Re-Shaping the Purchasing Process: The Rise of Social Retailing


TOPIC QUESTIONS
Q1) How is social impacting retail sales?
Q2) How does Facebook, LBS (Location), Group Buying change brick & mortar?
Q3) What is most important with social commerce - Branding, promotions, experience - and why?
   Event Details
Event Date:
     2011-03-29
Event Time:
     12PM - 1 PM EST
Participants:
     36
Tweets:
     570


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  Embed:
Moderator
alex-de-carvalho.jpg
Alex de Carvalho
twitter:
web: http://alexdc.org/
BIO: Alex devel­ops social media ini­tia­tives and net­works from busi­ness plan­ning to launch. He is cur­rently devel­op­ing a world­wide com­mu­nity for physi­cians, VoxMed.com. He is the co-founder of Scan­buzz, an online ser­vice for health­care brand mon­i­tor­ing. A Pro­fes­sor at the Uni­ver­sity of Miami, School of Com­mu­ni­ca­tions, Alex teaches a course on social media. Based in Miami, Florida, he orga­nizes The Startup Forum, Social Medi ...more
Filter out Re-tweets
  • This week, we keep it somewhat regional w/ South Florida's own hosting our 104th #socialmedia tweetchat in 20 min. #sm104
    Posted by: - 03/29/2011 11:41:03 AM
  • Let's do it RT : Looking forward to hosting today's tweetchat on The Rise of Social Commerce from 12pm-1pm ET - search for tag #sm104
    Posted by: - 03/29/2011 11:42:18 AM
  • RT : Let's do it RT : Looking forward to hosting today's tweetchat on The Rise of Social Commerce from 12pm-1pm ET - search for tag #sm104
    Posted by: - 03/29/2011 11:45:02 AM
  • I think the topic of social commerce and retail is so timely for todays #socialmedia tweetchat #pittsburgh #swfl #miami cc #sm104
    Posted by: - 03/29/2011 11:46:05 AM
  • Re-Shaping the Purchasing Process: The Rise of Social Retailing follow #sm104 for the next hour.
    Posted by: - 03/29/2011 11:49:02 AM
  • RT : Re-Shaping the Purchasing Process: The Rise of Social Retailing follow #sm104 for the next hour. #sm104
    Posted by: - 03/29/2011 11:51:01 AM
  • 's tweetchat on Rise of Social Commerce at 12pm #sm104 C u there?
    Posted by: - 03/29/2011 11:52:05 AM
  • Appropriate 4 2days #socialmedia tweetchat-FB E-Commerce Is Real, & We Have The #'s 2 Prove It http://read.bi/fXI63r #sm104 #fb
    Posted by: - 03/29/2011 11:54:02 AM
  • Warning: possible prolific tweeting from me in the next hour as I head over to #sm104
    Posted by: - 03/29/2011 11:55:08 AM
  • We're about to start #socialmedia chat #sm104 in about 5 minutes. Today's topic: “The Rise of Social Retailing” http://bit.ly/hwZLAl
    Posted by: - 03/29/2011 11:58:01 AM
  • We're about to start #socialmedia chat #sm104 in about 5 minutes. Today's topic: “The Rise of Social Retailing” http://bit.ly/hwZLAl
    Posted by: - 03/29/2011 11:58:01 AM
  • RT : We're about to start #socialmedia chat #sm104 in about 5 minutes. Today's topic: “The Rise of Social Retailing” http://bit.ly/hwZLAl
    Posted by: - 03/29/2011 12:00:01 PM
  • RT : We're about to start #socialmedia chat #sm104 in about 5 minutes. Today's topic: “The Rise of Social Retailing” http://bit.ly/hwZLAl
    Posted by: - 03/29/2011 12:00:02 PM
  • RT .: Were about to start #socialmedia chat #sm104 in 5 min. Todays topic: “The Rise of Soc. Retailing” http://bit.ly/hwZLAl #sm104
    Posted by: - 03/29/2011 12:01:05 PM
  • RT : We're about to start #socialmedia chat #sm104 in about 5 minutes. Today's topic: “The Rise of Social Retailing” http://bit.ly/hwZLAl
    Posted by: - 03/29/2011 12:01:06 PM
  • Ok folks it's that time again. For our 104th #socialmedia tweetchat we talk about social retailing with our host please join! #sm104
    Posted by: - 03/29/2011 12:02:03 PM
  • RT .: Were about to start #socialmedia chat #sm104 in 5 min. Todays topic: “The Rise of Soc. Retailing” http://bit.ly/hwZLAl #sm104
    Posted by: - 03/29/2011 12:02:03 PM
  • Thanks Marc, I'm honored to be here today and looking forward to the discussion #sm104
    Posted by: - 03/29/2011 12:03:05 PM
