July 21st: Rachel Happe

TOPIC QUESTIONS

Q1) What's the difference between social media and community?

Q2) What should a business focus on? Developing a Community or developing a social network/social media presence?

Q3) What are the metrics for success for each? #socialmedia

Event Details

Event Date:
2009-07-21
Event Time:
12PM - 1 PM EST

Participants:
130
Tweets:
372

Moderator

Rachel Happe

twitter: rhappe

web: http://community-roundtable.com/

BIO: Rachel Happe has street cred. Whether she is involved with The Social Organization where she works through problems, tests hypotheses, gets feedback, and or presents her perspectives on how social tools are changing organizations and the way in which people relate to each other, or working on her latest collaborative project, The Community Roundtable with Jim Storer, Rachel is completely immersed in solving problems - for organizations, customer ...more

#iab Does social-media investment pay off?: A study that examined 100 brands found that those c.. http://bit.ly/TDJ72 #socialmedia

Posted By: BethLudwick

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #socialmediamarketing #marketing

Posted By: JeebieV

The Difference Between a Social Media Strategy and Social Media Campaign http://tinyurl.com/mo5n4b from: @jacobm #Marketing #SocialMedia

Posted By: susanbeebe

Just added myself to the http://wefollow.com twitter directory under: #Entertainment #Celebrity #Socialmedia

Posted By: RFTMTH

Great Blog post from @courosa "Iran: A Nation of Bloggers" http://bit.ly/4qbbpP #socialmedia #freedom

Posted By: azmichelle

RT @P0_P0 #SocialMedia Edge Radio at 9am PDT http://budurl.com/jckc Special Guest @IreneKoehler blogger http://www.almostsavvy.com/

Posted By: Alonis

RT @ploked Why You Must Use Twittley | ploked.com #socialmedia - http://bit.ly/jE0p2 #socialmedia

Posted By: peggywelcome

#iab Does social-media investment pay off?: A study that examined 100 brands found that those c.. http://bit.ly/TDJ72 #socialmedia

Posted By: BethLudwick

Interesting study but Im doubtful on the ROI- RT @TechCrunch: The Most Engaged Brands On The Web http://bit.ly/dGxOx #marketing #socialmedia

Posted By: dkbird

Just added myself to the http://wefollow.com twitter directory under: #sm #socialmediamarketing #socialmedia

Posted By: Moorius

.@Q1Productions: Facebook slowly taking over the world... now at 250 million users! http://snipr.com/nlyse #socialmedia #hcsm

Posted By: tully3000

Facebook slowly taking over the world... now at 250 million users! http://snipr.com/nlyse #socialmedia #hcsm

Posted By: Q1Productions

How Businesses Are Using Social Media: The Coming Change in #SocialMedia Business Applications @JoshGordon white paper http://ow.ly/hKZj

Posted By: TravelSocial

Study that finds correlation between #socialmedia and financial success. It's always nice to have a study to point to! http://bit.ly/AvPqJ

Posted By: freerangestudio

Study that finds correlation between #socialmedia and fnancial success. It's always nice to have a study to point to! http://bit.ly/AvPqJ

Posted By: freerangestudio

Via Frank Reed's Marketing Pilgrim -- Twitter: Some airlines really get it, some really don't. http://tinyurl.com/lxkkft #socialmedia

Posted By: Zavee

@CSRint is on the list - Social Media & CSR: Top 10 Sites for Creating Conversation http://tiny.cc/nG342 #csr #socialmedia

Posted By: RealizedWorth

Role of Social Media @ work - asking Y wouldn't U use it!? http://bit.ly/21Naf2 #socialmedia

Posted By: TrinaWardell

Study that finds correlation between #socialmedia and financial success. It's always nice to have a study to point to! http://bit.ly/AvPqJ

Posted By: sheriherndon

Going to grab a sandwhich before I jump into #socialmedia with @marc_meyer & @jasonbreed

Posted By: cmwooll

Which Are The Most Engaging Brands On The Social Web? - http://bit.ly/WDJwE #socialmedia

Posted By: SMMPRO

Just added myself to the http://wefollow.com twitter directory under: #socialmedia #hcmkt #hcsm

Posted By: cjbryant

Some pre-reading for #socialmedia - http://bit.ly/84uY2 and http://bit.ly/qHqQj - my perspective

Posted By: rhappe

Phish's Secrets and More For Growing A Cult Following http://is.gd/1GuJk #phish #socialmedia #savethedate #indie

Posted By: MicControl

"Integration of Drupal Social Networking feature in Flash De..." http://tinyurl.com/mv46yp #socialmedia #socialnetworks

Posted By: bureau149

RT @rhappe: Some pre-reading for #socialmedia - http://bit.ly/84uY2 and http://bit.ly/qHqQj - my perspective

