From its beginnings in 2006, Twitter has come light years in some ways, yet the service is vitually the same as was when it started. The same can be said for users who saw 2009 as the year Ashton’s users surpassed 1,000,000, but to what avail? And businesses are trying to market, service, sell, and befriend anyone who wants to engage albeit mostly as simply just another channel for companies. So with all of this activity, news and chatter about Twitter, where’s the beef? As still a very new service in a new vertical and still a new age of communications for everyone, we are still trying re-imagine a life with Twitter and other new means of engaging in personal and business communications.
Don’t get me wrong, there are plenty of interesting uses of Twitter that are changing many facets of life including political upheaval (Iran‘s Protests), grassroots organizing (tweetups, Obama campaign), breaking news (USAirways flight 1549), and more. While there are some innovative uses of Twitter in business including the usuals: Comcast Cares, Dell, Starbucks and Zappos this is certainly not the norm and, I would argue, most examples of innovative uses of Twitter are more lip service than measurable ROI (I measure ROI with either increased revenue, decreased costs or increased equity).
So with all the chatter, where is the real value of Twitter for Business? That’s a great question and one that only a real professional could handle for this chat. So we’ve enlisted the help of the Social Media Explorer, Jason Falls. This is the first time in 32 weeks that we have had a repeat moderator and Jason is certainly worth getting back. His no-nonsense approach to social media marketing and useage for businesses has earning him a premier class reputation in the industry. The chat will cover the following:
The Value of Twitter
- Why Twitter is important for business today?
- What has Twitter influenced to date?
- Where does Twitter go from here?
As usual, the chat using Twitter of course, will take place Tuesday 11/3 at 12 noon EST as usual. This week is seeing a number of firsts. We realize the #socialmedia has gotten very popular recently and it is sometimes hard to follow along through all the noise. We have figured out how to maintain the integrity of the chat and record a different hashtag(#). So this week we are oging to still promote via #socialmedia, however the actual chat will use #SM32 which equals how many moderated chats we have organized. So be sure to use #SM32 at noon to follow along and participate in the chat.