Social Business

TOPIC QUESTIONS

Q1) What is the difference between a social brand and a social business?

Q2) What has caused companies to begin to humanize their business operations?

Q3) What are the key attributes of a social business?

Event Details

Event Date:
2011-05-31
Event Time:
12PM - 1 PM EST

Participants:
32
Tweets:
263

Embed:

Moderator

Michael Brito

twitter: @Britopian

web: http://www.britopian.com

BIO: Michael Brito is Vice President of Social Media at Edelman Digital. He's currently on the Interim Board of Directors for the Social Media Club.As well, he's an advisor to Izea (a social media marketing firm) and a member of the Blog Council. He is also the founder of Conversations Matter; an enterprise social media blog. Before joining Intel, Michael held senior level marketing positions at Yahoo, Hewlett Packard and Sony. More importantly, Micha ...more

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good read! RT @Britopian RT @amoyal: @Britopian My definition of brand engagement is here: http://bit.ly/jHHere #sm113
Posted by: @randygiusto - 05/31/2011 01:19:01 PM
RT @Britopian: ok, first question.. Is your company a social brand or a social business? Is there a difference? #sm113
Posted by: @davidrwilson - 05/31/2011 01:15:01 PM
RT @ken_rosen: Worth reading.. RT @Britopian: RT @amoyal: @Britopian My defn of brand engagement: http://bit.ly/jHHere #sm113
Posted by: @JoeKikta - 05/31/2011 01:12:04 PM
sometimes to "flip" the board you need to show them the power of influence- http://bit.ly/jDdtyR #sm113
Posted by: @randygiusto - 05/31/2011 01:11:03 PM
Thanks to everyone for an interesting, thought provoking discussion and @britopian for moderating today's #sm113
Posted by: @JoeKikta - 05/31/2011 01:10:04 PM
from a few wks ago but relevant Don’t Feel Common- The Commoner’s Guide to Using Social Influence http://ow.ly/56zYt #iinfluencers #sm113
Posted by: @randygiusto - 05/31/2011 01:09:02 PM
Thanks to everyone for an interesting, thought provoking discussion and @britopian for moderating today's #sm113
Posted by: @JoeKikta - 05/31/2011 01:09:01 PM
that can be done without replacing a board RT @Marc_Meyer @Ken_Rosen Flipping them from a naysayer to an advocate... #sm113
Posted by: @randygiusto - 05/31/2011 01:07:03 PM
Thanks @Ken_Rosen, @amoyal, @JoeKikta, @stevemassi, @AppleBoxStudios @JGfromOC, @Marc_Meyer for great conversation today. #sm113
Posted by: @dariasteigman - 05/31/2011 01:06:04 PM
ANY biz transfmtn RT @ken_rosen: Has to B.. RT @Britopian: @Marc_Meyer Culture Change = number 1 key 2 social business transformation #sm113
Posted by: @JoeKikta - 05/31/2011 01:06:04 PM
that can be done without replacing a board RT @Marc_Meyer @Ken_Rosen Flipping them from a naysayer to an advocate... #sm113
Posted by: @randygiusto - 05/31/2011 01:06:03 PM
yes! RT @dariasteigman @Marc_Meyer Agreed.Social business requires a different corporate culture / mindset top-down and bottom-up. #sm113
Posted by: @randygiusto - 05/31/2011 01:05:04 PM
Thanks @Britopian for pitching in today! #sm113
Posted by: @ken_rosen - 05/31/2011 01:05:04 PM
Thanks @Ken_Rosen, @amoyal, @JoeKikta, @stevemassi, @AppleBoxStudios @JGfromOC, @Marc_Meyer for great conversation today. #sm113
Posted by: @dariasteigman - 05/31/2011 01:05:03 PM
ANY biz transfmtn RT @ken_rosen: Has to B.. RT @Britopian: @Marc_Meyer Culture Change = number 1 key 2 social business transformation #sm113
Posted by: @JoeKikta - 05/31/2011 01:05:03 PM
thx to @Britopian and all who shared in today's #sm113
Posted by: @stevemassi - 05/31/2011 01:04:03 PM
@dariasteigman thank you for the great insights.. #sm113
Posted by: @Britopian - 05/31/2011 01:04:03 PM
Absolutely RT (@Britopian) @Marc_Meyer i agree 100%. Culture Change = number on key to social business transformation #sm113
Posted by: @SteveMurthey - 05/31/2011 01:04:03 PM
Aside from twitter being extremely wonky, let me be the first to thank @britopian and of course our merry band of mad chatters #sm113
Posted by: @Marc_Meyer - 05/31/2011 01:04:03 PM
Thanks, @Britopian, for a lively discussion. Lots of great food for thought today. #sm113
Posted by: @dariasteigman - 05/31/2011 01:03:08 PM
+1 RT @stevemassi: to be collaborative u must share common purpose or goal & be empathetic to move beyond personal boundaries/filters #sm113
Posted by: @BarryBirkett - 05/31/2011 01:03:08 PM
Absolutely RT (@Britopian) @Marc_Meyer i agree 100%. Culture Change = number on key to social business transformation #sm113