Posted By: Shanan_S

OK all - about to kick this #socialmedia chat into high gear

Posted By: rhappe

RT @freerangestudio Study finds correlation between #socialmedia & financial success. nice to have a study to point to! http://bit.ly/AvPqJ

Posted By: missjennyjenny

RT @rhappe 1st Question What's the difference between social media and community? Discuss. Ponder. Inquiring minds want to know #socialmedia

Posted By: jyv

RT @rhappe: OK all - about to kick this #socialmedia chat into high gear

Posted By: Zavee

Looking forward to todays #socialmedia chat with @rhappe. Everyone is free to join in http://www.hashtagsocialmedia.com/live

Posted By: Marc_Meyer

Yes, Your Social Media Strategy Needs Design (sez @HarvardBiz): http://ow.ly/hN9Y #socialmedia

Posted By: whatworks

1st Question - What's the difference between social media and community? Discuss. Ponder. Inquiring minds want to know. #socialmedia

Posted By: rhappe

RT @rhappe: OK all - about to kick this #socialmedia chat into high gear (sorry i'm going to miss this)

Posted By: tealac

RT @rhappe: Q:1 Whats the difference between social media and community? Discuss. Ponder. Inquiring minds want to know. #socialmedia

Posted By: jasonbreed

The Social System 100% Automated Income http://cli.gs/1V7YdG #socialmedia PIC Below: http://www.xram.org/images/social.gif

Posted By: viralwordpress

RT @ploked 16 Twitter Tips for Small Business Owners | ploked.com #socialmedia - http://bit.ly/dct2c #socialmedia

Posted By: KimTwiggs

RT @rhappe: 1st Q. - What's the difference between social media and community? Discuss. Ponder. Inquiring minds want to know. #socialmedia

Posted By: Shanan_S

RT @rhappe: OK all - about to kick this #socialmedia chat into high gear (sorry i'm going to miss this)

Posted By: tealac

Is there a difference between social media and community? #socialmedia

Posted By: rhappe

Q1: Social Nets are the facebooks, Community is my friends in Facebook #socialmedia

Posted By: jasonbreed

RT @rhappe: 1st ? - What's the difference between social media and community? Discuss. Ponder. Inquiring minds want to know. #socialmedia

Posted By: tealac

RT @rhappe: Is there a difference between social media and community? #socialmedia Great question, they are at the least related.

Posted By: chrisgeier

Q1 - SoMe=toolset and Community=mindset #socialmedia

Posted By: mvacondios

Q1. Social media offers all the community to have voices, not just the few #socialmedia

Posted By: dannybrown

Social Media Tips: 25 Must Read Social Media Marketing Tips http://bit.ly/sQ3tI #socialmedia #smm #socialmediamarketing #social

Posted By: Digitalclarity

I know quite a few community managers who feel strongly that there is a difference - any of you out there who care to share? #socialmedia

Posted By: rhappe

@rhappe Social media helps fine tune a community. #socialmedia

Posted By: TransitionalTee

TECH CRUNCH: Twitterâtrade;s Internal Strategy Laid Bare: To Be “The Pulse Of The Planet” http://bit.ly/3XeWPp #twitter #socialmedia #tech

Posted By: twiteconomy

RT while I think about this... RT @rhappe Is there a difference between social media and community? #socialmedia

Posted By: edwina_

"10 things you should cover in your social networking policy" on @TechRepublic http://bit.ly/prEIY #socialmedia

Posted By: MMidas

"10 things you should cover in your social networking policy" on @TechRepublic http://bit.ly/prEIY #socialmedia

Posted By: MMidas

@mvacondios that's great - SM=Toolset, Community=mindset #socialmedia

Posted By: rhappe

Ex of com: Universal’s live webcast exclusive to fan sites announcing Harry Potter theme park. #socialmedia http://bit.ly/9ZbSN

Posted By: Shanan_S

RT @rhappe: Is there a difference between social media and community? #socialmedia (I would say they are synonymous, in most cases)

Posted By: Britopian

Liked - RT @DannyBrown: Q1. Social media offers all the community to have voices, not just the few #socialmedia

Posted By: mitchpopilchak

Q1. Social media offers all the community to have voices, not just the few #socialmedia

Posted By: dannybrown

@rhappe Social Media is a way for the community to interact...#socialmedia @rhappe

Posted By: cmwooll

@Britopian But what about social media that is more of a flash mob - that's not community to me... #socialmedia

Posted By: rhappe

Social Media Boosts Sales (Seattle Post Intelligencer) http://bit.ly/4FkMPt #SocialMedia

Posted By: joemescher

@TransitionalTee Do communities have to have social media? #socialmedia

Posted By: rhappe

@rhappe I don't think so, no. If socmed will enhance connectivity & sharing, it's worth considering. I'm sure many thrive w/o. #socialmedia

