Does Public Relations Get The "Message" in Social Media


TOPIC QUESTIONS
Q1) Has PR become a dirty word in social media?
Q2) Is there a place for “messaging” on social networks?
Q3) Can a marketing exec have authority on social media topics without directly participating?
   Event Details
Event Date:
     2011-05-24
Event Time:
     12PM - 1 PM EST
Participants:
     13
Tweets:
     270


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Kellye Crane
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web: http://soloprpro.com
BIO: An accomplished, award-winning communicator with more than 20 years of experience in strategic public relations and marketing communications, Kellye Crane has offered strategic planning, social media, press/influencer relations, and marketing communications services to some of the world’s largest companies. In addition to her speaking and training engagements, Kellye addresses the intersection of social media and PR on her Solo PR Pro blog, wh ...more
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  • That would explain why many organisations do not do social media well. #sm112
    Posted by: - 05/24/2011 01:18:59 PM
  • haha trust? Public trust in journalists runs at about 27% ironic given how many stories are PR-based. #sm112
    Posted by: - 05/24/2011 01:18:59 PM
  • 2011 results would disagree with you in terms of trust still given to media outlets (& places searched 1st) #sm112
    Posted by: - 05/24/2011 01:19:00 PM
  • You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
    Posted by: - 05/24/2011 01:19:00 PM
  • It is obsolete if you self-broadcast, the only thing traditional media supplies is infrastructure and reach. #sm112
    Posted by: - 05/24/2011 01:19:00 PM
  • If a press release is news, it's not a press release, it's a story/copy. #sm112
    Posted by: - 05/24/2011 01:19:00 PM
  • news release format is NOT obsolete. If you do not have an existing relationship with journo or media outlet, it's default. #sm112
    Posted by: - 05/24/2011 01:19:01 PM
  • Currently we have declining newsroom staff and pages that need filling, it's not a good mix. #sm112
    Posted by: - 05/24/2011 01:19:01 PM
  • But if there's no oversight and press releases go in verbatim, then bad habits multiply. #sm112
    Posted by: - 05/24/2011 01:19:01 PM
  • I don't think the format is obsolete, I think PR professionals should make sure the press release is news and not overload. #sm112
    Posted by: - 05/24/2011 01:19:01 PM
  • How do you balance message with being authentic, transparent etc etc? #sm112
    Posted by: - 05/24/2011 01:19:01 PM
  • At least dist 2nd best to "leaders"! RT : LOL! You write "managers" as if it's almost a dirty word as "PR." cc #sm112
    Posted by: - 05/24/2011 01:19:01 PM
  • http://bit.ly/bfbSTl I'd love a similar study elsewhere, this was a little too specific. #sm112
    Posted by: - 05/24/2011 01:19:01 PM
  • Changing tech doesn't solve fundamental problems such as poor writing skills in obsolete formats. #sm112
    Posted by: - 05/24/2011 01:19:01 PM
  • +1 RT : thanks both! : You crushed it. Great topic and great discussion. Smart people out there! #sm112
    Posted by: - 05/24/2011 01:19:02 PM
  • LOL! You write "managers" as if it's almost a dirty word as "PR." cc #sm112
    Posted by: - 05/24/2011 01:19:02 PM
  • Thanks for the kind words - enjoyed the dialogue! #sm112
    Posted by: - 05/24/2011 01:19:02 PM
  • Yes! RT : ... We have to adapt to the best ways to communicate with publics. #sm112
    Posted by: - 05/24/2011 01:19:02 PM
  • great work hosting #sm112 for us! complete recap here soon http://hashtagsocialmedia.com/event/112
    Posted by: - 05/24/2011 01:19:02 PM
  • RT : You crushed it. Great topic and great discussion. Smart people out there! #sm112
    Posted by: - 05/24/2011 01:19:03 PM
  • I wish I had more characters sometimes, :) #sm112
    Posted by: - 05/24/2011 01:19:03 PM
  • : leaders may not be best at SM but if not participating some they are just managers. #sm112
    Posted by: - 05/24/2011 01:19:03 PM
  • Wow RT : Study in Australia: 55-70% of news originated from PR. 25% published without edits. #sm112
    Posted by: - 05/24/2011 01:19:03 PM
  • thanks both! RT : You crushed it. Great topic and great discussion. Smart people out there! #sm112
    Posted by: - 05/24/2011 01:19:03 PM
  • took 's analogy to be along same lines as putting public relations theories into actual practice (thru SM) #sm112
    Posted by: - 05/24/2011 01:19:03 PM
  • You crushed it. Great topic and great discussion. Smart people out there! #sm112
    Posted by: - 05/24/2011 01:19:03 PM
