July 14th: Jennifer Leggio


TOPIC QUESTIONS
Q1) What's SM fame worth to you or your company? Is there ROI? Do you care?
Q2) What do you see the value of having a recognizable personal brand is? Does THAT translate into $?
Q3) What drives you? visibility or accomplishment?
   Event Details
Event Date:
     2009-07-14
Event Time:
     12PM - 1 PM EST
Participants:
     0
Tweets:
     0


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Jennifer Leggio
twitter:
web: http://blogs.zdnet.com/feeds/
BIO: Jennifer Leggio is a writer, speaker, and strategic communications director currently pulling double duty as the Social Business Blogger at ZDNet and as the Director of Strategic Communications at Fortinet. When not at either one of those 2 gigs, you can usually find her holding court on Twitter as @Mediaphyter. Jennifer is passionate about all things social media, especially enterprise, security, privacy and reputation issues, and writes abou ...more
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  • RT How to get value from combining SEO w/ #SocialMedia, by http://sn.im/lo0626 #scrm #search
    Posted by: - 07/14/2009 10:28:35 AM
  • think we r agreed then. I Read ur comment to TomMartin on planning, thought u were questioning the reasoning.#socialmedia
    Posted by: - 07/14/2009 10:28:19 AM
  • RT : Hm. Dueling stats. : consumers don't trust #socialmedia friends; Nielsen: they do trust socialmedia unknowns. #scrm
    Posted by: - 07/14/2009 10:27:34 AM
  • Thx... looks like an engaging group... good convo. #socialmedia
    Posted by: - 07/14/2009 10:26:19 AM
  • Lauded teen's report on media and teen use: "Teens don't use twitter. They can text cheaper." http://budurl.com/5y4c #socialmedia #facebook
    Posted by: - 07/14/2009 10:26:19 AM
  • RT : #10Ways to Support Charity Through Social Media http://bit.ly/jCsMZ #charity #socialmedia
    Posted by: - 07/14/2009 10:26:19 AM
  • This is real #socialmedia http://bit.ly/sSfYD
    Posted by: - 07/14/2009 10:26:19 AM
  • RT : Hm. Dueling stats. : consumers don't trust #socialmedia friends; Nielsen: they do trust socialmedia unknowns. #scrm
    Posted by: - 07/14/2009 10:24:19 AM
  • Brands need to seek out the "social influencers" who influence purchasing decisions via #socialmedia http://bit.ly/15o4G3 #marketing
    Posted by: - 07/14/2009 10:23:30 AM
  • In the age of #socialmedia people actually do listen to (and take advice from!) teenagers: http://tinyurl.com/teensocm
    Posted by: - 07/14/2009 10:22:19 AM
  • By Just added myself to the http://wefollow.com twitter directory under: #tv #socialmedia #music #love #life #la #losang ...
    Posted by: - 07/14/2009 10:21:28 AM
  • RT : Think of your "brand" as your mom. Wld u really not take care of ur mom and let people call her out? #socialmedia
    Posted by: - 07/14/2009 10:21:28 AM
  • Yes it is .at Noon eastern. next weeks host is... and the week after is #socialmedia
    Posted by: - 07/14/2009 10:20:27 AM
  • The Obama Time Capsule and the Future of Publishing | Read Write Web #socialmedia http://weblittlepieces.com/6622/
    Posted by: - 07/14/2009 10:20:27 AM
  • Just added myself to the http://wefollow.com twitter directory under: #tv #socialmedia #music #love #life #la #losangeles #nyc #usa #fun #pr
    Posted by: - 07/14/2009 10:20:19 AM
  • is #socialmedia chat every Tues?
    Posted by: - 07/14/2009 10:18:19 AM
  • go go - great #socialmedia discussion today at BadAss.
    Posted by: - 07/14/2009 10:18:19 AM
  • #socialmedia: Browsing YouTube with IE6 at Work? Those Days May Soon be Over: Internet Explorer 6 i.. http://tinyurl.com/mhb8uh
    Posted by: - 07/14/2009 10:18:19 AM
  • Via Rise of the Twinterns: Companies take on students to promote their brands on Twi.. http://bit.ly/PUXIB #socialmedia
    Posted by: - 07/14/2009 10:18:19 AM
  • #socialmedia: How Did it Get so Popular? Apple's App Store Hits 1.5 Billion Downloads and 65,000 Ap.. http://tinyurl.com/mcygwm
    Posted by: - 07/14/2009 10:17:24 AM
  • #socialmedia: Facebook At Work: Helpful or a Hazard?: It seems we're always going back and forth on.. http://tinyurl.com/komvgo
    Posted by: - 07/14/2009 10:17:24 AM
  • RT Is Your Business a Follower or Leader in Social Media? | ploked.com #socialmedia - http://bit.ly/iDArP #socialmedia
    Posted by: - 07/14/2009 10:15:22 AM
  • Yes, I think corps can underestimate the power of individuals and how they affect their brand. #trust #socialmedia
    Posted by: - 07/14/2009 10:15:22 AM
  • "#SocialMedia Allows Giants to Exploit Niche Markets" on http://bit.ly/H6rLA #twitter #glutenfree
    Posted by: - 07/14/2009 10:12:19 AM
  • Hm. Dueling stats. : consumers don't trust #socialmedia friends; Nielsen: they do trust socialmedia unknowns. #scrm #crm
    Posted by: - 07/14/2009 10:12:19 AM
  • Preparing an internal presentation on #socialmedia usage and strategy. This one is on Twitter-debunking myths and focusing on best practice.