Posted By: TransitionalTee

@real12monkeys Der Claim ist cool! #construktiv #socialmedia

Posted By: donrossi

@dannybrown do you not think everyone has a voice with social media? #socialmedia

Posted By: rhappe

@rhappe communities often do not have social media, but vocal members of online segments will find ways to access #socialmedia

Posted By: wvpmc

@Britopian if anything, social media is a specific subset of community (semantically speaking) #socialmedia

Posted By: deependzen

RT @rhappe Is there a difference between social media and community? #socialmedia

Posted By: monicawright

@rhappe Yep, that's what I was saying :) #socialmedia

Posted By: dannybrown

#socialmedia Social media is promotion, either of oneself or ones Co, whilst community is about the common element that binds peeps together

Posted By: SueOnTheWeb

what are online communities without social media? better off? worse off? #socialmedia

Posted By: Marc_Meyer

RT @rhappe: @mvacondios that's great - SM=Toolset, Community=mindset #socialmedia Exactly! Community should survive outside of social net

Posted By: Zavee

a community is a group of people sharing sth in commong, socialmedia is the means of sharing #socialmedia

Posted By: josemv

#socialmedia I think there is a slight difference bt socmed and community; comm builds as the "social" happens.

Posted By: monicawright

#socialmedia communities result in socmedia tactics, then it becomes a cyclical process, each feeding into the other

Posted By: monicawright

@cmwooll True but largely dependent upon how the tools are used and if effective. #socialmedia

Posted By: mvacondios

RT @cmwooll: @rhappe Social Media is a way for the community to interact...#socialmedia [that is how I see things too]

Posted By: rhappe

@rhappe Yep, that's what I was saying :) #socialmedia

Posted By: dannybrown

RT @mvacondios SM=Toolset, Community=mindset #socialmedia

Posted By: SocialMediaComm

RT @mvacondios that's great - SM=Toolset, Community=mindset #socialmedia

Posted By: TheCR

I often think that social media is a tactic, community is a strategy #socialmedia

Posted By: rhappe

can you have an online community w/out social media? I think yes. Back in the yahoo portal days #socialmedia

Posted By: jasonbreed

Im joining in, u should too RT @Marc_Meyer: #socialmedia chat with @rhappe. Discussion on Community http://www.hashtagsocialmedia.com/live

Posted By: Tbeffs

seems that everyone is referring to SocMed as tools. I hear it used all over as being interactive #socialmedia

Posted By: jasonbreed

@jasonbreed Agreed. SM is just another option #socialmedia

Posted By: dannybrown

@rhappe Do you have to choose? Can't you have a great community and the occasional, exhilarating flash mob? #socialmedia

Posted By: Shanan_S

SocMed is broad term used generically way too much. Community is understood to group people likeminded or like interests #socialmedia

Posted By: jasonbreed

WEBINAR TMRW: Stay Attuned to the #SocialMedia Landscape with @prnewswire Social Media Metrics - Wed. 7/22 http://tr.im/qbkH

Posted By: prnevents

@rhappe "community as a strategy", to me that sounds like marriage as a business arrangement..I'm more idealistic or hopefull #socialmedia

Posted By: Marc_Meyer

@rhappe Isn't community just a natural gathering, though? You don't always "strategize" to be a community #socialmedia

Posted By: dannybrown

Can you create community? Or is it just a natural occurance from commonality? #socialmedia

Posted By: cmwooll

@dannybrown Community should feel natural and not forced. Need to know your audience though. #socialmedia

Posted By: mvacondios

side note: I like the new Coleman commercial "Coleman - The Original Social Networking Site" #socialmedia

Posted By: SocialMediaComm

great question --> RT @rhappe Is there a difference between social media and community? #socialmedia (via @edwina_)

Posted By: IT4GenY

@RGambhir TV 2.0. Working hard to meet deadline for Blog on TV. We call it blog.telly.#socialmedia #itv #television

Posted By: rana_vr1

@dannybrown I was just thinking that :) #socialmedia

Posted By: cmwooll

@cmwooll both .... community is just the collection of people with a common interest #socialmedia

Posted By: SocialMediaComm

@rhappe Community shares interests #socialmedia is the process to do this - so agree with some of your listeners

Posted By: RKaiser

@rhappe Do you have to choose? Can't you have a great community and the occasional, exhilarating flash mob? #socialmedia

Posted By: Shanan_S

SocMed is broad term used generically way too much. Community is understood to group people likeminded or like interests #socialmedia

Posted By: jasonbreed

WEBINAR TMRW: Stay Attuned to the #SocialMedia Landscape with @prnewswire Social Media Metrics - Wed. 7/22 http://tr.im/qbkH

Posted By: prnevents

@rhappe "community as a strategy", to me that sounds like marriage as a business arrangement..I'm more idealistic or hopefull #socialmedia

