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August 4th: Ann Handley

Moderator: Ann Handley @marketingProfs

Q1: Is SM about the art of conversation or the science of c...

The Importance of a Content and Engagement Strategy in Social Media

Moderator: John Cass @johncass

Q1: What's first, content marketing and/or engagement marke...

Q2: How should you handle disclosure of content origination...

Q3: Charlene Li's engagement 2009 report staked out most en...

Does Pharma REALLY have anything to offer in social networking?

Moderator: Steve Woodruff @swoodruff

Q1: I think pharma companies are generally evil and I don't...

Q2: I have health questions and would really like to hear f...

Q3: What are pharma companies actually doing in the social ...

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

June 30th: Lee Odden

Moderator: Lee Odden @leeOdden

Q1: Is social media good for SEO? Are there any ethical iss...

Q2: What strategies for combining SEO and Social Media have...

Q3: What tips, tactics and best practices can you share reg...

Characteristics of Highly Influencial Brands in Social Media

Moderator: Tamar Weinberg @tamar

Q1: Is there advantage to having Brand or a person be your ...

Q2: How do you choose to follow Brands on Twitter, Facebook...

Q3: Build a checklist for Brands on how to behave in SM for...

Crisis Management for BP Using Social Media

Moderator: Gavin Heaton @servantofchaos

Q1: How has @BPGlobalPR affected perception and should they...

Q2: How is BP using social media to address the situation a...

Q3: What can other companies learn from this about managing...

Stop Campaigning and Start Conversing - The New Marketing Paradigm

Moderator: Tom Martin @tommartin

Q1: What is the difference between a marketing campaign and...

Q2: How do agencies have to change in order to create conve...

Q3: What are some examples of brands or agencies that have ...

The Future of Socialnomics

Moderator: Charlene Li @charleneli

Q1: What social networks will prevail in 2010?

Q2: How will consumers use them in the future?

Q3: What will the value metrics look like for consumers / b...

June 16th: Toby Bloomberg

Moderator: Toby Bloomberg @TobyDiva

Q1: What demographics are most powerful in each of the top ...

Q2: Which demographics are most overlooked, ignored, or tak...

Q3: With the increase of social media usage, which demograp...

Social Influence: Meaningful?

Moderator: Shelly Kramer @shellykramer

Q1: How do you find influencers?

Q2: Can you create influencers?

Q3: Is Social Influence a meaningful goal for companies?

April 7th: Mack Collier

Moderator: Mack Collier @mackcollier

Q1: What are the barriers that companies face today?

Q2: Who needs to be responsible / accountable for lifting t...

Q3: Let�s create a high-level road map to affect the cultur...

Communicating Specifically To The Masses: Social Content Management

Moderator: Beth Harte @BethHarte

Q1: Is individual communications (socially) the same as mic...

Q2: Is communicating socially to micro-segments too dauntin...

Q3: How do you scale personalized communications whether so...

Can social media move the needle for brands during the holidays?

Moderator: Kary Delaria @KaryD

Q1: Coming Soon

Q2: Coming Soon

Q3: Coming Soon

April 28th: Danny Brown

Moderator: Danny Brown @dannybrown

Q1: What is a crisis communications plan and why do I need ...

Q2: Who needs to own the plan and who needs to be a part of...

Q3: How do you put a Crisis Communications plan in place an...

The disruptive forces of social content

Moderator: Erika Napoletano @RedheadWriting

Q1: What responsibilities do digital publishers (bloggers, ...

Q2: Is a blog really a blog if the author/publisher turns o...

Q3: What do you feel is proper attribution for photos and e...

Transform Your Marketing Department into a Publishing Department

Moderator: Joe Pulizzi @juntajoe

Q1: How does media and publishing relate to marketing and b...

Q2: What's the difference between what a real publisher or ...

Q3: What's the setup look like in a non-media company brand...

