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Building Relationships: Choose Your Social Network Wisely
Moderator: Chuck Hemann @chuckhemann
Q1: A new study from Pew says Facebook users are more trust...
Q2: Which social networks are best for brands to develop re...
Q3: Developing online relationships, do Brands have to mess...
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August 25th: Shannon Paul
Moderator: Shannon Paul @Shannonpaul
Q1: What are the challenges / benefits from paying individu...
Q2: What are the challenges / benefits from paying individu...
Q3: So -people are talking disclosure. What type of disclos...
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Social Search: Don't Miss the Opportunity
Moderator: Sean McGinnis @SeanMcGinnis
Q1: What are the intersections between social and search an...
Q2: How should the combination of social and search change ...
Q3: Will social signals change the search market in any mea...
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Professionalization of the Social Media Industry
Moderator: Chris Heuer @chrisheuer
Q1: How do you determine a professional from a wanna be?
Q2: Does the bucket term "Social" need to be broken into sp...
Q3: What pieces of social can you learn from books? From ex...
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September 8th: Michael Brito
Moderator: Michael Brito @britopian
Q1: What does it take for a brand to move beyond lip servic...
Q2: How can companies use social media to make money? Yup, ...
Q3: Do socially engged co's perform better financially? or ...
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Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?
Moderator: Jay Baer @jaybaer
Q1: What are the circumstances when a company should NOT en...
Q2: What are the organizational drawbacks to engaging with ...
Q3: How should companies modify their interactions, based o...
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Building Your Reputation Using Social Media
Moderator: Kami Watson Husye @kamichat
Q1: Is reputation more important than a "personal brand" in...
Q2: Be it a personal or professional crisis, what is your p...
Q3: How do you scale online success for an organization or ...
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Connecting With Consumers Through Social Media
Moderator: Kyle Lacy @kyleplacy
Q1: What are ways to move customers up the interactive chai...
Q2: What’s the value of storytelling vs. messaging?
Q3: How can you get customers to take action on your behalf...
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Managing the marketing mix-What's more effective?
Moderator: Amber Naslund @ambercadabra
Q1: How do you know your traditional marketing efforts are ...
Q2: How do you know your digital marketing efforts are effe...
Q3: What is the right budgeting mix between traditional & d...
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Can PR & Advertising Work together on social?
Moderator: Elizabeth Sosnow @elizabethsosnow
Q1: Is it realistic to think that Advertising and PR can co...
Q2: Does PR over-rate its capabilities in SM or does it und...
Q3: How many of your current social media campaigns fall in...
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Is Retention the new acquisition in social media?
Moderator: Joseph Jaffe @jaffejuice
Q1: What might "retention is the new acquisition" refer to ...
Q2: What are some of the ways to get customers to purchase ...
Q3: How can you use existing customers to gain new ones?
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Social Media Data Management - Privacy, Security and Retention
Moderator: Ken Burbary @kenburbary
Q1: What customer data do companies collect and use from so...
Q2: How are companies securing and protecting social media ...
Q3: What purposes are companies retaining social media data...
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Influence and #Brandfail
Moderator: Arik Hanson @arikhanson
Q1: How should a Brand define results of a social media cam...
Q2: How much should Brands rely on influencers for results ...
Q3: Are media influencers just as important as Brand influe...
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Is Twitter Massively Overrated?
Moderator: Jay Baer @jaybaer
Q1: Just 8% of the USA uses Twitter. Why is it such a big d...
Q2: In what circumstances is Twitter NOT a viable tactic fo...
Q3: How should companies decide where to participate in soc...
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Re-Shaping the Purchasing Process: The Rise of Social Retailing
Moderator: Alex de Carvalho @alexdc
Q1: How is social impacting retail sales?
Q2: How does Facebook, LBS (Location), Group Buying change ...
Q3: What is most important with social commerce - Branding,...
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Can social media move the needle for brands during the holidays?
Moderator: Kary Delaria @KaryD
Q1: Coming Soon
Q2: Coming Soon
Q3: Coming Soon
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Transform Your Marketing Department into a Publishing Department
Moderator: Joe Pulizzi @juntajoe
Q1: How does media and publishing relate to marketing and b...
Q2: What's the difference between what a real publisher or ...
Q3: What's the setup look like in a non-media company brand...
