June 9th: Arik Hanson

TOPIC QUESTIONS

Q1) Is there a generation gap in social media for B2B orgs?

Q2) Can social media reach the C-suite in B2B orgs?

Q3) Give us some examples of B2B success in the social media space, and what makes them good examples?

Event Details

Event Date:
2009-06-09
Event Time:
12PM - 1 PM EST

Participants:
114
Tweets:
319

Moderator

Arik Hanson

twitter: arikhanson

web: http://www.arikhanson.com/

BIO: A savvy and seasoned communications professional, Arik is president and owner of ACH Communications, a digital communications firm focused on serving as strategic thought partners to financial services, health care, not-for-profit and other organizations.

RT @JDeragon public rejects newspapers’ survivalist rhetoric #editorschat #socialmedia #conversationalcurrency http://ff.im/-3ljxl

Posted By: RTsocialmedia

Public Rejects Newspapers’ Survivalist Rhetoric #editorschat #socialmedia #conversationalcurrency http://ff.im/-3LJXL

Posted By: JDeragon

RT @craighepburn RT @photo_ad:Computer Weekly-Don't teach Facebook & Twitter in school, say 71% http://bit.ly/im8RS #socialmedia

Posted By: felmundo

Just added myself to the http://wefollow.com twitter directory under: #producer #socialmedia

Posted By: whoismarco

Brand und Name in Social Media selbst kontrollieren http://ow.ly/d0Gl #KF #SocialMedia #Brand #Onlinereputation

Posted By: KatrinFraebel

RT @JDeragon public rejects newspapers’ survivalist rhetoric #editorschat #socialmedia #conversationalcurrency http://ff.im/-3ljxl

Posted By: RTsocialmedia

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #producer #editor

Posted By: whoismarco

Who's Watching Your Online Reputation? http://is.gd/Upkn #socialmedia #sm

Posted By: ChameleonRoss

How to Reach #BabyBoomres With #SocialMedia: http://bit.ly/4puMX

Posted By: TXElderCare

@tdhurst Now if YouTube aggregated "reactions" from Twitter, FB and FF and BackType, would be attractive. #socialmedia

Posted By: JoeManna

RT @KatrinFraebel: Brand und Name in Social Media selbst kontrollieren http://ow.ly/d0Gl #KF #SocialMedia #Brand #Onlinereputation

Posted By: alphazeichen

30 min.'s till #socialmedia with @Arikhanson topic: We all get social media & B2C but what about social media and B2B? How does B2B use SM?

Posted By: Marc_Meyer

RT @sm63: #socialmedia Can Social Media Make Your Invisible Site Visible? http://blog.socialwavelength.com Pls RT

Posted By: goutamsathia

Just added myself to the http://wefollow.com twitter directory under: #multilevelmarketing #mar #socialmedia

Posted By: TasWeb

DeepTrawl Helps Webmasters Find and Fix Site Errors Quickly, Simply | Read Write Web #socialmedia http://weblittlepieces.com/4809/

Posted By: weblittlepieces

Looks interesting. RT @kristirholmes: CRM for Savvy PR Types http://mashable.com/2009/06/08/buzzstream/ #socialmedia #pr #pradvice

Posted By: KellyeCrane

Autrefois, le pouvoir était dans la rue. Maintenant, Twitter est le nouveau mode des manifestations virtuels. #socialmedia

Posted By: sabroso164

New B2B Social Contest! Win a free 6-month online B2B lead generation campaign from 451 Marketing! http://bit.ly/rOF0T #socialmedia #contest

Posted By: 451Heat

#twitter #jobs #news #wwdc #tech #socialmedia POLL: Instead of blocking Twitter, Facebook businesses should learn-use http://bit.ly/VLd2P

Posted By: ZimVlad

"Link Shortener Hacked, Leads to Porn Sites" by @nowsourcing http://bit.ly/wG9dz #URLshortening #socialmedia #twitter #hack

Posted By: MMidas

Linkedin: Why you should be using it for "Expert Positioning" http://tinyurl.com/mvk52c #socialmedia #branding #marketing

Posted By: 451Heat

If you have any questions or comments about the B2B Social Contest please feel free to drop us a message or @reply us. #socialmedia #contest

Posted By: 451Heat

today's #socialmedia topic sounds great. starting in 15 mins . :)

Posted By: bchesnutt

Just added myself to the http://wefollow.com twitter directory under: #marketingstrategy #socialmedia #nigeria

Posted By: adedibus

"23 Essential Elements of Sharable #Blog Posts" by @ChrisBrogan http://bit.ly/eSmKO http://bit.ly/LIJFE #socialmedia #blogmarketing

Posted By: StefanW

RT @iPolitics How Social Media is Radically Changing the Newsroom | http://bit.ly/UroLg #socialmedia #politics

Posted By: 451Heat

RT @mhollerbach: Peer Steinbrück Googlen und Platz 5 anschauen #SocialMedia

Posted By: marphil

New iPhone app ads get social and search features! Check out the story here: http://bit.ly/N0bnq #socialmedia #advertising

Posted By: 451Heat

#TechInst09 #MKATech09 - Thing of Distracting Tools and Collaborative Tools in the classroom? #Twitter, #InstantMessaging, #socialmedia

Posted By: wstites

Just read this & author makes some valid points: "How Not to Write Blog Posts" http://bit.ly/3b6qt0 by @miguelstilt #blogging #socialmedia

Posted By: SashaHalima

Just added myself to the http://wefollow.com twitter directory under: #mom #fitness #socialmedia

Posted By: edamiani

Just added myself to the http://wefollow.com twitter directory under: #celebrity #socialmedia #music

Posted By: cardsender1

Digg This: Digg's Newest Innovation Will Save Advertising http://bit.ly/11rkbM #socialmedia #bwimy

Posted By: trae1

Just added us to the http://wefollow.com twitter directory under: #streaming #socialmedia #service

Posted By: DreamCenterLive

RT @TCJim: Tap into social communities in over 200 countries: http://bit.ly/Qc86F #topcoder #crowdsourcing #socialmedia

Posted By: mmartoccia

Ready to go at Philips Andover MA on #socialmedia + healthcare

Posted By: markfishkin

Check out the big three ways companies are using Twitter, and why it's so important: http://bit.ly/ERQPb #socialmedia #PR #marketing

Posted By: 451Heat

OK @jasonbreed, let's light this B2B candle. You ready to roll with another #socialmedia conversation?

