Often times when companies or organizations have been sold on the “why” of social media and have decided to incorporate social media into the fabric of their day to day operations, a few more questions crop up. Actually more than just a few. Should companies getting ready to roll out their social media initiatives care about the audience that they are getting to have conversations with? or do they just take the shotgun approach?
Toby Bloomberg, one of the most respected and admired women in the social media and marketing space will lead this week’s discussion on:
Deciding what to do with social media at your company? Consider the people who will be using it. You have an idea who will be using it internally but what about externally?
The first question:
What demographics are most powerful in each of the top social networks? And Why?
Question two:
Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? Why?
Question three:
With the increase of social media usage, which demographics will drive innovation in social networking?
How do age, sex, religion, race figure into all of these scenarios? Do they? Should they?… The goal here is to help managers build better social media solutions, and the only way to do that is to know and understand who you are talking to! Lets find out!
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Tags: digital response marketing group, diva marketing, hashtag socialmedia, jason breed, marc meyer, neighborhood america, social media, toby bloomberg
[...] Deciding the “now what” and the “who with” of social media in your company. [...]
There are more than a few demographic groups generally ignored or under-served in social media communities:
- women business owners
- older people – 50+ which is one of the fastest growing demos in Facebook
Single-by-choice, no kids, middle-aged women often have a good deal of disposable income and they like to spend it online.
Yet, an awful lot of communities ignore then. Go figure.