Posted by: @SteveMurthey - 05/31/2011 01:03:07 PM
Aside from twitter being extremely wonky, let me be the first to thank @britopian and of course our merry band of mad chatters #sm113
Posted by: @Marc_Meyer - 05/31/2011 01:03:07 PM
RT @AppleBoxStudios: Whether you're a social brand or social biz, it all starts with the people you have internally. #sm113
Posted by: @dariasteigman - 05/31/2011 01:02:02 PM
I think it's safe to say that whether you're a social brand or social biz, it all starts with the people you have internally. #sm113
Posted by: @AppleBoxStudios - 05/31/2011 01:02:02 PM
@Marc_Meyer i guess that's it? thank you everyone. had a great time. #sm113
Posted by: @Britopian - 05/31/2011 01:02:02 PM
+1 RT @stevemassi: to be collaborative u must share common purpose or goal & be empathetic to move beyond personal boundaries/filters #sm113
Posted by: @BarryBirkett - 05/31/2011 01:02:01 PM
Worth reading.. RT @Britopian: RT @amoyal: @Britopian My def'n of brand engagement: http://bit.ly/jHHere #sm113
Posted by: @ken_rosen - 05/31/2011 12:59:03 PM
RT @amoyal: @Britopian My definition of brand engagement is here: http://bit.ly/jHHere #sm113
Posted by: @Britopian - 05/31/2011 12:59:03 PM
@dariasteigman @mac_meyer Got the "flip" now. Thx. Much less violent than what I thought you were advocating ;-) #sm113
Posted by: @ken_rosen - 05/31/2011 12:59:03 PM
+1 RT @Marc_Meyer: @Britopian Personally, I think the #1 biggest hurdle is Culture Change. Starting with the flipping of the C-Suite #sm113
Posted by: @amoyal - 05/31/2011 12:59:03 PM
@Ken_Rosen Flipping them from a naysayer to an advocate... #sm113
Posted by: @Marc_Meyer - 05/31/2011 12:59:03 PM
RT @amoyal: @Ken_Rosen You need internal engagement to move at the speed of social My take: http://bit.ly/jHHere #sm113
Posted by: @MarchellGillis - 05/31/2011 12:59:03 PM
RT @Britopian: in my mind, i think its more about leadership/culture change. technology only works if there is empowerment/change #sm113
Posted by: @JoeKikta - 05/31/2011 12:58:04 PM
Has to be.. RT @Britopian: @Marc_Meyer Culture Change = number one key to social business transformation #sm113
Posted by: @ken_rosen - 05/31/2011 12:58:04 PM
@Ken_Rosen Flipping them from a naysayer to an advocate... #sm113
Posted by: @Marc_Meyer - 05/31/2011 12:58:03 PM
RT @amoyal: @Ken_Rosen You need internal engagement to move at the speed of social My take: http://bit.ly/jHHere #sm113
Posted by: @MarchellGillis - 05/31/2011 12:58:03 PM
@Britopian Some have no idea how difficult a challenge it is. Just because heads are nodding doesn't mean you won! #sm113
Posted by: @Marc_Meyer - 05/31/2011 12:57:04 PM
@Ken_Rosen I'd define the need as educating (convincing). B/c w/out that leadership, v. hard to implement long-term change. #sm113
Posted by: @dariasteigman - 05/31/2011 12:57:04 PM
@dariasteigman how dare you send emails during this? LOL ... #sm113
Posted by: @Britopian - 05/31/2011 12:57:04 PM
@Marc_Meyer i agree 100%. Culture Change = number on key to social business transformation #sm113
Posted by: @Britopian - 05/31/2011 12:57:04 PM
Marc, what do you mean by this part? Succession? RT @Marc_Meyer: @Britopian "flipping of the C-Suite" #sm113
Posted by: @ken_rosen - 05/31/2011 12:56:07 PM
@amoyal i dont feel that strongly about it to spend too much time debating - reality is that I can go either way : ) #sm113
Posted by: @Britopian - 05/31/2011 12:56:07 PM
@Marc_Meyer i agree 100%. Culture Change = number on key to social business transformation #sm113
Posted by: @Britopian - 05/31/2011 12:56:06 PM
@Britopian My definition of brand engagement is here: http://bit.ly/jHHere #sm113
Posted by: @amoyal - 05/31/2011 12:55:04 PM
@amoyal i dont feel that strongly about it to spend too much time debating - reality is that I can go either way : ) #sm113
Posted by: @Britopian - 05/31/2011 12:55:03 PM
@amoyal We'll reserve it for another tweetchat :) #personalbrandingisbunk #sm113
Posted by: @Marc_Meyer - 05/31/2011 12:54:04 PM
+1 RT @MarchellGillis: Yes RT @joekikta: Anybody else seeing long delays in posting? #sm113
Posted by: @amoyal - 05/31/2011 12:53:03 PM
@Britopian @Marc_Meyer @francesolimpo I'd rather discuss it :) #personalbrandingisbunk #sm113
Posted by: @amoyal - 05/31/2011 12:53:03 PM
@Marc_Meyer Agreed.Social business requires a different corporate culture / mindset top-down and bottom-up. #sm113
Posted by: @dariasteigman - 05/31/2011 12:52:09 PM

