It’s time for companies to begin to think differently, very differently about how they market to and interact with consumers, prospects, partners, shareholders and employees. Zealots and detractors alike are taking matters into their own hands on things they like and dislike about your company and your Brand. You can’t hide from your audience. Consumers have a louder voice, a much larger organizing hand and more access to their friends than you can imagine.
Along with the complexities brought about by this new consumer, they are, in some ways very loyal too. The Brands that have made the digital transition and embrace their consumers’ networks are having success in a time that is unforgiving at best. Consider this recent article by Adweek.
Consumers are still making purchases, how can you make sure they are making your purchases? Brands that live in-network understand that being on the consumer’s mind is not enough…they must be in their lives. Companies are attempting to re-formulize how they develop products, market, engage, build share, etc. Simply, they want to move from the role of an outsider (making generic pitches at a network of consumers) to the concept of being in-network.
This week’s UnPanel event will spearheaded by Jason Falls who, in his own right, has figured out how to win in this very crowded space to emerge as one of the strongest leaders in the social media industry. Jason brings a wealth of personal and agency experience to the table in this discussion and will organize around the following questions:
Q1: Assuming you are already listening, How do you get “in-network” as a Brand?
Q2: How do you know when you are “in-network”?
Q3: Thinking outside of our bubble, what are some ways that Brands can stay “in-network”?
Please join us in this discussion and help create some direction for companies to embrace and use. This event promises to be our best ever, so come ready jump in quickly. A big thanks to Mr. Falls and we look forward to seeing you Tuesday 12 noon EST.
Tags: Brands, In-Network, Jason Falls, social_media, winning
