Uh Oh... Something Went Wrong.

Engagement through Customer Service: Your Contact Center and Social Media

Moderator: Shashi Bellamkonda @shashib

Q1: When should customer service engage with consumers usin...

Q2: How can contact centers scale to meet the demands of so...

Q3: How can you determine if Customer Service is being effe...

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: Meg Fowler @megfowler

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

Using Video and YouTube to reach and influence audiences

Moderator: Andrew Mueller @andrewmueller

Q1: What types of video work to reach and affect audiences?

Q2: Is YouTube being used effectively by brands? Examples.

Q3: How do Google TV, Apple TV and others change the game?

May 5th: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get �in-...

Q2: How do you know when you are �in-network�?

Q3: Thinking outside of our bubble, what are some ways that...

Customer Service's Role in Social Media

Moderator: Frank Eliason @comcastcares

Q1: Is Social Media converging the roles of Service, Market...

Q2: How do you scale customer service in social media?

Q3: How do companies prepare for social customer service?

Communicating Specifically To The Masses: Social Content Management

Moderator: Beth Harte @BethHarte

Q1: Is individual communications (socially) the same as mic...

Q2: Is communicating socially to micro-segments too dauntin...

Q3: How do you scale personalized communications whether so...

June 30th: Lee Odden

Moderator: Lee Odden @leeOdden

Q1: Is social media good for SEO? Are there any ethical iss...

Q2: What strategies for combining SEO and Social Media have...

Q3: What tips, tactics and best practices can you share reg...

Social scale in the enterprise

Moderator: Gradon Tripp @gradontripp

Q1: What are the benefits of spreading social through the e...

Q2: What are the potential risks of decentralizing social f...

Q3: What obstacles must be overcome within companies / orga...

Connecting With Consumers Through Social Media

Moderator: Kyle Lacy @kyleplacy

Q1: What are ways to move customers up the interactive chai...

Q2: What�s the value of storytelling vs. messaging?

Q3: How can you get customers to take action on your behalf...

Fear and Loathing in Content Creation

Moderator: Toby Bloomberg @TobyDiva

Q1: Where is the sweet spot these days, in content creation...

Q2: How is blogging/content development changing or maturin...

Q3: How do companies need to adapt around content?

#sm129

Moderator: Lauren Vargas @vargasl

Q1: How do you measure impact within your community?

Q2: How do you differentiate and/or blend quantitative and ...

Q3: How do you measure cmty efforts if management is outsou...

Geoff Livingston: May 26th

Moderator: Geoff Livingston @GeoffLiving

Q1: What are the challenges with adopting a culture suitabl...

Q2: How can you prove that it works�What are some examples ...

Q3: Source a list of actionable items to help an advocate b...

Scott Stratten: May 12th

Moderator: Scott Stratten @unmarketing

Q1: What�s the process for companies to start creating an a...

Q2: Should companies automate some, all or none of the proc...

Q3: : Where should a corp build followers of current and p...

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: John Cass @johncass

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

Ideation: Driving Innovation or Just talk?

Moderator: Jason Breed @jasonbreed

Q1: What's the difference between ideation, innovation, sug...

Q2: When do you make ideas open for public rating?

Q3: What are key factors in making innovation programs succ...

Characteristics of Highly Influencial Brands in Social Media

Moderator: Tamar Weinberg @tamar

Q1: Is there advantage to having Brand or a person be your ...

Q2: How do you choose to follow Brands on Twitter, Facebook...

Q3: Build a checklist for Brands on how to behave in SM for...

Trolls or Contrarians? The food chain of social media

Moderator: Peggy Fitzpatrick @PegFitzpatrick

Q1: How should we address a troll like or contrarian type a...

Q2: From a marketers standpoint, is there any value to a tr...

Q3: Have you ever experienced any negative or aggressive be...

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Moderator: Tom Webster @webby2001

Q1: If you transact business *offline*, how can social medi...

