"Content Curation" Hype or Solution


TOPIC QUESTIONS
Q1) How do large brands create content to sell product that doesn't seem so "salesy"? Is that possible?
Q2) Is content curation a viable term to describe success in social media?
Q3) What does the future of content look like?
   Event Details
Event Date:
     2011-04-26
Event Time:
     12PM - 1 PM EST
Participants:
     40
Tweets:
     524


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Marc Meyer
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web: http://digitalresponsemarketing.com
BIO: Coming Soon
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  • This new platform is relevant to the tweetchat then. Storify - http://bit.ly/f8E4sT #sm108
    Posted by: - 04/26/2011 11:45:02 AM
  • RT : FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
    Posted by: - 04/26/2011 11:45:02 AM
  • FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
    Posted by: - 04/26/2011 11:45:03 AM
  • yes, we are working on it now. This week caught up to us. doing a Tues morn scramble now :-) #sm108
    Posted by: - 04/26/2011 11:45:03 AM
  • Good morning. Is there an #sm108 chat today?
    Posted by: - 04/26/2011 11:45:03 AM
  • This new platform is relevant to the tweetchat then. Storify - http://bit.ly/f8E4sT #sm108
    Posted by: - 04/26/2011 11:46:07 AM
  • RT : FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
    Posted by: - 04/26/2011 11:46:07 AM
  • RT FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
    Posted by: - 04/26/2011 11:49:02 AM
  • Probably going to do #sm108 chat soon, so may be a bit talkative.
    Posted by: - 04/26/2011 11:49:04 AM
  • RT : FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
    Posted by: - 04/26/2011 11:49:05 AM
  • RT : FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
    Posted by: - 04/26/2011 11:49:05 AM
  • RT FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
    Posted by: - 04/26/2011 11:50:06 AM
  • Probably going to do #sm108 chat soon, so may be a bit talkative.
    Posted by: - 04/26/2011 11:50:06 AM
  • 10 mins away from todays 108th #socialmedia tweetchat Topic: Wonderful world of content, curation and consumption #sm108
    Posted by: - 04/26/2011 11:51:04 AM
  • Join us for "Content Curation" Hype or Solution? tweetchat starting at noon EDT. http://bit.ly/hxYFo #sm108
    Posted by: - 04/26/2011 11:52:04 AM
  • 2 minutes till todays #socialmedia tweetchat, may be joining but if not I am your host. Todays topic? Content curation #sm108
    Posted by: - 04/26/2011 12:00:02 PM
  • RT : Join us for "Content Curation" Hype or Solution? tweetchat at #sm108 starting 2 MIN http://bit.ly/hxYFo #sm108
    Posted by: - 04/26/2011 12:00:02 PM
  • joining #sm108
    Posted by: - 04/26/2011 12:02:02 PM
  • and it got me thinking along with a quick convo with #sm108
    Posted by: - 04/26/2011 12:03:05 PM
  • So I was reading this post by about the curation economy http://bit.ly/dRG5ND #sm108
    Posted by: - 04/26/2011 12:03:05 PM
  • starting now -> RT : 2 minutes till todays #socialmedia tweetchat, Todays topic? Content curation #sm108
    Posted by: - 04/26/2011 12:03:06 PM
  • Heading over to the social media chat at #sm108. Topic today is Content Curation.
    Posted by: - 04/26/2011 12:04:05 PM
  • and it got me thinking along with a quick convo with #sm108
    Posted by: - 04/26/2011 12:04:06 PM
  • So I was reading this post by about the curation economy http://bit.ly/dRG5ND #sm108
    Posted by: - 04/26/2011 12:04:06 PM
  • Is it a losing battle #sm108 Are consumers hip to that?
    Posted by: - 04/26/2011 12:05:09 PM
  • #sm108 Curious that this topic came up today ... just started using Tumblr to curate articles & resources I come across.
    Posted by: - 04/26/2011 12:05:09 PM
  • Topic reminded me of this: Why Curation Is Just as Important as Creation [OPINION] http://t.co/ofDdBwN via #sm108
    Posted by: - 04/26/2011 12:05:09 PM
  • Which leads to Q1-How do large brands create content to sell product that doesn't seem so "salesy"? Is that possible? #sm108
    Posted by: - 04/26/2011 12:05:10 PM
  • Heading over to the social media chat at #sm108. Topic today is Content Curation.
    Posted by: - 04/26/2011 12:05:10 PM
  • One of my favorite terms that brands need to consider: "Borrowed relevance." They need to find a way to tap interest. #sm108
    Posted by: - 04/26/2011 12:06:04 PM
  • RT : So I was reading this post by about the curation economy http://bit.ly/dRG5ND #sm108
    Posted by: - 04/26/2011 12:06:04 PM
  • Is it a losing battle #sm108 Are consumers hip to that?
    Posted by: - 04/26/2011 12:06:04 PM
  • #sm108 Curious that this topic came up today ... just started using Tumblr to curate articles & resources I come across.
