Develop Your Social Business


TOPIC QUESTIONS
Q1) What does it mean to have a social business?
Q2) List some steps you need to integrate social into existing processes.
Q3) How do you know when you have a Social Business (as defined before)?
   Event Details
Event Date:
     2011-07-19
Event Time:
     12PM - 1 PM EST
Participants:
     40
Tweets:
     496


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  Embed:
Moderator
maria-ogneva.jpg
Maria Ogneva
twitter:
web: http://socialsilk.com
BIO: Maria Ogneva is the Head of Community at Yammer, the enterprise social network used by over 80% of the Fortune 500. At Yammer, she is in charge of social content, as well as community programs, fostering internal and external education and engagement. You can follow her on Twitter at @themaria or on her blog, and Yammer at @yammer and company blog. Maria has a social media bent and over a decade of experience in various roles in consumer products ...more
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  • T-30 RT : We're less than 1 hr away from today's #socialmedia tweetchat w/ The topic? Developing your social Biz. #sm119
    Posted by: - 07/19/2011 11:33:01 AM
  • Wellicht interessant. #sm119 voor een discussie over "Creating the social business"
    Posted by: - 07/19/2011 11:33:01 AM
  • RT : We're less than an hour away from today's #socialmedia tweetchat with The topic? Developing your social Biz. #sm119
    Posted by: - 07/19/2011 11:34:04 AM
  • RT : FYI todays #socialmedia tweetchat @ 12 EST is being hosted by Topic? Develop Your Social Business #sm119 Be there.
    Posted by: - 07/19/2011 11:36:01 AM
  • Today's #socialmedia tweetchat w/ about developing your social business begins in 15 minutes. #sm119
    Posted by: - 07/19/2011 11:48:01 AM
  • Today's chat: "Develop Your Social Business" w/ hosting http://bit.ly/rExdH in 10 mins follow #sm119
    Posted by: - 07/19/2011 11:51:01 AM
  • Time to kick off todays 119th #socialmedia tweetchat with #sm119. Join us.
    Posted by: - 07/19/2011 12:00:01 PM
  • RT : Time to kick off todays #sm119 #socialmedia tweetchat with #sm119
    Posted by: - 07/19/2011 12:01:07 PM
  • woo hoo! Happy to be here! LMK when ready for Q1: RT : Time to kick off todays #sm119 #socialmedia tweetchat with
    Posted by: - 07/19/2011 12:01:07 PM
  • let's do it, the floors yours.#sm119
    Posted by: - 07/19/2011 12:02:03 PM
  • checking in for #sm119
    Posted by: - 07/19/2011 12:02:03 PM
  • present for #sm119
    Posted by: - 07/19/2011 12:03:03 PM
  • RT : NOW: #socialmedia tweetchat at #sm119 hosted by Topic? Develop Your Social Business
    Posted by: - 07/19/2011 12:03:03 PM
  • here for #sm119
    Posted by: - 07/19/2011 12:03:03 PM
  • looking forward to #sm119 and discussion on social business
    Posted by: - 07/19/2011 12:03:04 PM
  • Hi everyone, happy to be here, kicking off the #sm119. My name is Maria, I run community at . Let's have some fun! #sm119
    Posted by: - 07/19/2011 12:04:03 PM
  • present for #sm119
    Posted by: - 07/19/2011 12:04:04 PM
  • RT : NOW: #socialmedia tweetchat at #sm119 hosted by Topic? Develop Your Social Business
    Posted by: - 07/19/2011 12:04:04 PM
  • here for #sm119
    Posted by: - 07/19/2011 12:04:04 PM
  • Yeah. Made it back in time for #sm119.