  • I recommend http://tweetchat.com/room/sm104 - super easy. RT : please join! #sm104
    Posted by: - 03/29/2011 12:04:07 PM
  • It's my first #socialmedia chat, feeling a bit nervous, but looking forward to the interaction #sm104
    Posted by: - 03/29/2011 12:04:12 PM
  • We'll start with Q1: How is social impacting sales? #sm104
    Posted by: - 03/29/2011 12:05:03 PM
  • FYI ecommerce & socialmedialites RT : #socialmedia chat #sm104 in 5 minutes. Topic: The Rise of Social Retailing http://bit.ly/hwZLAl
    Posted by: - 03/29/2011 12:05:09 PM
  • So today's topic is about "Re-Shaping the Purchasing Process: The Rise of Social Retailing" #sm104
    Posted by: - 03/29/2011 12:05:14 PM
  • I recommend http://tweetchat.com/room/sm104 - super easy. RT : please join! #sm104
    Posted by: - 03/29/2011 12:05:15 PM
  • You mean, it's no longer about pushing messages out to consumers? #sm104
    Posted by: - 03/29/2011 12:06:04 PM
  • Q1 RT : We'll start with Q1: How is social impacting sales? #sm104
    Posted by: - 03/29/2011 12:06:23 PM
  • It's turning the purchasing process and the decision making process on it's head #sm104
    Posted by: - 03/29/2011 12:06:23 PM
  • We'll start with Q1: How is social impacting sales? #sm104
    Posted by: - 03/29/2011 12:06:23 PM
  • FYI ecommerce & socialmedialites RT : #socialmedia chat #sm104 in 5 minutes. Topic: The Rise of Social Retailing http://bit.ly/hwZLAl
    Posted by: - 03/29/2011 12:06:23 PM
  • So today's topic is about "Re-Shaping the Purchasing Process: The Rise of Social Retailing" #sm104
    Posted by: - 03/29/2011 12:06:23 PM
  • Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
    Posted by: - 03/29/2011 12:07:22 PM
  • A1: The same way WOM has impacted sales since the beginning of time. Might be better to ask: "How has tech impacted social?" #sm104
    Posted by: - 03/29/2011 12:07:23 PM
  • It still is, but now we the consumers have a say so in how we want to be marketed to and how we want to buy products #sm104
    Posted by: - 03/29/2011 12:07:24 PM
  • A1: It's creating stronger relationships & strengthening referrals #sm104
    Posted by: - 03/29/2011 12:07:24 PM
  • jumping into #socialmedia chat w/ on "Re-Shaping the Purchasing Process: The Rise of Social Retailing" follow along on #sm104
    Posted by: - 03/29/2011 12:07:25 PM
  • Purchases are no longer limited to consumer's intimate circles. Retailers can trace new customers 5 or 6 degrees back to original #sm104
    Posted by: - 03/29/2011 12:07:25 PM
  • A1) People rely more on social recommendations, friends for purchasing decisions, less on marketing messages #sm104
    Posted by: - 03/29/2011 12:07:25 PM
  • You mean, it's no longer about pushing messages out to consumers? #sm104
    Posted by: - 03/29/2011 12:07:26 PM
  • I agree, the traditional marketing message has lost a lot of clout in recent yrs RT : A1) less on marketing messages #sm104
    Posted by: - 03/29/2011 12:08:05 PM
  • Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
    Posted by: - 03/29/2011 12:08:10 PM
  • A1: The same way WOM has impacted sales since the beginning of time. Might be better to ask: "How has tech impacted social?" #sm104
    Posted by: - 03/29/2011 12:08:10 PM
  • It still is, but now we the consumers have a say so in how we want to be marketed to and how we want to buy products #sm104
    Posted by: - 03/29/2011 12:08:10 PM
  • A1: It's creating stronger relationships & strengthening referrals #sm104
    Posted by: - 03/29/2011 12:08:11 PM
  • jumping into #socialmedia chat w/ on "Re-Shaping the Purchasing Process: The Rise of Social Retailing" follow along on #sm104
    Posted by: - 03/29/2011 12:08:11 PM
  • Purchases are no longer limited to consumer's intimate circles. Retailers can trace new customers 5 or 6 degrees back to original #sm104
    Posted by: - 03/29/2011 12:08:11 PM
  • A1) People rely more on social recommendations, friends for purchasing decisions, less on marketing messages #sm104
