Paul Chaney, the Director of Internet Marketing at Bizzuka and a renowned voice in social media and blogging circles broaches the subject of Social CMS this week.
Social Media is starting to set consumer’s expectations that websites (corporate especially) must be more interactive if you expect anybody to spend time with you. That expectation is straining the traditional CMS systems that serve up the content for the sites that are accustomed to more rigid command and control style of publishing of information to the public.
This has departments scrambling to set new procedures for what content will be used, how to use it, is it viral, can we allow content from outside the firewall, if so, can we moderate it, and so forth and so on. Which brings us to a few questions for discussion.
Questions:
Q1: Is it important for corp sites to be social? Why?
Q2: What are the challenges with incorporating social into corporate websites?
Q2: Can Social CMS solutions help companies bridge the gap?
Stop by #socialmedia this Tuesday at Noon EST to see where Paul can lead the conversation.
Tags: bizzuka, hashtagsocialmedia, jason breed, marc meyer, Paul Chaney, Social CMS, socialmedia, twitter
Very excited about hosting this unpanel. BTW, it’s Bizzuka with two “z’s”. URL is: http://www.bizzuka.com
It’s a good set of questions and broad as well.
Q1: It depends on the brand/company. Is it consumer or business oriented? Should the tools be open or more private? Some companies just don’t require that level of ongoing engagement.
Q2:The biggest challenge, I think, is finding the “right” tool. You can add just about any tool, but the engagement is based on the consumer agreeing to the bargain of sharing and interacting. To know what the right tool is, you have to listen first. Most companies just “assume” Twitter is right and suffer to learn it was the wrong tool for their brand/consumer.
Q3:Can Social CMS solutions help to bridge the gap? Some might. It’s still in too much of an early stage to make a solid prediction. It all goes back to Q1 and Q2 and making the formula work.
Thanks for asking, looking forward to the responses and discussion!
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