Q2: What are some ways to measure the impact social has on ...

Q3: Given all the things you could do to support your offli...

The Future of Socialnomics

Moderator: Charlene Li @charleneli

Q1: What social networks will prevail in 2010?

Q2: How will consumers use them in the future?

Q3: What will the value metrics look like for consumers / b...

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Moderator: Lucretia Pruitt @lucretiapruitt

Q1: How can big companies advocate for less regulation to r...

Q2: Should you train legal in SM and what does it look like...

Q3: How do you create SM policies / strategies that legal w...

Social Influence: Meaningful?

Moderator: Shelly Kramer @shellykramer

Q1: How do you find influencers?

Q2: Can you create influencers?

Q3: Is Social Influence a meaningful goal for companies?

How do you manage the effectiveness of your social programs?

Moderator: Tac Anderson @tacanderson

Q1: What type of planning should go into your social media ...

Q2: What metrics should you always be looking at?

Q3: What should always be on your scorecard to measure effe...

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

Do Influencers Or Customers Buy Your Products?

Moderator: Matt Ridings @techguerilla

Q1: Can a 'influencer' with 500 followers be as influential...

Q2: If context is so critical to understanding influence, d...

Q3: How can we migrate from 'influencer' programs to 'advoc...

Unleashing Consumer Insights with Social Media

Moderator: Diane Hessan @communispaceceo

Q1: There is so much information on the web today. What's ...

Q2: What are the best strategies for engaging consumers & g...

Q3: Other than the standard Dell/Starbucks stories, what co...

April 21st: Michael Long (The Red Recruiter)

Moderator: Michael Long @theredrecruiter

Q1: What level of transparency is expected of a candidate? ...

Q2: Who should and who should not be transparent in their e...

Q3: How will being transparent change the way people are hi...

Does Public Relations Get The "Message" in Social Media

Moderator: Kellye Crane @KellyeCrane

Q1: Has PR become a dirty word in social media?

Q2: Is there a place for �messaging� on social networks?

Q3: Can a marketing exec have authority on social media top...

November 3rd: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get - In...

Q2: How does a brand know when it actually gets to - In-Net...

Q3: What are some examples of brands whose fans market for ...

Journalism & Good Content are Finally Converging

Moderator: Jeff Cutler @JeffCutler

Q1: What outlets do you use to get your news today?

Q2: Who creates the best content: Journalists or Citizens? ...

Q3: What are the attributes of a good journalist today?

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Moderator: Jay Baer @jaybaer

Q1: What are the circumstances when a company should NOT en...

Q2: What are the organizational drawbacks to engaging with ...

Q3: How should companies modify their interactions, based o...

The disruptive forces of social content

Moderator: Erika Napoletano @RedheadWriting

Q1: What responsibilities do digital publishers (bloggers, ...

Q2: Is a blog really a blog if the author/publisher turns o...

Q3: What do you feel is proper attribution for photos and e...

Social media training: who needs it?

Moderator: Carri Bugbee @CarriBugbee

Q1: What should training programs focus on?

Q2: Who should provide the training?

Q3: What staff members should be trained?

The rise of the social index and its impact on influence

Moderator: Chuck Hemann @chuckhemann

Q1: What is the purpose of a social index? Why do we need s...

Q2: How does knowing someone�s Twitter and Facebook numbers...

Q3: How accurate are the current services and Do we need an...

The Importance of a Content and Engagement Strategy in Social Media

Moderator: John Cass @johncass

Q1: What's first, content marketing and/or engagement marke...

Q2: How should you handle disclosure of content origination...

Q3: Charlene Li's engagement 2009 report staked out most en...

Bootstrapping Your Social Programs

Moderator: Mack Collier @mackcollier

Q1: What are some methods that can be used?

Q2: What are some tools that can be used?

Q3: Provide some case studies in both large and small compa...