    Posted by: - 07/19/2011 12:05:03 PM
  • getting started! RT : kicking off the #sm119. My name is Maria, I run community at . Let's have some fun! #sm119
    Posted by: - 07/19/2011 12:05:03 PM
  • Hi everyone, happy to be here, kicking off the #sm119. My name is Maria, I run community at . Let's have some fun! #sm119
    Posted by: - 07/19/2011 12:05:03 PM
  • Without further ado, let's dive into Q1: Social business.. just a buzzword? What does it MEAN to have a social business? #sm119
    Posted by: - 07/19/2011 12:06:03 PM
  • Looking forward to socialmedia chat #sm119. Starting any minute.
    Posted by: - 07/19/2011 12:07:05 PM
  • Q1 RT : let's dive into Q1: Social business.. just a buzzword? What does it MEAN to have a social business? #sm119
    Posted by: - 07/19/2011 12:07:05 PM
  • A1 'social business' preferred over 'enterprise 2.0' ▸ regardless, denotes transformative process [at least to me] #sm119
    Posted by: - 07/19/2011 12:08:04 PM
  • A1 I think there's 2 pieces (and of course you need to do both): empowering internally, and engaging externally. #sm119
    Posted by: - 07/19/2011 12:08:04 PM
  • RT : Hi everyone, happy to be here, kicking off the #sm119. My name is Maria, I run community at . Let's have some fun! #sm119
    Posted by: - 07/19/2011 12:08:04 PM
  • Q1: expanding the scope of social media outside the domain of mark-comm to other functions. #sm119
    Posted by: - 07/19/2011 12:08:04 PM
  • A1. "Social Business" means to have tools and processes in place to listen and interact with customers via Social Media. #sm119
    Posted by: - 07/19/2011 12:09:04 PM
  • RT : A1 I think there's 2 pieces (and of course you need to do both): empowering internally, and engaging externally. #sm119
    Posted by: - 07/19/2011 12:09:04 PM
  • q1, a social business is a connected business - both internally and externally #sm119
    Posted by: - 07/19/2011 12:09:04 PM
  • #sm119 Hello all Scott Levy here, happy to be a part of this #socialmedia chat
    Posted by: - 07/19/2011 12:09:04 PM
  • A1. To be a social business is to be a practitioner of social media that in some way can teach social or manage others' social needs. #sm119
    Posted by: - 07/19/2011 12:09:04 PM
  • I agree. Needs mind adjustment to see information as shared rather than horded. #sm119
    Posted by: - 07/19/2011 12:09:04 PM
  • Agree! Making it truly x-functional RT : Q1: expanding the scope of SoMe utside domain of marcomm to other functions. #sm119
    Posted by: - 07/19/2011 12:09:04 PM
  • RT : Without further ado, let's dive into Q1: Social business.. just a buzzword? What does it MEAN to have a social business? #sm119
    Posted by: - 07/19/2011 12:09:05 PM
  • It means many things, but in simple terms, U could say that the biz has evolved, but that's a really big word-Evolve. #sm119
    Posted by: - 07/19/2011 12:10:03 PM
  • A1. "Social Business" means to have tools and processes in place to listen and interact with customers via Social Media. #sm119
    Posted by: - 07/19/2011 12:10:03 PM
  • RT : A1 I think there's 2 pieces (and of course you need to do both): empowering internally, and engaging externally. #sm119
    Posted by: - 07/19/2011 12:10:03 PM
  • q1, a social business is a connected business - both internally and externally #sm119
    Posted by: - 07/19/2011 12:10:03 PM
  • #sm119 Hello all Scott Levy here, happy to be a part of this #socialmedia chat
    Posted by: - 07/19/2011 12:10:03 PM
  • A1. To be a social business is to be a practitioner of social media that in some way can teach social or manage others' social needs. #sm119
    Posted by: - 07/19/2011 12:10:03 PM
  • I agree. Needs mind adjustment to see information as shared rather than horded. #sm119
    Posted by: - 07/19/2011 12:10:03 PM
  • Agree! Making it truly x-functional RT : Q1: expanding the scope of SoMe utside domain of marcomm to other functions. #sm119
    Posted by: - 07/19/2011 12:10:03 PM
  • A1 - I see a social biz as more than just using SM as a channel but focusing comm & relationships on SM. ##sm119
    Posted by: - 07/19/2011 12:11:04 PM