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April 28th: Danny Brown
Moderator: Danny Brown @dannybrown
Q1: What is a crisis communications plan and why do I need ...
Q2: Who needs to own the plan and who needs to be a part of...
Q3: How do you put a Crisis Communications plan in place an...
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The Future of Socialnomics
Moderator: Charlene Li @charleneli
Q1: What social networks will prevail in 2010?
Q2: How will consumers use them in the future?
Q3: What will the value metrics look like for consumers / b...
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What location based social means to businesses
Moderator: Jay Baer @jaybaer
Q1: How will "check-ins" and geo-tagged content change the ...
Q2: What impact will widespread, instant, on the spot revie...
Q3: Recommend best practices for businesses with a physical...
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The Rise of the Brand Experience
Moderator: Michelle Tripp @michelletripp
Q1: Who should be front and center in conversation: The bra...
Q2: Are consumers more likely to buy because of the brand p...
Q3: How can brands create experiences in a social world?
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Unleashing Consumer Insights with Social Media
Moderator: Diane Hessan @communispaceceo
Q1: There is so much information on the web today. What's ...
Q2: What are the best strategies for engaging consumers & g...
Q3: Other than the standard Dell/Starbucks stories, what co...
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Social Media in a content economy
Moderator: Michelle Tripp @michelletripp
Q1: What is a "content economy" and is your organization re...
Q2: What are some ideas for packaging and promoting a brand...
Q3: What kinds of content will have the most impact in a co...
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Facebook blowback: What's the upshot for social media?
Moderator: JD Lasica @jdlasica
Q1: Has Facebook gone too far with "Open Graph," infringing...
Q2: What's the disconnect between the elites and the 425 mi...
Q3: Marketers are salivating over the troves of FB members'...
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Scott Stratten: May 12th
Moderator: Scott Stratten @unmarketing
Q1: What’s the process for companies to start creating an a...
Q2: Should companies automate some, all or none of the proc...
Q3: : Where should a corp build followers of current and p...
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Changing the Customer Satisfaction Approach with Social Media
Moderator: Meg Fowler @megfowler
Q1: What is a good customer satisfaction score today -- and...
Q2: Is the customer always right in social media?
Q3: How can companies shift to respond to the new reality o...
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The disruptive forces of social content
Moderator: Erika Napoletano @RedheadWriting
Q1: What responsibilities do digital publishers (bloggers, ...
Q2: Is a blog really a blog if the author/publisher turns o...
Q3: What do you feel is proper attribution for photos and e...
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July 28: Chris Brogan
Moderator: Chris Brogan @chrisbrogan
Q1: Getting started w/ lead generation in social media-what...
Q2: How do you discern between lead gen and relationship bu...
Q3: What works for you in the attention getting department ...
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November 3rd: Jason Falls
Moderator: Jason Falls @JasonFalls
Q1: Assuming you are already listening, How do you get - In...
Q2: How does a brand know when it actually gets to - In-Net...
Q3: What are some examples of brands whose fans market for ...
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Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era
Moderator: Meg Fowler Tripp @megtripp
Q1: How has social integration changed the way you communic...
Q2: What needs to change about your copy/pitch -- besides a...
Q3: Has the social era changed your seasonal marketing?
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The Next Big Thing is So Last Year
Moderator: Greg Verdino @gregverdino
Q1: Why are marketers so obsessed with the next big thing e...
Q2: How do you balance the benefits of strategic innovation...
Q3: What's the one social media "old thing" most marketers ...
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Social media AND...
Moderator: Adam Cohen @adamcohen
Q1: How should marketers approach weaving social media tact...
Q2: Why does blending social media improve the effectivenes...
Q3: Which tactics have the most impact when combined with s...
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April 14th: Jessica Lee
Moderator: Jessica Lee @jessica_lee
Q1: Are there generational differences / digital divide iss...
Q2: In the social enterprise, what are the skill sets neede...
Q3: What items are needed to create an Action Plan to adapt...
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The Impact of Social Media in Government
Moderator: Kim Patrick Kobza @kpkfusion
Q1: What does Gov 2.0 mean to you?
Q2: What can government agencies & companies learn from eac...
Q3: What do you think are the primary barriers for citizens...
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Blood from a turnip or can social drive sales in B2B?
Moderator: Kate Buck Jr @katebuckjr
Q1: What Should the primary objective of B2B social media m...