July 14th: Jennifer Leggio

Moderator: Jennifer Leggio @Mediaphyter

Q1: What's SM fame worth to you or your company? Is there R...

Q2: What do you see the value of having a recognizable pers...

Q3: What drives you? visibility or accomplishment?

July 21st: Rachel Happe

Moderator: Rachel Happe @rhappe

Q1: What's the difference between social media and communit...

Q2: What should a business focus on? Developing a Communit...

Q3: What are the metrics for success for each? #socialmedia

David Alston: May 19th

Moderator: David Alston @davidalston

Q1: What is the cultural shift that needs to happen today i...

Q2: We get listening for the detractors. What are other way...

Q3: Let�s develop a list or chronology of how to create a l...

Social Media for Crisis Planning & Response

Moderator: Erik Deckers @edeckers

Q1: How can social be used in crisis communications?

Q2: What do companies need to do today in order to be able ...

Q3: Can social predict events before they happen?

The Social Customer...and What Brands Need To Know

Moderator: Chris Carfi @ccarfi

Q1: How has the social customer changed since 2004?

Q2: How does mobile affect the social customer?

Q3: Where does the �brand� actually meet with the social cu...

Culture Shift: Is your company ready to go Social?

Moderator: Trey Pennington @treypennington

Q1: Employees or Management: Who drives the social culture ...

Q2: What comes first, executive investment or employee init...

Q3: Create a checklist that companies can use to become mor...

November 17th: Rohit Bhargava

Moderator: Rohit Bhargava @rohitbhargava

Q1: Do you have to ROCK your personal brand in SocMed befor...

Q2: Does Social Media expertise transcend industries?

Q3: Does personal branding compete with or add-to your Comp...

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

Is Twitter Massively Overrated?

Moderator: Jay Baer @jaybaer

Q1: Just 8% of the USA uses Twitter. Why is it such a big d...

Q2: In what circumstances is Twitter NOT a viable tactic fo...

Q3: How should companies decide where to participate in soc...

"Content Curation" Hype or Solution

Moderator: Marc Meyer @Marc_Meyer

Q1: How do large brands create content to sell product that...

Q2: Is content curation a viable term to describe success i...

Q3: What does the future of content look like?

Is Retention the new acquisition in social media?

Moderator: Joseph Jaffe @jaffejuice

Q1: What might "retention is the new acquisition" refer to ...

Q2: What are some of the ways to get customers to purchase ...

Q3: How can you use existing customers to gain new ones?

Content is King: Blogging for the Top of the Sales Funnel

Moderator: Shelly Kramer @ShellyKramer

Q1: How should you use corporate blogging as part of your o...

Q2: Corporate blogging and SEO - does it really matter?

Q3: How do you show the ROI of corporate blogging?

Stop Campaigning and Start Conversing - The New Marketing Paradigm

Moderator: Tom Martin @tommartin

Q1: What is the difference between a marketing campaign and...

Q2: How do agencies have to change in order to create conve...

Q3: What are some examples of brands or agencies that have ...

Can a Personal Brand Coexist Within a Corporate Ecosystem

Moderator: Daria Steigman @dariasteigman

Q1: Personal branding � good idea or bad idea?

Q2: Can a personal brand coexist within a corporate ecosyst...

Q3: Is it okay for companies to ban their employees from bl...

July 7th: Keith Burtis

Moderator: Keith Burtis @keithburtis

September 22nd: Ken Burbary

Moderator: Ken Burbary @kenburbary

Q1: eyond Brand Mentions(good/bad), what should you be list...

Q2: What resources and people are needed to implement a soc...

Q3: What are some ways to fund a social media monitoring/co...

August 11th: Liz Strauss

Moderator: Liz Strauss @LIZSTRAUSS

Q1: Macroblogging versus Microblogging-- Are the objectives...

Q2: I blog and I tweet and I find that I bring different pa...

Q3: Does a blog or Twitter work better from dept. to dept. ...

