Social Business


TOPIC QUESTIONS
Q1) What is the difference between a social brand and a social business?
Q2) What has caused companies to begin to humanize their business operations?
Q3) What are the key attributes of a social business?
   Event Details
Event Date:
     2011-05-31
Event Time:
     12PM - 1 PM EST
Participants:
     32
Tweets:
     263


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Moderator
michael-brito.jpg
Michael Brito
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web: http://www.britopian.com
BIO: Michael Brito is Vice President of Social Media at Edelman Digital. He's currently on the Interim Board of Directors for the Social Media Club.As well, he's an advisor to Izea (a social media marketing firm) and a member of the Blog Council. He is also the founder of Conversations Matter; an enterprise social media blog. Before joining Intel, Michael held senior level marketing positions at Yahoo, Hewlett Packard and Sony. More importantly, Micha ...more
Filter out Re-tweets
  • RT : Are you a social brand or a social business? Find out w/ at noon for todays #sm113 #socialmedia tweetchat
    Posted by: - 05/31/2011 11:54:02 AM
  • 10 minutes until #socialmediatweetchat w/. Today's topic is "Are you a social brand or a social business?" #sm113
    Posted by: - 05/31/2011 11:54:02 AM
  • Are you a social brand or a social business? Find out in 10 mins. w/ at noon for todays #sm113 #socialmedia tweetchat
    Posted by: - 05/31/2011 11:54:02 AM
  • 5 MIN to #socialmediatweetchat w/Edelman's . Topic is "Are you a social brand or a social business?" #sm113
    Posted by: - 05/31/2011 11:56:02 AM
  • RT Hey were 1 hr away from 2days #socialmedia tweetchat w/ Topic ? Are you a social brand or a social business? #sm113
    Posted by: - 05/31/2011 11:57:03 AM
  • RT : Are you a social brand or a social business? Find out w/ at noon for todays #sm113 #socialmedia tweetchat #sm113
    Posted by: - 05/31/2011 11:57:03 AM
  • RT : 5 MIN to #socialmediatweetchat w/Edelman's . Topic is "Are you a social brand or a social business?" #sm113
    Posted by: - 05/31/2011 11:57:03 AM
  • RT : 5 MIN to #socialmediatweetchat w/Edelman's . Topic is "Are you a social brand or a social business?" #sm113
    Posted by: - 05/31/2011 11:58:03 AM
  • Is your company a social brand or a social business? Is there a difference? #sm113
    Posted by: - 05/31/2011 11:59:03 AM
  • Topic seems sure to bring up "what is brand vs. biz," so here's 1 pre-chat view http://bit.ly/g7Fb5q #sm113
    Posted by: - 05/31/2011 12:00:07 PM
  • So w/o further ado, let me welcome todays 113th #socialmedia tweetchat host Edeleman's . Welcome Michael #sm113
    Posted by: - 05/31/2011 12:01:04 PM
  • RT : Are u a social brand or a social business? Find out in 10 mins w/ at noon 4 todays #sm113 #socialmedia tweetchat
    Posted by: - 05/31/2011 12:01:05 PM
  • looking forward to this topic-lots of grey area #sm113
    Posted by: - 05/31/2011 12:02:03 PM
  • So w/o further ado, let me welcome todays 113th #socialmedia tweetchat host Edeleman's . Welcome Michael #sm113
    Posted by: - 05/31/2011 12:02:03 PM
  • thank you sir, glad to be here... #socialmedia #sm113
    Posted by: - 05/31/2011 12:04:01 PM
  • ok, first question.. Is your company a social brand or a social business? Is there a difference? #sm113
    Posted by: - 05/31/2011 12:06:01 PM
  • glad to share in #sm113 discussion social brand or social business
    Posted by: - 05/31/2011 12:06:02 PM
  • How are we defining these terms? By whether it's external-facing or infused in the corporate culture? #sm113
    Posted by: - 05/31/2011 12:07:03 PM
  • to me one is internal and one is external #sm113
    Posted by: - 05/31/2011 12:07:03 PM
  • Is this thing on? #sm113
    Posted by: - 05/31/2011 12:07:03 PM
  • ok, first question.. Is your company a social brand or a social business? Is there a difference? #sm113
    Posted by: - 05/31/2011 12:07:03 PM
  • IMO, social brands look at the long-run rewards and opportunities; social businesses look for the immediate marketing opp #sm113
    Posted by: - 05/31/2011 12:08:03 PM
  • I think you can be both #sm113
    Posted by: - 05/31/2011 12:08:04 PM
  • I'd say that a business gets social via their brand identity but that not all brands on SM are social businesses #sm113
    Posted by: - 05/31/2011 12:09:03 PM
  • Can you be one and not the other? #sm113
    Posted by: - 05/31/2011 12:09:03 PM
  • RT : How are we defining these terms? #sm113
    Posted by: - 05/31/2011 12:09:03 PM
  • IMO, social brands look at the long-run rewards and opportunities; social businesses look for the immediate marketing opp #sm113
    Posted by: - 05/31/2011 12:09:03 PM
  • many would say social brand is communication based - social biz is comm + process/action, etc. #sm113
    Posted by: - 05/31/2011 12:10:04 PM
  • For a business to be social it really has to be dedicated to internal & external engagement at all levels #sm113
    Posted by: - 05/31/2011 12:10:05 PM
  • yes agreed 100% - social business is culture/operations. social brand is communications/community management #sm113
    Posted by: - 05/31/2011 12:10:05 PM
  • I think you can be a social brand only (if you define as external). But social biz requires both. #sm113
    Posted by: - 05/31/2011 12:10:05 PM
  • A brand & a business, that's it. Social is an inherent part of how you do business today, not a definition of biz type. #sm113
    Posted by: - 05/31/2011 12:10:05 PM
  • i think many people define it differently, hence this discussion. how do you define it? #sm113
