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August 4th: Ann Handley

Moderator: Ann Handley @marketingProfs

Q1: Is SM about the art of conversation or the science of c...

Professionalization of the Social Media Industry

Moderator: Chris Heuer @chrisheuer

Q1: How do you determine a professional from a wanna be?

Q2: Does the bucket term "Social" need to be broken into sp...

Q3: What pieces of social can you learn from books? From ex...

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Moderator: Katie Delahaye Paine @kdpaine

Q1: How do you define positive sentiment?

Q2: How does that impact your organizational goals?

Q3: How do you know that what you are measuring matters?

Content is King: Blogging for the Top of the Sales Funnel

Moderator: Shelly Kramer @ShellyKramer

Q1: How should you use corporate blogging as part of your o...

Q2: Corporate blogging and SEO - does it really matter?

Q3: How do you show the ROI of corporate blogging?

Blood from a turnip or can social drive sales in B2B?

Moderator: Kate Buck Jr @katebuckjr

Q1: What Should the primary objective of B2B social media m...

Q2: What are the best platforms for B2B social media practi...

Q3: Is social media an effective tactic for B2B sales and o...

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

Can PR & Advertising Work together on social?

Moderator: Elizabeth Sosnow @elizabethsosnow

Q1: Is it realistic to think that Advertising and PR can co...

Q2: Does PR over-rate its capabilities in SM or does it und...

Q3: How many of your current social media campaigns fall in...

November 3rd: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get - In...

Q2: How does a brand know when it actually gets to - In-Net...

Q3: What are some examples of brands whose fans market for ...

The 2009 Roundup

Moderator: Marc Meyer @marc_meyer

Q1: What do you like about the weekly chat and the format?

Q2: What could use some work?

Q3: What topics and/or moderators would you like to see in ...

Love All Your Children The Same: Managing Multiple Social Brands

Moderator: Tamsen S. McMahon @tamadear

Q1: What's your biggest challenge/opportunity when managing...

Q2: Can you use the same team to manage multiple brands?

Q3: How do you connect the team(s) to business objectives f...

Transform Your Marketing Department into a Publishing Department

Moderator: Joe Pulizzi @juntajoe

Q1: How does media and publishing relate to marketing and b...

Q2: What's the difference between what a real publisher or ...

Q3: What's the setup look like in a non-media company brand...

Scott Stratten: May 12th

Moderator: Scott Stratten @unmarketing

Q1: What�s the process for companies to start creating an a...

Q2: Should companies automate some, all or none of the proc...

Q3: : Where should a corp build followers of current and p...

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: Meg Fowler @megfowler

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

Connecting With Consumers Through Social Media

Moderator: Kyle Lacy @kyleplacy

Q1: What are ways to move customers up the interactive chai...

Q2: What�s the value of storytelling vs. messaging?

Q3: How can you get customers to take action on your behalf...

Communicating Specifically To The Masses: Social Content Management

Moderator: Beth Harte @BethHarte

Q1: Is individual communications (socially) the same as mic...

Q2: Is communicating socially to micro-segments too dauntin...

Q3: How do you scale personalized communications whether so...

Does Pharma REALLY have anything to offer in social networking?

Moderator: Steve Woodruff @swoodruff

Q1: I think pharma companies are generally evil and I don't...

Q2: I have health questions and would really like to hear f...

Q3: What are pharma companies actually doing in the social ...

Characteristics of Highly Influencial Brands in Social Media

Moderator: Tamar Weinberg @tamar

Q1: Is there advantage to having Brand or a person be your ...

Q2: How do you choose to follow Brands on Twitter, Facebook...

Q3: Build a checklist for Brands on how to behave in SM for...

The disruptive forces of social content

Moderator: Erika Napoletano @RedheadWriting

Q1: What responsibilities do digital publishers (bloggers, ...

Q2: Is a blog really a blog if the author/publisher turns o...

Q3: What do you feel is proper attribution for photos and e...

