Mack Collier helps advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via social media’s amazing tools and sites.

While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools, or to quote Mack:

Don’t focus on the tools, focus on the connections that the tools help facilitate.”

With that being said, we’re honored to have Mack host our next UnPanel. The topic we’ll dig into, is the following.

Topic:  What are the organizational changes that need to happen in companies to support Social Media?

This is the #1 issue that practitioners deal with in managing through the organizational change that is needed to support Social Media in a business; and because of this, it raises the following questions:

Q:1  What are the barriers that companies face today?

Q2:  Who needs to be responsible / accountable for lifting these barriers?

Q3:  Let’s create a high-level road map to affect the cultural changes needed to adopt social media practices for companies.

Join us on April 7th at 12noon est. for the next #socialmedia Unpanel!