    Posted by: - 05/31/2011 12:11:02 PM
  • Has to do with how you do business - not necessarily internal or external. #sm113
    Posted by: - 05/31/2011 12:11:02 PM
  • and yet I think we all know of many who are not dedicated to internal #sm113
    Posted by: - 05/31/2011 12:11:03 PM
  • many would say social brand is communication based - social biz is comm + process/action, etc. #sm113
    Posted by: - 05/31/2011 12:11:03 PM
  • I say robust brand IS business so a social brand is a social business #sm113
    Posted by: - 05/31/2011 12:12:04 PM
  • yes you can certainly be both. i believe that an org should get its internal house in order first though #sm113
    Posted by: - 05/31/2011 12:12:04 PM
  • I might reverse that. The "brand" part as more external, linked to others' perceptions of U. Social biz is how U operate. #sm113
    Posted by: - 05/31/2011 12:12:04 PM
  • i think many people define it differently, hence this discussion. how do you define it? #sm113
    Posted by: - 05/31/2011 12:12:04 PM
  • Has to do with how you do business - not necessarily internal or external. #sm113
    Posted by: - 05/31/2011 12:12:04 PM
  • fair enough .. can you expand on that? #sm113
    Posted by: - 05/31/2011 12:13:03 PM
  • Agreed. But most do it backwards. React, and then go back and strategize. #sm113
    Posted by: - 05/31/2011 12:13:03 PM
  • Listening in to #sm113 chat with of Ernst and Young and guest of Edelman ~
    Posted by: - 05/31/2011 12:14:03 PM
  • most newspapers are reluctant social brands that don't want (cannot monetize) to be a social business #sm113
    Posted by: - 05/31/2011 12:14:04 PM
  • Cmt by & ur "culture/operations vs commun/community" work as frames RT : how do you define it? #sm113
    Posted by: - 05/31/2011 12:14:04 PM
  • Agree w/ Daria on this one #sm113
    Posted by: - 05/31/2011 12:14:04 PM
  • I see what u mean. Many layers to that. SM is re-defining "brand" and "business" too I think. To some extent anyway. #sm113
    Posted by: - 05/31/2011 12:14:05 PM
  • I think they do but its a real challenge for them #sm113
    Posted by: - 05/31/2011 12:15:08 PM
  • Listening in to #sm113 chat with of Ernst and Young and guest of Edelman ~
    Posted by: - 05/31/2011 12:15:08 PM
    • Load 20 More
Moderator
thank you sir, glad to be here... #socialmedia #sm113
ok, first question.. Is your company a social brand or a social business? Is there a difference? #sm113
ok, first question.. Is your company a social brand or a social business? Is there a difference? #sm113
yes agreed 100% - social business is culture/operations. social brand is communications/community management #sm113
i think many people define it differently, hence this discussion. how do you define it? #sm113
yes you can certainly be both. i believe that an org should get its internal house in order first though #sm113
i think many people define it differently, hence this discussion. how do you define it? #sm113
fair enough .. can you expand on that? #sm113
good point. here is how I see the difference http://bit.ly/iXooI1 #sm113
you are absolutely right - but most orgs were kinda forced/pressured, IMO #sm113
the social customer forced biz to become a social brand and most jumped in-figuring out the internal stuff now #sm113
2nd question - What has caused companies to begin thinking about humanizing their business operations? #sm113
2nd question - What has caused companies to begin thinking about humanizing their business operations? #sm113
nice post - http://goo.gl/I53zD - as a concept yes .. but it will be the reality if they want to stay competitive #sm113
yes, i agree. the growing influence of the social customer is causing business to evolve/change #sm113
nice post - http://goo.gl/I53zD - as a concept yes .. but it will be the reality if they want to stay competitive #sm113
whoa, that was deep!! Can I use that? #sm113
yes, and even streamline business processes, productivity, efficiencies, stronger communication between global teams #sm113
RT : Soc biz has a community Non-soc biz only has customers #sm113
yes, and even streamline business processes, productivity, efficiencies, stronger communication between global teams #sm113
RT : Soc biz has a community Non-soc biz only has customers #sm113
ah yes, the personal brand. that should be a separate program/discussion cc: #sm113
i'd love to understand your reasoning behind that statement #sm113
i'd love to understand your reasoning behind that statement #sm113
ok, last question then I am out! : ) What are the key attributes of a social business? (however you define it) #sm113
RT : a3 connected (regardless of location) and collaborative #sm113
in my mind, i think it's more about leadership/culture change. technology only works if there is empowerment/change #sm113
yup, heard it a lot. we can agree to disagree on that #sm113
in my mind, i think it's more about leadership/culture change. technology only works if there is empowerment/change #sm113
i dont feel that strongly about it to spend too much time debating - reality is that I can go either way : ) #sm113
i agree 100%. Culture Change = number on key to social business transformation #sm113
i dont feel that strongly about it to spend too much time debating - reality is that I can go either way : ) #sm113
how dare you send emails during this? LOL ... #sm113
i agree 100%. Culture Change = number on key to social business transformation #sm113
RT : My definition of brand engagement is here: http://bit.ly/jHHere #sm113
i guess that's it? thank you everyone. had a great time. #sm113
thank you for the great insights.. #sm113