Posted By: Marc_Meyer

@rhappe You can have flash mobs within communities. This one is FANTASTIC: http://bit.ly/OzsJy #socialmedia

Posted By: Shanan_S

@Shanan_S absolutely! Community and the occasional flash mob are the best of both! #socialmedia

Posted By: rhappe

@cmwooll ha, just saw your tweet, agree, it's natural progression for common views #socialmedia

Posted By: dannybrown

RT @RGambhir TV 2.0. Working hard to meet deadline for Blog on TV. We call it blog.telly.#socialmedia #itv #television

Posted By: rana_vr1

@dannybrown Community should feel natural and not forced. Need to know your audience though. #socialmedia

Posted By: mvacondios

side note: I like the new Coleman commercial "Coleman - The Original Social Networking Site" #socialmedia

Posted By: SocialMediaComm

great question --> RT @rhappe Is there a difference between social media and community? #socialmedia (via @edwina_)

Posted By: IT4GenY

@RGambhir TV 2.0. Working hard to meet deadline for Blog on TV. We call it blog.telly.#socialmedia #itv #television

Posted By: rana_vr1

@dannybrown I was just thinking that :) #socialmedia

Posted By: cmwooll

@cmwooll both .... community is just the collection of people with a common interest #socialmedia

Posted By: SocialMediaComm

#socialmedia @rhappe ttl agree with tactics vs. strategy (just said the same thing, only there is a twitter feed delay, I think!) ;)

Posted By: monicawright

@mvacondios Is a community an audience though? Doesn't need to be, can just be a gathering with no other intent #socialmedia

Posted By: dannybrown

@jasonbreed "interactive" is a characteristic of SocMed yes ... but SocMed is still just a tool #socialmedia

Posted By: SocialMediaComm

Next question: What should a business focus on? Developing a Community or developing a social network/social media presence? #socialmedia

Posted By: rhappe

#socialmedia the community comes form the crowd behavior to commnicate often. SM is that : a media

Posted By: isolution

@rhappe You can have flash mobs within communities. This one is FANTASTIC: http://bit.ly/OzsJy #socialmedia

Posted By: Shanan_S

@Shanan_S absolutely! Community and the occasional flash mob are the best of both! #socialmedia

Posted By: rhappe

@cmwooll ha, just saw your tweet, agree, it's natural progression for common views #socialmedia

Posted By: dannybrown

@rhappe My question would be - whats the difference? Doesnt one include the other? #socialmedia

Posted By: jesskry

RT @ Shanan_S: @rhappe You can have flash mobs within communities. This one is FANTASTIC: http://bit.ly/OzsJy (expand) #socialmedia

Posted By: rhappe

#socialmedia @Marc_Meyer "community as a strategy" is almost like marriage, it's a commitment and requires work. Right on.

Posted By: monicawright

PHOTO TAGGER: Tag Your Facebook Friends in Bulk @ www.face.com ~ by @Mashable: http://bit.ly/x9avh #socialmedia

Posted By: Rock4Justice

#socialmedia @rhappe So perhaps social media is short term relationships and community is longer term

Posted By: SueOnTheWeb

Q2. They complement each other. Why not build alongside each other? #socialmedia

Posted By: dannybrown

#socialmedia: The New Zoho CRM Aims to Undercut Salesforce.com : With improvements to email integra.. http://bit.ly/10rqOW

Posted By: Don_Scott

#socialmedia: Can Barnes & Noble Challenge Amazon's eBook Empire?: Barnes & Noble, the beleague.. http://bit.ly/iZuH1

Posted By: Don_Scott

#socialmedia: How Usable is the Mobile Web?: Recently, researchers at the Nielsen Norman Group put .. http://bit.ly/xrs9S

Posted By: Don_Scott

RT @rhappe: I often think that social media is a tactic, community is a strategy #socialmedia

Posted By: brunohoffmann

@rhappe My question would be - whats the difference? Doesnt one include the other? #socialmedia

Posted By: jesskry

RT @ Shanan_S: @rhappe You can have flash mobs within communities. This one is FANTASTIC: http://bit.ly/OzsJy (expand) #socialmedia

Posted By: rhappe

I'd say Communities need nurturing to get the best of them & get more engagement speed of group action will increase #socialmedia

Posted By: Tbeffs

the community exists organically>> businesses should focus on building a SM presence to encourage dialogue #socialmedia

Posted By: wvpmc

Mashable: Photo Tagger: Tag Your Facebook Friends in Bulk [Invites]: Face.com is the facia.. http://bit.ly/qh5l2 #socialmedia

Posted By: eMarketingMania

Phish's Secrets and More For Growing A Cult Following http://is.gd/1GuJk #phish #savethedate #socialmedia #indie

Posted By: MicControlChris

Mashable: Starbucks Free Pastry Day: A Social Media Triple Shot: American’s love for free .. http://bit.ly/7q7W9 #socialmedia

