"Content Curation" Hype or Solution


TOPIC QUESTIONS
Q1) How do large brands create content to sell product that doesn't seem so "salesy"? Is that possible?
Q2) Is content curation a viable term to describe success in social media?
Q3) What does the future of content look like?
   Event Details
Event Date:
     2011-04-26
Event Time:
     12PM - 1 PM EST
Participants:
     40
Tweets:
     524


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Moderator
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Marc Meyer
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web: http://digitalresponsemarketing.com
BIO: Coming Soon
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  • Let them eat cake #sm108
    Posted by: - 04/26/2011 01:15:01 PM
  • #sm108 thanks for today chat. :).
    Posted by: - 04/26/2011 01:08:46 PM
  • Is it possible to be assembling lobster and have readers that want dog food? #sm108
    Posted by: - 04/26/2011 01:08:46 PM
  • RT How's things? I am trying to get stuff done and have not been on Twitter much. : Some folks seem to curate by title #sm108
    Posted by: - 04/26/2011 01:08:46 PM
  • Thanks everyone. We'll resume regularly scheduled hosts next week. :) #sm108
    Posted by: - 04/26/2011 01:08:46 PM
  • RT : and here it is, fully curated, today's chat http://hashtagsocialmedia.com/event/108 :-) thanks to all who participated #sm108
    Posted by: - 04/26/2011 01:07:41 PM
  • Thanks everyone. We'll resume regularly scheduled hosts next week. :) #sm108
    Posted by: - 04/26/2011 01:07:40 PM
  • Yep, great conversation. Tweet you later (that sounds weird, but you know what I mean :) #sm108
    Posted by: - 04/26/2011 01:05:26 PM
  • Thank you for a great #sm108
    Posted by: - 04/26/2011 01:05:26 PM
  • glad you liked. remember #sm108 is #sm109 next week & #sm110 after that. helps focus on quality www.hashtagsocialmedia.com
    Posted by: - 04/26/2011 01:05:26 PM
  • RT : and here it is, fully curated, today's chat http://hashtagsocialmedia.com/event/108 :-) thanks to all who participated #sm108
    Posted by: - 04/26/2011 01:05:22 PM
  • Believe or not - there are still typewriter servicing companies out there. #sm108
    Posted by: - 04/26/2011 01:03:42 PM
  • Thanks! Great #sm108 today. Really enjoyed it.
    Posted by: - 04/26/2011 01:03:42 PM
  • and consume :) #sm108
    Posted by: - 04/26/2011 01:03:42 PM
  • Great discussion today; thank you! Also enjoyed talking with . #sm108
    Posted by: - 04/26/2011 01:03:42 PM
  • My mother still has her typewriter from 1950s, although she is on a PC now. Still trying to get her to give it to me. #sm108
    Posted by: - 04/26/2011 01:03:42 PM
  • and here it is, fully curated, today's chat http://hashtagsocialmedia.com/event/108 :-) thanks to all who participated #sm108
    Posted by: - 04/26/2011 01:03:42 PM
  • and/or create? #sm108
    Posted by: - 04/26/2011 01:03:42 PM
  • Great job to for hosting today. Terrific conversation all -- as always. #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • RT : WOW! Huge Props to for pulling this one out of the hat. Great work! #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • This was my first #sm108. Thanks for a terrific chat. and I will be back.
    Posted by: - 04/26/2011 01:02:06 PM
  • Ok folks time to wrap it up. As usual, you all crushed it! I want to thank you so much for being here, now go curate! #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • Thanks for the great chat, my first on #socialmedia. #sm108 Some very thought provoking ideas here
    Posted by: - 04/26/2011 01:02:06 PM
  • WOW! Huge Props to for pulling this one out of the hat. Great work! #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • Very good chat today... especially for a last minute topic #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • I JUST recycled my last typewriter. Haven't used in a while, but it was hanging out in my closet. #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • +1 thank you! Great job putting it together. RT : Awesome chat! Thanks and #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • Yes, it's our experiences that need to be synced across multiple devices. Still not quite there yet. #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • RT : Awesome chat! Thanks and #sm108
    Posted by: - 04/26/2011 01:02:06 PM
  • I would say "yes" for what we think curation should be. But can't clap yet -- b/c ID'ing what this means is iterative. #sm108
    Posted by: - 04/26/2011 01:01:07 PM
  • Very good chat today... especially for a last minute topic #sm108
    Posted by: - 04/26/2011 01:01:06 PM
  • I JUST recycled my last typewriter. Haven't used in a while, but it was hanging out in my closet. #sm108
    Posted by: - 04/26/2011 01:01:06 PM
  • +1 thank you! Great job putting it together. RT : Awesome chat! Thanks and #sm108
    Posted by: - 04/26/2011 01:01:06 PM
  • Yes, it's our experiences that need to be synced across multiple devices. Still not quite there yet. #sm108
    Posted by: - 04/26/2011 01:01:06 PM
  • RT : Awesome chat! Thanks and #sm108
    Posted by: - 04/26/2011 01:01:06 PM
