Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses
Q1) If you transact business *offline*, how can social media help in relation to that business?
Q2) What are some ways to measure the impact social has on your offline business?
Q3) Given all the things you could do to support your offline business, do you know the *opportunity cost* of social?
12PM - 1 PM EST