Posted By: eMarketingMania

Excuse me if I'm missing things... these social media tools were not made for chat #socialmedia lol

Posted By: rhappe

Q2. Hmmm a bit "chicken and the egg". You might use SM to grow an existing community or create one. #socialmedia

Posted By: Shanan_S

@jesskry I think SM can be socialized content - doesn't need to create relationships. Communities are relationships 1st #socialmedia

Posted By: rhappe

RT @ Shanan_S This one is FANTASTIC: http://bit.ly/OzsJy (flash mobs within communities) #socialmedia

Posted By: gaurisalokhe

maybe social media is dating and community is living together... #socialmedia

Posted By: Marc_Meyer

@Shanan_S yes that was pretty funny! @marc_meyer & I were rolling #socialmedia

Posted By: jasonbreed

@rhappe I would say presence comes first but has to be done with an understanding of the persona you want to attract. #socialmedia

Posted By: SteveEarly

@mvacondios Who is the value to though? If it's to each other in the community that's all the value you need #socialmedia

Posted By: dannybrown

FREE Social Media Marketing Videos. http://cli.gs/TdsJVE #socialmedia #video #marketing http://dominatefacebook.com/socialmedia1.jpg

Posted By: viralwordpress

I'd say Communities need nurturing to get the best of them & get more engagement speed of group action will increase #socialmedia

Posted By: Tbeffs

the community exists organically>> businesses should focus on building a SM presence to encourage dialogue #socialmedia

Posted By: wvpmc

Mashable: Photo Tagger: Tag Your Facebook Friends in Bulk [Invites]: Face.com is the facia.. http://bit.ly/qh5l2 #socialmedia

Posted By: eMarketingMania

Phish's Secrets and More For Growing A Cult Following http://is.gd/1GuJk #phish #savethedate #socialmedia #indie

Posted By: MicControlChris

Mashable: Starbucks Free Pastry Day: A Social Media Triple Shot: American’s love for free .. http://bit.ly/7q7W9 #socialmedia

Posted By: eMarketingMania

think of Social Nets/Media as fishing in the ocean & Community as fishing in fish farm pond. difft reasons for both. diff resul #socialmedia

Posted By: jasonbreed

RT @ Marc_Meyer: maybe social media is dating and community is living together... #socialmedia [lol - like it!]

Posted By: rhappe

RT @prnevents: WEBINAR TMRW: Stay Attuned to the #SocialMedia Landscape w/PR Newswire Social Media Metrics - Wed. 7/22 http://tr.im/qbkH

Posted By: mpranikoff

#socialmedia @Tbeffs agreed. Business must nurture their communities and they will het valuable feedback for their purpose

Posted By: isolution

Can relationship be totally online? Or to firm up community... do you have to meet in person? #socialmedia

Posted By: cmwooll

@rhappe Some of what answers your question is kept in who the client or potential clients are - networks vs. built communities #socialmedia

Posted By: netSpray

Does a business seek community or a market? #socialmedia

Posted By: DownYonderFLA

think of Social Nets/Media as fishing in the ocean & Community as fishing in fish farm pond. difft reasons for both. diff resul #socialmedia

Posted By: jasonbreed

RT @ Marc_Meyer: maybe social media is dating and community is living together... #socialmedia [lol - like it!]

Posted By: rhappe

RT @prnevents: WEBINAR TMRW: Stay Attuned to the #SocialMedia Landscape w/PR Newswire Social Media Metrics - Wed. 7/22 http://tr.im/qbkH

Posted By: mpranikoff

#socialmedia @Tbeffs agreed. Business must nurture their communities and they will het valuable feedback for their purpose

Posted By: isolution

@DownYonderFLA that's a good question. prob different needs depending on business #socialmedia

Posted By: jasonbreed

RT @socialmediaclub: Please help identify who is teaching #SocialMedia at Univ level besides @alexdc @rdfrench @howardgr @hrheingold

Posted By: SmithMillCreek

@rhappe I think socialized content could be the community. Contributors may be regulars? :) #socialmedia

Posted By: jesskry

I see social media best used for wide, shallow relationships and community for narrower, deeper relationships #socialmedia

Posted By: rhappe

@rhappe absolutely! Also agree on comm needing the connection. Social networks can be onesided conv (if thats ur strategy) #socialmedia

Posted By: monicawright

20 #Facebook Tips/Tricks You Might Not Know http://ow.ly/hNRX #tips #tricks #socialmedia

Posted By: joaomdm

RT @viralwordpress FREE Social Media Marketing Videos. http://cli.gs/TdsJVE #socialmedia #vide.. http://bit.ly/LFMyt

Posted By: socialmediawild

@Zavee Can develop community, but if it is 'forced' it won't have lasting effect... #socialmedia

