Recently, Charlene Li from the Altimeter Group, did a research report called ENGAGEMENTdb that looked at the financial performance of the most socially active companies on the web. The report measured not only breadth of involvement across sites but also the depth of such engagment.
Based on this premise, the #socialmedia chat this week will take a look at social engagement across all types of companies (not just the largest) and see where any company can have the highest impact back to its’ bottom line. Leading the conversation this week is Michael Brito (aka @Btitopian) who is the social media strategist for Intel.
Does Social Engagement Increase Company’s Financial Performance?
Q1: What does it mean for a company to have depth in Social Media?
Q2: How can companys use social media to make money today?
Q3: Do socially engaged companies perform better financially or do strong companies simply use social media better?