Posted By: arikhanson

Just added myself to the http://wefollow.com twitter directory under: #goodnews #socialmedia #news

Posted By: prkup

Pro Bloggers! Add your tips for avoiding blog neglect! http://bit.ly/12lrol #socialmedia #blog #marketing #media

Posted By: LoriOnTwittter

RT @TCJim: Tap into social communities in over 200 countries: http://bit.ly/Qc86F #topcoder #crowdsourcing #socialmedia (via @mmartoccia)

Posted By: adhigoen

Looking forward to the #socialmedia chat http://hashtagsocialmedia.com/live/

Posted By: Marc_Meyer

Social Plugin Glue Comes to Internet Explorer | Read Write Web #socialmedia http://weblittlepieces.com/4795/

Posted By: weblittlepieces

CAN YOU SPOT Cameron Diaz and Carmen Electra in the video? http://bit.ly/ty3vi #celebrity #socialmedia #entrepreneur #news #tv #actor #music

Posted By: BillZucker

@arikhanson I have to jump in on this from the get go. Old school marketers are stuck in the mud in some cases with SM and B2B #socialmedia

Posted By: Marc_Meyer

Don't miss this! 6 Cool Trends for Online Marketing: http://bit.ly/q3ho4 #socialmedia #marketing #PR #online

Posted By: 451Heat

How #Twitter Will Change the Way We Live #socialmedia #marketing http://bit.ly/18JwUb

Posted By: twiteconomy

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #music #celebrity

Posted By: ontariomortgage

First question for discussion: Is there a generation gap in social media for B2B orgs? #socialmedia

Posted By: arikhanson

I don't think it's a generational thing- many sm biz, in particular, seem very concerned about the time commitment #socialmedia

Posted By: wvpmc

Just added myself to the http://wefollow.com twitter directory under: #web #tech #socialmedia

Posted By: kubastolarski

@Marc_Meyer Fair point. Why do you think they're reluctant? Fear? Lack of understanding? Stubborness? #socialmedia

Posted By: arikhanson

Great PPT by Dana VanDen Heuvel on LinkedIn : 06 2008 Cgm Wom http://tinyurl.com/mogbst #socialmedia

Posted By: emisare

@arikhanson I have to jump in on this from the get go. Old school marketers are stuck in the mud in some cases with SM and B2B #socialmedia

Posted By: Marc_Meyer

Don't miss this! 6 Cool Trends for Online Marketing: http://bit.ly/q3ho4 #socialmedia #marketing #PR #online

Posted By: 451Heat

@wvpmc Time commitment is definitely a concern. What other concerns are you seeing from B2B orgs? #socialmedia

Posted By: arikhanson

#dmmk ist für mich vorbei. sehr gute beiträge zu den themen #markenkommunikation, #onlinetrends, #socialmedia und zukunft der werbung

Posted By: mitchiru

" #Twitter Bios: Experts Versus Beer" on @SocialBttrfly http://bit.ly/ELqTk Interesting composition :) #socialmedia #twitterbio

Posted By: MMidas

RT @LoriOnTwittter: Pro Bloggers! Add your tips for avoiding blog neglect! http://bit.ly/12lrol #socialmedia #blog #marketing #media

Posted By: alyce

My thoughts on the perceived generation gap in B2B? Look here: http://bit.ly/15JLdN #socialmedia

Posted By: arikhanson

@arikhanson @Marc_Meyer not sure it's 100% generational either. the real disconnect is how do you reach b2b stakeholders here #socialmedia

Posted By: chuckhemann

@wvpmc what isn't a time suck though? An excuse maybe? #socialmedia

Posted By: Marc_Meyer

@wvpmc Time commitment is definitely a concern. What other concerns are you seeing from B2B orgs? #socialmedia

Posted By: arikhanson

@chuckhemann B2b stakeholders who are not using social media... #socialmedia

Posted By: Marc_Meyer

@chuckhemann I hear that, too. CFOs aren't on Twitter. My targets don't visit Facebook. Are those claims legit? #socialmedia

Posted By: arikhanson

Hi Arik! Just got on. Trying to find first question... #socialmedia

Posted By: abarcelos

@arikhanson A bigger gap in content. Younger gens share everything and socialize; execs are looking for the business point. #socialmedia

Posted By: joel22882

join us for live b2b discussion using #socialmedia or goto hashtagsocialmedia.com/live #socialmedia

Posted By: jasonbreed

I just added myself to http://twitr.org Twitter Directory under #socialmedia #seo #internetmarketing

Posted By: adamsherk

@Marc_Meyer finding those stakeholders is key . w/o that, tough sell. need to show execs people are talking about them too #socialmedia

Posted By: chuckhemann

@apearson Agree 100 percent. Curious, how do you counsel clients around that concern, Aaron? #socialmedia

Posted By: arikhanson

@joel22882 That's an interesting point. But, do you think execs use these tools regularly? That's the pushback I hear. #socialmedia

Posted By: arikhanson

Agree that Old Skool Markters r reluctant, but theyre coming around. Just look at the new job titles at agencies and co's #socialmedia

Posted By: jw_social1

Another factor is geographical - some areas have not yet reached a critical mass of b2b customers using popular SM platforms #socialmedia

