Social Media in a content economy


TOPIC QUESTIONS
Q1) What is a "content economy" and is your organization reengineering for it?
Q2) What are some ideas for packaging and promoting a brand's content in the new economy?
Q3) What kinds of content will have the most impact in a content economy? Why?
   Event Details
Event Date:
     2011-03-22
Event Time:
     12PM - 1 PM EST
Participants:
     45
Tweets:
     462


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Moderator
michelle-tripp.jpg
Michelle Tripp
twitter:
web: http://michelletripp.com
BIO: Michelle Tripp is a brand consultant and social media strategist based in New York. Before leading her clients into brand positioning and the digital space, Michelle was an award-winning creative director and writer, receiving more than 200 creative and marketing awards, including 16 Tellys, an IECF Astrolabium (Japan), The Gold CASE Award, New York Globals, ADDYs, and more. Michelle leverages her lifelong passion for technology and spends her ti ...more
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  • Thank you so much for your excellent moderation and leadership of #sm103 !!
    Posted by: - 03/22/2011 01:26:01 PM
  • Here's the transcript from today's tweetchat "Social Media in a Content Economy"—> http://bit.ly/gTz1Yp #sm103
    Posted by: - 03/22/2011 01:20:01 PM
  • Thanks! Really appreciate your participation! #sm103
    Posted by: - 03/22/2011 01:18:02 PM
  • thanks Michelle! Enjoyed the discussion, let's chat soon. #sm103
    Posted by: - 03/22/2011 01:14:02 PM
  • Favorite metrics... as in KPI's? Depends on the campaign & client. But I always rank unsolicited mentions highly. #sm103
    Posted by: - 03/22/2011 01:14:02 PM
  • if clients must call it 'content,' agencies should refuse it >:( if it's a brand story then agencies should charge a fortune #sm103
    Posted by: - 03/22/2011 01:14:02 PM
  • Great recap of 's #sm103 tweetchat on"Social Media in a Content Economy" http://bit.ly/gTz1Yp #sm103
    Posted by: - 03/22/2011 01:14:02 PM
  • Dang, #sm103 is already over...Thanks to for moderating + for bring us all together once again
    Posted by: - 03/22/2011 01:09:07 PM
  • Thanks for bringing up ROI... so important to not let it get lost when talking content economy. #sm103
    Posted by: - 03/22/2011 01:08:06 PM
  • thx for moderating a dynamic chat - in spite of technology! #sm103
    Posted by: - 03/22/2011 01:08:06 PM
  • RT : You should forget sales for social ... look at stages leading before sales, and loyalty after - focus KPIs on that #sm103
    Posted by: - 03/22/2011 01:08:06 PM
  • I agree tho, how many times does someone go what is #sm103 etc. but before when we had #socialmedia, spam ruled.
    Posted by: - 03/22/2011 01:07:05 PM
  • Thanks for all your input today! #sm103
    Posted by: - 03/22/2011 01:07:05 PM
  • Thanks for having me back a second time! #sm103
    Posted by: - 03/22/2011 01:07:05 PM
  • it is a direct sales channel, but does it matter for the purpose of out discussion? #sm103
    Posted by: - 03/22/2011 01:06:03 PM
  • RT : For a recap of today's tweetchat, check it out here—> "Social Media in a Content Economy" http://bit.ly/gTz1Yp #sm103
    Posted by: - 03/22/2011 01:06:03 PM
  • Which is a whole other tentacle. ;) #sm103 Thanks for joining!
