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Mobilizing Your Social Strategy

Moderator: Tom Edwards @theblackfin

Q1: How are you integrating mobile to extend your social in...

Q2: How are you maximizing the mobile web?

Q3: What tactics are you considering (Proximity, Augmented ...

What should we be measuring in social media?

Moderator: Jason Falls @JasonFalls

Q1: Are you trusting the results that you get when you meas...

Q2: What is the best way to get actionable insights from so...

Q3: How important or how "good" is the social data that is ...

Government & Social Media: The Global & Local Impacts

Moderator: Alexander B. Howard @digiphile

Q1: How effective is own government using social media in t...

Q2: How citizens are using social media at home?

Q3: What privacy, security and identity issues are raised b...

David Alston: May 19th

Moderator: David Alston @davidalston

Q1: What is the cultural shift that needs to happen today i...

Q2: We get listening for the detractors. What are other way...

Q3: Let’s develop a list or chronology of how to create a l...

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

Culture Shift: Is your company ready to go Social?

Moderator: Trey Pennington @treypennington

Q1: Employees or Management: Who drives the social culture ...

Q2: What comes first, executive investment or employee init...

Q3: Create a checklist that companies can use to become mor...

SCRM and the Value to Organizations

Moderator: R Ray Wang @rwang0

Q1: What are the basic tenents of SCRM?

Q2: How can you begin to tie social into existing CRM?

Q3: Build a list of useful SCRM use cases.

Jun 23, Richard Binhammer

Moderator: Richard Binhammer @richardatDELL

Q1: How do you leverage your corporate brand using social m...

Q2: How should one develop their personal brand using socia...

Q3: How do you keep the 2 separate…or do you?

Do Influencers Or Customers Buy Your Products?

Moderator: Matt Ridings @techguerilla

Q1: Can a 'influencer' with 500 followers be as influential...

Q2: If context is so critical to understanding influence, d...

Q3: How can we migrate from 'influencer' programs to 'advoc...

September 22nd: Ken Burbary

Moderator: Ken Burbary @kenburbary

Q1: eyond Brand Mentions(good/bad), what should you be list...

Q2: What resources and people are needed to implement a soc...

Q3: What are some ways to fund a social media monitoring/co...

Professionalization of the Social Media Industry

Moderator: Chris Heuer @chrisheuer

Q1: How do you determine a professional from a wanna be?

Q2: Does the bucket term "Social" need to be broken into sp...

Q3: What pieces of social can you learn from books? From ex...

August 25th: Shannon Paul

Moderator: Shannon Paul @Shannonpaul

Q1: What are the challenges / benefits from paying individu...

Q2: What are the challenges / benefits from paying individu...

Q3: So -people are talking disclosure. What type of disclos...

Advancing the Discussion of Social Media & ROI

Moderator: Olivier Blanchard @thebrandbuilder

Q1: How can strategy & planning can impact ROI?

Q2: What are the steps to integrate SM across a business?

Q3: What is the difference between measurement & ROI?

March 31st: Beth Harte

Moderator: Beth Harte @BethHarte

Q1: Where are the deficiencies in business around People, I...

Q2: Play the “What if” game. Addressing the above deficien...

Q3: Combine the identified needs in business with the “imag...

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

Moderator: Beth Harte @bethharte

Q1: Is SMM on its way to replacing traditional marketing?

Q2: Can marketers be as accountable with SMM as traditional...

Q3: What are best practices for cooperating traditional mar...

September 29th: Brian Solis

Moderator: Brian Solis @BRIANSOLIS

Q1: I call this multiple personality order. I believe the c...

Q2: What happens when personal Brands become larger than th...

Q3: Do you engage in a relationship w/brands, based on the ...

Apply Your Social Media Experience In Government

Moderator: John F Moore @JohnFMoore

Q1: What is "Open Gov" or "Gov2.0"?

Q2: How can business work with Local/State Gov in social?

Q3: What do social businesses need to know to work with Gov...

Scott Stratten: May 12th

Moderator: Scott Stratten @unmarketing

Q1: What’s the process for companies to start creating an a...

Q2: Should companies automate some, all or none of the proc...

Q3: : Where should a corp build followers of current and p...

Location Based Services: Marketing Euphoria or Building Block?

Moderator: Jason Keath @jakrose

Q1: Will location based social networks (LBS) lead to real ...

Q2: Will the future user base of location based social netw...

Q3: What is the most significant challenge that locations b...

Content is King: Blogging for the Top of the Sales Funnel

Moderator: Shelly Kramer @ShellyKramer

Q1: How should you use corporate blogging as part of your o...

Q2: Corporate blogging and SEO - does it really matter?

Q3: How do you show the ROI of corporate blogging?

September 8th: Michael Brito

Moderator: Michael Brito @britopian

Q1: What does it take for a brand to move beyond lip servic...

Q2: How can companies use social media to make money? Yup, ...

Q3: Do socially engged co's perform better financially? or ...

Socializing My Business – What Comes After the Chit-Chat?

