July 7th: Keith Burtis


TOPIC QUESTIONS
   Event Details
Event Date:
     2009-07-07
Event Time:
     12PM - 1 PM EST
Participants:
     64
Tweets:
     151


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Moderator
keith-burtis.jpg
Keith Burtis
twitter: keithburtis
BIO: Keith Burtis works as the community manager for Best Buy Remix. Best Buy Remix is an Open API Project for www.bestbuy.com Keith is in charge of community building, blogger outreach, relations, and internal communications and has been passionate about social media for quite some time. IN his spare time he maintains http://keithburtis.com/ as well as http://www.magicwoodworks.com/.
greg_cannon
I can't SPAM people I'm following, so why the limit? I use this to follow people & themes in communities: #Wales, #SocialMedia, #Wine, etc.
Posted By: greg_cannon
odysseus94
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odysseus94
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loriavilla
RT @ploked How To Track Social Media Traffic With Google Analytics | ploked.com - http://bit.ly/h0xC4 #socialmedia
Posted By: loriavilla
odysseus94
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Posted By: odysseus94
Karinka_W
RT @StefanW: "10 Stunning (And Useful) Stats About Twitter" by@rohitbhargava #twitter #socialmedia http://bit.ly/3NuOF
Posted By: Karinka_W
greg_cannon
RT @ploked Tracking Social Media Traffic With Google Analytics - http://bit.ly/h0xC4 #socialmedia - looks interesting
Posted By: greg_cannon
1SmrtCookie
Straight Talk About Wealth Creation: Something For Nothing http://bit.ly/FOa3w #RPro #socialmedia #internetmarketing
Posted By: 1SmrtCookie
eMarketingMania
Mashable: Google Grows Up; Removes Beta Tag from Gmail and Other Apps: Google launched Gma.. http://bit.ly/dfTeI #socialmedia
Posted By: eMarketingMania
krystle_mo_mo
China Blocks Access To Twitter, Facebook After Riots http://woot.tw/r5b8 #twitter #socialmedia
Posted By: krystle_mo_mo
odysseus94
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Posted By: odysseus94
Marc_Meyer
20 minutes to this weeks #socialmedia chat. Feel free to join in the convo with @keithburtis as we chat about ROI in social media
Posted By: Marc_Meyer
TravelSocial
RT @openplaces: Expect a 2.8% click through rate for twitter links; Full report http://ow.ly/gGIu #socialmedia
Posted By: TravelSocial
KeithBurtis
@MiguelALlano do you know how to follow a hashtag? track #SocialMedia and include it in your commentary :) let me know if u need help
Posted By: KeithBurtis
Julie_Chen87
RT @ploked Mobile Tweeting - Who Wins - Iphone or Blackberry? | ploked.com - http://bit.ly/AXZpY #socialmedia
Posted By: Julie_Chen87
odysseus94
#socialmedia #gay #lgbt #gayporn "Georgia" http://www.gayprisoners.net/georgia.html
Posted By: odysseus94
charlottestec
RT @ploked Hunch.com: A Community Based Decision Engine | ploked.com - http://bit.ly/rao60 #socialmedia
Posted By: charlottestec
Susuh
#Facebook's Own Estimates Show Declining Student Numbers; Now More Grandparents" @rww #socialmedia http://bit.ly/P466c
Posted By: Susuh
odysseus94
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Posted By: odysseus94
charlottestec
RT @ploked Hunch.com: A Community Based Decision Engine | ploked.com - http://bit.ly/rao60 #socialmedia
Posted By: charlottestec
jasonbreed
#socialmedia chat today: ROI in SocMed w/ @keithburtis from Best Buy now at www.hashtagsocialmedia.com/live
Posted By: jasonbreed
bibzee
RT @MissJulze: 10 Stunning (& Useful) Stats About Twitter http://bit.ly/4gSfE #twitter #socialmedia (via @tones810 @rohitbhargava)
Posted By: bibzee
VanAdamsSports
who has the best email marketing software on the market? #socialmedia #marketing #business
Posted By: VanAdamsSports
KeithBurtis
Want to thank everyone who is joining in for todays topic "Exploring ROI" #SocialMedia
Posted By: KeithBurtis
KeithBurtis
@Tbeffs yes, my work twitter profile is @bestbuyremix - it's the open API project for Best Buy #socialmedia
Posted By: KeithBurtis
amylillard
Denise Wakeman on why a blog should be your marketing hub (not Twitter, not FB) http://short.to/ioqn #socialmedia
Posted By: amylillard
KeithBurtis
If your engaging in social media for business ..Failing to Plan is Planning to fail #socialmedia
