This topic is sure to be of interest if you are in business. The world of marketing has created this bubble around people that shields off the thousands of “pitches” that people get everyday. How do we as marketers and business owners break through the bubble and begin to effectively market and message in a way that adds value to prospects in a way that triggers action.
The other issue we are dealing with is influence. There are many studies that tie a consumer’s influence to purchase coming through peer reviews and recommendations. This is very powerful in how markets are developing and how your business will develop in the future. How do you get recommended? How do you build influence? These are vexing questions and worthy of spending time to help figure out what’s available and how to take advantage of it.
To help us, Chris Brogan is moderating this week’s chat on using social media for lead generation. Chris leads New Marketing Labs, a new media marketing agency and helps mid-large sized companies develop sales and PR strategies using new media approaches. Chris is a social media rockstar in his own right and we are looking forward to having him lead the following conversation Tuesday noon EST. Participate by going to the live page of this site or simply by following the #socialmedia from Twitter.
The questions we will discuss on the topic of Generating Leads using Social Media:
1. Getting started with lead generation in social media, what works? what doesn’t?
2. How do you sustain the activity?
3. How and when do you integrate with traditional marketing?