Q2: What are the best platforms for B2B social media practi...
Q3: Is social media an effective tactic for B2B sales and o...
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"Content Curation" Hype or Solution
Moderator: Marc Meyer @Marc_Meyer
Q1: How do large brands create content to sell product that...
Q2: Is content curation a viable term to describe success i...
Q3: What does the future of content look like?
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Ideation: Driving Innovation or Just talk?
Moderator: Jason Breed @jasonbreed
Q1: What's the difference between ideation, innovation, sug...
Q2: When do you make ideas open for public rating?
Q3: What are key factors in making innovation programs succ...
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What should we be measuring in social media?
Moderator: Jason Falls @JasonFalls
Q1: Are you trusting the results that you get when you meas...
Q2: What is the best way to get actionable insights from so...
Q3: How important or how "good" is the social data that is ...
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September 15th: Scott Hepburn
Moderator: Scott Hepburn @ScottHepburn
Q1: What can firms in regulated industries do to prepare to...
Q2: Who should participate in SM in regulated biz? Anyone? ...
Q3: Where are there opps. for SM strategists to add value i...
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Social Business
Moderator: Michael Brito @Britopian
Q1: What is the difference between a social brand and a soc...
Q2: What has caused companies to begin to humanize their bu...
Q3: What are the key attributes of a social business?
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Measuring Influence Versus Popularity?
Moderator: Chuck Hemann @chuckhemann
Q1: How do you define influence and popularity?
Q2: What metrics can help define influence or popularity?
Q3: Which (popularity or influence) is more important?
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April 7th: Mack Collier
Moderator: Mack Collier @mackcollier
Q1: What are the barriers that companies face today?
Q2: Who needs to be responsible / accountable for lifting t...
Q3: Let’s create a high-level road map to affect the cultur...
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Creating a Social Media Strategy? Stop Wasting Your Time!
Moderator: B.L. Ochman @whatsnext
Q1: Should you create separate social media strategies or b...
Q2: How do you budget for social?
Q3: Do you train staff for social or hire for it?
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#sm129
Moderator: Lauren Vargas @vargasl
Q1: How do you measure impact within your community?
Q2: How do you differentiate and/or blend quantitative and ...
Q3: How do you measure cmty efforts if management is outsou...
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Separating the Personal & Professional in Social Media...or Not
Moderator: Kat French @KatFrench
Q1: How do you avoid accidentally mixing up personal & clie...
Q2: How do you avoid appearing to develop your personal pla...
Q3: How much should any personal crises show up in your pro...
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Develop Your Social Business
Moderator: Maria Ogneva @themaria
Q1: What does it mean to have a social business?
Q2: List some steps you need to integrate social into exist...
Q3: How do you know when you have a Social Business (as def...
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Living on Borrowed Time? The Ad Agency Model is Changing
Moderator: Hank Wasiak @hankwasiak
Q1: What do Brands expect from agencies today and are they ...
Q2: How has social media altered the creative process and d...
Q3: What does the agency of the future look like?
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Informal Tweet Chat Event
Moderator: Apple Box Studios @AppleBoxStudios
Q1: What are clients expecting from agencies in the world o...
Q2: Who should own the conversation?
Q3: Is UGC making it easier or worse for agencies?
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Apply Your Social Media Experience In Government
Moderator: John F Moore @JohnFMoore
Q1: What is "Open Gov" or "Gov2.0"?
Q2: How can business work with Local/State Gov in social?
Q3: What do social businesses need to know to work with Gov...
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Journalism & Good Content are Finally Converging
Moderator: Jeff Cutler @JeffCutler
Q1: What outlets do you use to get your news today?
Q2: Who creates the best content: Journalists or Citizens? ...
Q3: What are the attributes of a good journalist today?
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What kind of training / education / experience "qualifies" you to do social strategy?
Moderator: John Cass @johncass
Q1: If you work in social business / have social components...
Q2: Is a facility with social media more a function of temp...
Q3: If you're starting a social media initiative in your co...
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June 9th: Arik Hanson
Moderator: Arik Hanson @arikhanson
Q1: Is there a generation gap in social media for B2B orgs?
Q2: Can social media reach the C-suite in B2B orgs?
Q3: Give us some examples of B2B success in the social medi...