Posted By: KeithBurtis
KeithBurtis
@Marc_Meyer there is no cookie cutter system as different companies will create different measures important to them #Socialmedia
Posted By: KeithBurtis
Jeffhurt
@KeithBurtis Talk more about failing to plan. What should your plans include? #socialmedia
Posted By: Jeffhurt
KeithBurtis
@TomMartin Also, very important to have the ability to keep your eyes open for opportuniy that may require shifting the plan #socialmedia
Posted By: KeithBurtis
Tennis_Review
☼¨`*•.http://tennisreview.ning.com/ ☼¨`*•.♥ #Socialmedia #Tennis ☼¨`*•.♥ @Tennis_Review ☼¨`*• I love my twitter friends. #TennisReview
Posted By: Tennis_Review
bureau149
"Dell may face fine for online pricing glitch" http://tinyurl.com/mvd88f #socialmedia #socialnetworks
Posted By: bureau149
TomMartin
@KeithBurtis agree but also think you must literally plan to fail. SocMe is so new, failure is the price of entry I think #socialmedia
Posted By: TomMartin
Marc_Meyer
#socialmedia I think I would start with some baseline measurements regardless of company or industry
Posted By: Marc_Meyer
KeithBurtis
@TomMartin Exactly, there are best practices. ie: "Dont approach your network w/ a One sided agenda" #socialmedia
Posted By: KeithBurtis
Marc_Meyer
#socialmedia @TomMartin Agree that there has to be an assumption that failure might be more likely
Posted By: Marc_Meyer
TomMartin
@KeithBurtis that's interesting. care to expand? #socialmedia
Posted By: TomMartin
Miguelallano
@TomMartin I agree also, but that might be more damage control at that point #Socialmedia
Posted By: Miguelallano
KeithBurtis
@TomMartin Our goal is to have people building applications on our API, there is a clear progression to that #socialmedia
Posted By: KeithBurtis
KeithBurtis
@TomMartin Outreach=Education/Awareness = Developer Sign Up's = Active Developers = New Applications Built = sales #socialmedia
Posted By: KeithBurtis
kenn_parks
Just added myself to the http://wefollow.com twitter directory under: #artist #activist #socialmedia
Posted By: kenn_parks
Tbeffs
can we go back to 'failing 2 plan',how that impacts ur goals/ROI.Or Need to adjust/Change midsteam or how to plan 4 mistakes #socialmedia
Posted By: Tbeffs
planobconsult
Just added myself to the http://wefollow.com twitter directory under: #marketingconsultant, #socialmedia, #journalist
Posted By: planobconsult
KeithBurtis
You can set up a static "Pipeline" , however an understanding of social media is necessary. Be of HUGE Value #Socialmedia
Posted By: KeithBurtis
planobconsult
Just added myself to the http://wefollow.com twitter directory under: #marketingconsultant, #socialmedia, #journalist
Posted By: planobconsult
TomMartin
@Tbeffs I think @KeithBurtis was saying without a plan there can be no progress. progress requires start/finish point. IMHO #socialmedia
Posted By: TomMartin
evelynso
@KeithBurtis @Marc_Meyer benchmark measurement is IDEAL, but many are in "trying it out" for a limited time "campaign"...#socialmedia
Posted By: evelynso
goonth
Heineken's new Walking Fridge Soap (via Adverblog): http://bit.ly/jfKIv #digitalmedia #socialmedia
Posted By: goonth
odysseus94
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Posted By: odysseus94
TomMartin
RT @KeithBurtis: @TomMartin Yes, a plan gives you benchmarks, and definitions of goals. Not a roadmap #socialmedia
Posted By: TomMartin
Miguelallano
@evelynso But trying it out for a limited time is worst #socialmedia
Posted By: Miguelallano
KeithBurtis
@TomMartin Yes, a plan gives you benchmarks, and definitions of goals. Not a roadmap #socialmedia
Posted By: KeithBurtis
evelynso
@KeithBurtis @Marc_Meyer ..so question - is it for evangelization? education? demo for buyin? actual social media execution? #socialmedia
Posted By: evelynso
jasonbreed
@KeithBurtis almost like architecting the expectations 4 users. U get that right the outcomes follow easier 4 roi #socialmedia
Posted By: jasonbreed
KeithBurtis
@evelynso In my opinion, Social media "Campaigns" dont work. Need to be part of the community and culture #socialmedia
Posted By: KeithBurtis
communicable
RT @KeithBurtis: In my opinion, Social media "Campaigns" dont work. Need to be part of the community & culture #socialmedia | ditto!