    Posted by: - 03/29/2011 12:08:11 PM
  • I think it applies to all products, but some products are better at social than others. #sm104
    Posted by: - 03/29/2011 12:09:07 PM
  • WOM has existed since the start of time ... but not necessarily online. It's still evolving and most retailers are not there #sm104
    Posted by: - 03/29/2011 12:09:07 PM
  • I agree, the traditional marketing message has lost a lot of clout in recent yrs RT : A1) less on marketing messages #sm104
    Posted by: - 03/29/2011 12:09:07 PM
  • Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
    Posted by: - 03/29/2011 12:09:07 PM
    • Load 20 More
Moderator
We're about to start #socialmedia chat #sm104 in about 5 minutes. Today's topic: “The Rise of Social Retailing” http://bit.ly/hwZLAl
Thanks Marc, I'm honored to be here today and looking forward to the discussion #sm104
It's my first #socialmedia chat, feeling a bit nervous, but looking forward to the interaction #sm104
We'll start with Q1: How is social impacting sales? #sm104
So today's topic is about "Re-Shaping the Purchasing Process: The Rise of Social Retailing" #sm104
You mean, it's no longer about pushing messages out to consumers? #sm104
We'll start with Q1: How is social impacting sales? #sm104
So today's topic is about "Re-Shaping the Purchasing Process: The Rise of Social Retailing" #sm104
Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
You mean, it's no longer about pushing messages out to consumers? #sm104
Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
WOM has existed since the start of time ... but not necessarily online. It's still evolving and most retailers are not there #sm104
Does this apply to all types of products? Or are some products more amenable to social than others? #sm104
Different types of purchasing decisions require different types of recommendation. Buying soap is not like buying a car. #sm104
Right, some products are inherently social because of the network effect ... ie., phones #sm104
Different types of purchasing decisions require different types of recommendation. Buying soap is not like buying a car. #sm104
What else are retailers doing in terms of social? #sm104
Right, some products are inherently social because of the network effect ... ie., phones #sm104
Also, are high involvement products better for group negotiating? #sm104
Are low involvement products better for group buying? #sm104
What else are retailers doing in terms of social? #sm104
Awesome RT : At Christmas, Lowes had point-of-sale w/ a QR code, so shoppers could see other shoppers' wish lists #sm104
Regarding Q1, does social have a positive net IMPACT on sales? Are sales up because of social? #sm104
But there's a challenge in that most brands and retailers aren't talking to customers online #sm104
Groupon allows for group buying at a discount. But this could evolve into a group negotiating the price point. #sm104
Awesome RT : At Christmas, Lowes had point-of-sale w/ a QR code, so shoppers could see other shoppers' wish lists #sm104
Regarding Q1, does social have a positive net IMPACT on sales? Are sales up because of social? #sm104
Here's a case study of Foiled Cupcakes, that sells ONLY through social media http://bit.ly/flNjJK #sm104
But there's a challenge in that most brands and retailers aren't talking to customers online #sm104
Groupon allows for group buying at a discount. But this could evolve into a group negotiating the price point. #sm104
Awesome RT : At Christmas, Lowes had point-of-sale w/ a QR code, so shoppers could see other shoppers' wish lists #sm104
+1 good point #sm104
Q2: How does Facebook, LBS (Location), Group Buying change brick & mortar? #sm104
Great discussion, it's going really quickly ... lol ... let's move on to question 2 #sm104
Here's a case study of Foiled Cupcakes, that sells ONLY through social media http://bit.ly/flNjJK #sm104
+1 good point #sm104
Q2: How does Facebook, LBS (Location), Group Buying change brick & mortar? #sm104