The New Digital Press Release

Moderator: Shel Holtz @shelholtz

Q1: What value do you see to a social media news release or...

Q2: Are there still uses for the traditional news release?

Q3: How do you combine traditional media relations with soc...

Do Influencers Or Customers Buy Your Products?

Moderator: Matt Ridings @techguerilla

Q1: Can a 'influencer' with 500 followers be as influential...

Q2: If context is so critical to understanding influence, d...

Q3: How can we migrate from 'influencer' programs to 'advoc...

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

Moderator: Meg Fowler Tripp @megtripp

Q1: How has social integration changed the way you communic...

Q2: What needs to change about your copy/pitch -- besides a...

Q3: Has the social era changed your seasonal marketing?

Social Media Data Management - Privacy, Security and Retention

Moderator: Ken Burbary @kenburbary

Q1: What customer data do companies collect and use from so...

Q2: How are companies securing and protecting social media ...

Q3: What purposes are companies retaining social media data...

The Role of Education in Social Media

Moderator: Steve Olenski @steveolenski

Q1: Is there an actual business case with social media for ...

Q2: Is the mixing of the 2 inevitable? Is it much ado about...

Q3: Who is more at risk? Students or educators

September 8th: Michael Brito

Moderator: Michael Brito @britopian

Q1: What does it take for a brand to move beyond lip servic...

Q2: How can companies use social media to make money? Yup, ...

Q3: Do socially engged co's perform better financially? or ...

SCRM and the Value to Organizations

Moderator: R Ray Wang @rwang0

Q1: What are the basic tenents of SCRM?

Q2: How can you begin to tie social into existing CRM?

Q3: Build a list of useful SCRM use cases.

April 7th: Mack Collier

Moderator: Mack Collier @mackcollier

Q1: What are the barriers that companies face today?

Q2: Who needs to be responsible / accountable for lifting t...

Q3: Let�s create a high-level road map to affect the cultur...

Informal Tweet Chat Event

Moderator: Apple Box Studios @AppleBoxStudios

Q1: What are clients expecting from agencies in the world o...

Q2: Who should own the conversation?

Q3: Is UGC making it easier or worse for agencies?

Nurturing Relationships in a Socially Connected World

Moderator: Jamie Sandford @jsandford

Q1: What are 3 "tests" you use to determine who to connect ...

Q2: What process do you go through to ensure that you truly...

Q3: What can we do better in a social media environment to ...

Apply Your Social Media Experience In Government

Moderator: John F Moore @JohnFMoore

Q1: What is "Open Gov" or "Gov2.0"?

Q2: How can business work with Local/State Gov in social?

Q3: What do social businesses need to know to work with Gov...

Mobilizing Your Social Strategy

Moderator: Tom Edwards @theblackfin

Q1: How are you integrating mobile to extend your social in...

Q2: How are you maximizing the mobile web?

Q3: What tactics are you considering (Proximity, Augmented ...

Fear and Loathing in Content Creation

Moderator: Toby Bloomberg @TobyDiva

Q1: Where is the sweet spot these days, in content creation...

Q2: How is blogging/content development changing or maturin...

Q3: How do companies need to adapt around content?

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

Stop Campaigning and Start Conversing - The New Marketing Paradigm

Moderator: Tom Martin @tommartin

Q1: What is the difference between a marketing campaign and...

Q2: How do agencies have to change in order to create conve...

Q3: What are some examples of brands or agencies that have ...

Journalism & Good Content are Finally Converging

Moderator: Jeff Cutler @JeffCutler

Q1: What outlets do you use to get your news today?

Q2: Who creates the best content: Journalists or Citizens? ...

Q3: What are the attributes of a good journalist today?

Knowing Your Customer As Well As They Know You Through Social

Moderator: Tim Hayden @TheTimHayden

Q1: What "offline" touchpoints do you leverage to drive onl...

Q2: When do you provide a mobile app vs a mobile website?