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Moderator: Tom Webster @webby2001

Q1: If you transact business *offline*, how can social medi...

Q2: What are some ways to measure the impact social has on ...

Q3: Given all the things you could do to support your offli...

Unleashing Consumer Insights with Social Media

Moderator: Diane Hessan @communispaceceo

Q1: There is so much information on the web today. What's ...

Q2: What are the best strategies for engaging consumers & g...

Q3: Other than the standard Dell/Starbucks stories, what co...

Social and the New Model For Market Segmentation

Moderator: Ken Burbary @kenburbary

Q1: Is traditional market segmentation still relevant?

Q2: What should be more important for Brands: social segmen...

Q3: How are you segmenting your customers with Social Media...

Informal Tweet Chat Event

Moderator: @

Is pulling a bonehead move the new "strategy" for some brands?

Moderator: Shelly Kramer @shellykramer

Q1: What is best way to combat a blowup today versus 2 year...

Q2: Do brands seem to be using crises as "free" promotional...

Q3: Do consumers REALLY pay attention to crises and does it...

Oct. 27th: Scott Monty

Moderator: Scott Monty @ScottMonty

Q1: First topic up is our #fusion41 program

Q2: #fusion41: online mktg strategy

Q3: #fusion4: What type of team does it take to not neccssa...

What location based social means to businesses

Moderator: Jay Baer @jaybaer

Q1: How will "check-ins" and geo-tagged content change the ...

Q2: What impact will widespread, instant, on the spot revie...

Q3: Recommend best practices for businesses with a physical...

Living on Borrowed Time? The Ad Agency Model is Changing

Moderator: Hank Wasiak @hankwasiak

Q1: What do Brands expect from agencies today and are they ...

Q2: How has social media altered the creative process and d...

Q3: What does the agency of the future look like?

Culture Shift: Is your company ready to go Social?

Moderator: Trey Pennington @treypennington

Q1: Employees or Management: Who drives the social culture ...

Q2: What comes first, executive investment or employee init...

Q3: Create a checklist that companies can use to become mor...

Ideation: Driving Innovation or Just talk?

Moderator: Jason Breed @jasonbreed

Q1: What's the difference between ideation, innovation, sug...

Q2: When do you make ideas open for public rating?

Q3: What are key factors in making innovation programs succ...

Can PR & Advertising Work together on social?

Moderator: Elizabeth Sosnow @elizabethsosnow

Q1: Is it realistic to think that Advertising and PR can co...

Q2: Does PR over-rate its capabilities in SM or does it und...

Q3: How many of your current social media campaigns fall in...

Welcome to the Big Data Era, How do Marketers Cope?

Moderator: Ken Burbary @kenburbary

Q1: What types of data (digital, social, mobile) do markete...

Q2: Who (which group/function) should be responsible for th...

Q3: How long will companies and organizations have to wait ...

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: Meg Fowler @megfowler

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

Is Twitter Massively Overrated?

Moderator: Jay Baer @jaybaer

Q1: Just 8% of the USA uses Twitter. Why is it such a big d...

Q2: In what circumstances is Twitter NOT a viable tactic fo...

Q3: How should companies decide where to participate in soc...

Blood from a turnip or can social drive sales in B2B?

Moderator: Kate Buck Jr @katebuckjr

Q1: What Should the primary objective of B2B social media m...

Q2: What are the best platforms for B2B social media practi...

Q3: Is social media an effective tactic for B2B sales and o...

Trolls or Contrarians? The food chain of social media

Moderator: Peggy Fitzpatrick @PegFitzpatrick

Q1: How should we address a troll like or contrarian type a...

Q2: From a marketers standpoint, is there any value to a tr...

Q3: Have you ever experienced any negative or aggressive be...

July 21st: Rachel Happe

Moderator: Rachel Happe @rhappe

Q1: What's the difference between social media and communit...

Q2: What should a business focus on? Developing a Communit...