Posted By: wvpmc

@arikhanson the only way you'd know is by monitoring, which is another issue. Many B2B'ers aren't even doing that #socialmedia

Posted By: chuckhemann

@abarcelos Do we have a generation gap in the B2B space when it comes to social media? #socialmedia

Posted By: arikhanson

The time issue is real - how to scale authentic 1on1 conversations. #socialmedia

Posted By: apearson

I also think it's industry specific - some industries are more into adopting new trends early on, others lag #socialmedia

Posted By: wvpmc

RT @weblittlepieces: Social Plugin Glue Comes to Internet Explorer | Read Write Web #socialmedia http://weblittlepieces.com/4795/

Posted By: Rock4Justice

Is #socialmedia creating a chasm in the #enterprise? One #Web2.0 guru thinks so & offers ways to reconcile it: http://tinyurl.com/m54dac

Posted By: CitigatePR

Business case matters, needs consideration. But don't hold the social web to higher standard than "traditional" comms channels #socialmedia

Posted By: apearson

@abarcelos so social media is still "general" in nature and understanding? #socialmedia

Posted By: Marc_Meyer

RT Interesting ... @twiteconomy: How #Twitter Will Change the Way We Live #socialmedia #marketing http://bit.ly/18JwUb

Posted By: ShannonMcGovern

@arikhanson #socialmedia Why do I think they're reluctant? Lack of understanding..or is it fear of understanding and admitting it?

Posted By: Marc_Meyer

The main problem with B2B social media is that companies require detailed plans & we're all not sure about the details yet. #socialmedia

Posted By: abarcelos

Marketing to the Unborn http://ow.ly/d8fK [great blog post by @DavidBThomas, #socialmedia manager @ #SAS] #PR #facebook

Posted By: JustObserving

@arikhanson Well, you the client don't have to do all the talking. In fact, you're not as influential as others who respect u. #socialmedia

Posted By: apearson

as much of non-understanding of value as generational for b2b #socialmedia

Posted By: jasonbreed

@apearson Fear/lack of understanding is a big reason for hesitancy of some B2B marketers IMO. Education is key right now. #socialmedia

Posted By: arikhanson

@arikhanson indeed. so lets monitor for them. quickest way to get them to pay attention is to show some chatter. #socialmedia

Posted By: chuckhemann

My phone Interview with @cbarger Director of GM's Social Media Team http://bit.ly/jG2Di ( via @tweetmeme ) #GM #socialmedia --> Please RT

Posted By: jestebanc

I have to kindly disagree and say that there is def a generational gap! Again its slowly closing, but it def exist!! #socialmedia

Posted By: jw_social1

@abarcelos is there a generational gap in B2B around SocMed Q:1 #socialmedia

Posted By: jasonbreed

@arikhanson I don't think there's any more of a gen gap here than preceding disruptive techs - we'll get over it #socialmedia

Posted By: apearson

@chuckhemann And that's a lost opportunity. Cost is minimal and by just listening they can learn so much from their customers. #socialmedia

Posted By: arikhanson

@jasonbreed right, well I think once SM is used as a direct revenue source, you're missing the point. Objectives r vague in sm. #socialmedia

Posted By: DavidSpinks

@DavidSpinks excellent point. the only way many of us learned was by doing. #socialmedia

Posted By: chuckhemann

RT @abarcelos Main problem w B2B social media is that companies require detailed plans & we're not sure about the details yet. #socialmedia

Posted By: identify_urself

@wvpmc agree there are industry differences - Forrester's Laura Ramos has looked at those. sorry to drop off guys #socialmedia

Posted By: apearson

@Marc_Meyer The companies I have been talking to (SMBs) know a lot about social media and realize it's important. #socialmedia

Posted By: abarcelos

RT @DavidSpinks Best way to teach is to guide, let mgmt find the answers for themselves. Only way they'll really understand. #socialmedia

Posted By: moeturner

Also, for traditionalists - SM can seem overwhelming - hard to dip in a toe with a test project and see measurable results #socialmedia

Posted By: wvpmc

More about lack of understanding the value. Difficult to put hard numbers to it(in many peeps eyes), which oldies want #socialmedia

Posted By: jw_social1

@arikhanson @Marc_Meyer when participating in social media #socialmedia

Posted By: kenburbary

@wvpmc Agree about geography..does play into it.. #socialmedia

Posted By: Marc_Meyer

@abarcelos How so? What kind of details are you talking about? Financials? ROI? Curious. #socialmedia

Posted By: arikhanson

@abarcelos I might add that there's lack of clear objectives. without knowing where to go, how will you get there.revenue,cost #socialmedia

Posted By: jasonbreed

Best way to teach is to guide, let mgmt find the answers for themselves. Only way they'll really understand. #socialmedia

Posted By: DavidSpinks

Companies have to be willing to let go and give SM strategies a try. That is asking something absurd to a lot of corporations. #socialmedia

Posted By: abarcelos

I also think it's industry specific - some industries are more into adopting new trends early on, others lag #socialmedia

Posted By: wvpmc

RT @weblittlepieces: Social Plugin Glue Comes to Internet Explorer | Read Write Web #socialmedia http://weblittlepieces.com/4795/

Posted By: Rock4Justice

Is #socialmedia creating a chasm in the #enterprise? One #Web2.0 guru thinks so & offers ways to reconcile it: http://tinyurl.com/m54dac

Posted By: CitigatePR

Business case matters, needs consideration. But don't hold the social web to higher standard than "traditional" comms channels #socialmedia

Posted By: apearson

@abarcelos so social media is still "general" in nature and understanding? #socialmedia

Posted By: Marc_Meyer

@abarcelos Right. Well, what are the best ways for B2B orgs to staff SM right now? Your thoughts? #socialmedia

Posted By: arikhanson

Measuring social media ROI: How hard can it be? http://tr.im/nV1d #socialmedia #roi #calculator

