Thinking about incorporating social media into your company?  This session is a must, if not for the topic, then certainly for the moderator, Geoff Livingston.  Geoff brings a wealth of experience and knowledge to the topic of affecting change within organizations related to social media.  He is an accomplished writer, authority and practitioner on public relations and change management within organizations.

Just like we know that some people are naturally social, some companies are going to be naturally social.  Some are not.  Is it possible to get an un-social company, well, social?  That is what we will explore today at noon.  If it is possible to get a company social, then how you can get it done. 

Description:  How do companies embrace social media? Is it from the bottom up, top down? Is there a strategy? What department handles it?  All of these questions create so much tension that companies simply do nothing.  All along we know that it almost doesn’t matter what department it starts in, who drives it or how long it takes if the company is not willing to change the way they operate, think, culture, etc around becoming interactive with their constituents.

Questions: 

• 1. What are the challenges with adopting a culture suitable for becoming interactive?
• 2. How can you prove that it works…What are some examples of how SM has positively changed work flows, processes, departments, companies?
• 3. Source a list of actionable items to help an advocate become a change agent within a company.