Q3: Combine the identified needs in business with the “imagine if” comments and let’s create a high-level road map
The last question:
| BethHarte@twitter.com (Beth Harte) | Last Question! Combine the identified needs in business with the “imagine” comments and let’s create a high-level road map #socialmedia |
Take some time to review this content. The suggestions come from community managers, interactive agencies and companies alike. You are sure to find some usable takeaways.
| heatherrast@twitter.com (Heather Rast) | @BethHarte Zappos gr8 example on 3 fronts–cust can talk to emp, media can talk to emp, emp encouraged to talk to cust via SM #socialmedia |
| ajmunn@twitter.com (Alasdair Munn) | @BethHarte Look to profiles as more than identifiers. Attach permissions to profiles giving seamless access to relevant content #socialmedia |
| ajmunn@twitter.com (Alasdair Munn) | @BethHarte If done on content & permissions level content can be targetted, grow, move, evolve and be versioned #socialmedia |
| dariasteigman@twitter.com (Daria Steigman) | @BethHarte What if employees were freed to use SM to have this kind of discussion freely across depts., a co? #socialmedia |
| BethHarte@twitter.com (Beth Harte) | @davidweiner Well, what if the business came directly from customers that could pick & chose who they talked to? #socialmedia |
| CoTravelGirl@twitter.com (Angela Berardino) | Imagine if…companies could afford full-time, trained staff to monitor, respond, engage using SM #socialmedia |
| Maalbert@twitter.com (Margie Albert) | RT @BethHarte: What if customers wanted to talk to employees, but were stopped by a gatekeeper? #socialmedia |
| Marc_Meyer@twitter.com (Marc Meyer) | @heatherrast #socialmedia the value of employee as ambassador and product champion=success for company=job stability |
| amoyal@twitter.com (Ari Moyal) | @Don_NSI I think it goes beyond codes We need a new paradigm #socialmedia |
| markkrupinski@twitter.com (Mark Krupinski) | @bethharte I still say: imagine if social media “best practices” training was implemented like any other HR topic #socialmedia |
| BethHarte@twitter.com (Beth Harte) | @memery26 Good point…social media spreads the sales role around. So, should employees be compensated on that role? #socialmedia |
| jasonbreed@twitter.com (JasonBreed) | SM has 2 integrate w/ legacy systems to “trigger” when prospect ready to buy, customers need help, quality people need work(HR) #socialmedia |
| nhamilt@twitter.com (nhamilt) | Imagine if every employee knew what it meant and felt like to be empowered by their personal engagement/contributions #socialmedia |
| Nancy_White@twitter.com (Nancy White) | @BethHarte SM becomes a key component of integrated mar-comm strategy. #socialmedia |
| apowerpoint@twitter.com (Anthony Power) | Road Map – all communication platforms (inc. employess) aligned on recognizing needs that cos. solutions satisfy. #socialmedia |
| amoyal@twitter.com (Arié Moyal) | @BethHarte The way I see it the roadmap is corporate social responsibility Be a co. to be proud of & deliver quality product #socialmedia |
| apowerpoint@twitter.com (Anthony Power) | People are better at winnowing down choices and making recommendations than any tech or ad. #socialmedia |
| nhamilt@twitter.com (nhamilt) | RT @amoyal: The way I see it the roadmap is corporate social responsibility Be a co. to be proud of & deliver quality product #socialmedia |
| cbensen@twitter.com (Connie Bensen) | @LBaehrUSAA no doubt – so the question is does it start top down? or bottom up? #socialmedia |
| Kelapp@twitter.com (Keith Lapp) | @websuccessdiva #socialmedia If the interest is only in the sale you may make 1 If it is sincerely in helping the person there could be many |
| ajmunn@twitter.com (Alasdair Munn) | @BethHarte Roadmap. what r bus objectives Who r audiences which tools relevant how do we action what we learn what r the rules #socialmedia |
| dariasteigman@twitter.com (Daria Steigman) | @cbensen @LBaehrUSAA Great Q: I think you need both: top-down critical for setting roadmap; bottom-up for ideas, innovation. #socialmedia |
| GreenGertrude@twitter.com (Ashley James) | @greenmedia have you heard of the things going on at #socialmedia? check out @BethHarte |
| memery26@twitter.com (memery26) | I think social media done right frees corporations to focus more on their business, and less on how they talk about it. #socialmedia |
| jasonbreed@twitter.com (JasonBreed) | @nhamilt remember though majorityof employees r not as social as we. has to be social w/out being invasive #socialmedia |
| CoTravelGirl@twitter.com (Angela Berardino) | @BethHarte Ideally, (ongoing) training programs for all external comminicators w/ top level strategy driven by engaged execs. #socialmedia |
| donnawhite@twitter.com (Donna White) | @BethHarte #socialmedia Cos. not attending to internal customers will have much more liability opening up employee/customer communications. |
| nav_een@twitter.com (Naveen A) | I can follow that RT @sonnygill Roadmap – Educate > Embrace > Listen > Communicate > Take Action > Rinse & Repeat #socialmedia |
| Marc_Meyer@twitter.com (Marc Meyer) | @jasonbreed #socialmedia so theres the plan to engage the emoyees via social media and then the plan to engage customers |
| rfpdatabase@twitter.com (David Kutcher) | #socialmedia should not just be about users grouping and talking, but about users providing real value to each other through their grouping |
| CurtMonash@twitter.com (Curt Monash) | #socialmedia should be an integrated part of a many-channeled communication strategy. http://bit.ly/iQ7IL |
What are some of the high level strategies that you employ?