Moderator: Kristi Colvin @KrisColvin

Q1: Why do we even need to integrate social into our busine...

Q2: How should you begin to socialize your business and wha...

Q3: What does social business integration look like for emp...

Radical Transparency in social media

Moderator: Jason Falls @JasonFalls

Q1: What is a business's obligation with consumer’s digital...

Q2: Who should regulate digital privacy - gov't or industry...

Q3: What are the moral implications for businesses and digi...

Social and the New Model For Market Segmentation

Moderator: Ken Burbary @kenburbary

Q1: Is traditional market segmentation still relevant?

Q2: What should be more important for Brands: social segmen...

Q3: How are you segmenting your customers with Social Media...

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Moderator: Tom Webster @webby2001

Q1: If you transact business *offline*, how can social medi...

Q2: What are some ways to measure the impact social has on ...

Q3: Given all the things you could do to support your offli...

Does Public Relations Get The "Message" in Social Media

Moderator: Kellye Crane @KellyeCrane

Q1: Has PR become a dirty word in social media?

Q2: Is there a place for “messaging” on social networks?

Q3: Can a marketing exec have authority on social media top...

Social Media Content Strategy

Moderator: Eve Mayer Orsburn @socialmediadel

Q1: Why is a SM content strategy important?

Q2: How can you make content really work for your business?

Q3: What are the key components of a good content marketing...

April 28th: Danny Brown

Moderator: Danny Brown @dannybrown

Q1: What is a crisis communications plan and why do I need ...

Q2: Who needs to own the plan and who needs to be a part of...

Q3: How do you put a Crisis Communications plan in place an...

Building Your Reputation Using Social Media

Moderator: Kami Watson Husye @kamichat

Q1: Is reputation more important than a "personal brand" in...

Q2: Be it a personal or professional crisis, what is your p...

Q3: How do you scale online success for an organization or ...

"Content Curation" Hype or Solution

Moderator: Marc Meyer @Marc_Meyer

Q1: How do large brands create content to sell product that...

Q2: Is content curation a viable term to describe success i...

Q3: What does the future of content look like?

Can a Personal Brand Coexist Within a Corporate Ecosystem

Moderator: Daria Steigman @dariasteigman

Q1: Personal branding — good idea or bad idea?

Q2: Can a personal brand coexist within a corporate ecosyst...

Q3: Is it okay for companies to ban their employees from bl...

Social media training: who needs it?

Moderator: Carri Bugbee @CarriBugbee

Q1: What should training programs focus on?

Q2: Who should provide the training?

Q3: What staff members should be trained?

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

August 11th: Liz Strauss

Moderator: Liz Strauss @LIZSTRAUSS

Q1: Macroblogging versus Microblogging-- Are the objectives...

Q2: I blog and I tweet and I find that I bring different pa...

Q3: Does a blog or Twitter work better from dept. to dept. ...

Transform Your Marketing Department into a Publishing Department

Moderator: Joe Pulizzi @juntajoe

Q1: How does media and publishing relate to marketing and b...

Q2: What's the difference between what a real publisher or ...

Q3: What's the setup look like in a non-media company brand...

Connecting With Consumers Through Social Media

Moderator: Kyle Lacy @kyleplacy

Q1: What are ways to move customers up the interactive chai...

Q2: What’s the value of storytelling vs. messaging?

Q3: How can you get customers to take action on your behalf...

The Rise of the Brand Experience

Moderator: Michelle Tripp @michelletripp

Q1: Who should be front and center in conversation: The bra...

Q2: Are consumers more likely to buy because of the brand p...

Q3: How can brands create experiences in a social world?

September 1st: Valeria Maltoni

Moderator: Valeria Maltoni @ConversationAge

Q1: How do you find those emploees?

Q2: ow can you enable employees? We said - training - tools...

Q3: o we need to change the skills we recruit for? [the $1M...

Twitterville - What's Happened, What's Coming

Moderator: Shel Israel @shelisrael

Q1: How did Twitter change you business in 2009?

Q2: How will Twitter change in 2010?

July 7th: Keith Burtis

Moderator: Keith Burtis @keithburtis

Oct. 27th: Scott Monty

Moderator: Scott Monty @ScottMonty

Q1: First topic up is our #fusion41 program

Q2: #fusion41: online mktg strategy

Q3: #fusion4: What type of team does it take to not neccssa...

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

The New Digital Press Release

Moderator: Shel Holtz @shelholtz

Q1: What value do you see to a social media news release or...

Q2: Are there still uses for the traditional news release?

Q3: How do you combine traditional media relations with soc...

November 3rd: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get - In...

Q2: How does a brand know when it actually gets to - In-Net...

Q3: What are some examples of brands whose fans market for ...

How to plan a global social media initiative

Moderator: Ken Burbary @kenburbary

Q1: How is social media consumer behavior evolving globally...

Q2: What model should companies use to manage social media ...

Q3: How can companies understand consumer social media usag...

Blood from a turnip or can social drive sales in B2B?

Moderator: Kate Buck Jr @katebuckjr

Q1: What Should the primary objective of B2B social media m...