Posted By: kennethlim

RT @grahamdbrown: Study - Internet Users Turn To Social Media To Seek One Another, Not Brands http://tinyurl.com/p3uuze #socialmedia

Posted By: lee_joe

@DavidSpinks need to be less vague then. either increase revs of decrease costs. develop strategy on either & have more succces #socialmedia

Posted By: jasonbreed

"Small Business Benefits of a Social Media Plan" by @ploked http://bit.ly/3uQNxV #socialmediamarketing #smallbiz #socialmedia

Posted By: Susuh

Jumping in now and catching up with the convo. #socialmedia

Posted By: sonnygill

@kenburbary Right. And coaches. Definitely the first step. And build from there. Sure you're seeing that at your place. #socialmedia

Posted By: arikhanson

@apearson Right, that was my argument. Can we really connect trad adv/PR directly to bottom line? I'm not so sure... #socialmedia

Posted By: arikhanson

RT @SocialMedia411: BuzzStream - CRM for Social Media Savvy PR Types [Invites] (Mashable): http://bit.ly/MHYen #socialmedia

Posted By: lee_joe

@arikhanson "Education is key right now." best sums it up. That is the role we should be taking right now, as teachers #socialmedia

Posted By: kenburbary

@arikhanson The basics Arik - plan, resources, measurement. Who's going to do it? Where to even begin. #socialmedia

Posted By: abarcelos

RT @StefanW: " #Twitter user says vacation tweets led to #burglary" on @CNETnews http://bit.ly/10Prga #socialmedia #security

Posted By: NextMoon

Just added myself to the http://wefollow.com twitter directory under: #marketresearch #socialmedia #marketing

Posted By: evolisten

@arikhanson Staff should include members from customer service and marketing for starters. Also engaging folks in other depts. #socialmedia

Posted By: abarcelos

@arikhanson best ways for B2B orgs to staff SM right now? uhh with whoever in the org. has a facebook account? :) raise hand #socialmedia

Posted By: Marc_Meyer

is it generational or more good 'ol boys club in b2b vs b2c. "this is way we've always done it" #socialmedia

Posted By: jasonbreed

RT @451Heat: RT @iPolitics How Social Media is Radically Changing the Newsroom | http://bit.ly/UroLg #socialmedia #politics

Posted By: Rock4Justice

@SashaHalima RT #prAdvice #socialmedia and/or #journalism are your #hashtags thanks, Sasha; I'm glad I found you

Posted By: abyrdjr

@chuckhemann Do you think bigger orgs(outside of Skittles) are less likely to take that approach than small orgs? Less risk #socialmedia

Posted By: jw_social1

RT @arikhanson: Right--find the early adopters and "leverage" them. Use them to build momentum, awareness, and edu across org #socialmedia

Posted By: jw_social1

Having an integrated marketing background helps because you think "How do I include social media in what I'm already doing?" #socialmedia

Posted By: abarcelos

@jw_social1 what's that? experiment? not sure the size of company really matters in that. #socialmedia

Posted By: chuckhemann

@Marc_Meyer Right--find the early adopters and "leverage" them. Use them to build momentum, awareness, and education across org #socialmedia

Posted By: arikhanson

RT @SubZeroLA 10 Ways #Twitter Will Change American #Business #socialmedia http://bit.ly/19QLoU http://bit.ly/beY0U

Posted By: luv4Animation

@jasonbreed Think there's plenty of B2C orgs who repeat that mantra. I'm not really sure it's either to be honest. #socialmedia

Posted By: arikhanson

@arikhanson Not just early adopters but those internal evangelists who are willing to go to bat for the co. in a new medium. #socialmedia

Posted By: sonnygill

Staff should be someone that can talk to people and willing to always be available. Also someone that's passionate about brand #socialmedia

Posted By: DavidSpinks

RT @abarcelos Having an integrated mktg background helps b/c u think "How do I include social media in what I'm already doing" #socialmedia

Posted By: arikhanson

RT @digitas: Twitter's growth rate slows but Facebook's keeps going - what do you think? http://bit.ly/62ZWq #socialmedia

Posted By: jgummy

@arikhanson I was somewhat kidding but sometimes thats what it boils down to.. #socialmedia

Posted By: Marc_Meyer

RT @arikhanson: Right--find the early adopters and "leverage" them. Use them to build momentum, awareness, and edu across org #socialmedia

Posted By: jw_social1

Having an integrated marketing background helps because you think "How do I include social media in what I'm already doing?" #socialmedia

Posted By: abarcelos

@jw_social1 what's that? experiment? not sure the size of company really matters in that. #socialmedia

Posted By: chuckhemann

@Marc_Meyer Right--find the early adopters and "leverage" them. Use them to build momentum, awareness, and education across org #socialmedia

Posted By: arikhanson

@DavidSpinks Tougher to find in B2B orgs than you might think. In acct industry, tough to ID folks who can write clearly. #socialmedia

Posted By: arikhanson

@arikhanson You would be surprised re: SM only plan. Some just want the latest and greatest. Wrong approach yes. #socialmedia

Posted By: abarcelos

@arikhanson hehe undoubtedly, ability to write engaging content is key. #socialmedia

Posted By: DavidSpinks

Question #2: Can social media reach the C-suite in B2B orgs? If yes, how? What's working? What isn't? #socialmedia

Posted By: arikhanson

OK, let's move on to Q2, shall we? #socialmedia

Posted By: arikhanson

Just added myself to the http://wefollow.com twitter directory under: #b #socialmedia #marketing

Posted By: AlaneAnderson

@abarcelos Can't imagine it would *ever* work to just present a SM plan. Right? #socialmedia

Posted By: arikhanson

@sonnygill Right--really just your biggest brand champions internally. ID them, appraoch, educate, arm, support. #socialmedia