  • A1 Not just w/ customers, but also how the org is structured & employees can interact across functions. #sm119
    Posted by: - 07/19/2011 12:11:04 PM
  • definitely transformation, to me it means more of a process & alignment, for which cultural adjustment may be necessary #sm119
    Posted by: - 07/19/2011 12:11:04 PM
  • a social biz requires a paradigm shift in mindset / attitude of the decision makers #sm119
    Posted by: - 07/19/2011 12:12:03 PM
  • Yes, that too. Social Business must be a 360 degree process, internal and external participation. #sm119
    Posted by: - 07/19/2011 12:12:03 PM
    • Load 20 More
Moderator
T-30 RT : We're less than 1 hr away from today's #socialmedia tweetchat w/ The topic? Developing your social Biz. #sm119
woo hoo! Happy to be here! LMK when ready for Q1: RT : Time to kick off todays #sm119 #socialmedia tweetchat with
Hi everyone, happy to be here, kicking off the #sm119. My name is Maria, I run community at . Let's have some fun! #sm119
Hi everyone, happy to be here, kicking off the #sm119. My name is Maria, I run community at . Let's have some fun! #sm119
Without further ado, let's dive into Q1: Social business.. just a buzzword? What does it MEAN to have a social business? #sm119
Agree! Making it truly x-functional RT : Q1: expanding the scope of SoMe utside domain of marcomm to other functions. #sm119
Agree! Making it truly x-functional RT : Q1: expanding the scope of SoMe utside domain of marcomm to other functions. #sm119
definitely transformation, to me it means more of a process & alignment, for which cultural adjustment may be necessary #sm119
Love that! RT : q1, a social business is a connected business - both internally and externally #sm119
welcome! #sm119
education and enablement is huge! Important to have an ongoing dialogue with various parts of the org #sm119
Love that! RT : q1, a social business is a connected business - both internally and externally #sm119
welcome! #sm119
education and enablement is huge! Important to have an ongoing dialogue with various parts of the org #sm119
Definitely no selling! RT : #sm119 Social biz is a platform for communication, branding and customer service but NOT for selling
Why would you want to disconnect? I think social should actually be part of all biz process, not its own silo #sm119
perhaps deconstruct, as long as you build it into other things :) #sm119
Bingo! RT : q1 social biz encourages collab, sharing & connection 2 resources & knowledge that in the past was unavailable #sm119
re: selling, you want to enable sales to do its job, but never sell thru SoMe channels #sm119
Bingo! RT : q1 social biz encourages collab, sharing & connection 2 resources & knowledge that in the past was unavailable #sm119
Good Q. RT : What are examples of "social businesses" that you admire... and ones that are going about it all wrong? #sm119
is a great example. Social is part of not just support but also innovation & others #sm119
Alright, ready for Q2? #sm119
Q2: List some steps you need to integrate social into existing processes. #sm119
VERY good 1st step. RT : A2. Step 1: Conduct a Social Media Maturity Audit. Know how SM has permeated org/staff #sm119
Absolutely! breaking silos is key. How do you break silos? I know that's a BIG question but how do u start? #sm119
RT : A2. Audit all company processes that are customer-facing, and ID if there are places where social media can enhance. #sm119
Absolutely! like suggested - conduct a maturity model audit. #sm119
To get participation from all these business managers (who may own the processes) - do you need exec's blessing? How do u get it? #sm119
I love x-dept workteams. How do you assemble them? do you start at grassroots or with mgmt? #sm119
It's not always given immediately. How do you build up your case to get it? And if you don't, then what? #sm119
I love x-dept workteams. How do you assemble them? do you start at grassroots or with mgmt? #sm119
Aha! That's exactly what I was driving at! Culture culture culture! it all starts and ends with culture. #sm119
