Archive for June, 2009

SEO and Social Media a perfect mix or a Molotov cocktail?

Tuesday, June 30th, 2009

Its often been discussed that social media and seo are very compatible. In fact web sites with hooks into social media sites rank very highly and quickly for seo. So how does this effect the social media content that you are viewing or might be viewing? Is it genuine? Do you know? Do you even care?   Are seo people, who know how to play the game, pumping out artificial social media content specifically for the SE’s and not really for an audience? Join us for our next Hashtag Social Media event as we welcome Top Rank Blogs- CEO Lee Odden.

Specifically we’ll dig into the following 3 questions
1) Is social media good for SEO? Is it ethical?
2) Is there a particular strategy that involves Social Media and SEO, i.e. Is it SMO( social media optimization)? Is that legit or considered blackhat?
3) What are some best practices for utilizing social media and SEO
including tools, tips and case  studies

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Branding with social media and the impact it has on corporate and personal brands

Tuesday, June 23rd, 2009

Branding-IronBranding is the creation and development of your company’s brand: the logo, images, slogans, ideas and other information connected to your company or product. Branding is what makes your company recognizable and unique and is also the element that causes companies the most difficulty. 

Then consider what social media has done.  With the ubiquity of content and people on the web, developing a personal brand has become important in differentiating your skills and your content that is present on the web. 

On top of developing your corporate brand across the new social media landscape and creating your personal brand as a result, there is an interesting question that is coming up with marrying your personal brand along with your company. 

What if you change jobs? What happens to either Brand if they are attached.  What happens if your personal brand becomes stronger than the brand of your employer? 

Richard Binhammer (aka @RichardatDell) will take on this topic and lead the discussion which promises to be fast-paced and passionate.  Richard is part of arguably one of the most successful social media teams across any of the Fortune class companies and will share his insight on both corporate and personal branding strategies.  We invite you to join in the conversation and add your POV on this topic Tuesday 6/23 at noon EST.  Use #socialmedia in your tweets and follow along on the LIVE page. 

This week’s topic and questions are:

Question 1:   How do you leverage your corporate brand using social media?

Question 2 :  How should one develop their personal brand using social media?

Question 3 :  How do you keep the 2 separate…or do you?

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Deciding the "now what" and the "who with" of social media in your company.

Tuesday, June 16th, 2009

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Often times when companies or organizations have been sold on the “why” of social media and have decided to incorporate social media into the fabric of their day to day operations, a few more questions crop up. Actually more than just a few. Should companies getting ready to roll out their social media initiatives care about the audience that they are getting to have conversations with? or do they just take the shotgun approach?

Toby Bloomberg, one of the most respected and admired women in the social media and marketing space will lead this week’s discussion on:

Deciding what to do with social media at your company? Consider the people who will be using it. You have an idea who will be using it internally but what about externally?

The first question:

What demographics are most powerful in each of the top social networks? And Why?

Question two:

Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? Why?

Question three:

With the increase of social media usage, which demographics will drive innovation in social networking?

How  do age, sex, religion, race figure into all of these scenarios? Do they? Should they?… The goal here is  to help managers build better social media solutions, and the only way to do that is to know and understand who you are talking to! Lets find out!

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Posted in Listening, social media | 2 Comments »

Is social media right for B2B?

Monday, June 8th, 2009

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As more and more organizations struggle to stay relevant in the B2B marketplace, some are jumping into the fray of what is commonly called social media marketing. The assumption being that it could hold the key to organizational success. With increasing pressure and longer sales cycles in the B2B space, it seems many social media tools would be ideal for fostering stronger relationships with customers. So, why aren’t more B2B organizations engaging more regularly?

PR and social media veteran, Arik Hanson holds our hands as we tread into the somewhat murky waters of B2B marketing and social media, and try to figure out if social media tools really open up meaningful discussions between these entities. Surely we can hope to answer the burning question of… Can B2B social media interactions, conversations and discussions lead directly to business?

We’ll find out. As well, we’ll also try to answer these 3 red hot questions:

1) Is there a generation gap in social media for B2B orgs?
2) Can social media reach the C-suite in B2B orgs?
3) Give us some examples of B2B success in the social media space, and what makes them good examples?

Be sure to join us June 9th at 12 noon EST at #socialmedia to find out!

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Posted in B2B | 2 Comments »

Unpanel#10-Throw Away Your Corporate Website!…or not? A look at Social CMS

Monday, June 1st, 2009

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Paul Chaney, the Director of Internet Marketing at Bizzuka and a renowned voice in social media and blogging circles broaches the subject of  Social CMS this week.

Social Media is starting to set consumer’s expectations that websites (corporate especially)  must be more interactive if you expect anybody to spend time with you.  That expectation is straining the traditional CMS systems that serve up the content for the sites that are accustomed to more rigid command and control style of publishing of information to the public.

This has departments scrambling to set new procedures for what content will be used, how to use it, is it viral, can we allow content from outside the firewall, if so, can we moderate it, and so forth and so on.  Which brings us to a few questions for discussion.

Questions:

Q1:  Is it important for corp sites to be social? Why?

Q2:  What are the challenges with incorporating social into corporate websites?

Q2: Can Social CMS solutions help companies bridge the gap?

Stop by #socialmedia this Tuesday at Noon EST to see where Paul can lead the conversation.

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Posted in Content, corporate, social media | 4 Comments »