Posted By: cmwooll

@jasonbreed I like that...adding an old one I used, sometimes "You can't be everywhere, fish where the fish are fishing" #socialmedia

Posted By: Tbeffs

RT @rhappe I see social media best used for wide, shallow relationships and community for narrower, deeper relationships #socialmedia

Posted By: wvpmc

#socialmedia Using Social Media to Engage Customers and Partners in Co-Creating Your Brand http://bit.ly/5zbhC RT @jeremybryant

Posted By: travisbme

@rhappe Do wide, shallow relationships have value for anyone though? #socialmedia

Posted By: mvacondios

@jasonbreed not sure if the ocean/fishpond works for me... some communities are broad and brand building/lead gen focused. #socialmedia

Posted By: jimstorer

RT @Marc_Meyer: #socialmedia is dating; community is living together. #scrm

Posted By: kitson

@mvacondios think of the sales funnel - wide and shallow at the entry, narrowing as relationship develops #socialmedia

Posted By: wvpmc

Are the purposes of creating or joining a community different from that of a social network? #socialmedia

Posted By: Marc_Meyer

@rhappe thanks just added that community or social media engagement question to a presentation! #socialmedia

Posted By: stuartgh

#socialmedia @cmwooll true, communities need shared interest, common goals to flourish and bloom.. facilitation helps nurture them.

Posted By: gaurisalokhe

#socialmedia @wvpmc that's a great analogy!

Posted By: monicawright

@iLoveTrance Re using only #MySpace as main 'website' - same problems with #Facebook also #SocialMedia

Posted By: MissedOnSpotify

RT @courtneymbarnes great video clip of $$$EBAY chief blogger giving tips on how to create #socialmedia policies

Posted By: anthonyderico

#socialmedia @jimstorer that's cool. not matter of size, ocean you cast net, not sure what comes up. fish farm you know what's in each pond

Posted By: jasonbreed

RT @courtneymbarnes great video clip of $EBAY chief blogger giving tips on how to create #socialmedia policies http://bit.ly/3d6G7

Posted By: anthonyderico

@Alphamoongirl That's a great way of explaining it. So bascially SM compliments and builds upon community #socialmedia

Posted By: SueOnTheWeb

@jesskry I think the re-iterative use of social media in one location does start to form an organic community #socialmedia

Posted By: rhappe

A really important thing to me is that communities require a lot of investment and commitment, social media can be cheaper #socialmedia

Posted By: rhappe

Just added myself to the http://wefollow.com twitter directory under: ##music ##calgary ##socialmedia

Posted By: joeldixon

anthonyderico RT @courtneymbarnes great video clip of $EBAY chief blogger giving tips on how to create #socialmedia policies

Posted By: anthonyderico

#socialmedia @wvpmc that's a great analogy!

Posted By: monicawright

@iLoveTrance Re using only #MySpace as main 'website' - same problems with #Facebook also #SocialMedia

Posted By: MissedOnSpotify

RT @courtneymbarnes great video clip of $$$EBAY chief blogger giving tips on how to create #socialmedia policies

Posted By: anthonyderico

#socialmedia @jimstorer that's cool. not matter of size, ocean you cast net, not sure what comes up. fish farm you know what's in each pond

Posted By: jasonbreed

RT @courtneymbarnes great video clip of $EBAY chief blogger giving tips on how to create #socialmedia policies http://bit.ly/3d6G7

Posted By: anthonyderico

@Alphamoongirl That's a great way of explaining it. So bascially SM compliments and builds upon community #socialmedia

Posted By: SueOnTheWeb

RT @Marc_Meyer: @rhappe "community as a strategy" sounds like a business arrangement..I'm more idealistic or hopefull #socialmedia

Posted By: billfromsc

@wvpmc Good point. #socialmedia

Posted By: mvacondios

Just added myself to the http://wefollow.com twitter directory under: #magazines #journalism #socialmedia

Posted By: alanmairson

#socialmedia @rhappe think that depends, if you want to be successful in socnets u still need the content and interaction.

Posted By: monicawright

RT @ploked Using Twitter to Make Your Site Go Viral | ploked.com #socialmedia - http://bit.ly/hccYg #socialmedia

Posted By: TiffanyMurrow

educationalwikis - Examples of educational wikis http://bit.ly/YI4kM #web2 #socialmedia

Posted By: web2feed

@mvacondios This 1 led me to you, so... =) RT @mvacondios Do wide, shallow relationships have value for anyone? #socialmedia #scrm

Posted By: kitson

@cmwooll Agree completely. Can be nurtured but not forced. #socialmedia

Posted By: Zavee

@billfromsc well, a business structure. Think of it as everyone gets more out then they put in. Inbound marketing. #socialmedia

Posted By: rhappe

RT @wvpmc: @mvacondios think of the sales funnel - wide and shallow at the entry, narrowing as relationship develops #socialmedia

Posted By: rhappe

#socialmedia @rhappe think that depends, if you want to be successful in socnets u still need the content and interaction.