Posted By: communicable
evelynso
@KeithBurtis Totally agree, hence campaign in Quotation marks. In fact, SM is a communication ecosystem. #socialmedia
Posted By: evelynso
TomMartin
@JeffHurt My plans always include a few "easy" wins. Clients/Bosses need to see wins to believe further effort worthwhile #socialmedia
Posted By: TomMartin
TomMartin
But a reality we must work within I think. RT @Miguelallano: @evelynso But trying it out for a limited time is worst #socialmedia
Posted By: TomMartin
Don_Scott
#socialmedia: 2009: The Year of LBS (Location-Based Services): Where's the nearest Starbucks? Where.. http://tinyurl.com/no8pc5
Posted By: Don_Scott
evelynso
@Miguelallano Conceptually, I never encourage "try it out". SM doors open - canot be closed. But realistically can do.... #socialmedia
Posted By: evelynso
KeithBurtis
I explain some basics and best practices in these do's and donts http://bit.ly/zYaS0 #SocialMedia
Posted By: KeithBurtis
Don_Scott
#socialmedia: 2009: The Year of LBS (Location-Based Services): Where's the nearest Starbucks? Where.. http://tinyurl.com/no8pc5
Posted By: Don_Scott
DanOnBranding
RT @goonth: Heineken's new Walking Fridge Soap (via Adverblog): http://bit.ly/jfKIv #digitalmedia #socialmedia
Posted By: DanOnBranding
KeithBurtis
RT @jasonbreed: almost like architecting the expectations 4 users. U get that right the outcomes follow easier 4 roi #socialmedia YES!
Posted By: KeithBurtis
Don_Scott
#socialmedia: Google Updates Its Real Estate Search: Should the Competition be Frightened?: Yesterd.. http://tinyurl.com/mqd28q
Posted By: Don_Scott
Don_Scott
#socialmedia: Google Apps Leave Beta, Gunning for the Enterprise: After two years in the wild as a .. http://tinyurl.com/nbyw7n
Posted By: Don_Scott
KeithBurtis
It is also very important ...again "Never Approach your Network with a One Sided Agenda!" #SocialMedia
Posted By: KeithBurtis
odysseus94
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Posted By: odysseus94
Marc_Meyer
#socialmedia You can architect the expectations but not necessarily the outcomes in social media @KeithBurtis @jasonbreed
Posted By: Marc_Meyer
Fanaticam
Just added myself to the http://wefollow.com twitter directory under: #sportsmarketing #digitalmarketing #socialmedia
Posted By: Fanaticam
KeithBurtis
@TomMartin Never go the Slash and Burn route of transactional business. Will kill a reputation in 30 seconds or less #socialmedia
Posted By: KeithBurtis
sonnygill
Jumping in now, but better late than never with @keithburtis chatting it up. #socialmedia
Posted By: sonnygill
KeithBurtis
@TomMartin imprtant to know the value of a user, customer etc... Social media is great for retention #socialmedia
Posted By: KeithBurtis
TomMartin
@KeithBurtis agree but what metric do YOU use for lifetime value? That's eht ? I struggle with when talking w/clients #socialmedia
Posted By: TomMartin
robomail
@VanAdamsSports #socialmedia #marketing #business Clearly the best email software is www.robo-mail.com
Posted By: robomail
danticoa
RT @KeithBurtis: @TomMartin Never go the Slash and Burn route of transactional business. Kills a reputation in 30 sec or less #socialmedia
Posted By: danticoa
Tbeffs
@TomMartin @KeithBurtis I get it& totally agree.Issue/Q I have is,selling that in,or planning that in for people that dont #socialmedia
Posted By: Tbeffs
KeithBurtis
@TomMartin I think that would be individual for each scenario, for us an application built may live on for many many years #socialmedia
Posted By: KeithBurtis
danticoa
RT @TomMartin: RT @KeithBurtis: @TomMartin Yes, a plan gives you benchmarks, and definitions of goals. Not a roadmap #socialmedia Critical.
