The first question took well over half of the hour as the feedback was overwhelming and consistent. Following are some of the insights.
Q1: Where are the deficiencies in business around People, Interactions & Technology? In other words, where does social media make sense in a business setting when addressing those deficiencies?
A better way to frame the question came from:
| dariasteigman@twitter.com (Daria Steigman) | @BethHarte We need identify the roadblocks before we can assess how Social Media might provide solutions. #socialmedia |
And the answers started flowing in:
| sonicric@twitter.com (rick) | deficiencies: corporate governance behind times #socialmedia |
| dariasteigman@twitter.com (Daria Steigman) | Silos, hording information, are huge problems across organizations. In govt., add lack of ability to connect across agencies. #socialmedia |
| JGoldsborough@twitter.com (JGoldsborough) | @BethHarte SM makes sense everywhere, not just cause of knowledge share but cause of how new issues are surfaced. #socialmedia |
| JMaultasch@twitter.com (JMaultasch) | @BethHarte SM helps with case study, best practices & knowledge sharing across competitive businesses in same sector #socialmedia |
| nhamilt@twitter.com (nhamilt) | lack of communication internally between employees across the board – even if it means something as simple as sharing successes #socialmedia |
| sonicric@twitter.com (rick) | ignorance among management still prevalent … often two steps behind employees #socialmedia |
| nhamilt@twitter.com (nhamilt) | @ajmunn I feel like the tools r always changing, i think a better understanding of the value in connecting people is important #socialmedia |
| The conversation gave mention to partner networks | |
| jasonbreed@twitter.com (JasonBreed) | think about employee networks, partner networks, consumer networks. companies invest million in these and never connect them #socialmedia |
| sonicric@twitter.com (rick) | re: b2bs — having an open and ongoing conversation with biz “partners” cannot be bad for business #socialmedia #socialmedia |
| sonnygill@twitter.com (Sonny Gill) | The deficiency is in the company culture. Top down, there has to be understanding and acceptance of the new communication channels #socialmedia |
| ajmunn@twitter.com (Alasdair Munn) | @jasonbreed yes so need to look internally. Address unique business needs and incorporate relevant tools 4 relevant connections #socialmedia |
| jasonbreed@twitter.com (JasonBreed) | @BethHarte absolutely, partners are innovating 4 u mostly. all solving same problems or your product. Let them share best pract #socialmedia |
| Then it moved to the need for Education at all levels. | |
| kbodnar32@twitter.com (Kipp Bodnar) | @BethHarte the biggest issue is a lack of education. Communication has to be a priority. Without education you just have fear #socialmedia |
| Marc_Meyer@twitter.com (Marc Meyer) | @markkrupinski #socialmedia Agree, but then we need to show how that is possible rather than trying to convince and sell people on premise |
| sonicric@twitter.com (rick) | @nancy_white i would start by NOT implementing standards or restrictions and see where that take you #socialmedia |
| cbensen@twitter.com (Connie Bensen) | @BethHarte are companies comfortable w/ open comm between their employees? are they transparent internally? #socialmedia |
| sonicric@twitter.com (rick) | @specialdee companies already let employees do it – and often the lower paid ones: on customer support lines #socialmedia |
| dariasteigman@twitter.com (Daria Steigman) | @BethHarte Employees are best brand ambassadors; training on brand, value, etc. key first step. #socialmedia |
| sonicric@twitter.com (rick) | … so what companies need to realize is they in a way already are conversing socially, but poorly #socialmedia |
Interesting take: Companies already have social dialogue in call centers (SonicRic) just not online yet. What’s the first thing they do in call centers….train them on Brand, value, etc (DariaSteigman)
Then a pretty significant group jumped onto the notion that nothing can happen until the organization’s culture can accept being “social”
| nhamilt@twitter.com (nhamilt) | @ajmunn I would agree, but to many are focusing on the tools versus the actual culture of a company – where everything starts #socialmedia |
| BethHarte@twitter.com (Beth Harte) | Another thought…how can companies feel comfortable w/letting employees interact online w/customers? Is it doable? #socialmedia |
| sonicric@twitter.com (rick) | remove barriers for employees and they will take advantge. deficiencies will subside (but new ones will rise) #socialmedia #socialmedia |
| cbensen@twitter.com (Connie Bensen) | @dariasteigman the roadblocks are fear & lack of knowledge by mgt – education is the first step & a big one #socialmedia |
| dansm15@twitter.com (Dan Miller) | The biggest challenge for the foreseeable future is the org. changes needed to support SoMe. #socialmedia |
| dariasteigman@twitter.com (Daria Steigman) | @dansm15 The org. changes need to come first; orgs need to un-silo, integrate efforts for SM to be truly effective. #socialmedia |
Keep the discussion going through comments. What should be added?