Posted By: arikhanson

@abarcelos That's a critical point re: integrated background. Social Media is all about integration. You cannot think in silos #socialmedia

Posted By: kenburbary

@abarcelos Agree with marketing and customer service staff. Prob is control of the message. Again, education is key. #socialmedia

Posted By: alysh

It's much easier to add social media to an existing plan rather than approach management with JUST a social media plan. #socialmedia

Posted By: abarcelos

@DavidSpinks Also helps if they can write, clearly articulate their thoughts. Can't have a non-writer penning blog posts. ;) #socialmedia

Posted By: arikhanson

@abarcelos Agreed on integrated marktg approach - but we're telling biz they need to do themselves- transparency- outsource?? #socialmedia

Posted By: wvpmc

@Marc_Meyer I wasn't. I think that's actually a very valid strategy to education and create momentum internally. #socialmedia

Posted By: arikhanson

Please RT - "4 Twitter Tips to build a Professional Twitterlicious Twitter Page" #SocialMedia http://bit.ly/HpWox

Posted By: CarolAnnB

@DavidSpinks You would die if you saw how some of my former C-Suite team wrote. #socialmedia

Posted By: abarcelos

@abarcelos Well, then that's an indictment on the counselor/marketer in my book... #socialmedia

Posted By: arikhanson

Q2 - Yes, SM CAN reach the C-Suite. I guess the word Education is going to be the main word today. #socialmedia

Posted By: abarcelos

RT @Susuh "23 essential elements of sharable #blog posts" by @chrisbrogan http://bit.ly/uitr3 #socialmedia #blogmarketing

Posted By: RTsocialmedia

"23 Essential Elements of Sharable #Blog Posts" by @ChrisBrogan http://bit.ly/UiTr3 #socialmedia #blogmarketing

Posted By: Susuh

Question #2: Can social media reach the C-suite in B2B orgs? If yes, how? What's working? What isn't? #socialmedia

Posted By: arikhanson

Five Levels Of Social Media Responses (by @socialmedia2day) http://is.gd/UppA #socialmedia #sm

Posted By: ChameleonRoss

@arikhanson can social media reach the C-suite in B2B orgs? Helps if the C is engaged... #socialmedia

Posted By: Marc_Meyer

" #SocialMedia isn’t Replacing #Marketing Folks…" By @BethHarte http://bit.ly/AP2UI #ROI #socialmediamarketing #smm

Posted By: MMidas

Using Yahoo! as a Billboard for your Product - http://bit.ly/ae2XN #SocialMedia #Y!OS #UserExperience

Posted By: Mariskaa

What has worked/impressed C folks is presenting real-world examples/case studies and value to their organization. #socialmedia

Posted By: abarcelos

take info like 500k people talking about your b2b over a couple of days. you'll get their attention http://bit.ly/VGOQC #socialmedia

Posted By: jasonbreed

@arikhanson does help if C-Suite is already engaged, but show them chatter about them on soc. nets and they get interested. #socialmedia

Posted By: chuckhemann

Twitter Guide http://bit.ly/14H3Qv #socialmedia #webmarketing #smallbusiness

Posted By: TrafficVault

@arikhanson Examples are key--are they enough? You're right tho--execs relate to numbers, examples. #socialmedia

Posted By: arikhanson

"How organisations can use #Twitter - some ideas" By @mattrhodes on socialmediatoday http://bit.ly/vSCt7 #socialmedia #smm

Posted By: StefanW

@arikhanson I can imagine...maybe that's when you look to bring in some new ppl. #socialmedia

Posted By: DavidSpinks

@ccnetworks how do you automate it? (Jump on the #socialmedia chat going on now)

Posted By: wvpmc

@Marc_Meyer My thoughts: Sometimes you don't nec need to reach them. Target the influencers--they will reach C-suite. #socialmedia

Posted By: arikhanson

#socialmedia More Plugins To Put A Charge In Your Internet Marketing Plan http://tinyurl.com/kn7f2v

Posted By: tlw3

@abarcelos haha. writing is almost something that has to be natural to you. You can inject your personality into your writing. #socialmedia

Posted By: DavidSpinks

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #celebrity #mus

Posted By: Twano3588

I think C-levels need to take chances; yet I don't even look at social media as a risk. Not using social media is a risk IMO #socialmedia

Posted By: Marc_Meyer

@DavidSpinks I believe writing is one of the most difficult things for people (aside from presenting). You're right. #socialmedia

Posted By: abarcelos

#socialmedia #tech Is That Really The Dalai Lama? Twitter To Verify Tweeting Celebs http://bit.ly/eCgqe

Posted By: tlw3

#socialmedia #tech Miley & Justin Twitter About Separation Anxiety http://bit.ly/LnYOC

Posted By: tlw3

@arikhanson The plural of "anecdote" is not "data". C-levels need the data on #socialmedia if they are to push for it.

Posted By: chrisjoneslehi

@jasonbreed What if no one's talking? Other tactics to educate, raise awareness w/C-suite? #socialmedia

Posted By: arikhanson

#socialmedia Five Questions Facing Corporate Social Media: Critical Discussion ... http://tinyurl.com/l67mjn

Posted By: tlw3

#socialmedia InternetArray Provides Strategic Update -- Company Expands Focus ... http://tinyurl.com/mezv76

Posted By: tlw3

#socialmedia wordpress two-factor authentication with low-cost yubikey USB token http://tinyurl.com/mlzwod

Posted By: tlw3

#socialmedia More Plugins To Put A Charge In Your Internet Marketing Plan http://tinyurl.com/kn7f2v

Posted By: tlw3

@abarcelos @davidspinks Esp in B2B orgs. Accountants, lawyers, IT leaders sometimes struggle to speak w/o lingo, ind jargon. #socialmedia

Posted By: arikhanson

i connect w/execs on twitter all the time 4 those that are here. those that aren't, i do other things #socialmedia

