Often times when companies or organizations have been sold on the “why” of social media and have decided to incorporate social media into the fabric of their day to day operations, a few more questions crop up. Actually more than just a few. Should companies getting ready to roll out their social media initiatives care about the audience that they are getting to have conversations with? or do they just take the shotgun approach?

Toby Bloomberg, one of the most respected and admired women in the social media and marketing space will lead this week’s discussion on:

Deciding what to do with social media at your company? Consider the people who will be using it. You have an idea who will be using it internally but what about externally?

The first question:

What demographics are most powerful in each of the top social networks? And Why?

Question two:

Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? Why?

Question three:

With the increase of social media usage, which demographics will drive innovation in social networking?

How  do age, sex, religion, race figure into all of these scenarios? Do they? Should they?… The goal here is  to help managers build better social media solutions, and the only way to do that is to know and understand who you are talking to! Lets find out!

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