If your culture isn't customer-centric and isn't about internal discourse, collaboration & improvement - you won't go far. #sm119
value, ROI and metrics are key. What about if you don't have them yet? Should you start small & prove it out? #sm119
Making employees into advocates is a very impactful thing. Of course, culture is instrumental to that #sm119
It has to be everywhere, but very tough to do without top-level approval. It won't be scalable & x-functional without #sm119
Yeah that would be what I recommend. Find a pocket, find allies, do some stuff, recap, show to others, get 'em excited. #sm119
Yeah that would be what I recommend. Find a pocket, find allies, do some stuff, recap, show to others, get 'em excited. #sm119
Yes!! Reverse mentoring is huge. wrote this about what they do at http://bit.ly/m2F8uZ #sm119
Very true! RT : Yep Ive seen this happen; "Those not on board can infect org & create roadblocks to success" #sm119
Knowledge hoarding= huge barrier 2 open culture. As is fear of losing control. I wrote about it here http://bit.ly/h1ZBpc #sm119
We are really cranking today! Only 15 min left :( Are you ready for Q3??? #sm119
Of course :) why would you not exercise care? :) #sm119
Q3: How do you know when you have a Social Business (as defined in Q1)? #sm119
Oh yeah totally. Politics is not going anywhere.. #sm119
A3:I see a social business when it's truly social internally & externally also, in a culture of openness & customer-centricity #sm119
Also a social business, IMO, is a a system that doesn't depend on any one person; rather leverages throughout organization #sm119
BAM! RT : when ur co reached point that engaging, collab. & connecting w/ cust, partners, empl is part of ur corp DNA #sm119
'Cause if you have one person tweetin' up a storm, that ain't a social business :) #sm119
Office politics driven by self-interest in knowledge-hoarding culture. The more it's open, the less need 4 it #sm119
Thanks for attending! #sm119
Yes, constant improvement. That comes from commitment to customer-centricity, employee-centricity & humility. #sm119
"good cos" have values that should be driving a social biz, like openness and cust-centricity #sm119
to be truly social, you have 2 b social internally AND externally. It's not an either/or. Unless I misunderstood your Q #sm119
"good cos" have values that should be driving a social biz, like openness and cust-centricity #sm119
That's why I do like the notion of "social business", b.c. it's not a campaign, it's a biz, it's an M.O. #sm119
Love that term! :)RT : So true. Which is why "culture" reboot often needed. #sm119
LOL RT : The ones that eventually go out of biz! RT : what kind of biz isnt social 2 some degree? #sm119
Top-down, command-control types of businesses aren't social. #sm119
I regret to look at my watch & see that our time has come to an end today. Thank you so much for having me and sharing your insights! #sm119
LOL RT : The ones that eventually go out of biz! RT : what kind of biz isnt social 2 some degree? #sm119
Top-down, command-control types of businesses aren't social. #sm119
Thank you! It was so nice to see you again! #sm119
And a special and huge thank you to and for having me here. It's been an honor and a privilege! #sm119
hahaha let's go back to work and make those businesses social! #sm119
being profit centric isn't mutually exclusive frm cust-centric. Part of soc biz imperative is to align the 2 #sm119
Thank you for sharing your insights! #sm119
Wow "KA" -- that's a whole other league of compliment :) Thank you! :) Blushing.. #sm119
being profit centric isn't mutually exclusive frm cust-centric. Part of soc biz imperative is to align the 2 #sm119
#sm119 is a weekly chat - official name is #socialmedia but each week it changes # - so next week it'll be #sm120 #sm119
Agree! I missed this cuz it was w/o #sm119 tag :( RT : when social is innate & inherent and not a point of discussion.
Thank YOU! RT : huge props to for hosting today's chat! full transcript here: http://bit.ly/r4X7bJ #sm119
#sm119 is a weekly chat - official name is #socialmedia but each week it changes # - so next week it'll be #sm120 #sm119