Great discussion, it's going really quickly ... lol ... let's move on to question 2 #sm104
So Groupon builds brand visibility at the local level, but there may be a cost to pay for some SMBs #sm104
Please use hashtag #sm104
Is it essential for brick & mortar to be present on Facebook? #sm104
So Groupon builds brand visibility at the local level, but there may be a cost to pay for some SMBs #sm104
good point #sm104
Please use hashtag #sm104
good point #sm104
Please use our hashtag ;) #sm104
So FAcebook is important because of conversations and recommendations. How about Foursquare -- is that important for sales? #sm104
I agree, but there's time and resources involved in doing so #sm104
Please use our hashtag ;) #sm104
Me too RT : I see more value in the offers that Foursquare provides, not checkins. #sm104
I agree, but there's time and resources involved in doing so #sm104
The idea is to start slow and small and find the platforms that are useful to you as a business, and learn to scale #sm104
Does Jack's return to Twitter mean that they will integrate Square with Twitter somehow? #sm104
The idea is to start slow and small and find the platforms that are useful to you as a business, and learn to scale #sm104
The challenge with Groupon is it brings a lot of new customers who aren't necessarily loyal. You need to have a retention strategy #sm104
SMBs don't have budgets or resources to spend on top of the line monitoring tools #sm104
Let's go with that for 10 minutes -- what are best tools for measuring results for SMBs? #sm104
How do you measure conversion from online conversations? #sm104
Exactly RT : without breaking the bank...:) #sm104
SMBs don't have budgets or resources to spend on top of the line monitoring tools #sm104
Right, objectives can be very different -- and therefore measures and tools also #sm104
How do you measure conversion from online conversations? #sm104
For reference, here's a case study of a Nordstrom associate using social media for customer service and sales http://bit.ly/gATLpx #sm104
Right, objectives can be very different -- and therefore measures and tools also #sm104
Yes, growing your list can be a valuable objective #sm104
For reference, here's a case study of a Nordstrom associate using social media for customer service and sales http://bit.ly/gATLpx #sm104
Yes, growing your list can be a valuable objective #sm104
For reference, here's a case study of a Nordstrom associate using social media for customer service and sales http://bit.ly/gATLpx #sm104
Such a lively debate, it's hard to keep up with the pace ... let's move on to Q3 #sm104
It really depends if the company has resources that know how 2 participate in conversations, not just listen & not just push messages #sm104
Q3: What is most important with social commerce — branding, promotions, expe­ience — and why? #sm104
Such a lively debate, it's hard to keep up with the pace ... let's move on to Q3 #sm104
Branding, promotions, or experience ... what is most important in social media for sales? #sm104
Sounds like a lot of objectives and difficult to maintain a consistent balance #sm104
Yes, customer service and retail experience #sm104
Those jobs aren't necessarily high priced jobs, and they put in danger local "craftsmanship" and relationship biz #sm104
Sounds like a lot of objectives and difficult to maintain a consistent balance #sm104
Ok RT : I think Experience and Branding are same. How the customer views your brand is based on their experience with it #sm104
Yes, customer service and retail experience #sm104
I can hear everyone thinking ;) lol #sm104
Ok RT : I think Experience and Branding are same. How the customer views your brand is based on their experience with it #sm104
I would say branding doesn't apply in social media. Here it's about personality, trust, service #sm104
I agree it's good to bring lots of jobs in ... but there are costs associated with that #sm104
People see your public actions, so it's about building trust and reputation #sm104