Posted By: danticoa
robomail
@VanAdamsSports #socialmedia #marketing #business Clearly the best email software is www.robo-mail.com
Posted By: robomail
IndianaChamber
Survey finds CEOs sluggish on social media use: http://tinyurl.com/l4suvf #socialmedia #twitter #facebook
Posted By: IndianaChamber
DavidSpinks
Hey what's the topic here @Keithburtis? Hopping in late. #socialmedia
Posted By: DavidSpinks
SteveGaines62
RT @tweetmeme Outsourcing Impact to Your Customers | Will radio do it? Should you? http://cli.gs/bJe7e #radio #socialmedia
Posted By: SteveGaines62
TomMartin
@KeithBurtis 1,000 of smaller clients Argggg sure fire way to unprofitability ;-)) LOL #socialmedia
Posted By: TomMartin
evelynso
@SoMediaAcademy published a ROI paper. Up to you to see if it is applicalbe for your efforts #socialmedia
Posted By: evelynso
Tbeffs
ditto to @TomMartin Sorry Im having a rough morning. That's what I've really been trying to get to #socialmedia its Client buy in
Posted By: Tbeffs
TomMartin
@Tbeffs breeds confidence that you/your team is ready for inevitable or unplanned failure #socialmedia
Posted By: TomMartin
eMarketingMania
Mashable: Better Business Bureau Warns Against Slimy Twitter Scams: Twitter spam has been .. http://bit.ly/gq4eY #socialmedia
Posted By: eMarketingMania
moneynevrsleeps
Netscape founder Andreessen Has It Backwards on #Facebook vs. #Twitter http://bit.ly/dgUe2 #socialmedia #vc
Posted By: moneynevrsleeps
Marc_Meyer
#socialmedia @DavidSpinks Measuring ROI in social media
Posted By: Marc_Meyer
BillZucker
NEW LAPTOP...$999.00 WIRELESS ROUTER..$69.95 TWEETING WITH GOOD FRIENDZ....PRICELESS...LOL #socialmedia #celebrity #entrepreneur #comedy
Posted By: BillZucker
Miguelallano
Has anyone had success with clients that want to jump into SM yet do not have any experience? #socialmedia
Posted By: Miguelallano
KeithBurtis
@Tbeffs thats why it is important to set up benchmarks and value points. Otherwise there is no proof of concept #socialmedia
Posted By: KeithBurtis
evelynso
BTW, social media is big ...we sd not think SM= Facebook, LinkedIn, twitter etc. #socialmedia
Posted By: evelynso
BillZucker
IF YOU CAN READ THIS...........Then you are AWESOME #socialmedia #entrepreneur #celebrity #news #tv #music #comedy
Posted By: BillZucker
charlottestec
RT @ploked I’m Feeling Lucky | ploked.com - http://bit.ly/13ErZy #socialmedia
Posted By: charlottestec
ypoxx
do we really have so many digital natives? i see a lot of digital naives. #socialmedia
Posted By: ypoxx
evelynso
Need to finish work - will check in #socialmedia later. Great convo as always.
