The boss yells in one day that your company needs to “do” social media and would like you to lead the effort, and by the way, can we be up by the end of the day! Ha, Ha, Right?!? So you go about securing a Twitter account, setting up Facebook fan page and sneaking in a cute WordPress site on the tail end of your corporate website.
There, all done! Then you find out why…the company is announcing an amazing breakthrough product that will change the way people live forever! Phone banks start lighting up, twitter breaks, you get 1,000,000,000 new fans on Facebook and nothing at this point is manageable. Now What?
This is a common fear for businesses who are unfamiliar with this whole social thing. The “What happens if this actually works?” question.
This is a question that we often get around developing social strategy for businesses. Many companies still are trying to get their arms around being social and what it means. Should their goal be trying to get 30k followers or fans? Should it be to have 40 “conversations” per day? What if every cusotmer actually uses social and expects an immediate response? These are all the relevant things that go through executives minds before they sign off on a social initiative.
So what’s the answer? The answer in most cases must tie back to strategy and be focused by department. Your social solution must solve problems for the company not create more. That’s where our moderator this week takes over. Connie Reece is beloved by everyone and with her success at New Media Lab, she certainly has the experience to guide companies through the social media maze. Connie will lead the discussion this week on Tuesday 8/18 at Noon EST. The questions will be as follows:
Determining the Tipping point in Social Media.
Q1: Can a company have too many friends in SocMed?
Q2: When does quality trump quantity?
Q3: What are the most effective ways of scaling social for Business?
Remember: to participate simply goto the LIVE Page and follow along and post your ideas. This is an interactive forum using collective experiences.
Tags: Business, Connie_Reece, conversations, Facebook, friends, meaning, social media, tipping point, twitter, value
Prescription Drugs – Acyclovir…
The boss yells in one day that your company needs to “do” social media and would like yo [...]…
Good post congratulations
Well, it sometimes happens that not all the questions are answered by social media sites. But yes these sites get to know the pulse of the people. When the queries are answered they give a lot od satisfaction to the people as they are given priority. It has become mandatory for the companies to have a social networking site as they show how popular a company is. Good post….
Appreciate the feedback!
Thank you for determining the tip of social media ……. social media can change the whole worlds opinion and in my point of view social media is a powerfull brainwash tool..I m very impressed with your work. One thing I can say is that this blog is one of the best I’ve read till date…….. Keep up the good work…..
Mazda – Glad you find this useful. Be sure to check out our live chat every tuesday where we crowdsource the answers through professional moderators. Our “Events” page houses the dialogue to capture and transfer the knowledge to anyone who is interested. Rock on!
The social media chart which is represented , there is an interesting investing on India . I think India turns the social media into new strategies. I m really impressed with your work. I m glad to have read this article. It was a great way of putting forward your ideas on this subject…… I m relieved to find such good work after going through such pains in searching for the appropriate matter for my project……. Congratulations.
Hi . . . social media can change the whole worlds opinion and in my point of view social media is a powerfull brainwash tool..I m very impressed with your work. One thing I can say is that this blog is one of the best I’ve read till date…….. Keep up the good work….
They have been many improvements done in the recent research ares …. there have been many plugins and tools launched ….. like seo plugin for firefox , search status……. and many more…….
Hi Today there are many options for social media connections and to compromise with quality depends on the company. I think the most successful social media efforts are those that are driven by passionate people who love people and who truly want to change the way their organization operates, not by people .
Hi This is such a nice article. I really loved reading it. I am just very impressed wit you work. I really loved the way you started the article. I just loved it. Thank you for posting.
We can’t deny the power of social media at all, first of all the great thing is that it does not take too much time to market via social media and the results are very attractive in terms of quality traffic.
bloggers should not be driven by ideology of opionion but should be driven by whatever is best for the business or the business principal being discussed. Business blogs should share good ideas with other business people; political blogs, for example, are about preaching to the choir and dissing the opposition.
This is an absolute masterpiece. I m really impressed. I would love to read more of your blogs. Please keep posting…….. Keep up the good work………..