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Characteristics of Highly Influencial Brands in Social Media
Moderator: Tamar Weinberg @tamar
Q1: Is there advantage to having Brand or a person be your ...
Q2: How do you choose to follow Brands on Twitter, Facebook...
Q3: Build a checklist for Brands on how to behave in SM for...
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October 6th: Todd Defren
Moderator: Todd Defren @tdefren
Q1: Where is PR in the pecking order of must-do's for socia...
Q2: What should a PR plan integrated with social media look...
Q3: What is an ideal skill set for the new-age PR person? (...
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Social media training: who needs it?
Moderator: Carri Bugbee @CarriBugbee
Q1: What should training programs focus on?
Q2: Who should provide the training?
Q3: What staff members should be trained?
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April 21st: Michael Long (The Red Recruiter)
Moderator: Michael Long @theredrecruiter
Q1: What level of transparency is expected of a candidate? ...
Q2: Who should and who should not be transparent in their e...
Q3: How will being transparent change the way people are hi...
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Social Media and Commerce for Business
Moderator: Augie Ray @augieray
Q1: How is social affecting online consumer purchases?
Q2: How is social affecting off-line/in-store purchases?
Q3: What are top 10 things to consider when setting up soci...
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Social Media for Crisis Planning & Response
Moderator: Erik Deckers @edeckers
Q1: How can social be used in crisis communications?
Q2: What do companies need to do today in order to be able ...
Q3: Can social predict events before they happen?
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Culture Shift: Is your company ready to go Social?
Moderator: Trey Pennington @treypennington
Q1: Employees or Management: Who drives the social culture ...
Q2: What comes first, executive investment or employee init...
Q3: Create a checklist that companies can use to become mor...
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Enterprise Social Media: Working For Your Online Advocates
Moderator: Chris Kieff @ckieff
Q1: What is the best way to find advocates in social media?
Q2: Now that we've identified advocates, how do you build r...
Q3: How do you enable them to carry your message virally?
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Facing conflict on social networks
Moderator: Meg Fowler @megfowler
Q1: What are the key steps a business can/should take in de...
Q2: How do you face conflict when you're managing a communi...
Q3: What is your personal approach for dealing with conflic...
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Welcome to the Big Data Era, How do Marketers Cope?
Moderator: Ken Burbary @kenburbary
Q1: What types of data (digital, social, mobile) do markete...
Q2: Who (which group/function) should be responsible for th...
Q3: How long will companies and organizations have to wait ...
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Does Pharma REALLY have anything to offer in social networking?
Moderator: Steve Woodruff @swoodruff
Q1: I think pharma companies are generally evil and I don't...
Q2: I have health questions and would really like to hear f...
Q3: What are pharma companies actually doing in the social ...
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June 30th: Lee Odden
Moderator: Lee Odden @leeOdden
Q1: Is social media good for SEO? Are there any ethical iss...
Q2: What strategies for combining SEO and Social Media have...
Q3: What tips, tactics and best practices can you share reg...
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The Future of Advertising & the Role of the Agency
Moderator: Edward Boches @edwardboches
Q1: What is the model of the ideal agency?
Q2: What skills and talents are needed?
Q3: How much should brands do in-house vs outsource to agen...
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Moderator: Eve Mayer Orsburn @socialmediadel
Q1: Why is a SM content strategy important?
Q2: How can you make content really work for your business?
Q3: What are the key components of a good content marketing...
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Socializing My Business – What Comes After the Chit-Chat?
Moderator: Kristi Colvin @KrisColvin
Q1: Why do we even need to integrate social into our busine...
Q2: How should you begin to socialize your business and wha...
Q3: What does social business integration look like for emp...
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Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses
Moderator: Tom Webster @webby2001
Q1: If you transact business *offline*, how can social medi...
Q2: What are some ways to measure the impact social has on ...
Q3: Given all the things you could do to support your offli...
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Government & Social Media: The Global & Local Impacts
Moderator: Alexander B. Howard @digiphile
Q1: How effective is own government using social media in t...
Q2: How citizens are using social media at home?
Q3: What privacy, security and identity issues are raised b...
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Using Video and YouTube to reach and influence audiences
Moderator: Andrew Mueller @andrewmueller
Q1: What types of video work to reach and affect audiences?
Q2: Is YouTube being used effectively by brands? Examples.
Q3: How do Google TV, Apple TV and others change the game?
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