Posted By: jasonbreed

@Marc_Meyer Agreed - Those not adopting are losing ground - will have a lot to do to catch up #socialmedia

Posted By: wvpmc

RT @Marc_Meyer My thoughts: Sometimes you don't nec need to reach them. Target the influencers--they will reach C-suite. #socialmedia

Posted By: ckieff

@chuckhemann That method almost always works because they are ALL interested in what customers are saying about them #socialmedia

Posted By: kenburbary

@Marc_Meyer I think that's the key: How do we get execs to see the opportunity first, not the risk? #socialmedia

Posted By: arikhanson

RT @kenburbary If opportunity exists, show execs a relevant precedent. For example, like a competitor who's already doing it. #socialmedia

Posted By: arikhanson

" #Twitter #Marketing: Why You Don’t Need to Mass Follow Users" by @DoshDosh http://bit.ly/7U1Go #socialmediamarketing #socialmedia

Posted By: MMidas

@arikhanson I think it's realistic to expect education, testing on your own, monitoring, goals/strategy, then MAYBE engaging. #socialmedia

Posted By: chuckhemann

@alysh sure I monitor for activity, whereabouts, tone. know when to engage better. can also be oportunistic #socialmedia

Posted By: jasonbreed

@chuckhemann @kenburbary, thats a huge point. social media is not zero to engagement in 3 seconds.. #socialmedia

Posted By: Marc_Meyer

Just added myself to the http://wefollow.com twitter directory under: #pr #med #socialmedia

Posted By: citygirlblues

Social Media: Getting Hockey Fans All A-Twitter Since...2008: http://digg.com/d1tMNh #socialmedia #nhl

Posted By: casspa

@chuckhemann What's a more realistic timeline for those are not engaged at all? #socialmedia

Posted By: arikhanson

@jasonbreed Is it important to connect w/exec or co. knowing there's a person tweeting for the co. Not nec. the exec. #socialmedia

Posted By: alysh

@arikhanson If one exists, shown them relevant precedent. For example, like a competitor already doing it #socialmedia

Posted By: kenburbary

@kenburbary indeed. I think we're hoping these co's go from zero to engagement in 3 seconds. not realistic IMO #socialmedia

Posted By: chuckhemann

Songkick Launches History of Concerts Wiki | Read Write Web #socialmedia http://weblittlepieces.com/4830/

Posted By: weblittlepieces

@arikhanson jargon is part of ever field - even PR/Mktg - communication is about talking to the rest of us #socialmedia

Posted By: wvpmc

@kenburbary @arikhanson #socialmedia nothing better than pointing out that your competition is "doing" it...

Posted By: Marc_Meyer

@Marc_Meyer @kenburbary we're often in a hurry to get our bosses to start engaging as quickly as possible. i'm just as guilty #socialmedia

Posted By: chuckhemann

@chuckhemann And, to be honest, sometimes engaging isn't the answer. Agree on listening first. How much time is enough? #socialmedia

Posted By: arikhanson

Part of problem is opp is longer term- think quick ad or news story will drive sales now #socialmedia

Posted By: wvpmc

@wvpmc The parallels with trad channels are sometimes eerily similar. Expectation management is a key part of the equation. #socialmedia

Posted By: arikhanson

And for smaller biz - customers not often using SM to talk about them unless there's a huge problem (industry, geog) #socialmedia

Posted By: wvpmc

@Marc_Meyer Is that like "doing" 18 on the links? @chuckhemann thought you'd enjoy that one ;) #socialmedia

Posted By: arikhanson

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #publi #eventplanning

Posted By: ksprgr

@arikhanson Is there really a timeline? I think it depends on co. & strategies they implement. Have to do it right for thmslves #socialmedia

Posted By: sonnygill

@Marc_Meyer Ha, I "do" social media most every day. Don't know about you suckers... ;) #socialmedia

Posted By: arikhanson

@kenburbary It really does take time to get comfortable with social media. We personally have to be comfy B4 presenting it. #socialmedia

Posted By: abarcelos

@arikhanson @sonnygill there isn't a timeline. it should last forever. #socialmedia

Posted By: chuckhemann

Good discussion here today. OK, last question coming... #socialmedia

Posted By: arikhanson

#socialmedia usage indicates an above average level of passion about a subject. Passionate may be difficult to measure, but it's vital.

Posted By: memery26

@kenburbary @chuckhemann #socialmedia and there's no starting then stopping.. I hate the campaign mindset

Posted By: Marc_Meyer

@arikhanson Listen til your ears bleed :) Srsly, listen to where you realize opportunities and then build strategy around that. #socialmedia

Posted By: sonnygill

RT @hj2: RT @vegtv: RT @spark_ly: What is spark.ly ? http://bit.ly/KMR7s #pane #socialmedia

Posted By: plantbased

@Marc_Meyer @chuckhemann It takes time to get "social media comfortable", remember? ;) #socialmedia

Posted By: kenburbary

"Link Shortener Hacked, Leads to Porn Sites" by @nowsourcing http://bit.ly/hjBEp #URLshortening #socialmedia #twitter #hack

Posted By: StefanW

@sonnygill You're right, I'm just wondering how much listening is enough? Where do you draw the line? What criteria do you use? #socialmedia

Posted By: arikhanson

@arikhanson yep. If engagement is the ultimate end goal, we recommend 30-60 days. otherwise, listening is forever. #socialmedia

Posted By: chuckhemann

C level to CMO.."Why aren't we doing social media?" #socialmedia

Posted By: Marc_Meyer

@Marc_Meyer @chuckhemann Individuals don't go from 0-60 in Social Media overnight, foolish to expect brands to do it #socialmedia

Posted By: kenburbary

@Marc_Meyer @kenburbary perhaps then the real issue is educating C-level folks about the stages that come before it? #socialmedia

