Branding is the creation and development of your company’s brand: the logo, images, slogans, ideas and other information connected to your company or product. Branding is what makes your company recognizable and unique and is also the element that causes companies the most difficulty. 

Then consider what social media has done.  With the ubiquity of content and people on the web, developing a personal brand has become important in differentiating your skills and your content that is present on the web. 

On top of developing your corporate brand across the new social media landscape and creating your personal brand as a result, there is an interesting question that is coming up with marrying your personal brand along with your company. 

What if you change jobs? What happens to either Brand if they are attached.  What happens if your personal brand becomes stronger than the brand of your employer? 

Richard Binhammer (aka @RichardatDell) will take on this topic and lead the discussion which promises to be fast-paced and passionate.  Richard is part of arguably one of the most successful social media teams across any of the Fortune class companies and will share his insight on both corporate and personal branding strategies.  We invite you to join in the conversation and add your POV on this topic Tuesday 6/23 at noon EST.  Use #socialmedia in your tweets and follow along on the LIVE page. 

This week’s topic and questions are:

Question 1:   How do you leverage your corporate brand using social media?

Question 2 :  How should one develop their personal brand using social media?

Question 3 :  How do you keep the 2 separate…or do you?