  • somtimes need 2 show indiv value, case studies, set up desktop, literally â–¸ RT impt 2 doc socmed value, time it takes #sm112
    Posted by: - 05/24/2011 01:19:04 PM
  • Sounds like a topic that deserves its own chat RT If being managed by non-participating exec, it's important to ... #sm112
    Posted by: - 05/24/2011 01:19:04 PM
  • I disagree, as a recent grad, we are changing w/technology. We have to adapt to the best ways to communicate with publics. #sm112
    Posted by: - 05/24/2011 01:19:04 PM
  • Study in Australia said 55-70% of news originated from PR. 25% of those were published without editing. #sm112
    Posted by: - 05/24/2011 01:19:04 PM
  • Great analogy, #sm112
    Posted by: - 05/24/2011 01:19:04 PM
  • Thanks, Marc! And I see that our time is already up. Thanks to everyone who participated- great discussion. #sm112
    Posted by: - 05/24/2011 01:19:04 PM
  • A2 Even if there isn't, it's coming. Such as Twitter's promoted tweets in your stream. #sm112
    Posted by: - 05/24/2011 01:19:05 PM
  • Some major knowledge droppin goin on today in our 112th #socialmedia tweetchat w/ . Props to her & you guys! #sm112
    Posted by: - 05/24/2011 01:19:05 PM
  • Did you say outloud? RT : an academic view of sex is still not quite the same as experiencing it. (same w/ social media) #sm112
    Posted by: - 05/24/2011 01:19:05 PM
  • I prefer "generate positive results" over "execute it well" when it comes to SM... #sm112
    Posted by: - 05/24/2011 01:19:05 PM
  • think it's beneficial for leadership team to participate some of time in SM, but not all. Don't assume ppl interested! #sm112.
    Posted by: - 05/24/2011 01:19:05 PM
  • You're right that dwindling newsroom staff means press releases often get placed as-is #sm112
    Posted by: - 05/24/2011 01:19:06 PM
  • If being managed by non-participating exec, it's important to document socmed value, time it takes, etc.Help them make good decisions #sm112
    Posted by: - 05/24/2011 01:19:06 PM
  • I won't even get started on the "marketers"... #sm112
    Posted by: - 05/24/2011 01:19:06 PM
  • PR isn't changing with the times, the only reason press releases still work is down to the lack of editorial oversight. #sm112
    Posted by: - 05/24/2011 01:19:06 PM
  • RT : Q3: I think social media is one of those things you can read and know about, but you're not an expert unless you can execute it well. #sm112
    Posted by: - 05/24/2011 01:19:06 PM
  • So you hold the view that execs need to participate hands-on in the experiment? #sm112
    Posted by: - 05/24/2011 01:19:06 PM
  • And demonstrate results, prove success RT ....you're not an expert unless you can execute it well. #sm112
    Posted by: - 05/24/2011 01:19:07 PM
  • RT : on other side, can't put a "social" person in charge who can't..tie back to business value #sm112
    Posted by: - 05/24/2011 01:19:07 PM
  • RT : on other side, you can't put "social" person in charge who cant manage people or tie back to biz value. #sm112
    Posted by: - 05/24/2011 01:19:07 PM
  • an academic view of sex is still not quite the same as experiencing it. (same w/ social media) #sm112
    Posted by: - 05/24/2011 01:19:07 PM
  • RT : you cant put a "social" person in charge who cant manage people or tie back to business value #sm112
    Posted by: - 05/24/2011 01:19:08 PM
  • Truer words were never spoken! #sm112
    Posted by: - 05/24/2011 01:19:08 PM
  • right on the other side, you can't put a "social" person in charge who can't manage people or tie back to business value #sm112
    Posted by: - 05/24/2011 01:19:08 PM
    • Load 20 More
Moderator
You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
Thanks for the kind words - enjoyed the dialogue! #sm112
Thanks, Marc! And I see that our time is already up. Thanks to everyone who participated- great discussion. #sm112
Did you say outloud? RT : an academic view of sex is still not quite the same as experiencing it. (same w/ social media) #sm112
You're right that dwindling newsroom staff means press releases often get placed as-is #sm112
If being managed by non-participating exec, it's important to document socmed value, time it takes, etc.Help them make good decisions #sm112
So you hold the view that execs need to participate hands-on in the experiment? #sm112
Truer words were never spoken! #sm112
Very true that sponsorship often plays a (sometimes big) role. #sm112
Many Fortune level companies are placing execs at the Director level and above who don't "do" Twitter, FB, etc. #sm112
Agree! RT : critical they understand its VALUE â–¸ #sm112
Interesting point- I'm sure there are some high-level execs who oversee call centers that have never worked in one? #sm112