Q2: What are the best platforms for B2B social media practi...

Q3: Is social media an effective tactic for B2B sales and o...

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

Moderator: Meg Fowler Tripp @megtripp

Q1: How has social integration changed the way you communic...

Q2: What needs to change about your copy/pitch -- besides a...

Q3: Has the social era changed your seasonal marketing?

August 17th: Connie Reece

Moderator: Connie Reece @ConnieReece

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity? Can you grow so big y...

Q3: What are the most effective ways of scaling social for ...

Can PR & Advertising Work together on social?

Moderator: Elizabeth Sosnow @elizabethsosnow

Q1: Is it realistic to think that Advertising and PR can co...

Q2: Does PR over-rate its capabilities in SM or does it und...

Q3: How many of your current social media campaigns fall in...

The disruptive forces of social content

Moderator: Erika Napoletano @RedheadWriting

Q1: What responsibilities do digital publishers (bloggers, ...

Q2: Is a blog really a blog if the author/publisher turns o...

Q3: What do you feel is proper attribution for photos and e...

October 13th: Aaron Strout

Moderator: Aaron Strout @aaronstrout

Q1: How does adding social make CRM better?

Q2: If social is front end & CRM is back end, what informat...

Q3: How can Social CRM help improve conversion (cover sales...

How news brands use social media and social gadgets to connect with audience

Moderator: Brian Dresher @bdresher

Q1: What role should Twitter and Facebook play in journalis...

Q2: How do devices like iPad and iPhone influence news cons...

Q3: How will location-based services impact future of news ...

April 7th: Mack Collier

Moderator: Mack Collier @mackcollier

Q1: What are the barriers that companies face today?

Q2: Who needs to be responsible / accountable for lifting t...

Q3: Let’s create a high-level road map to affect the cultur...

Enterprise Social Media: Working For Your Online Advocates

Moderator: Chris Kieff @ckieff

Q1: What is the best way to find advocates in social media?

Q2: Now that we've identified advocates, how do you build r...

Q3: How do you enable them to carry your message virally?

Are We at the End of the Social Side of Networking?

Moderator: Augie Ray @augieray

Q1: Is there too much content being created?

Q2: What will marketers do if fewer are willing to generate...

Q3: How will social networks change with more joiners and l...

Welcome to the Big Data Era, How do Marketers Cope?

Moderator: Ken Burbary @kenburbary

Q1: What types of data (digital, social, mobile) do markete...

Q2: Who (which group/function) should be responsible for th...

Q3: How long will companies and organizations have to wait ...

Unleashing Consumer Insights with Social Media

Moderator: Diane Hessan @communispaceceo

Q1: There is so much information on the web today. What's ...

Q2: What are the best strategies for engaging consumers & g...

Q3: Other than the standard Dell/Starbucks stories, what co...

Can social media move the needle for brands during the holidays?

Moderator: Kary Delaria @KaryD

Q1: Coming Soon

Q2: Coming Soon

Q3: Coming Soon

Informal Tweet Chat Event

Moderator: @

Crisis Management for BP Using Social Media

Moderator: Gavin Heaton @servantofchaos

Q1: How has @BPGlobalPR affected perception and should they...

Q2: How is BP using social media to address the situation a...

Q3: What can other companies learn from this about managing...

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: John Cass @johncass

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

How do you manage the effectiveness of your social programs?

Moderator: Tac Anderson @tacanderson

Q1: What type of planning should go into your social media ...

Q2: What metrics should you always be looking at?

Q3: What should always be on your scorecard to measure effe...

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

April 21st: Michael Long (The Red Recruiter)

Moderator: Michael Long @theredrecruiter

Q1: What level of transparency is expected of a candidate? ...

Q2: Who should and who should not be transparent in their e...

Q3: How will being transparent change the way people are hi...

Social Media for Crisis Planning & Response

Moderator: Erik Deckers @edeckers

Q1: How can social be used in crisis communications?

Q2: What do companies need to do today in order to be able ...

Q3: Can social predict events before they happen?

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

How do you cope with online distraction?

Moderator: Alexandra Samuel @awsamuel

Q1: What should managers' role be in ensuring employee soci...

Q2: What strategies and tactics can business people use to ...

Q3: When do you deliberately use social media as a distract...

#sm129

Moderator: Lauren Vargas @vargasl

Q1: How do you measure impact within your community?

Q2: How do you differentiate and/or blend quantitative and ...

Q3: How do you measure cmty efforts if management is outsou...

Is Twitter Massively Overrated?

Moderator: Jay Baer @jaybaer

Q1: Just 8% of the USA uses Twitter. Why is it such a big d...

Q2: In what circumstances is Twitter NOT a viable tactic fo...

Q3: How should companies decide where to participate in soc...

November 17th: Rohit Bhargava

Moderator: Rohit Bhargava @rohitbhargava

Q1: Do you have to ROCK your personal brand in SocMed befor...

Q2: Does Social Media expertise transcend industries?

Q3: Does personal branding compete with or add-to your Comp...