When it comes to social networks, Facebook is certainly the 800 pound gorilla in the room. For this reason, Facebook is (or at least needs to be) a staple in most every company’s social media strategies. While there are other social networks out there, none hold the attention or capture the market share of consumers especially in the US market. In fact, here are a few stats from the Facebook stats page:
- More than 400 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 500 billion minutes per month on Facebook
- There are over 160 million objects that people interact with (pages, groups and events)
- Average user is connected to 60 pages, groups and events
- Average user creates 70 pieces of content each month
- More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
- More than 70 translations available on the site
- About 70% of Facebook users are outside the United States
- Over 300,000 users helped translate the site through the translations application
As a marketer Facebook is one of those places you have to be in order to interact and engage with your customers and also as a way to be seen as relevant and impactful. A marketer without a meaningful presence on Facebook for their company will not last long in that position. Therein lies one of this era’s greatest challenges, making your Facebook presence work for you and not against you. Anyone with 20 minutes can throw up a corporate page on Facebook and call it a presence. Like anything else though, it pays to spend the time and resources to make your presence work for you.
One of the key things to remember when considering your Facebook presence is how it will fit into your overall digital marketing strategy and what it will accomplish as part of it. What are some other key take-aways you ask? We decided to bring in the queen of Facebook marketing to help us answer that question. Mari Smith will be hosting this week’s chat on the topic. The coauthor of Facebook Marketing: An Hour A Day, Mari brings a wealth of practical experience to us. The topic and questions will be:
Topic: How to Get Measureable Results From Your Facebook Presence
Q1: How do you gain momentum with a Facebook fan page?
Q2: What should you be measuring on Facebook?
Q3: How do you scale Facebook engagement?
Join us for this week’s chat Tuesday 7/6 at noon eastern. To participate follow #sm67 from your favorite Twitter client or simply follow along from our LIVE page at www.hashtagsocialmedia.com/live.