I would say branding doesn't apply in social media. Here it's about personality, trust, service #sm104
Ok I think we've explored Q3 enough ... let's go to Q4 #sm104
I agree it's good to bring lots of jobs in ... but there are costs associated with that #sm104
How long can Groupon and Living Social go on with the same business model? #sm104
Please do! Glad to have you here #sm104
Q4: What is the future of the group buying industry (Groupon, Living Social, etc.)? #sm104
Are there new models that can take advantage of this purchasing power? #sm104
How long can Groupon and Living Social go on with the same business model? #sm104
Yes, I think the deman side has not been fully tapped yet #sm104
Ok we can disagree on that, no problem #sm104
Are there new models that can take advantage of this purchasing power? #sm104
Yes, I think the deman side has not been fully tapped yet #sm104
That sounds interesting as well #sm104
Collective purchasing could mean collective negotiating. Or collective product development. Or service development. #sm104
That's great. Groupon is already local, but here it's about being hyperlocal based on your desires (ie., hunger) #sm104
That sounds interesting as well #sm104
Why are they not sustainable? #sm104
Many of my friends have yet to purchase a Groupon / Living Social deal; most say deals are mostly for women #sm104
Any closing thoughts anyone? #sm104
lol .. well, yes, but I meant my male friends ... :) #sm104
Thank you, I appreciate that. It goes quickly! #sm104
Thank you all for fascinating & fast-paced discussion, I'm glad to meet you & glad to see friends. Thank you #sm104
I appreciate that :) Have a great day #sm104
Thanks again, it's a bit daunting but a lot of fun! Everyone had great thoughts, I learned a lot! #sm104
Thanks so much for your participation! #sm104
Please check here for the next topic http://bit.ly/MLEP7 #sm104 and thanks!
Thanks so much! #sm104
I definitely agree, you have to be nimble and flexible #sm104
Thanks for your contributions and the thought of the day :) #sm104
Thank you, I appreciate that. It goes quickly! #sm104
Thank you all for fascinating & fast-paced discussion, I'm glad to meet you & glad to see friends. Thank you #sm104
I'll check out hugedailydeal, thanks #sm104
Oh ok, I hadn't seen that. One of my students was his millionth follower and she also applied. #sm104
Gonzalo, I just hosted the #socialmedia hashtag chat, about Social Commerce. Here's the transcript http://bit.ly/gnOvSK #sm104
I just did and it was totally insane! It's quick-paced. I know you've hosted as well and I'm honored #sm104
Thank you for the side discussion about Wal-Mart, I know it's a bit controversial. Thanks again for participating #sm104
Thanks Krista for your participation today #sm104
I'm also looking for the I'm Hungry button! #sm104 Thanks again, hope we'll meet at some point. Cheers
It's more like 80,000 people vying for the #tigerblood internship ... lol #sm104
I appreciate that :) Have a great day #sm104
Thanks again, it's a bit daunting but a lot of fun! Everyone had great thoughts, I learned a lot! #sm104
Thanks so much for your participation! #sm104
Please check here for the next topic http://bit.ly/MLEP7 #sm104 and thanks!
Thanks so much! #sm104
I definitely agree, you have to be nimble and flexible #sm104
I'll check out hugedailydeal, thanks #sm104
Oh ok, I hadn't seen that. One of my students was his millionth follower and she also applied. #sm104
Gonzalo, I just hosted the #socialmedia hashtag chat, about Social Commerce. Here's the transcript http://bit.ly/gnOvSK #sm104
I just did and it was totally insane! It's quick-paced. I know you've hosted as well and I'm honored #sm104
Thank you for the side discussion about Wal-Mart, I know it's a bit controversial. Thanks again for participating #sm104
Thanks Krista for your participation today #sm104
I'm also looking for the I'm Hungry button! #sm104 Thanks again, hope we'll meet at some point. Cheers