    Posted by: - 04/26/2011 12:06:04 PM
  • Topic reminded me of this: Why Curation Is Just as Important as Creation [OPINION] http://t.co/ofDdBwN via #sm108
    Posted by: - 04/26/2011 12:06:04 PM
  • Q1) #sm108 it's possible. But has to be from an honest place, with the desire to provide info to HELP customers. Sales not the primary goal
    Posted by: - 04/26/2011 12:08:01 PM
  • RT : A1: great companies w/ great sm share their stories & talk w/ consumers & the evangelists reinforce #sm108
    Posted by: - 04/26/2011 12:08:01 PM
  • Definitely RT : a1 predicated on knowing customers /rospects & terms meaningful to them - not self interested #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • A1: music metaphor: large brands could provide the components of great content and let consumers mix and remix the final product. #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • Yes. Need to keep focus on the customer's needs. Might be a long-term sale by bldg good will. RT : a1 .. not self interested #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • and faith that the right customers will buy RT : A1 CAN work, but takes discipline, preferably via honest desire to inform #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • RT : A1: great companies w/ great sm share their stories & talk w/ consumers & the evangelists reinforce #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • A1 I believe CAN work, but takes discipline, preferably via honest desire to inform #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • A1: great companies w/ great sm share their stories & talk w/ consumers & the evangelists reinforce #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • is borrowed relevance earned or borrowed then? #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • a1 absolutely but predicated on knowing their customers and prospects and couching terms meaningful to them - not self interested #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • Q1 Content not seeming sales-y seemed to start with "white papers" in 80s. But backslide in recent yrs. #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • #sm108 A1 Large brands can sell products through content by targetting properly and by making sure they are adding genuine value #sm108
    Posted by: - 04/26/2011 12:08:02 PM
  • RT : A1: if a brand is able to talk w/ rather than to, trust is establish which usually creates a residual recommendation #sm108
    Posted by: - 04/26/2011 12:09:04 PM
  • But it doesnt happen overnight #sm108
    Posted by: - 04/26/2011 12:09:04 PM
  • RT : A1: music metaphor: large brands could provide the components of great content and let consumers mix and remix the final product. #sm108
    Posted by: - 04/26/2011 12:09:04 PM
    • Load 20 More
Moderator
FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
2 minutes till todays #socialmedia tweetchat, may be joining but if not I am your host. Todays topic? Content curation #sm108
and it got me thinking along with a quick convo with #sm108
So I was reading this post by about the curation economy http://bit.ly/dRG5ND #sm108
and it got me thinking along with a quick convo with #sm108
So I was reading this post by about the curation economy http://bit.ly/dRG5ND #sm108
Is it a losing battle #sm108 Are consumers hip to that?
Which leads to Q1-How do large brands create content to sell product that doesn't seem so "salesy"? Is that possible? #sm108
Is it a losing battle #sm108 Are consumers hip to that?
RT : A1: great companies w/ great sm share their stories & talk w/ consumers & the evangelists reinforce #sm108
is borrowed relevance earned or borrowed then? #sm108
But it doesnt happen overnight #sm108
you mention honesty...interesting, tough to earn as well #sm108
RT : A1: great companies w/ great sm share their stories & talk w/ consumers & the evangelists reinforce #sm108
But brands have that down don't they? #sm108
But it doesnt happen overnight #sm108
So why the obsession with the term "Curation"? #sm108
true :) #sm108
Is it the word Du jour? Or does it actually hold water/ #sm108
But who "should" curate? Should it be "just" us, the consumers? #sm108 I always consider the source...
Interesting #sm108
Great convo everyone but on to Q2. #sm108
Interesting #sm108
Q2: Is content curation a viable term to describe success in social media? #sm108
Great convo everyone but on to Q2. #sm108
RT : A2: you can curate content all you want. But if you're assembling dog food and your customers want lobster, you're SOL #sm108
Some will claim it makes or breaks success #sm108
RT : A2: you can curate content all you want. But if you're assembling dog food and your customers want lobster, you're SOL #sm108
Some will claim it makes or breaks success #sm108
and yet people throw the word around as if it's critical... #sm108
a function that has a cute shiny word... #sm108
and yet people throw the word around as if it's critical... #sm108
a function that has a cute shiny word... #sm108
Egads.... shoulD we be hiring for Curators? #sm108
Egads.... shoulD we be hiring for Curators? #sm108
Thats a great question, its relegated to the intern right now...:) The intern is determining a brands fate #sm108
and we're asking them to shape or curate... #sm108
So here is Q3a What does the future of content look like? What do users want/demand/ #sm108
I like that, def agree about on demand #sm108
I am, i have priority access :) #sm108
they are making us lazier, but I personaly think Youtube and Video makes us lazier as well :) #sm108
I like that, def agree about on demand #sm108
YES i would also add cheaper and smaller to that #sm108...
Who's leading that charge? Amazon/ facebook? Youtube? #sm108
Yourversion is like that and so is paper.li no? #sm108
it's already there #sm108
Who's leading that charge? Amazon/ facebook? Youtube? #sm108
I dont think consumer want aggregation they want to do even less work #sm108
we're moving into recommendation engines but heres your last question #sm108
Q3b What device will be consuming our content on? Will it be the convergence on the TV, the desktop, the tablet? #sm108
what device Will we be consuming it on? #sm108
I heard someone say the tablet has actually turned their phone back into a phone #sm108
I want one device, it's kind of why I got rid of my land line, my PDA, the desktop...and the external hardrive #sm108
I want one device, it's kind of why I got rid of my land line, my PDA, the desktop...and the external hardrive #sm108
portability, conveience, size value and speed drive our handheld device decisions #sm108
I think we are. #sm108 You all have the ability to understand and then translate and shape the content that you consume #sm108
RT : So with 5 minutes left- Are we the content curators that brands want to be? #sm108
I agree #sm108
Google wants you to keep your "google's" on, in network... #sm108
Ok folks time to wrap it up. As usual, you all crushed it! I want to thank you so much for being here, now go curate! #sm108
and consume :) #sm108
Thanks everyone. We'll resume regularly scheduled hosts next week. :) #sm108
Thanks everyone. We'll resume regularly scheduled hosts next week. :) #sm108
Let them eat cake #sm108