    Posted by: - 07/14/2009 10:12:19 AM
  • No statistics needed on why teens don’t tweet http://xrl.us/be3brx #socialmedia
    Posted by: - 07/14/2009 10:11:19 AM
  • RT : Bazaarvoice's : Nielsen study: 70% trust online reviews from unknown users http://sn.im/trust0714 #socialmedia #scrm
    Posted by: - 07/14/2009 10:11:19 AM
  • Preparing an internal presentation on #socialmedia usage and strategy. This one is on Twitter-debunking myths and focusing on best practice.
    Posted by: - 07/14/2009 10:11:18 AM
  • #socialmedia I hardly ever use my myspace anymore. I don't like their facebook clone format now.
    Posted by: - 07/14/2009 10:10:19 AM
  • Bazaarvoice's : Nielsen study: 70% trust online reviews from unknown users http://sn.im/trust0714 #socialmedia #scrm
    Posted by: - 07/14/2009 10:10:19 AM
  • #SocialMedia course with #B2B and #B2C #Marketing examples from the non-profit trade association #SEMPO http://bit.ly/rW4re
    Posted by: - 07/14/2009 10:10:19 AM
  • RT : Great hosting from and thx to for running it as always :) #socialmedia - - thank you all!
    Posted by: - 07/14/2009 10:08:15 AM
  • Razorfish Proposes Social Influence Score - http://bit.ly/6J7ck #socialmedia #brand
    Posted by: - 07/14/2009 10:08:15 AM
  • is it cheaper? YUP RT 47% of CMOs with reduced budgets R increasing their spending on #socialmedia http://bit.ly/toU55
    Posted by: - 07/14/2009 10:08:15 AM
  • you took 'personal brand' most literally with your tattoo... #socialmedia
    Posted by: - 07/14/2009 10:07:14 AM
  • great stuff today. 's ?'s really got the group going. #socialmedia
    Posted by: - 07/14/2009 10:07:14 AM
  • RT : RT : You should be recognized for your value, not valued for your recognition. #socialmedia
    Posted by: - 07/14/2009 10:06:13 AM
  • Rats...missed it due to a weekly BTR show I listen to. I'll have to look at the stream:-) #socialmedia
    Posted by: - 07/14/2009 10:06:13 AM
  • Wow I just got caught up in a swirling social media vortex about personal brands...from todays #socialmedia convo. Don't hate tha Playa!
    Posted by: - 07/14/2009 10:06:13 AM
  • shouldn't you already know that? Isn't that WHO you are? Otherwise isn't that making yourself out to be who you aren't? #socialmedia
    Posted by: - 07/14/2009 10:05:12 AM
  • "#10Ways to Support Charity Through Social Media" http://tinyurl.com/m23lpx #socialmedia #socialnetworks
    Posted by: - 07/14/2009 10:04:11 AM
  • u need 2 know who u r,what u stand 4, b4 engaging people. in the social space at least,hence the planning #socialmedia
    Posted by: - 07/14/2009 10:04:11 AM
  • Thanks for a great chat. #socialmedia I really enjoyed it.
    Posted by: - 07/14/2009 10:03:10 AM
  • Thanks to you for the great Qs. #socialmedia
    Posted by: - 07/14/2009 10:03:10 AM
  • RT : Did you know that over 1 million twitter users don't follow ? #socialmedia GACK! Can that be TRUE?!?!?
    Posted by: - 07/14/2009 10:02:19 AM
  • I want to thank for weighing in today. This was a lot of fun- If not heated! Lots of food for thought for everyone #socialmedia
    Posted by: - 07/14/2009 10:02:19 AM
  • Thanks for the great chat today folks. Now go "do". #socialmedia
    Posted by: - 07/14/2009 10:02:09 AM
  • That makes tons of sense, "Think of your 'brand' as your mom." #socialmedia
    Posted by: - 07/14/2009 10:02:09 AM
  • Great hosting from and thx to for running it as always :) #socialmedia
    Posted by: - 07/14/2009 10:02:09 AM
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