Social media AND...

Moderator: Adam Cohen @adamcohen

Q1: How should marketers approach weaving social media tact...

Q2: Why does blending social media improve the effectivenes...

Q3: Which tactics have the most impact when combined with s...

November 10th: Jacob Morgan

Moderator: Jacob Morgan @jacobm

Q1: Whether Impact or ROI, what Investments� could be measu...

Q2: How can you prove value from Impact or ROI to executive...

Q3: Does anyone have any ROI examples from companies? Remem...

Social Media Content Strategy

Moderator: Eve Mayer Orsburn @socialmediadel

Q1: Why is a SM content strategy important?

Q2: How can you make content really work for your business?

Q3: What are the key components of a good content marketing...

Informal Tweet Chat Event

Moderator: Apple Box Studios @AppleBoxStudios

Q1: What are clients expecting from agencies in the world o...

Q2: Who should own the conversation?

Q3: Is UGC making it easier or worse for agencies?

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

Moderator: Meg Fowler Tripp @megtripp

Q1: How has social integration changed the way you communic...

Q2: What needs to change about your copy/pitch -- besides a...

Q3: Has the social era changed your seasonal marketing?

April 14th: Jessica Lee

Moderator: Jessica Lee @jessica_lee

Q1: Are there generational differences / digital divide iss...

Q2: In the social enterprise, what are the skill sets neede...

Q3: What items are needed to create an Action Plan to adapt...

How to plan a global social media initiative

Moderator: Ken Burbary @kenburbary

Q1: How is social media consumer behavior evolving globally...

Q2: What model should companies use to manage social media ...

Q3: How can companies understand consumer social media usag...

August 17th: Connie Reece

Moderator: Connie Reece @ConnieReece

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity? Can you grow so big y...

Q3: What are the most effective ways of scaling social for ...

Welcome to the Big Data Era, How do Marketers Cope?

Moderator: Ken Burbary @kenburbary

Q1: What types of data (digital, social, mobile) do markete...

Q2: Who (which group/function) should be responsible for th...

Q3: How long will companies and organizations have to wait ...

Social and the New Model For Market Segmentation

Moderator: Ken Burbary @kenburbary

Q1: Is traditional market segmentation still relevant?

Q2: What should be more important for Brands: social segmen...

Q3: How are you segmenting your customers with Social Media...

Social Business

Moderator: Michael Brito @Britopian

Q1: What is the difference between a social brand and a soc...

Q2: What has caused companies to begin to humanize their bu...

Q3: What are the key attributes of a social business?

Facebook blowback: What's the upshot for social media?

Moderator: JD Lasica @jdlasica

Q1: Has Facebook gone too far with "Open Graph," infringing...

Q2: What's the disconnect between the elites and the 425 mi...

Q3: Marketers are salivating over the troves of FB members'...

The Social Media RFP: How to Get the Best Results

Moderator: Maggie Fox @maggiefox

Q1: How do you formulate a proper RFP that conveys your soc...

Q2: How do you identify the vendors, consultants or agencie...

Q3: How do you evaluate your responses to pick the best sol...

Separating the Personal & Professional in Social Media...or Not

Moderator: Kat French @KatFrench

Q1: How do you avoid accidentally mixing up personal & clie...

Q2: How do you avoid appearing to develop your personal pla...

Q3: How much should any personal crises show up in your pro...

Love All Your Children The Same: Managing Multiple Social Brands

Moderator: Tamsen S. McMahon @tamadear

Q1: What's your biggest challenge/opportunity when managing...

Q2: Can you use the same team to manage multiple brands?

Q3: How do you connect the team(s) to business objectives f...

Enterprise Social Media: Working For Your Online Advocates

Moderator: Chris Kieff @ckieff

Q1: What is the best way to find advocates in social media?

Q2: Now that we've identified advocates, how do you build r...

Q3: How do you enable them to carry your message virally?