Posted By: monicawright

RT @ploked Using Twitter to Make Your Site Go Viral | ploked.com #socialmedia - http://bit.ly/hccYg #socialmedia

Posted By: TiffanyMurrow

educationalwikis - Examples of educational wikis http://bit.ly/YI4kM #web2 #socialmedia

Posted By: web2feed

Follow along now or review it later: @rhappe's #socialmedia chat: "Is there a difference between social media + community?" #scrm

Posted By: kitson

Looks like a Twitter metaphor. RT @Shanan_S @rhappe You can have flash mobs within communities. http://bit.ly/OzsJy (expand) #socialmedia

Posted By: philjohnson

#socialmedia @rhappe in addition - there is a very strong impact on SEO w socialnets. Also ...

Posted By: monicawright

Pho.to - Online Photo En. and Presentation Platform http://bit.ly/jeiEE #web2 #socialmedia

Posted By: web2feed

Great article about in @financialtimes how major brands should approach twitter. Very insightful. http://bit.ly/7Xpl0 #socialmedia #branding

Posted By: theHUBnyc

@cmwooll i sometimes prefer an online only relationship #socialmedia

Posted By: adamkmiec

i think there is a propensity in sm, not so much in communities, to move in together before there has even been a 1st date... #socialmedia

Posted By: Marc_Meyer

Just checking in to conversation on social media #socialmedia

Posted By: 4byoung

Who's tweeting in your city? Learn more here - 17 Ways to connect with local twitterers: http://bit.ly/GurdH #socialmedia #local #tool

Posted By: dkbird

Community requires facilitators, content creators, events, interaction. Social media to me requires good content. Different. #socialmedia

Posted By: rhappe

@jaymjordan I agree... what do you think the most important condition for community to emerge? #socialmedia

Posted By: cmwooll

Relationships even in social media are transactional, right? I give you a blog post, you follow me on FB, etc. @rhappe #socialmedia

Posted By: netSpray

#socialmedia @Marc_Meyer the cost of entry is low; so why not take the plunge?

Posted By: FilibertoSelvas

@monicawright by social networks you mean social media and not community, right? #socialmedia

Posted By: rhappe

@monicawright I think there can be a huge SEO impact from both social media and communities - depending on how open they are #socialmedia

Posted By: rhappe

Alice in Wonderland uses #socialmedia to promote http://tinyurl.com/nwvjc4

Posted By: ig84

#socialmedia @rhappe But Rachel; aren't the "content creators" in cmmty creating the content you expect in SM?

Posted By: FilibertoSelvas

Very True: RT @FilibertoSelvas: #socialmedia @Marc_Meyer the cost of entry is low; so why not take the plunge?

Posted By: MeghanButler

#socialmedia What Are CEOs and Managers Talking About Now? - HBR Now - Harvard Business Review http://bit.ly/BAbI6

Posted By: smoclassroom

Community & #socialmedia equally important - as long as persona is authentic they can be equally effective

Posted By: MeghanButler

#socialmedia socialnets provide an opportunity to enhance operational business needs - customer service, sales retention, recruitment

Posted By: monicawright

@rhappe Community implies active. Social media can be passive and asynchronous activity. #socialmedia

Posted By: 4byoung

@myImpact is on the list - Social Media & CSR: Top 10 Sites for Creating Conversation http://tiny.cc/nG342 #csr #socialmedia

Posted By: RealizedWorth

Question: when you are following #socialmedia, do you prefer following individuals or companies? Examples of companies? #PR

Posted By: gmjameson

@monicawright I think there can be a huge SEO impact from both social media and communities - depending on how open they are #socialmedia

Posted By: rhappe

Alice in Wonderland uses #socialmedia to promote http://tinyurl.com/nwvjc4

Posted By: ig84

#socialmedia @rhappe But Rachel; aren't the "content creators" in cmmty creating the content you expect in SM?

Posted By: FilibertoSelvas

Very True: RT @FilibertoSelvas: #socialmedia @Marc_Meyer the cost of entry is low; so why not take the plunge?

Posted By: MeghanButler

@4byoung @rhappe Isn't it how you use both #socialmedia and community? It's not the tool, it's the person welding the tool that makes diff.