You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
Devil's advocate: I've seen some execs speak who take an academic approach to social media, and seem to know the topic pretty well. #sm112
That's a good question. I think if that's all the event offered, it definitely would look bad for the organizers. #sm112
I'll tell you that the companies who sent inexperienced execs to the conf. I attended got negative buzz. #sm112
Because I want to. :-) But seriously, I think it's an issue for PR, since we're often in charge of who reps the org. #sm112
A3: I was recently at an event where several execs were speaking who had less than 200 followers. #sm112
Q3. Can a marketing exec have authority on social media topics without directly participating? #sm112
Great convo, almost missed that it's time for Q3... #sm112
I've long held that the good PR people outweigh the bad, it's just that the spray/pray crowd makes much more noise #sm112
For legal, you can often have a few approved phrases (e.g., prod naming) that you can insert into normal interactions. #sm112
Very true! Social Media News Releases are only social... when they're social. #sm112
The "spray and pray" method of PR (whether in tradt'l or social settings) is for those who are lazy #sm112
You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
Thanks for the kind words - enjoyed the dialogue! #sm112
Thanks, Marc! And I see that our time is already up. Thanks to everyone who participated- great discussion. #sm112
Did you say outloud? RT : an academic view of sex is still not quite the same as experiencing it. (same w/ social media) #sm112
You're right that dwindling newsroom staff means press releases often get placed as-is #sm112
If being managed by non-participating exec, it's important to document socmed value, time it takes, etc.Help them make good decisions #sm112
So you hold the view that execs need to participate hands-on in the experiment? #sm112
Truer words were never spoken! #sm112
Very true that sponsorship often plays a (sometimes big) role. #sm112
Many Fortune level companies are placing execs at the Director level and above who don't "do" Twitter, FB, etc. #sm112
Agree! RT : critical they understand its VALUE â–¸ #sm112
Interesting point- I'm sure there are some high-level execs who oversee call centers that have never worked in one? #sm112
Devil's advocate: I've seen some execs speak who take an academic approach to social media, and seem to know the topic pretty well. #sm112
That's a good question. I think if that's all the event offered, it definitely would look bad for the organizers. #sm112
I'll tell you that the companies who sent inexperienced execs to the conf. I attended got negative buzz. #sm112
Because I want to. :-) But seriously, I think it's an issue for PR, since we're often in charge of who reps the org. #sm112
A3: I was recently at an event where several execs were speaking who had less than 200 followers. #sm112
Q3. Can a marketing exec have authority on social media topics without directly participating? #sm112
Great convo, almost missed that it's time for Q3... #sm112
I've long held that the good PR people outweigh the bad, it's just that the spray/pray crowd makes much more noise #sm112
For legal, you can often have a few approved phrases (e.g., prod naming) that you can insert into normal interactions. #sm112
Very true! Social Media News Releases are only social... when they're social. #sm112
The "spray and pray" method of PR (whether in tradt'l or social settings) is for those who are lazy #sm112
You can have it all- a message that is authentic and transparent. Just needs to be humans communicating w/other humans. #sm112
Thanks for the kind words - enjoyed the dialogue! #sm112
Thanks, Marc! And I see that our time is already up. Thanks to everyone who participated- great discussion. #sm112
Did you say outloud? RT : an academic view of sex is still not quite the same as experiencing it. (same w/ social media) #sm112
You're right that dwindling newsroom staff means press releases often get placed as-is #sm112
If being managed by non-participating exec, it's important to document socmed value, time it takes, etc.Help them make good decisions #sm112
So you hold the view that execs need to participate hands-on in the experiment? #sm112
Truer words were never spoken! #sm112
Very true that sponsorship often plays a (sometimes big) role. #sm112
Many Fortune level companies are placing execs at the Director level and above who don't "do" Twitter, FB, etc. #sm112
Agree! RT : critical they understand its VALUE â–¸ #sm112
Interesting point- I'm sure there are some high-level execs who oversee call centers that have never worked in one? #sm112