So what happens if you have a party and no one shows? Companies of all shapes and sizes have a difficult time imagining themselves being social for a number of reasons. “Our customers are not teenagers”, “Our customers don’t want to know when our CEO uses the bathroom”, “We have a call center and actually talk to our customers”, etc. Ever hear any of that from a company or worse yet your boss in trying to justify not getting involved with social media or wanting to develop digital audiences.
Scott Stratten, the president of Un-Marketing.com, is an industry recognized expert in developing social currency for his corporate clients. Helping those clients develop strategies for building audiences online and actually executing those strategies with significant results. You could say he even “eats his own dog food” with one of the largest Twitter audiences out there.
This week’s event is sure to spur much debate and raise the awareness on real strategies for companies to build their digital audiences.
Topic: What are the best practices for companies to build their audiences using Social Media?
Q1: What’s the process for companies to start creating an audience digitally?
Q2: Should companies automate some, all or none of the process?
Q3: Where should a corp build followers of current and potential customers, and why? a checklist
