The first quarter of 2009 was riddled with vexing corporate issues. Earnings are challenged along with everything else in this economy and Brands of all shapes are getting hammered for their mishaps. Social media is exacerbating those mishaps and creating urgency in PR and communications departments worldwide.
What to do? When it’s all said and done, what do companies really have…their actions and their reputation. Regardless of meeting quotas or anything else, consumers hear about mis-intentioned videos that hit the news and breakdowns in what otherwise are flawless processes. That’s what it’s about. When things go south, what will you do?
Danny Brown, a PR and communications pro will lead this week’s UnPanel discussion on the value of knowing what to do, when to do it and how to do get it done the right way.
The questions Danny will cover over the hour long session will be:
Q1: What is a crisis communications plan and why do I need one?
Q2: Who needs to own the plan and who needs to be a part of it?
Q3: How do you put a Crisis Communications plan in place and what are the components that need to be considered?
The UnPanel event will challenge the status quo and uncover helpful tips for practitioners by practioners who have walked the walk. Please join in the conversation Tuesday noon EST. Follow along on the LIVE page and participate by adding a message via Twitter using the #socialmedia tag. After the event a full catalogue of the discussion will be listed on the Events page.
Help out Danny Brown and the rest of the industry. Join in the conversation.
Tags: corporate, crisis communications, Danny Brown, Planning, PR
