Posts Tagged ‘hashtag socialmedia’

The Thorn on the Rose of Social Media?

Wednesday, July 1st, 2009

rose-thorn

“ROI” is an  acronym that draws huge emotion in the social media space! Some say it’s a necessity, some say it’s impossible to measure, while others are indifferent and would rather just ignore it. This coming Tuesday during our Hashtag SocialMedia Chat we will be exploring the illusive ROI along with the use of social media. I am far from an expert, but I have some thoughts and insights that just might help you next time your VP of Finance asks you, “What are you doing on that Twitter Thing?

Before we start the chat, I would like to observe some of the more important findings that I have made over my time working professionally and playing in this space:

A. Never approach your network or the individuals in your network with a selfish one sided agenda!
-This is especially true if you are trying to build a network or community online. You won’t have to worry about measuring ROI if you’re bringing the old “shout about” model to your social media presence.

B. Set clear goals and objectives
- Figure out exactly what measurements are important to you and what they are worth. An example might be Hours spent engaging online vs. leads produced. In all of this remember rule #1. Be of massive value to your network and they will extol your virtues to the holders of the checkbooks

C. Create Reporting Channels
- Have ways to track and generate reportable results. if you spend 5 hours on twitter this week, calculate the number of quality connections and the leads that are generated through your presence. After you have quantified your leads you can figure out how many convert and connect that back to the bottom line. Tools like Salesforce.com can be beneficial for this type of interactive tracking.

Enter The Hashtag Social Media Chat

I am honored that I was asked to moderate this chat and I hope everyone comes away a little smarter in the understanding of how we can leverage social media in your company or business. I was asked to come up with three questions that we will address during this chat and they are:

1. Are you setting up benchmarks and tracking systems in your use of social media? How are you proving your worth?

2. What types of things are you measuring in social media and how do they add overall value to the organization?

3. There is no “R” without the “I” what types of investments are you making in the social media space?

I am looking forward to the discussion and hope you will attend!

-Keith Burtis

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Posted in ROI in Social Media, social media | 3 Comments »

Deciding the "now what" and the "who with" of social media in your company.

Tuesday, June 16th, 2009

target-audience

Often times when companies or organizations have been sold on the “why” of social media and have decided to incorporate social media into the fabric of their day to day operations, a few more questions crop up. Actually more than just a few. Should companies getting ready to roll out their social media initiatives care about the audience that they are getting to have conversations with? or do they just take the shotgun approach?

Toby Bloomberg, one of the most respected and admired women in the social media and marketing space will lead this week’s discussion on:

Deciding what to do with social media at your company? Consider the people who will be using it. You have an idea who will be using it internally but what about externally?

The first question:

What demographics are most powerful in each of the top social networks? And Why?

Question two:

Which demographics are most overlooked, ignored, or taken for granted, in the top tier social networks? Why?

Question three:

With the increase of social media usage, which demographics will drive innovation in social networking?

How  do age, sex, religion, race figure into all of these scenarios? Do they? Should they?… The goal here is  to help managers build better social media solutions, and the only way to do that is to know and understand who you are talking to! Lets find out!

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Posted in Listening, social media | 2 Comments »

Event #3 Summary: Adapting Corporate Cultures for the Social Enterprise – an Action Plan

Friday, April 17th, 2009

Jessica Lee was  our esteemed moderator for Unpanel Event #3 in which we discussed Adapting Corporate Cultures for the Social Enterprise –  Specifically an Action Plan. The questions were:

Are there generational differences / digital divide issues with employees / customers? and How to manage them? From this question the answers varied from, “start with education” to bridge the gap to “find a champion”. Still others thought there really wasn’t that much of a divide yet some thought that encouraging everyone to get their hands dirty with social media might be  better than any formal training that one could get. The bottom line: some type of hands on training and education might work best:

But here’s a question. that’s the obvious answer but what else is there?

The next question was, In the social enterprise, what are the skill sets needed, attributes, values to look for at each level? Do you need a janitor that can also relate to a customer in person / digitally? An interesting comment arose from this and that was: Do we hire/promote “connectors” for an org as ability to find, connect, combine knowledge of others inside/out? Great question! and then this comment which was very insightful-”Are you hiring a noun or a verb? If you view #socialmedia as a thing, you hire a noun. If personality, a verb (talkative)” and finally, It’s easier to teach someone how to use Twitter than it is to teach them to be outgoing and friendly. The bottom line here is that ideally people need to possess the skills going forward but even if they don’t, they can still ramp up.

And lastly, given that there were certainly some technological challenges that prohibited the discussion to flow the way it should, we think that Jessica did an awesome job in Unpanel #3


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Posted in corporate, Human Resources | Comments Off