People in general are jumping on social networks at an amazing rate. They sign up, add a few photos, post some thoughts, invite friends, take a survey, click on a couple of ads pozing as games and before you know it, that individual has a lot of readily available social information they have volunteered. Knowingly or not, every click that is made tells more and more about the user. By joining these networks are you giving up your right to that data? The privacy camps say its your data and you control it. The social networks are showing (by their actions) that by signing up and using the site for free, you are effectively paying for use of that social network by providing you data to use. Whether anonymized of not, that data is extremely valuable to the right advertisers. Those advertisers have proved they will do about anything to get it.
A few examples: Google states that it does not use your data (search, email, now phone) however their recommendations of people to connect with is eerie. Facebook uses your data to match advertisers up with. While they may not give it out (or maybe they do http://www.dailyfinance.com/story/company-news/facebook-shared-personal-data-with-advertisers-without-user-cons/19485873/). Anyone with a Twitter feed can find out quite a bit about a person if they were capturing those streams and feeding them into a database.
Are you “paying” to use social networks with your data? Our moderator this week is a highly sought after social media professional who is a long time contributor to this group. Ken Burbary is the lead digital and social media strategist for Ernst & Young and is moderating this week’s session on social media data privacy and what companies are actually doing with the data. Ken brings a wealth of knowledge and, working with highly regulated companies, he brings a hands on perspecitve of the topic. The topic this week is:
Topic: Social Media Data Management – Privacy, Security and Retention
Q1) What customer data do companies collect and use from social media platforms and web sites?
Q2) How are companies securing and protecting social media data that that they collect?
Q3) What purposes are companies retaining social media data for? How are they using it?
Please join us this Tuesday 6/15 for a lively conversation on the value of personal data to companies. The event starts at 12 noon eastern and run for one hour. As always, the first question will be asked at noon and then every 20 minutes. Follow along by tracking #sm64 from your favorite Twitter client or simply use our event page at www.hashtagsocialmedia.com/live we look forward it!