    Posted by: - 03/22/2011 01:06:03 PM
  • http://hashtagsocialmedia.com/event/103 interesting event that I missed. :( #sm103
    Posted by: - 03/22/2011 01:06:03 PM
  • Thanks for having me and thanks for moderating such a provocative topic #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • Is Groupon "social" or "promotion" using social channel #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • For a recap of today's tweetchat, check it out here—> "Social Media in a Content Economy" http://bit.ly/gTz1Yp #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • RT : Adobe has new product release for PDF, let's you embed video, audio. Social media press release is realized #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • Thanks for joining us! Great input! #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • Thanks - would love your perspective on it (funnel measuring) #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • Ironically, I've been working on a presales social and post sales social model for retail lately- #ROI #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • So glad you could participate! Nice to meet you. #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • RT : can get full recap here http://bit.ly/fSMCYS Can also follow all great minds who participate w/ 1 button #sm103
    Posted by: - 03/22/2011 01:05:05 PM
  • Topic dear to my heart! Going to read 's "Measuring the Stages of Cyclic Social Marketing Funnel" http://bit.ly/hj3FAV #sm103
    Posted by: - 03/22/2011 01:04:04 PM
  • True of ALL marketing efforts and that will never be the case - got to make the best #sm103
    Posted by: - 03/22/2011 01:04:04 PM
  • can get full recap here http://hashtagsocialmedia.com/event/103 Can also follow all great minds who participate w/ 1 button #sm103
    Posted by: - 03/22/2011 01:04:04 PM
  • Only can be measured if all other factors can be held at constent or factored out #sm103
    Posted by: - 03/22/2011 01:04:04 PM
  • This has been a fantastic tweetchat, guys! Too bad Twitter's having slow day & tweets were delayed by minutes. Convo still rocked. #sm103
    Posted by: - 03/22/2011 01:04:04 PM
  • Sorry I got in late - this one really seemed awesome - one of the best #sm103
    Posted by: - 03/22/2011 01:03:05 PM
  • RT : As we wind down this weeks 103rd #socialmedia tweetchat, we have to thank for making us think-Awesome #sm103
    Posted by: - 03/22/2011 01:03:05 PM
  • RT : RT : Adobe has new product release for PDF, let's you embed video, audio. Social media press release is realized #sm103
    Posted by: - 03/22/2011 01:03:05 PM
  • infected, hypnotized, indoctrinated #sm103
    Posted by: - 03/22/2011 01:03:05 PM
  • As we wind down this weeks 103rd #socialmedia tweetchat, we have to thank for making us think-Awesome #sm103
    Posted by: - 03/22/2011 01:03:05 PM
  • Only can be measured if all other factors can be held at constent or factored out #sm103
    Posted by: - 03/22/2011 01:03:04 PM
  • This has been a fantastic tweetchat, guys! Too bad Twitter's having slow day & tweets were delayed by minutes. Convo still rocked. #sm103
    Posted by: - 03/22/2011 01:03:04 PM
  • in addition, consumers are now enabled to create content not just consume #sm103
    Posted by: - 03/22/2011 01:02:03 PM
  • Awesome: Stages of sales... before and after social. Hell yeah. #ROI #sm103
    Posted by: - 03/22/2011 01:02:03 PM
  • Just gave you a way to measure - my article - not spam #sm103
    Posted by: - 03/22/2011 01:02:03 PM
  • At the risk of being blamed for spam - Measuring the Stages of the Cyclic Social Media Marketing Funnel http://bit.ly/hj3FAV #sm103
    Posted by: - 03/22/2011 01:02:03 PM
  • Content is what has changed it. The rise of consumers demanding content. Better content. Curated content. #sm103
    Posted by: - 03/22/2011 01:01:05 PM
  • RT : and that's reason we went to #sm103, #sm104 etc. #socialmedia became too noisy. Now its just right
    Posted by: - 03/22/2011 01:01:05 PM
  • and that's reason we went to #sm103, #sm104 etc. #socialmedia became too noisy. Now its just right
    Posted by: - 03/22/2011 01:01:05 PM
  • #sm103 rocks!!! It's a pleasure having to chat with like minds :)
    Posted by: - 03/22/2011 01:01:05 PM
  • Yes, need some way 2 measure RT : Would like it much better if you talked economy KPIs... #sm103
    Posted by: - 03/22/2011 01:01:05 PM
  • Hmmm. Rearrange the question to find the solution. ;) Network. Here. Stability. #sm103
    Posted by: - 03/22/2011 01:01:05 PM
  • Would like it much better if you talked economy KPIs as opposed to economy ROI #sm103
    Posted by: - 03/22/2011 01:00:13 PM
    • Load 20 More
Moderator
Here's the transcript from today's tweetchat "Social Media in a Content Economy"—> http://bit.ly/gTz1Yp #sm103
Thanks! Really appreciate your participation! #sm103
Favorite metrics... as in KPI's? Depends on the campaign & client. But I always rank unsolicited mentions highly. #sm103
Thanks for bringing up ROI... so important to not let it get lost when talking content economy. #sm103
Thanks for all your input today! #sm103
Thanks for having me back a second time! #sm103
Which is a whole other tentacle. ;) #sm103 Thanks for joining!