Posted By: evelynso
Miguelallano
@TomMartin I agree, but what about companies that are not getting talked about, and want to create a buzz. #socialmedia
Posted By: Miguelallano
kifoka
Just added myself to the http://wefollow.com twitter directory under: #wa #socialmedia #se
Posted By: kifoka
wvpmc
@KeithBurtis what do you think are achievable goals/objectives for SM in the short term (3-6 mo)? sm biz diff? #socialmedia
Posted By: wvpmc
Anon_Cel
Just added myself to the http://wefollow.com twitter directory under: #blogger, #socialmedia, #celebrity
Posted By: Anon_Cel
jadoon88
What's your favorite social media blog? #socialmedia
Posted By: jadoon88
BillZucker
SUPERSTITIOUS?.GOOD LUCK LINK..IF U DONT TAKE 2 MINS 2 WATCH THIS FUNNY VIDEO http://bit.ly/ty3vi U cant say I didnt warn U #socialmedia #tv
Posted By: BillZucker
KeithBurtis
Social media is not a silver bullet or something you engage in half-heartedly #Socialmedia
Posted By: KeithBurtis
KeithBurtis
@jadoon88 I put my heart and soul into my own, but @chrisbrogan @SonnyGill and many others are great #socialmedia
Posted By: KeithBurtis
Five_Knife
RT @BillZucker: IF YOU CAN READ THIS...........Then you are AWESOME #socialmedia #entrepreneur #celebrity #news #tv #music #comedy
Posted By: Five_Knife
TomMartin
@Miguelallano change discussion to R&D oriented goals. Show category level discussion. Talk about how they might enter #socialmedia
Posted By: TomMartin
TomMartin
@MiguelALlano also don't think you can 'create' buzz only be 'buzzable' #socialmedia
Posted By: TomMartin
1Paisley
RT @BillZucker GOOD LUCK LINK..IF U DONT TAKE 2 MINS 2 WATCH THIS FUNNY VIDEO http://bit.ly/ty3vi U cant say I didnt warn U #socialmedia #tv
Posted By: 1Paisley
KeithBurtis
We have about 9 minutes left, feel free to email me any further questions or just to connect keith at keithburtis dot com #Socialmedia
Posted By: KeithBurtis
sonnygill
@jadoon88 Go read @ambercadabra's blog if you're looking for some good stuff. (and @keithburtis, I'll send you a check ;) #socialmedia
Posted By: sonnygill
KeithBurtis
Any last questions I could help address #Socialmedia
Posted By: KeithBurtis
GQEX
Just added myself to the http://wefollow.com twitter directory under: #socialmedia #search #directory
Posted By: GQEX
TomMartin
@KeithBurtis thanks for hosting. good stuff. lots of food for thought. #Socialmedia
Posted By: TomMartin
Miguelallano
Thanks for the help. Great discussion. I look forward to following you. #socialmedia
Posted By: Miguelallano
DavidSpinks
@DeannaLawrence engagement, building valuable content, sharing other's content, build relationships, join conversation...etc #socialmedia
Posted By: DavidSpinks
Marc_Meyer
@TomMartin @keithburtis We may have to have you on agaon Keith, when the the airwaves aren't so crowded #socialmedia
Posted By: Marc_Meyer
evelynso
Thanks indeed! RT @TomMartin: @KeithBurtis thanks for hosting. good stuff. lots of food for thought. #socialmedia
Posted By: evelynso
johncass
@KeithBurtis what does half-heartedly mean in this case, just curious? #socialmedia
Posted By: johncass
Tbeffs
AMEN!@TomMartin "Keepin eyes open 4 shifting". What r best practices 4 doing that,planning that in,adjusting. #socialmedia
Posted By: Tbeffs
edbisquera
