So many companies today are paralyzed by indecision when it comes to social media planning and execution.  With all the scary things that could happen, companies who have an aversion to risk find it especially difficult to “try” anything out when the stakes of the trial are, potentially, so large.

One interesting note here is that the employees of these same companies are already doing social media trials every day.  With such promise, crafty employees are beginning to re-imagine their work in the social realm and are beginning to truly innovate with the results.  These actions typically are not sanctioned by IT or the marketing dept.  These actions are usually being enacted by representatives from the brand or people who feel they are simply not getting the support they need to perform their work.

Companies have a couple of choices.  They can fight the fight at every employee move or they can learn to embrace and enable these trials by providing a safer sandbox by which to test and learn.  To help us better understand these options, we have brought in Mack Collier to moderate this week’s chat.  One of our original #socialmedia chat moderators, we are excited to team up once again with Mack.  The topic and questions this week are:

Topic:  Bootstrapping Your Social Programs

Q1:  What are some methods that can be used?

Q2:  What are some tools that can be used?

Q3:  Provide some case studies in both large and small companies.

Please join us in this online chat on Tuesday, November 9 at noon ET.  Follow #sm85 from your favorite Twitter client or simply go to our LIVE page at www.hashtagsocialmedia.com/live