Can PR & Advertising Work together on social?
Q1) Is it realistic to think that Advertising and PR can collaborate on social and what roles should they "own" in a joint pitch?
Q2) Does PR over-rate its capabilities in SM or does it under-rate advertising's SM potential?
Q3) How many of your current social media campaigns fall into the "promoter" vs. "brand builder" buckets?
12PM - 1 PM EST