RT @techcrunch The Top 21 #Twitter Applications (According to Compete) http://bit.ly/v7kp8 #LT #socialmedia #realestate #MJ
Posted By: edbisquera
ypoxx
Oh die Telekom kurz in der aktuellen brandeins zum Thema interne Kommunikation und "Direkt zu..." erwähnt. Ab Seite 124 #socialmedia
Posted By: ypoxx
odysseus94
#socialmedia #gay #lgbt #gayporn "Gay Prisoners USA Homepage" http://www.gayprisoners.net
Posted By: odysseus94
pdxloan
RT @techcrunch The Top 21 #Twitter Applications (According to Compete) http://bit.ly/v7kp8 #LT #socialmedia #realestate #MJ
Posted By: pdxloan
edbisquera
I dig @respres Jeff Turner's digital business "card." http://bit.ly/16vk4f Pretty cool use of #Wordpress! #socialmedia #LT
Posted By: edbisquera
johncass
@KeithBurtis Important point self-benefit, but also can benefit if you understand by focusing on comm members achieve results #socialmedia
Posted By: johncass
KeithBurtis
@johncass thats what I'm saying, MORE important to add value and sow seeds. Not to think about yourself and be one sided #socialmedia
Posted By: KeithBurtis
KeithBurtis
@johncass my 1st Rule of social media "Never approach your network with a one sided greedy agenda" #socialmedia
Posted By: KeithBurtis
teambudd1
RT @BillZucker NEW LAPTOP...$999.00 WIRELESS ROUTER..$69.95 TWEETING WITH GOOD FRIENDZ....PRICELESS...LOL #socialmedia #celebrity #entre...
Posted By: teambudd1
InnovateMarCom
So true! RT @sonnygill: RT @KeithBurtis: #Socialmedia is not a silver bullet or something you engage in half-heartedly
Posted By: InnovateMarCom
tones810
Good, solid list. "10 Great Rules for Inbound Marketing" http://tr.im/rez6 (via @JohnSGibb) #marketing #socialmedia
Posted By: tones810
wakeapp
Finally read @basebot 4 reasons why B2B marketers shouldn't do data capture... http://bit.ly/oTJTE #B2B #socialmedia #b2bmarketing SPOT ON!
Posted By: wakeapp
ShannonOKeeffe
RT @jmctigue CEO's may be avoiding #socialmedia like the plague, but they could see real benefits (Forbes) - http://bit.ly/r8k3j
Posted By: ShannonOKeeffe
mujeractualidad
Just added myself to the http://wefollow.com twitter directory under: #socialmedia #magazine #fa
Posted By: mujeractualidad
KeithBurtis
RT @ShannonOKeeffe: CEO's may be avoiding #socialmedia like the plague, but they could see real benefits (Forbes) - http://bit.ly/r8k3j
Posted By: KeithBurtis
KeithBurtis
@johncass must be able to speak traditional business and social media fluently :) #socialmedia
Posted By: KeithBurtis
OhSoJenZen
Yay Gmail apps no longer in beta! http://is.gd/1q8og #news #media #socialmedia #blogger Good stuff! Okay, now away for lunch, like actually
Posted By: OhSoJenZen
Susuh
"What Click-Through Rate Can You Expect From #Twitter?" on @Mashable http://bit.ly/baLhC #socialmedia
Posted By: Susuh
marioOlckers
Spinning the Web: #PR in Silicon Valley http://bit.ly/QbOqJ Richard Edelman Replies http://bit.ly/TV2pz @PublicityGuru #pr #socialmedia
Posted By: marioOlckers
KimTwiggs
RT @ploked How To Track Social Media Traffic With Google Analytics | ploked.com - http://bit.ly/h0xC4 #socialmedia
Posted By: KimTwiggs
johncass
I like this idea Rt @KeithBurtis: @johncass must be able to speak traditional business and social media fluently :) #socialmedia
Posted By: johncass
socialzine
#socialmedia #Entrepreneur It's time to think new #business, #social ens #tech models.