Q3: What can you use socially to "learn" more about your cu...

Separating the Personal & Professional in Social Media...or Not

Moderator: Kat French @KatFrench

Q1: How do you avoid accidentally mixing up personal & clie...

Q2: How do you avoid appearing to develop your personal pla...

Q3: How much should any personal crises show up in your pro...

Is pulling a bonehead move the new "strategy" for some brands?

Moderator: Shelly Kramer @shellykramer

Q1: What is best way to combat a blowup today versus 2 year...

Q2: Do brands seem to be using crises as "free" promotional...

Q3: Do consumers REALLY pay attention to crises and does it...

August 17th: Connie Reece

Moderator: Connie Reece @ConnieReece

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity? Can you grow so big y...

Q3: What are the most effective ways of scaling social for ...

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Moderator: Jay Baer @jaybaer

Q1: What are the circumstances when a company should NOT en...

Q2: What are the organizational drawbacks to engaging with ...

Q3: How should companies modify their interactions, based o...

Geoff Livingston: May 26th

Moderator: Geoff Livingston @GeoffLiving

Q1: What are the challenges with adopting a culture suitabl...

Q2: How can you prove that it works�What are some examples ...

Q3: Source a list of actionable items to help an advocate b...

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Moderator: Tom Webster @webby2001

Q1: If you transact business *offline*, how can social medi...

Q2: What are some ways to measure the impact social has on ...

Q3: Given all the things you could do to support your offli...

Is Twitter Massively Overrated?

Moderator: Jay Baer @jaybaer

Q1: Just 8% of the USA uses Twitter. Why is it such a big d...

Q2: In what circumstances is Twitter NOT a viable tactic fo...

Q3: How should companies decide where to participate in soc...

July 21st: Rachel Happe

Moderator: Rachel Happe @rhappe

Q1: What's the difference between social media and communit...

Q2: What should a business focus on? Developing a Communit...

Q3: What are the metrics for success for each? #socialmedia

Creating a Social Media Strategy? Stop Wasting Your Time!

Moderator: B.L. Ochman @whatsnext

Q1: Should you create separate social media strategies or b...

Q2: How do you budget for social?

Q3: Do you train staff for social or hire for it?

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

Moderator: Beth Harte @bethharte

Q1: Is SMM on its way to replacing traditional marketing?

Q2: Can marketers be as accountable with SMM as traditional...

Q3: What are best practices for cooperating traditional mar...

Develop Your Social Business

Moderator: Maria Ogneva @themaria

Q1: What does it mean to have a social business?

Q2: List some steps you need to integrate social into exist...

Q3: How do you know when you have a Social Business (as def...

Jun 23, Richard Binhammer

Moderator: Richard Binhammer @richardatDELL

Q1: How do you leverage your corporate brand using social m...

Q2: How should one develop their personal brand using socia...

Q3: How do you keep the 2 separate�or do you?

What should we be measuring in social media?

Moderator: Jason Falls @JasonFalls

Q1: Are you trusting the results that you get when you meas...

Q2: What is the best way to get actionable insights from so...

Q3: How important or how "good" is the social data that is ...

The Future of Advertising & the Role of the Agency

Moderator: Edward Boches @edwardboches

Q1: What is the model of the ideal agency?

Q2: What skills and talents are needed?

Q3: How much should brands do in-house vs outsource to agen...

September 22nd: Ken Burbary

Moderator: Ken Burbary @kenburbary

Q1: eyond Brand Mentions(good/bad), what should you be list...

Q2: What resources and people are needed to implement a soc...

Q3: What are some ways to fund a social media monitoring/co...

Oct. 27th: Scott Monty

Moderator: Scott Monty @ScottMonty

Q1: First topic up is our #fusion41 program

Q2: #fusion41: online mktg strategy

Q3: #fusion4: What type of team does it take to not neccssa...