Posted By: chuckhemann

@chuckhemann Love this.... "Listening is forever" and Now is gone...thanks @geoffliving #socialmedia

Posted By: Marc_Meyer

RT @casspa @umassdilo Social Media: Getting Hockey Fans All A-Twitter Since...2008: http://digg.com/d1tMNh #socialmedia #nhl

Posted By: StephBags

Question #3: Do you have good examples of B2B success in the social media space? What makes them good examples? #socialmedia

Posted By: arikhanson

@Marc_Meyer @kenburbary so like 30 seconds ago? ;-) #socialmedia

Posted By: chuckhemann

Hmm... RT @chuckhemann perhaps then the real issue is educating C-level folks about the stages that come before it? #socialmedia

Posted By: arikhanson

@Marc_Meyer indeed. that has more to do with our mindsets as pros than anything else #socialmedia

Posted By: chuckhemann

@wefollow #socialmedia #search #directmarketing

Posted By: parneetg

@chuckhemann can you expand on that? (stages that come before) #socialmedia

Posted By: wvpmc

RT @Marc_Meyer: @chuckhemann Love this.... "Listening is forever" and Now is gone...thanks @geoffliving #socialmedia

Posted By: chuckhemann

Just added myself to the http://wefollow.com twitter directory under: #web #socialmedia #mar

Posted By: artymoony

@CubanaLAF I was going to go with the music they played when Darth Vader came into the room. #socialmedia

Posted By: chuckhemann

Why #socialmedia shouldn't be separate agency unit http://sbne.ws/r/1bO4 Stand alone programs don't work. Integrate, communicate & connect

Posted By: dbonert

Just added myself to the http://wefollow.com twitter directory under: ##socialmedia ##internetmarketing ##interactivemarketing

Posted By: overtone

Just added myself to the http://wefollow.com twitter directory under: #marketingcommunications #advertising #socialmedia

Posted By: AEKeleher6

There's a great B2B case study on www.b2bvoices.com - ShipServe. Also @acquisition has some great ones. #socialmedia

Posted By: abarcelos

Q3: Ex of B2B org that nails it: @cmegroup. Great ex. of org that integrates SM into larger comm strategy. http://bit.ly/9R6Gh #socialmedia

Posted By: arikhanson

@wvpmc everybody has their own stages, but i'd say education, monitoring, developing goals/objectives, engage, measure #socialmedia

Posted By: chuckhemann

RT @ploked 11 Ways To Grow Your Twitter Following - How to Get More Followers? #socialmedia http://budurl.com/letn

Posted By: ForumAuthority

RT @arikhanson @kenburbary: If opp exists, show execs a relevant precedent. For example, a competitor who's already doing SM. #socialmedia

Posted By: smrus

#socialmedia: Nokia S60 Series to Ship with Qik Lifecasting: While lifecasting in mobile devices is.. http://tinyurl.com/men7o8

Posted By: Don_Scott

RT @trae1: The Twitpocalypse is Near: Will Your Twitter Client Survive? http://bit.ly/Pmw8w #socialmedia #bwimy

Posted By: mradigan

#socialmedia: Wolfram Alpha Gets Its First Update: Wolfram Alpha, the 'computational knowledge engi.. http://tinyurl.com/nwp3sj

Posted By: Don_Scott

#socialmedia: LikeMe Brings Social Recommendations to Pre, but Can You Trust their Reviews?: LikeMe.. http://tinyurl.com/mok2jb

Posted By: Don_Scott

#socialmedia: 12 Mobile Cloud Sync Solutions Measured: Funambol, a provider of an open source mobil.. http://tinyurl.com/mv5ltm

Posted By: Don_Scott

@arikhanson Thank you for the B2B #socialmedia kudos. We appreicate it and are working hard in this space.

Posted By: CMEGroup

RT @abarcelos Great B2B case study on www.b2bvoices.com-ShipServe: http://bit.ly/k2IK2. Also @acquisition has some great ones. #socialmedia

Posted By: arikhanson

@wefollow #socialmedia #search #publishing

Posted By: parneetg

IBM beehive is good example. they are really setting tone in fortune space. don't have recent #'s though #socialmedia

Posted By: jasonbreed

http://ping.fm/p/jTJD8 - here in Lynwood, WA with @clockhours & @jimreppond teaching #Realtor's about #SocialMedia & Video marketing. ...

Posted By: edbisquera

here is link to IBM Beehive - great employee / b2b example http://bit.ly/CXcja #socialmedia

Posted By: jasonbreed

[Bing goes splat?] Bing Loses Ground After Fast Rise http://digg.com/d1tMIl #SEO #socialmedia

Posted By: mnassal

" #SocialMedia isn’t Replacing #Marketing Folks…" By @BethHarte http://bit.ly/uvYMh #socialmediamarketing

Posted By: StefanW

RT @jasonbreed Link to IBM Beehive - great employee / b2b example http://bit.ly/CXcja #socialmedia

Posted By: arikhanson

10 Innovative and Successful Social Media Campaigns http://tr.im/nVo8 #socialmedia

Posted By: HeyPeterman

" #SocialMedia isn’t Replacing #Marketing Folks…" By @BethHarte http://bit.ly/IJ1zO #socialmediamarketing

Posted By: Susuh

RT @TXElderCare: How to Reach #BabyBoomres With #SocialMedia: http://bit.ly/4puMX

Posted By: angelhomecare

Wrap-up time folks. Any final thougths to share? What are you hearing in the B2B space re: SM right now? #socialmedia

Posted By: arikhanson

SAP is doing some good work here also. where's our SAP peeps? need example of socmed for b2b #socialmedia

Posted By: jasonbreed

RT @TXElderCare: How to Reach #BabyBoomres With #SocialMedia: http://bit.ly/4puMX

