09

April 28th: Danny Brown

Moderator: Danny Brown @dannybrown

Q1: What is a crisis communications plan and why do I need ...

Q2: Who needs to own the plan and who needs to be a part of...

Q3: How do you put a Crisis Communications plan in place an...

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04/14/09

April 14th: Jessica Lee

Moderator: Jessica Lee @jessica_lee

Q1: Are there generational differences / digital divide iss...

Q2: In the social enterprise, what are the skill sets neede...

Q3: What items are needed to create an Action Plan to adapt...

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05/19/09

David Alston: May 19th

Moderator: David Alston @davidalston

Q1: What is the cultural shift that needs to happen today i...

Q2: We get listening for the detractors. What are other way...

Q3: Let’s develop a list or chronology of how to create a l...

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02/08/11

Unleashing Consumer Insights with Social Media

Moderator: Diane Hessan @communispaceceo

Q1: There is so much information on the web today. What's ...

Q2: What are the best strategies for engaging consumers & g...

Q3: Other than the standard Dell/Starbucks stories, what co...

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07/13/10

Mobilizing Your Social Strategy

Moderator: Tom Edwards @theblackfin

Q1: How are you integrating mobile to extend your social in...

Q2: How are you maximizing the mobile web?

Q3: What tactics are you considering (Proximity, Augmented ...

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11/03/09

November 3rd: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get - In...

Q2: How does a brand know when it actually gets to - In-Net...

Q3: What are some examples of brands whose fans market for ...

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05/26/09

Geoff Livingston: May 26th

Moderator: Geoff Livingston @GeoffLiving

Q1: What are the challenges with adopting a culture suitabl...

Q2: How can you prove that it works…What are some examples ...

Q3: Source a list of actionable items to help an advocate b...

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11/08/11

Social Media for Crisis Planning & Response

Moderator: Erik Deckers @edeckers

Q1: How can social be used in crisis communications?

Q2: What do companies need to do today in order to be able ...

Q3: Can social predict events before they happen?

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06/01/10

Location Based Services: Marketing Euphoria or Building Block?

Moderator: Jason Keath @jakrose

Q1: Will location based social networks (LBS) lead to real ...

Q2: Will the future user base of location based social netw...

Q3: What is the most significant challenge that locations b...

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07/14/09

July 14th: Jennifer Leggio

Moderator: Jennifer Leggio @Mediaphyter

Q1: What's SM fame worth to you or your company? Is there R...

Q2: What do you see the value of having a recognizable pers...

Q3: What drives you? visibility or accomplishment?

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03/22/11

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

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06/30/09

June 30th: Lee Odden

Moderator: Lee Odden @leeOdden

Q1: Is social media good for SEO? Are there any ethical iss...

Q2: What strategies for combining SEO and Social Media have...

Q3: What tips, tactics and best practices can you share reg...

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07/20/10

Social media AND...

Moderator: Adam Cohen @adamcohen

Q1: How should marketers approach weaving social media tact...

Q2: Why does blending social media improve the effectivenes...

Q3: Which tactics have the most impact when combined with s...

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11/16/10

Enterprise Social Media: Working For Your Online Advocates

Moderator: Chris Kieff @ckieff

Q1: What is the best way to find advocates in social media?

Q2: Now that we've identified advocates, how do you build r...

Q3: How do you enable them to carry your message virally?

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11/30/10

Apply Your Social Media Experience In Government

Moderator: John F Moore @JohnFMoore

Q1: What is "Open Gov" or "Gov2.0"?

Q2: How can business work with Local/State Gov in social?

Q3: What do social businesses need to know to work with Gov...

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12/13/11

Can social media move the needle for brands during the holidays?

Moderator: Kary Delaria @KaryD

Q1: Coming Soon

Q2: Coming Soon

Q3: Coming Soon

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02/23/10

Social and the New Model For Market Segmentation

Moderator: Ken Burbary @kenburbary

Q1: Is traditional market segmentation still relevant?

Q2: What should be more important for Brands: social segmen...

Q3: How are you segmenting your customers with Social Media...

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04/13/10

How do you manage the effectiveness of your social programs?

Moderator: Tac Anderson @tacanderson

Q1: What type of planning should go into your social media ...

Q2: What metrics should you always be looking at?

Q3: What should always be on your scorecard to measure effe...

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03/02/10

The Next Big Thing is So Last Year

Moderator: Greg Verdino @gregverdino

Q1: Why are marketers so obsessed with the next big thing e...

Q2: How do you balance the benefits of strategic innovation...

Q3: What's the one social media "old thing" most marketers ...

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05/11/10

Is Retention the new acquisition in social media?

Moderator: Joseph Jaffe @jaffejuice

Q1: What might "retention is the new acquisition" refer to ...

Q2: What are some of the ways to get customers to purchase ...

Q3: How can you use existing customers to gain new ones?

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02/01/11

The Rise of the Brand Experience

Moderator: Michelle Tripp @michelletripp

Q1: Who should be front and center in conversation: The bra...

Q2: Are consumers more likely to buy because of the brand p...

Q3: How can brands create experiences in a social world?

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Recent Topic Posts
Your Company's Social Network: How Do You Know If It's Worth It - 10.03.11
Journalism & Good Content are Finally Converging - 09.13.11
Fear and Loathing in Content Creation - 08.30.11
Can a Personal Brand Coexist Within a Corporate Ecosystem - 08.09.11
What Others are Saying
Thanks to @marc_meyer, @jasonbreed for the #socialmedia chat.
@chrisbrogan

Big thanks @Marc_Meyer & esp. all of you for your 2 pesos. This was a fun conversation. Or content. Umm.. err.. you know. #socialmedia
@marketingProfs

Thank you @Marc_Meyer and @jasonbreed & all - thanks for great chat today! Really engaging and fun!! #socialmedia
@LIZSTRAUSS
Thanks to @marc_meyer and @jasonbreed for having me to moderate. Feel free to ping me if you wish to continue the SMM convo #socialmedia
@kenburbary

Thanks everyone specially @marc_meyer @jasonbreed for a great #sm41 Looking forward to sending the archive to peeps who missed it #sm41 @shashib

Thanks to @Marc_Meyer and @jasonbreed for inviting em along and thx to all you guys for brilliant discussion! #socialmedia
@ dannybrown

Thanks @jasonbreed and @Marc_Meyer for inviting me to host.
@ JasonFalls
@jasonbreed @marc_meyer Thanks for the opportunity to host #socialmedia today. A great high adrenaline twitterrush :)  
@davidalston

Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia  
@chuckhemann

@jasonbreed @marc_meyer thanks for opportunity. enjoyed conversations #socialmedia unpanel 
@RichardatDELL

Thank you to everyone for participating in this #socialmedia discussion & to @marc_meyer, @jasonbreed for instigating it
@leeOdden

I think that about wraps it up for today's #socialmedia chat. Thanks to all, and to @marc_meyer & @JasonBreed for organizing!
@Mediaphyter

Next #SocialMedia Event: #sm140

jamie-sandford.jpg
Moderated By:
Jamie Sandford ()
web:
jamie.sandford.org/
topic:
 Nurturing Relationships in a Socially Connected World
when? where?
Tuesday Feb 14 2012 from 12pm-1pm EST. Participate on our live page or directly on twitter. Simply include #sm140 in your tweets.
Recent Moderators
Kary Delaria
Kary Delaria (): #sm139
Can social media move the needle for brands during the holidays?
Lisa Petrilli
Lisa Petrilli (): #sm138
An introvert's approach to leveraging social media for business success
Meg Fowler Tripp
Meg Fowler Tripp (): #sm137
Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era