How news brands use social media and social gadgets to connect with audience

Moderator: Brian Dresher @bdresher

Q1: What role should Twitter and Facebook play in journalis...

Q2: How do devices like iPad and iPhone influence news cons...

Q3: How will location-based services impact future of news ...

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Moderator: Lucretia Pruitt @lucretiapruitt

Q1: How can big companies advocate for less regulation to r...

Q2: Should you train legal in SM and what does it look like...

Q3: How do you create SM policies / strategies that legal w...

October 6th: Todd Defren

Moderator: Todd Defren @tdefren

Q1: Where is PR in the pecking order of must-do's for socia...

Q2: What should a PR plan integrated with social media look...

Q3: What is an ideal skill set for the new-age PR person? (...

Facing conflict on social networks

Moderator: Meg Fowler @megfowler

Q1: What are the key steps a business can/should take in de...

Q2: How do you face conflict when you're managing a communi...

Q3: What is your personal approach for dealing with conflic...

How to plan a global social media initiative

Moderator: Ken Burbary @kenburbary

Q1: How is social media consumer behavior evolving globally...

Q2: What model should companies use to manage social media ...

Q3: How can companies understand consumer social media usag...

Social scale in the enterprise

Moderator: Gradon Tripp @gradontripp

Q1: What are the benefits of spreading social through the e...

Q2: What are the potential risks of decentralizing social f...

Q3: What obstacles must be overcome within companies / orga...

Social media AND...

Moderator: Adam Cohen @adamcohen

Q1: How should marketers approach weaving social media tact...

Q2: Why does blending social media improve the effectivenes...

Q3: Which tactics have the most impact when combined with s...

May 5th: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get �in-...

Q2: How do you know when you are �in-network�?

Q3: Thinking outside of our bubble, what are some ways that...

The Future of Socialnomics

Moderator: Charlene Li @charleneli

Q1: What social networks will prevail in 2010?

Q2: How will consumers use them in the future?

Q3: What will the value metrics look like for consumers / b...

Does Public Relations Get The "Message" in Social Media

Moderator: Kellye Crane @KellyeCrane

Q1: Has PR become a dirty word in social media?

Q2: Is there a place for �messaging� on social networks?

Q3: Can a marketing exec have authority on social media top...

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

Building Your Reputation Using Social Media

Moderator: Kami Watson Husye @kamichat

Q1: Is reputation more important than a "personal brand" in...

Q2: Be it a personal or professional crisis, what is your p...

Q3: How do you scale online success for an organization or ...

November 10th: Jacob Morgan

Moderator: Jacob Morgan @jacobm

Q1: Whether Impact or ROI, what Investments� could be measu...

Q2: How can you prove value from Impact or ROI to executive...

Q3: Does anyone have any ROI examples from companies? Remem...

Fear Factor. Understanding the value of adding social media to the mix.

Moderator: B.L. Ochman @whatsnext

Q1: Why do executives still doubt social media?

Q2: Do companies have time for social media?

Q3: Are there quick tactics that can be used to build compa...

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Moderator: Paul Gillin @pgillin

Q1: Does the proliferation of new media make us more inform...

Q2: Can businesses and institutions legitimately fill some ...

Q3: Can armies of bloggers and citizen journalists fill the...

Is Retention the new acquisition in social media?

Moderator: Joseph Jaffe @jaffejuice

Q1: What might "retention is the new acquisition" refer to ...

Q2: What are some of the ways to get customers to purchase ...

Q3: How can you use existing customers to gain new ones?

The Impact of Social Media in Government

Moderator: Kim Patrick Kobza @kpkfusion

Q1: What does Gov 2.0 mean to you?

Q2: What can government agencies & companies learn from eac...

Q3: What do you think are the primary barriers for citizens...

Social Media for Non Profits

Moderator: Beth Kanter @kanter

Q1: How can social media work for non profits? (Backstory: ...

Q2: What is the easiest way for an NPO to figure out how to...

Q3: What are some of the best case studies of NPO's using S...