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Moderator

@dariasteigman thank you for the great insights.. #sm113

@Marc_Meyer i guess that's it? thank you everyone. had a great time. #sm113

RT @amoyal: @Britopian My definition of brand engagement is here: http://bit.ly/jHHere #sm113

@dariasteigman how dare you send emails during this? LOL ... #sm113

@Marc_Meyer i agree 100%. Culture Change = number on key to social business transformation #sm113

@amoyal i dont feel that strongly about it to spend too much time debating - reality is that I can go either way : ) #sm113

@Marc_Meyer i agree 100%. Culture Change = number on key to social business transformation #sm113

@amoyal i dont feel that strongly about it to spend too much time debating - reality is that I can go either way : ) #sm113

@amoyal @francesolimpo @Marc_Meyer yup, heard it a lot. we can agree to disagree on that #sm113

@stevemassi in my mind, i think it's more about leadership/culture change. technology only works if there is empowerment/change #sm113

RT @stevemassi: a3 connected (regardless of location) and collaborative #sm113

ok, last question then I am out! : ) What are the key attributes of a social business? (however you define it) #sm113

@amoyal @francesolimpo i'd love to understand your reasoning behind that statement #sm113

@francesolimpo ah yes, the personal brand. that should be a separate program/discussion cc: @Marc_Meyer #sm113

RT @amoyal: Soc biz has a community Non-soc biz only has customers #sm113

@dariasteigman yes, and even streamline business processes, productivity, efficiencies, stronger communication between global teams #sm113

RT @amoyal: Soc biz has a community Non-soc biz only has customers #sm113

@dariasteigman yes, and even streamline business processes, productivity, efficiencies, stronger communication between global teams #sm113

@jeffespo whoa, that was deep!! Can I use that? #sm113

@MarchellGillis yes, i agree. the growing influence of the social customer is causing business to evolve/change #sm113

@francesolimpo nice post - http://goo.gl/I53zD - as a concept yes .. but it will be the reality if they want to stay competitive #sm113

2nd question - What has caused companies to begin thinking about humanizing their business operations? #sm113

@amoyal @stevemassi the social customer forced biz to become a social brand and most jumped in-figuring out the internal stuff now #sm113

@dariasteigman you are absolutely right - but most orgs were kinda forced/pressured, IMO #sm113

@stevemassi good point. here is how I see the difference http://bit.ly/iXooI1 #sm113

@SteveMurthey fair enough .. can you expand on that? #sm113

@dariasteigman yes you can certainly be both. i believe that an org should get its internal house in order first though #sm113

@ken_rosen i think many people define it differently, hence this discussion. how do you define it? #sm113

@AppleBoxStudios yes agreed 100% - social business is culture/operations. social brand is communications/community management #sm113

ok, first question.. Is your company a social brand or a social business? Is there a difference? #sm113

@Marc_Meyer thank you sir, glad to be here... #socialmedia #sm113