Posts Tagged ‘Facebook’

How to Get Measureable Results From Your Facebook Presence

Tuesday, July 6th, 2010

When it comes to social networks, Facebook is certainly the 800 pound gorilla in the room.  For this reason, Facebook is (or at least needs to be) a staple in most every company’s social media strategies.  While there are other social networks out there, none hold the attention or capture the market share of consumers especially in the US market.  In fact, here are a few stats from the Facebook stats page:

People on Facebook
  • More than 400 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
Activity on Facebook
  • There are over 160 million objects that people interact with (pages, groups and events)
  • Average user is connected to 60 pages, groups and events
  • Average user creates 70 pieces of content each month
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach
  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application

As a marketer Facebook is one of those places you have to be in order to interact and engage with your customers and also as a way to be seen as relevant and impactful.  A marketer without a meaningful presence on Facebook for their company will not last long in that position.  Therein lies one of this era’s greatest challenges, making your Facebook presence work for you and not against you.  Anyone with 20 minutes can throw up a corporate page on Facebook and call it a presence.  Like anything else though, it pays to spend the time and resources to make your presence work for you. 

One of the key things to remember when considering your Facebook presence is how it will fit into your overall digital marketing strategy and what it will accomplish as part of it.  What are some other key take-aways you ask?  We decided to bring in the queen of Facebook marketing to help us answer that question.  Mari Smith will be hosting this week’s chat on the topic.  The coauthor of Facebook Marketing: An Hour A Day, Mari brings a wealth of practical experience to us.  The topic and questions will be:

Topic: How to Get Measureable Results From Your Facebook Presence

Q1:   How do you gain momentum with a Facebook fan page?

Q2:   What should you be measuring on Facebook?

Q3:   How do you scale Facebook engagement?

Join us for this week’s chat Tuesday 7/6 at noon eastern.  To participate follow #sm67 from your favorite Twitter client or simply follow along from our LIVE page at www.hashtagsocialmedia.com/live.

Facebook Blowback: What's the Upshot for Social Media?

Tuesday, May 18th, 2010

A hot topic this week that will be the beginning of a series of events around data privacy and social media.  To start it off, it’s helpful to understand the consumer point-of -view and how privacy is perceived and how the major social sites are addressing privacy and data security.

Facebook appears to be the poster child right now for their approach and response to privacy concerns from the industry and from their members.

Your information can’t be made safe on Facebook, but you can make it safer.” says Steven J. Vaughan-Nichols, ITworld

While I could provide my opinion on Facebook, Google’s data privacy mis-hap, etc I think there are enough viewpoints around it to simply pull the best thoughts together as a resource.

Sephoria, from Blogher did a great post on this topic and had this to say:

“….What pisses me off the most are the numbers of people who feel trapped. Not because they don’t have another choice. (Technically, they do.) But because they feel like they don’t. They have invested time, energy and resources into building Facebook what it is. They don’t trust the service, are concerned about it, and are just hoping the problems will go away. It pains me how many people are living like ostriches. If we don’t look, it doesn’t exist, right?? This isn’t good for society. Forcing people into being exposed isn’t good for society. Outing people isn’t good for society, turning people into mini-celebrities isn’t good for society….”

and Jeff Jarvis from his blog, Buzz Machine has this to say:

“They confused sharing with publishing. They conflate the public sphere with the making of a public. That is, when I blog something, I am publishing it to the world for anyone and everyone to see: the more the better, is the assumption. But when I put something on Facebook my assumption had been that I was sharing it just with the public I created and control there. That public is private. Therein lies the confusion.”

Our moderator JD Lasica points out that now the activist organization MoveOn.org is lashing out at Facebook attracting support from its over 5 million members to promote the following:

“Facebook recently made a number of changes to its privacy policy that make your profile information public – even if you thought it wasn’t. Many people aren’t even aware of these changes. So we put together a chart to show you what these changes mean for protecting your information.

If enough people understand what these changes are and how they affect them, we can convince Facebook that this is not how we expect our personal information to be treated. Click the buttons below to share this chart with your friends via email, Facebook, Twitter or LinkedIn.”

To make sense of all this, JD Lasica will be moderating today’s chat on the topic of privacy specifically on Facebook.  We are pleased to have JD as he is one of the founding fathers of social strategy it seems and has been at this well before it was ever referred to as social media.  The topic and questions are below:

TOPIC:  Facebook Blowback: What’s the upshot for social media?

Q1) Has Facebook gone too far with “Open Graph,” infringing on our notions of “private” information?

Q2) What’s the disconnect between the elites and the 425 million users who could care less?

Q3) Marketers are salivating over the troves of FB members’ personal information that has become public. Is this a land mine waiting to go off?

The chat will take place Tuesday 5/18 at noon eastern and you can follow along from any Twitter client by using #sm60 this week or by simply following along at our LIVE page which provides a unique chat experience.

Determining the Tipping Point in Social Media

Monday, August 17th, 2009

tipping_point EggThe boss yells in one day that your company needs to “do” social media and would like you to lead the effort, and by the way, can we be up by the end of the day!  Ha, Ha, Right?!?  So you go about securing a Twitter account, setting up Facebook fan page and sneaking in a cute WordPress site on the tail end of your corporate website. 

There, all done!  Then you find out why…the company is announcing an amazing breakthrough product that will change the way people live forever!  Phone banks start lighting up, twitter breaks, you get 1,000,000,000 new fans on Facebook and nothing at this point is manageable.  Now What?

This is a common fear for businesses who are unfamiliar with this whole social thing.  The  “What happens if this actually works?” question. 

This is a question that we often get around developing social strategy for businesses.  Many companies still are trying to get their arms around being social and what it means.  Should their goal be trying to get 30k followers or fans?  Should it be to have 40 “conversations” per day? What if every cusotmer actually uses social and expects an immediate response?  These are all the relevant things that go through executives minds before they sign off on a social initiative. 

So what’s the answer?  The answer in most cases must tie back to strategy and be focused by department.  Your social solution must solve problems for the company not create more.  That’s where our moderator this week takes over.  Connie Reece is beloved by everyone and with her success at New Media Lab, she certainly has the experience to guide companies through the social media maze.  Connie will lead the discussion this week on Tuesday 8/18 at Noon EST.  The questions will be as follows:

Determining the Tipping point in Social Media.

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity?

Q3: What are the most effective ways of scaling social for Business?

Remember: to participate simply goto the LIVE Page and follow along and post your ideas.  This is an interactive forum using collective experiences.