As more and more organizations struggle to stay relevant in the B2B marketplace, some are jumping into the fray of what is commonly called social media marketing. The assumption being that it could hold the key to organizational success. With increasing pressure and longer sales cycles in the B2B space, it seems many social media tools would be ideal for fostering stronger relationships with customers. So, why aren’t more B2B organizations engaging more regularly?
PR and social media veteran, Arik Hanson holds our hands as we tread into the somewhat murky waters of B2B marketing and social media, and try to figure out if social media tools really open up meaningful discussions between these entities. Surely we can hope to answer the burning question of… Can B2B social media interactions, conversations and discussions lead directly to business?
We’ll find out. As well, we’ll also try to answer these 3 red hot questions:
1) Is there a generation gap in social media for B2B orgs?
2) Can social media reach the C-suite in B2B orgs?
3) Give us some examples of B2B success in the social media space, and what makes them good examples?
Be sure to join us June 9th at 12 noon EST at #socialmedia to find out!
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