For a recap of today's tweetchat, check it out here—> "Social Media in a Content Economy" http://bit.ly/gTz1Yp #sm103
Thanks for joining us! Great input! #sm103
So glad you could participate! Nice to meet you. #sm103
Topic dear to my heart! Going to read 's "Measuring the Stages of Cyclic Social Marketing Funnel" http://bit.ly/hj3FAV #sm103
This has been a fantastic tweetchat, guys! Too bad Twitter's having slow day & tweets were delayed by minutes. Convo still rocked. #sm103
This has been a fantastic tweetchat, guys! Too bad Twitter's having slow day & tweets were delayed by minutes. Convo still rocked. #sm103
Awesome: Stages of sales... before and after social. Hell yeah. #ROI #sm103
Content is what has changed it. The rise of consumers demanding content. Better content. Curated content. #sm103
Hmmm. Rearrange the question to find the solution. ;) Network. Here. Stability. #sm103
So glad to see you guys talking content ROI. This is an ECONOMY after all. #sm103
The key is to approach content with an ROI strategy + social engagement best practices. #sm103
I'm a social media engagement fangirl, but at some point we have to look at content from an ROI perspective. #sm103
When we say "content economy" we have to remember that economy means there is a cycle that includes consuming, creating, AND INCOME. #sm103
Okay, we've got 10 minutes left. Just want to share a few thoughts about the content economy, things worth getting out there. #sm103
When we say "content economy" we have to remember that economy means there is a cycle that includes consuming, creating, AND INCOME. #sm103
Move chats away from Twitter. I think you may be onto something BIG. #sm103
Love your comments. Yes, they have to move into experiential branding. Funny, that was my last tweetchat topic. ;) #sm103
Okay, we've got 10 minutes left. Just want to share a few thoughts about the content economy, things worth getting out there. #sm103
For those asking, here's the transcript for today's social media tweetchat—> http://bit.ly/gTz1Yp #sm103
Move chats away from Twitter. I think you may be onto something BIG. #sm103
Love your comments. Yes, they have to move into experiential branding. Funny, that was my last tweetchat topic. ;) #sm103
For those asking, here's the transcript for today's social media tweetchat—> http://bit.ly/gTz1Yp #sm103
Love the idea of crowdsourced content (and/or other consumer content) as another monetizable social asset. #sm103
RT Guess that's why retailers are having hard time adapting the social media model and political activists are loving it #sm103
RT : Adobe has new product release for PDF, let's you embed video, audio. Social media press release is realized #sm103
Here's the big question: What kinds of content will have the most impact in a content economy? Why? #sm103
Here's the big question: What kinds of content will have the most impact in a content economy? Why? #sm103
RT Guess that's why retailers are having hard time adapting the social media model and political activists are loving it #sm103
RT : Adobe has new product release for PDF, let's you embed video, audio. Social media press release is realized #sm103
Love the idea of crowdsourced content (and/or other consumer content) as another monetizable social asset. #sm103
Now you're talking! ;) #brands #gamelayer #sm103
Agree! Turn content development into product development. Like the music industry: Share the music, monetize around it. #sm103
Here's the big question: What kinds of content will have the most impact in a content economy? Why? #sm103
Yes! Just met w/ editors in Chicago yesterday for a client. Can't wait to rally, leverage their content knowledge. #sm103
It's got to be a twitter thing today. Tweets in hootsuite delayed 6 minutes now. #sm103
Geez. Can't believe we're five minutes away from last question. These chats go so fast, with so much amazing responses! #sm103
No, Chrysler failed on that. Big time. That "f%$#ing drivers" tweet was so on-brand. Even if accidental. #sm103
BUT, with that said, I am a strong proponent of social having a lead generation foundation. But best practices a must. #sm103
I don't agree with that. Content can be a brand builder without "selling." The deal doesnt have to close this second. #sm103
Take a look at Samsung. They're engaging big time and weaving experiences into it. With content, it would be yikes. #sm103
Apple creates the platform for us to consumer content on. But if there was an equal competitor W/ CONTENT... danger! #sm103