Posted By: angelhomecare

@jasonbreed My friend @markpalony is doing some interesting things over at SoftBrands, which works closely with SAP. #socialmedia

Posted By: arikhanson

Top 7 Twitter Tutorials on YouTube: http://is.gd/Pfe3 #socialmedia #video

Posted By: Rock4Justice

@arikhanson thanks Arik for moderating another great convo on #socialmedia

Posted By: jasonbreed

@arikhanson Arik, great job today managing the convo today. and thank you to everyone that jumped in! #socialmedia

Posted By: Marc_Meyer

Why You, as a Business Owner, Should Be Using Social Media: http://ow.ly/d92W # fb #socialmedia

Posted By: ericjvogel

Excellent people in this chat today! Thanks Marc, Arik, Jason!! #socialmedia

Posted By: abarcelos

@ekolsky and the #socialmedia folks coming from the mktg agencies/PR side of things add to the complications! :( #scrm

Posted By: prem_k

And, of course, thanks to @marc_meyer and @jasonbreed for coordinating & facilitating this convo. Gracious hosts, as always. #socialmedia

Posted By: arikhanson

@ekolsky exactly Esteban! No one actually sure abt the unforseen implications of #socialmedia on #crm ... #scrm is a study group IMHO :)

Posted By: prem_k

Big thanks to @chuckhemann @apearson @sonnygill @abarcelos @wvpmc @kenburbary & others for joining #socialmedia chat 2day! #socialmedia

Posted By: arikhanson

Alot of buzz, but also a lot of silence in the social media B2B social media space #socialmedia

Posted By: Marc_Meyer

@arikhanson Hearing in B2B space: B2Bs know the importance of SM & WILL be using it. When? It's our jobs to get them there. #socialmedia

Posted By: abarcelos

RT @arikhanson @jasonbreed Link to IBM Beehive - great employee/B2B example http://bit.ly/CXcja #socialmedia

Posted By: smrus

Thanks @jasonbreed @sonnygil @arikhanson for another great convo on #socialmedia #socialmedia

Posted By: wvpmc

10 Ways #Twitter Will Change American #Business #socialmedia http://bit.ly/19QLoU

Posted By: twiteconomy

Thanks @jasonbreed @marc_meyer @arikhanson for another great SM convo #socialmedia

Posted By: wvpmc

Social media stages (via @chuckhemann): education, monitoring, developing goals/objectives, engagement, measurement #socialmedia

Posted By: LaraK

RT @StefanW "How organisations can use #Twitter - some ideas" By @mattrhodes on socialmediatoday http://bit.ly/vSCt7 #socialmedia #smm

Posted By: snoop445

RT @KatrinFraebel: Brand und Name in Social Media selbst kontrollieren http://ow.ly/d0Gl #KF #SocialMedia #Brand #Onlinereputation

Posted By: CJD_UPDATE

@Marc_Meyer @arikhanson @jasonbreed thanks, Arik. Great job! thanks to Marc and Jason for putting these on. great stuff. #socialmedia

Posted By: chuckhemann

ericjvogel Why You, as a Business Owner, Should Be Using Social Media: http://ow.ly/d93s #socialmedia #fb

Posted By: ericjvogel

RT @LaraK: Social Media stages (via @chuckhemann): education, monitoring, developing goals/objectives, engagement, measurement #socialmedia

Posted By: MikeDriehorst

Blogging several of the many important #green hearings on Capitol Hill today. http://bit.ly/121fPg #ACES #green #socialmedia #oceans

Posted By: ThePhoenixSun

Why You, as a Business Owner, Should Be Using Social Media: http://ow.ly/d959 #socialmedia #fb

Posted By: ericjvogel

"10 Essential Guide Books To #Business And #SocialMedia (Part 1)" by @bpodr http://bit.ly/14mIUh #Twitter #Facebook #smm

Posted By: MMidas

@LaraK (@ChuckHermann) would only add Review & Adjust (as needed) since SM *should* be on-going, ideally. #socialmedia

Posted By: MikeDriehorst

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #flying #dev

Posted By: jbskies

@arikhanson @Marc_Meyer Agreed. Nicely done gentlemen #socialmedia

Posted By: kenburbary

Finishing up delish lunch @ stunning Mt. Washington Resort 2 chat re: #socialmedia w/ New England SBDC leaders #nepd09

Posted By: LaniVoivod

Just added myself to the http://wefollow.com twitter directory under: #education #advertising #socialmedia

Posted By: jwatts

Schnell zwischendurch > "Die 2 Klassen von Social Networks" > http://bit.ly/HRZIQ #twitter #facebook #socialmedia

Posted By: _vhd_

@Digitas the imp. question is - has the exit rate of twitter slowed down or plateaued. http://bit.ly/rCxZ2 #socialmedia

Posted By: asimsah

countdown is on for "Social media: is it worth your time?" joint prez. at #nepd09 - 4 SBDC peeps here @ Mt. Washington Resort #socialmedia

Posted By: AllenVoivod

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #humor #MUS

Posted By: HastaElKiwi

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #recruiter #design

Posted By: Masah_K

@ProfessionalOne i'm saying that @CharlieCurve knows what he's talking about for #socialmedia

Posted By: davesacre

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #recruiter #design

Posted By: Masah_K

Just added myself to the http://wefollow.com twitter directory under: #inspiration, #socialmedia, #blogger

Posted By: IamAworkofArt

Just added myself to the http://wefollow.com twitter directory under: #inspiration #socialmedia #t

Posted By: IamAworkofArt

Status Updates on Popular Facebook Page Now For Sale on eBay http://bit.ly/qswmU #facebook #socialmedia

Posted By: lee_joe

#socialmedia social media can make u superstar with in hours!

Posted By: hitesh84

"10 Essential Guide Books To #Business And #SocialMedia (Part 2)" by @bpodr http://bit.ly/jswdX #Twitter #Facebook #smm