Q3: What are the metrics for success for each? #socialmedia

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

The 2009 Roundup

Moderator: Marc Meyer @marc_meyer

Q1: What do you like about the weekly chat and the format?

Q2: What could use some work?

Q3: What topics and/or moderators would you like to see in ...

Do Influencers Or Customers Buy Your Products?

Moderator: Matt Ridings @techguerilla

Q1: Can a 'influencer' with 500 followers be as influential...

Q2: If context is so critical to understanding influence, d...

Q3: How can we migrate from 'influencer' programs to 'advoc...

April 21st: Michael Long (The Red Recruiter)

Moderator: Michael Long @theredrecruiter

Q1: What level of transparency is expected of a candidate? ...

Q2: Who should and who should not be transparent in their e...

Q3: How will being transparent change the way people are hi...

SCRM and the Value to Organizations

Moderator: R Ray Wang @rwang0

Q1: What are the basic tenents of SCRM?

Q2: How can you begin to tie social into existing CRM?

Q3: Build a list of useful SCRM use cases.

Social scale in the enterprise

Moderator: Gradon Tripp @gradontripp

Q1: What are the benefits of spreading social through the e...

Q2: What are the potential risks of decentralizing social f...

Q3: What obstacles must be overcome within companies / orga...

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

Fear Factor. Understanding the value of adding social media to the mix.

Moderator: B.L. Ochman @whatsnext

Q1: Why do executives still doubt social media?

Q2: Do companies have time for social media?

Q3: Are there quick tactics that can be used to build compa...

August 17th: Connie Reece

Moderator: Connie Reece @ConnieReece

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity? Can you grow so big y...

Q3: What are the most effective ways of scaling social for ...

Apply Your Social Media Experience In Government

Moderator: John F Moore @JohnFMoore

Q1: What is "Open Gov" or "Gov2.0"?

Q2: How can business work with Local/State Gov in social?

Q3: What do social businesses need to know to work with Gov...

Advancing the Discussion of Social Media & ROI

Moderator: Olivier Blanchard @thebrandbuilder

Q1: How can strategy & planning can impact ROI?

Q2: What are the steps to integrate SM across a business?

Q3: What is the difference between measurement & ROI?

Building Relationships: Choose Your Social Network Wisely

Moderator: Chuck Hemann @chuckhemann

Q1: A new study from Pew says Facebook users are more trust...

Q2: Which social networks are best for brands to develop re...

Q3: Developing online relationships, do Brands have to mess...

October 13th: Aaron Strout

Moderator: Aaron Strout @aaronstrout

Q1: How does adding social make CRM better?

Q2: If social is front end & CRM is back end, what informat...

Q3: How can Social CRM help improve conversion (cover sales...

The Rise of the Brand Experience

Moderator: Michelle Tripp @michelletripp

Q1: Who should be front and center in conversation: The bra...

Q2: Are consumers more likely to buy because of the brand p...

Q3: How can brands create experiences in a social world?

Nurturing Relationships in a Socially Connected World

Moderator: Jamie Sandford @jsandford

Q1: What are 3 "tests" you use to determine who to connect ...

Q2: What process do you go through to ensure that you truly...

Q3: What can we do better in a social media environment to ...

Scott Stratten: May 12th

Moderator: Scott Stratten @unmarketing

Q1: What�s the process for companies to start creating an a...

Q2: Should companies automate some, all or none of the proc...

Q3: : Where should a corp build followers of current and p...

Social Media for Non Profits

Moderator: Beth Kanter @kanter

Q1: How can social media work for non profits? (Backstory: ...

Q2: What is the easiest way for an NPO to figure out how to...

Q3: What are some of the best case studies of NPO's using S...

July 7th: Keith Burtis

Moderator: Keith Burtis @keithburtis

Engagement through Customer Service: Your Contact Center and Social Media

Moderator: Shashi Bellamkonda @shashib

Q1: When should customer service engage with consumers usin...