Posted By: socialzine
johncass
@KeithBurtis nice, gives equal weight, without seeming we are throwing out results. #socialmedia U would like http://is.gd/1q90j
Posted By: johncass
CeydaAM
RT @BarrettDavid: #Facebook profiles in name of law firms violate FB Terms of Service "non-commercial" use. May be shut down #socialmedia
Posted By: CeydaAM
thebrandbuilder
RT @KeithBurtis: "[You] must be able to speak traditional business and social media fluently." #socialmedia
Posted By: thebrandbuilder
CeydaAM
RT @BarrettDavid: #Facebook profiles in name of law firms violate FB Terms of Service "non-commercial" use. May be shut down #socialmedia
Posted By: CeydaAM
CeydaAM
u can never be too careful RT @BarrettDavid: Advice for attorneys: watch what u say on #socialmedia http://tinyurl.com/noqknd via @leecomms
Posted By: CeydaAM
crossmint
Just added myself to the http://wefollow.com twitter directory under: #socialmedia #travel #bran
Posted By: crossmint
ROBmcbryde
RT @brantc RT @KeithBurtis: Social media is not a silver bullet or something you engage in half-heartedly #Socialmedia
Posted By: ROBmcbryde
@MiguelALlano do you know how to follow a hashtag? track #SocialMedia and include it in your commentary :) let me know if u need help
Want to thank everyone who is joining in for todays topic "Exploring ROI" #SocialMedia
@Tbeffs yes, my work twitter profile is @bestbuyremix - it's the open API project for Best Buy #socialmedia
If your engaging in social media for business ..Failing to Plan is Planning to fail #socialmedia
@Marc_Meyer there is no cookie cutter system as different companies will create different measures important to them #Socialmedia
@TomMartin Also, very important to have the ability to keep your eyes open for opportuniy that may require shifting the plan #socialmedia
@TomMartin Exactly, there are best practices. ie: "Dont approach your network w/ a One sided agenda" #socialmedia
@TomMartin Our goal is to have people building applications on our API, there is a clear progression to that #socialmedia
@TomMartin Outreach=Education/Awareness = Developer Sign Up's = Active Developers = New Applications Built = sales #socialmedia
You can set up a static "Pipeline" , however an understanding of social media is necessary. Be of HUGE Value #Socialmedia
@TomMartin Yes, a plan gives you benchmarks, and definitions of goals. Not a roadmap #socialmedia
@evelynso In my opinion, Social media "Campaigns" dont work. Need to be part of the community and culture #socialmedia
I explain some basics and best practices in these do's and donts http://bit.ly/zYaS0 #SocialMedia
RT @jasonbreed: almost like architecting the expectations 4 users. U get that right the outcomes follow easier 4 roi #socialmedia YES!
It is also very important ...again "Never Approach your Network with a One Sided Agenda!" #SocialMedia
@TomMartin Never go the Slash and Burn route of transactional business. Will kill a reputation in 30 seconds or less #socialmedia
@TomMartin imprtant to know the value of a user, customer etc... Social media is great for retention #socialmedia
@TomMartin I think that would be individual for each scenario, for us an application built may live on for many many years #socialmedia
@Tbeffs thats why it is important to set up benchmarks and value points. Otherwise there is no proof of concept #socialmedia
Social media is not a silver bullet or something you engage in half-heartedly #Socialmedia
@jadoon88 I put my heart and soul into my own, but @chrisbrogan @SonnyGill and many others are great #socialmedia
We have about 9 minutes left, feel free to email me any further questions or just to connect keith at keithburtis dot com #Socialmedia
Any last questions I could help address #Socialmedia
@johncass thats what I'm saying, MORE important to add value and sow seeds. Not to think about yourself and be one sided #socialmedia
@johncass my 1st Rule of social media "Never approach your network with a one sided greedy agenda" #socialmedia
RT @ShannonOKeeffe: CEO's may be avoiding #socialmedia like the plague, but they could see real benefits (Forbes) - http://bit.ly/r8k3j
@johncass must be able to speak traditional business and social media fluently :) #socialmedia