The boss yells in one day that your company needs to “do” social media and would like you to lead the effort, and by the way, can we be up by the end of the day!  Ha, Ha, Right?!?  So you go about securing a Twitter account, setting up Facebook fan page and sneaking in a cute WordPress site on the tail end of your corporate website. 

There, all done!  Then you find out why…the company is announcing an amazing breakthrough product that will change the way people live forever!  Phone banks start lighting up, twitter breaks, you get 1,000,000,000 new fans on Facebook and nothing at this point is manageable.  Now What?

This is a common fear for businesses who are unfamiliar with this whole social thing.  The  “What happens if this actually works?” question. 

This is a question that we often get around developing social strategy for businesses.  Many companies still are trying to get their arms around being social and what it means.  Should their goal be trying to get 30k followers or fans?  Should it be to have 40 “conversations” per day? What if every cusotmer actually uses social and expects an immediate response?  These are all the relevant things that go through executives minds before they sign off on a social initiative. 

So what’s the answer?  The answer in most cases must tie back to strategy and be focused by department.  Your social solution must solve problems for the company not create more.  That’s where our moderator this week takes over.  Connie Reece is beloved by everyone and with her success at New Media Lab, she certainly has the experience to guide companies through the social media maze.  Connie will lead the discussion this week on Tuesday 8/18 at Noon EST.  The questions will be as follows:

Determining the Tipping point in Social Media.

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity?

Q3: What are the most effective ways of scaling social for Business?

Remember: to participate simply goto the LIVE Page and follow along and post your ideas.  This is an interactive forum using collective experiences.