Q2: How can contact centers scale to meet the demands of so...

Q3: How can you determine if Customer Service is being effe...

Facebook blowback: What's the upshot for social media?

Moderator: JD Lasica @jdlasica

Q1: Has Facebook gone too far with "Open Graph," infringing...

Q2: What's the disconnect between the elites and the 425 mi...

Q3: Marketers are salivating over the troves of FB members'...

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: John Cass @johncass

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

David Alston: May 19th

Moderator: David Alston @davidalston

Q1: What is the cultural shift that needs to happen today i...

Q2: We get listening for the detractors. What are other way...

Q3: Let�s develop a list or chronology of how to create a l...

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

Centers of Excellence

Moderator: Sonny Gill @sonnygill

Q1: What is a CoE and what are the benefits?

Q2: How do you start a CoE at your company?

Q3: How do you sell/engage Execs in a CoE?

November 10th: Jacob Morgan

Moderator: Jacob Morgan @jacobm

Q1: Whether Impact or ROI, what Investments� could be measu...

Q2: How can you prove value from Impact or ROI to executive...

Q3: Does anyone have any ROI examples from companies? Remem...

Enterprise Social Media: Working For Your Online Advocates

Moderator: Chris Kieff @ckieff

Q1: What is the best way to find advocates in social media?

Q2: Now that we've identified advocates, how do you build r...

Q3: How do you enable them to carry your message virally?

Radical Transparency in social media

Moderator: Jason Falls @JasonFalls

Q1: What is a business's obligation with consumer�s digital...

Q2: Who should regulate digital privacy - gov't or industry...

Q3: What are the moral implications for businesses and digi...

Love All Your Children The Same: Managing Multiple Social Brands

Moderator: Tamsen S. McMahon @tamadear

Q1: What's your biggest challenge/opportunity when managing...

Q2: Can you use the same team to manage multiple brands?

Q3: How do you connect the team(s) to business objectives f...

Social Media and Commerce for Business

Moderator: Augie Ray @augieray

Q1: How is social affecting online consumer purchases?

Q2: How is social affecting off-line/in-store purchases?

Q3: What are top 10 things to consider when setting up soci...

September 8th: Michael Brito

Moderator: Michael Brito @britopian

Q1: What does it take for a brand to move beyond lip servic...

Q2: How can companies use social media to make money? Yup, ...

Q3: Do socially engged co's perform better financially? or ...

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Moderator: Jay Baer @jaybaer

Q1: What are the circumstances when a company should NOT en...

Q2: What are the organizational drawbacks to engaging with ...

Q3: How should companies modify their interactions, based o...

July 14th: Jennifer Leggio

Moderator: Jennifer Leggio @Mediaphyter

Q1: What's SM fame worth to you or your company? Is there R...

Q2: What do you see the value of having a recognizable pers...

Q3: What drives you? visibility or accomplishment?

How news brands use social media and social gadgets to connect with audience

Moderator: Brian Dresher @bdresher

Q1: What role should Twitter and Facebook play in journalis...

Q2: How do devices like iPad and iPhone influence news cons...

Q3: How will location-based services impact future of news ...

Paul Chaney: Jun 2nd

Moderator: Paul Chaney @pchaney

Q1: Is it important for corp sites to be social? Why?

Q2: What are the challenges with incorporating social into ...

Q3: Can Social CMS solutions help companies bridge the gap?

October 6th: Todd Defren

Moderator: Todd Defren @tdefren

Q1: Where is PR in the pecking order of must-do's for socia...

Q2: What should a PR plan integrated with social media look...

Q3: What is an ideal skill set for the new-age PR person? (...

September 22nd: Ken Burbary

Moderator: Ken Burbary @kenburbary

Q1: eyond Brand Mentions(good/bad), what should you be list...

Q2: What resources and people are needed to implement a soc...

Q3: What are some ways to fund a social media monitoring/co...