  • Awesome chat! Thanks and #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • RT Well sed. : damn you auto-correct #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • I always using Google to find information :D #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • Google wants you to keep your "google's" on, in network... #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • I always use Googles to access data. ;-) #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • damn you auto-correct #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • my preferred tool for content is the typewrite....Damn they just killed it! http://on.mash.to/hIvWbT #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • A3c Brands do not neccesarily want to be curators. They want influencers to curate their content and share it with their network. #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • should be goggles... ack #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • Quick poll: most of this technology exists today. But only if you wear Googles Will you ever use Googles to access your data? #sm108
    Posted by: - 04/26/2011 01:00:10 PM
  • I agree #sm108
    Posted by: - 04/26/2011 12:59:07 PM
  • A3c: for the amount of information produced every day, I believe we are doing a good job curating it #sm108
    Posted by: - 04/26/2011 12:59:07 PM
  • damn you auto-correct #sm108
    Posted by: - 04/26/2011 12:59:06 PM
  • my preferred tool for content is the typewrite....Damn they just killed it! http://on.mash.to/hIvWbT #sm108
    Posted by: - 04/26/2011 12:59:06 PM
  • A3c Brands do not neccesarily want to be curators. They want influencers to curate their content and share it with their network. #sm108
    Posted by: - 04/26/2011 12:59:06 PM
    • Load 20 More
Moderator
Let them eat cake #sm108
Thanks everyone. We'll resume regularly scheduled hosts next week. :) #sm108
Thanks everyone. We'll resume regularly scheduled hosts next week. :) #sm108
and consume :) #sm108
Ok folks time to wrap it up. As usual, you all crushed it! I want to thank you so much for being here, now go curate! #sm108
Google wants you to keep your "google's" on, in network... #sm108
I agree #sm108
I think we are. #sm108 You all have the ability to understand and then translate and shape the content that you consume #sm108
RT : So with 5 minutes left- Are we the content curators that brands want to be? #sm108
portability, conveience, size value and speed drive our handheld device decisions #sm108
I want one device, it's kind of why I got rid of my land line, my PDA, the desktop...and the external hardrive #sm108
I want one device, it's kind of why I got rid of my land line, my PDA, the desktop...and the external hardrive #sm108
I heard someone say the tablet has actually turned their phone back into a phone #sm108
what device Will we be consuming it on? #sm108
Q3b What device will be consuming our content on? Will it be the convergence on the TV, the desktop, the tablet? #sm108
we're moving into recommendation engines but heres your last question #sm108
I dont think consumer want aggregation they want to do even less work #sm108
Yourversion is like that and so is paper.li no? #sm108
it's already there #sm108
Who's leading that charge? Amazon/ facebook? Youtube? #sm108
Who's leading that charge? Amazon/ facebook? Youtube? #sm108
YES i would also add cheaper and smaller to that #sm108...
they are making us lazier, but I personaly think Youtube and Video makes us lazier as well :) #sm108
I like that, def agree about on demand #sm108
I am, i have priority access :) #sm108
I like that, def agree about on demand #sm108
So here is Q3a What does the future of content look like? What do users want/demand/ #sm108
and we're asking them to shape or curate... #sm108
Thats a great question, its relegated to the intern right now...:) The intern is determining a brands fate #sm108
Egads.... shoulD we be hiring for Curators? #sm108
Egads.... shoulD we be hiring for Curators? #sm108
a function that has a cute shiny word... #sm108
and yet people throw the word around as if it's critical... #sm108
a function that has a cute shiny word... #sm108
and yet people throw the word around as if it's critical... #sm108
RT : A2: you can curate content all you want. But if you're assembling dog food and your customers want lobster, you're SOL #sm108
Some will claim it makes or breaks success #sm108
RT : A2: you can curate content all you want. But if you're assembling dog food and your customers want lobster, you're SOL #sm108
Some will claim it makes or breaks success #sm108
Q2: Is content curation a viable term to describe success in social media? #sm108
Great convo everyone but on to Q2. #sm108
Interesting #sm108
Great convo everyone but on to Q2. #sm108
Interesting #sm108
But who "should" curate? Should it be "just" us, the consumers? #sm108 I always consider the source...
true :) #sm108
Is it the word Du jour? Or does it actually hold water/ #sm108
So why the obsession with the term "Curation"? #sm108
But brands have that down don't they? #sm108
But it doesnt happen overnight #sm108
you mention honesty...interesting, tough to earn as well #sm108
RT : A1: great companies w/ great sm share their stories & talk w/ consumers & the evangelists reinforce #sm108
But it doesnt happen overnight #sm108
is borrowed relevance earned or borrowed then? #sm108
RT : A1: great companies w/ great sm share their stories & talk w/ consumers & the evangelists reinforce #sm108
Is it a losing battle #sm108 Are consumers hip to that?
Which leads to Q1-How do large brands create content to sell product that doesn't seem so "salesy"? Is that possible? #sm108
Is it a losing battle #sm108 Are consumers hip to that?
and it got me thinking along with a quick convo with #sm108
So I was reading this post by about the curation economy http://bit.ly/dRG5ND #sm108
and it got me thinking along with a quick convo with #sm108
So I was reading this post by about the curation economy http://bit.ly/dRG5ND #sm108
2 minutes till todays #socialmedia tweetchat, may be joining but if not I am your host. Todays topic? Content curation #sm108
FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108