Feel free to continue with discussions, too... lots of great thoughts being put out there! #sm103
Which brings us to the next question: What are some ideas for packaging and promoting a brand's content in the new economy? #sm103
Not necessarily. As long as the engager stays authentic, you can monetize the space around content. #sm103
Yep, I started tweeting on the dot noon and it took a few minutes for first tweets to roll out! #sm103
Which brings us to the next question: What are some ideas for packaging and promoting a brand's content in the new economy? #sm103
Yep, I started tweeting on the dot noon and it took a few minutes for first tweets to roll out! #sm103
That really depends. How the content is created, how it can be consumed, and how many targets you have. #sm103
Depending on type of company, content economy is shifting what's profitable, what consumers want, & how they expect it delivered. #sm103
No, actually I don't. (Well, yes but separately) I'm saying let's look at it from a different lens. Monetize the space #sm103
If a YouTube video has a million views and no advertising, monetizing opportunity was lost. Lost lost lost. #sm103
No, actually I don't. (Well, yes but separately) I'm saying let's look at it from a different lens. Monetize the space #sm103
Advertising is what makes the content economy work fiscally. #sm103
If a YouTube video has a million views and no advertising, monetizing opportunity was lost. Lost lost lost. #sm103
That's why social media is critical to every organization. Even before the content economy emerged. Engage to build trust. #sm103
Brands have to start looking at themselves from different perspective. Calculating the profits has to include a new line item. #sm103
Hell YEAH. That's the foundation of a content economy. Brands are originating content. They're not just selling products. #sm103
Agreed. Content that's not high quality is a time suck for the consumer. Brands that create rich content stand to win. #sm103
Yes! The consumer today is demanding. But we have to not view it as demanding, just status quo. We have to act on that. #sm103
Yes! The consumer today is demanding. But we have to not view it as demanding, just status quo. We have to act on that. #sm103
Excellent thought. All content must be accurate & come from trustworthy source, — where social engagement ties in. #sm103
Yes, absolutely! Curating is so critical to content economy! And that's where a lot of the monetizable value lies. #sm103
If you're just lurking on tweetchat today, feel free to say hello real quick! #sm103
What I'm trying to encourage my clients to embrace is that the content can be monetized, in addition to loyalty. #sm103
Yes, at its simplest level. Yes. Creation and consumption. But the magic is in the more! #sm103
What I'm trying to encourage my clients to embrace is that the content can be monetized, in addition to loyalty. #sm103
Yes, at its simplest level. Yes. Creation and consumption. But the magic is in the more! #sm103
If company views it as a nuisance requirement, they're not committed to engaging, not truly. Just placating. #sm103
That's definitely part of it... the drivers I'd say. Ultimately a content economy is most about how company VIEWS it. #sm103
Sorry for the slow upload. It's hard to get it all in #140 characters! Lots of behind-scenes editing. #sm103
Sorry for the slow upload. It's hard to get it all in #140 characters! Lots of behind-scenes editing. #sm103
The thing about content economy is that a company no longer just sells products/services. It also has to think content as a "product" #sm103
One of the things I've been coming across is resistance to embracing the content economy by some people whose job it is to create it. #sm103
One of the things I've been coming across is resistance to embracing the content economy by some people whose job it is to create it. #sm103
First question is two-fold: What is a "content economy" and is your organization reengineering for it? #sm103
The first question is two-fold: What is a "content economy" and is your organization reengineering for it? #sm103
Let the discussion begin! #sm103 Today's Topic: "Social Media in a Content Economy"
The first question is two-fold: What is a "content economy" and is your organization reengineering for it? #sm103
Here we go!! Social Media Tweetchat #sm103 begins NOW!
We're about ready to start this week's tweetchat! #sm103 is the hashtag. The topic is: "Social Media in a Content Economy."