June 30th: Lee Odden


TOPIC QUESTIONS
Q1) Is social media good for SEO? Are there any ethical issues?
Q2) What strategies for combining SEO and Social Media have you found to be most effective? Is it all SMO?
Q3) What tips, tactics and best practices can you share regarding incorporating SEO & #socialmedia ?
   Event Details
Event Date:     2009-06-30

Event Time:     12PM - 1 PM EST
Participants:     130

Tweets:     339
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Moderator
Lee Odden
BIO: Lee Odden is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic internet marketing consulting, training and implementation services including: online PR , search engine and social media marketing.
TRANSCRIPT
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Moderator
Did a #SEO #SocialMedia training for a room full of product managers, PR folks at a Fortune 20 company yesterday. Awesome brainpower there.
Between noon and 1pm EDT we'll be having a great chat on #socialmedia and #seo - follow at http://hashtagsocialmedia.com
the #socialmedia #seo conversation is at Noon EDT - ie 5 minutes :) #socialmedia
First question I have for you: Is social media good for SEO? Are there any ethical issues? #socialmedia
OK, let's get started. There's plenty to talk about on the topics of SEO and Social Media. Over the next hour let's explore! #socialmedia
You mean, if it's useful for people AND search engines? vs useful ONLY for search engines? #SocialMedia
Blogs created solely for ranking purposes, ie Made for AdSense blogs are a totally diff category #socialmedia
The kind of blogs is talking about are mostly MFA blogs that drive $ via ads (I think) #socialmedia
One of the questions is whether social media content should provide value other than a conduit for links #socialmedia
The ethics thing is an interesting conversation b/c how do you base right/wrong? Is it the TOS or the good of users? #socialmedia
They do say that. There's a difference between making good social content easy to find via search & gaming the sys #socialmedia
Yes, social media is a channel of content distribution & increased awareness can attract links, traffic. #socialmedia
Exactly! SM starts with good content and reach. After that, it lives/dies on its own merit and usefulness. #socialmedia
I think Tweeple will agree, that creating social media content for users is 1st, making it easy to find via SEO follows #socialmedia
Many marketers will optimize social media content for Google, but do you optimize for search w/in social sites? (Facebook) #socialmedia
I suppose you could say one person's junk is another's treasure, re: content on #socialmedia
Lawyers and Social Media can sometimes = #bottleneck #socialmedia
I suppose you could say one person's junk is another's treasure, re: content on #socialmedia
Some corp/brands take "blogs are good for SEO" advice to heart & create content solely for SEO. #shorttermthinkin #socialmedia
#Q2 for our discussion: What strategies for combining SEO and Social Media have you found to be most effective? Is it all SMO? #socialmedia
re: social media garage sale - that's good. there are gems, but there can be a bit of crap too. #socialmedia
Exactly, that's a perspective that considers audience, outcomes, tools and measurement = strategy :) #socialmedia
re: social media garage sale - that's good. there are gems, but there can be a bit of crap too. #socialmedia
RT SM/SEO need to move away from just 'mktg' something - it's abt usability, getting content to those who need it #socialmedia
that's a good practice #socialmedia
right, making it EZ for social content to be discovered, either via promotion, sharing or search is a good thing #socialmedia
we surveyed journalists use of search/social & many reported using search w/in social networking sites. SEO oppty #socialmedia
Within the world of SEO there's the notion of "black hat" and "white hat" tactics. Does the same apply to #socialmedia?
Being effective at #SEO and #socialmedia comes down to being useful & relevant. Also making it EZ for content discovery & sharing
That's a great point, consistency of message. I think you mean to use keywords consistently, no? #socialmedia
Optimize for people. #socialmedia
Do you point that traffic to landing pages on the corp site or to other #socialmedia content? Which serves users/objectives?
are social media purists marketers or self absorbed digerati looking for attention/importance? there I said it :) #socialmedia
I haven't bet my ass in a while Joe, but maybe this one time ... #socialmedia
how do you distinguish between ethical and unethical SM? #socialmedia
I used to think #socialmedia communities would be able to self moderated for spam, but clearly they cannot or go overboard
I haven't bet my ass in a while Joe, but maybe this one time ... #socialmedia
It comes down to intentions and being geniune maybe. Promises made & not kept is spammy. #socialmedia
Relevance is long term, value, equity. #socialmedia
Last question: #Q3 What tips, tactics and best practices can you share regarding incorporating SEO & #socialmedia ?
I'd measure equity wit community quantifiables, audience reach, search visibility, inbound links, comments #socialmedia
so ethical #socialmedia is giving and receiving, not just taking?
RT some of the techniques I've used for the RFPdb are here: http://tinyurl.com/7quwre #socialmedia #seo
Some #socialmedia marketing people will push to see what pushes back, but in the end they come 'round to a cluetrain perspective
RT i completely agree. trying to con a search engine is annoying. trying to con a person is despicable. #socialmedia
that's the whole point right? being social is give and take #socialmedia
Follow discussion on #socialmedia there are some great contributions, insights & tweeple. 10 min left for social/SEO best practices, tactics
RT I can teach you how to use our platform for social, but I can't teach you how to be social on our platform... #socialmedia
What are your favorite #socialmedia resources online? Besides www.toprankblog.com & of course :)
Can you actually be competitive without pushing boundaries with #SEO and #socialmedia? There is a cost to doing so
Yes, that fellow has more than a few good #socialmedia insights and tips up his sleeve
I was thinking the same thing regarding a great #socialmedia resource:
Thank you to everyone for participating in this #socialmedia discussion at to for instigating it - http://hashtagsocialmedia.com