Posted By: MeghanButler

@myImpact is on the list - Social Media & CSR: Top 10 Sites for Creating Conversation http://tiny.cc/nG342 #csr #socialmedia

Posted By: RealizedWorth

Question: when you are following #socialmedia, do you prefer following individuals or companies? Examples of companies? #PR

Posted By: gmjameson

#socialmedia @rhappe @marc_meyer does it really have to be about the "tool" or about the "intent" (diff between SM & cmmty)

Posted By: FilibertoSelvas

@ploked Twittering the NFL Draft #nfldraft | ploked.com #socialmedia - http://bit.ly/jp6wa #socialmedia http:.. .. http://digg.com/u199Jz

Posted By: nfldraft2009

@rhappe Social media may be best way to engage online communities, but it is only one tool. Others incl offline still crucial #socialmedia

Posted By: billfromsc

RT @kitson Follow along now or review it later: @rhappe's #socialmedia chat: "Is there a difference between social media + community?" #scrm

Posted By: netSpray

@FilibertoSelvas exactly content can be used in either. But communities need so much more...#socialmedia

Posted By: rhappe

RT @4byoung: @rhappe Community implies active. Social media can be passive and asynchronous activity. #socialmedia

Posted By: Shanan_S

#web #socialmedia #twitter #linkedin #london - We'd like you to join Social Media UK LinkedIn Group - http://bit.ly/dOOAS

Posted By: BFurby_Digital

RT @kitson: RT @Marc_Meyer: #socialmedia is dating; community is living together. #scrm

Posted By: BrentLeary

@4byoung That's true the pro & con of #socialmedia is that ANYONE can use it. Talk about trust issues!

Posted By: MeghanButler

RT @ RealizedWorth Social Media & CSR: Top 10 Sites for Creating Conversation http://tiny.cc/nG342 #csr #socialmedia

Posted By: lakeeler

@adamkmiec @Marc_Meyer So, why would you prefer to keep in virtual? #socialmedia

Posted By: cmwooll

@rhappe I'm looking at deploying SM to support a B2B community. Seeing it as a way to enhance relationships, online and offline #socialmedia

Posted By: billfromsc

RT @kitson: Follow along now or review it later: @rhappe's #socialmedia chat: "Is there a difference between social media +community?" #scrm

Posted By: MeghanButler

Do you use Facebook for building business/professional relationships? If so, how? It seems to be best for personal use. #socialmedia

Posted By: karinajennings

Communities require shared vision, and (likely) time oriented structure. #socialmedia aren't as limited.

Posted By: netSpray

#Security Pros on #Twitter (SPoT): James Arlen / @myrcurial http://ow.ly/hO31 (by @tommy_landry on The Network View) #infosec #socialmedia

Posted By: tommy_landry

$$$$ RT @freerangestudio Study finds correlation btw #socialmedia & financial success. Nice 2 have a study 2 point 2! http://bit.ly/AvPqJ

Posted By: wheresdabeefy

@karinajennings Not a fan of facebook for professional relationships at all #socialmedia

Posted By: MeghanButler

OK - 3rd Question: What are the metrics for success for each? #socialmedia

Posted By: rhappe

@4byoung Very true - more of an annoyance than anything else when it comes to #socialmedia

Posted By: MeghanButler

@cmwooll Agree...why? I hope his clients didn't just see that @adamkmiec #socialmedia

Posted By: Marc_Meyer

Q3: Now is when the real debate begins. #socialmedia

Posted By: mvacondios

#socialmedia @rhappe I like Lithium's CHI: http://bit.ly/wwJvX

Posted By: FilibertoSelvas

RT @rhappe: Is there a difference between social media and community? #socialmedia So is there a difference? Please share any article..

Posted By: aliraza1

Q3 Reduced cost, increased revenues, and increased brand value :) #socialmedia

Posted By: cmwooll

@4byoung Someone said "it's the marketers job to cut through the noise of #socialmedia and get heard" (can't remember who)

Posted By: MeghanButler

RT @ploked 11 Ways To Grow Your Twitter Following | ploked.com #socialmedia - http://bit.ly/199weS #socialmedia

Posted By: anniewetherbee

@MeghanButler @karinajennings I use a facebook page for professional contacts #socialmedia

Posted By: wvpmc

@wvpmc I just feel like #linkedin is more professional in nature #socialmedia

Posted By: MeghanButler

@rhappe: 3rd Question - #socialmedia

Posted By: Britopian

@Britopian sorry - just saw - community is not dependent on tools at all - the strongest communities will migrate #socialmedia

Posted By: rhappe

RT @FilibertoSelvas: #socialmedia @rhappe I like Lithium's CHI: http://bit.ly/wwJvX [great model]

Posted By: rhappe

Just added myself to the http://wefollow.com twitter directory under: #sports #socialmedia #entertainment

Posted By: daxfactor1121

Some people asking for my thoughts - bit.ly/84uY2 and bit.ly/qHqQj #socialmedia

Posted By: rhappe

via @daxfactor1121: Just added myself to the http://wefollow.com twitter directory under: #sports #socialmedia #entertainment

Posted By: YourTeamSucks

Why Social Media Is Not a Get Rich Quick Scheme http://bit.ly/4jqDzZ #socialmedia

Posted By: melaniemitchell

How to incorporate social networking as a critical business tool: http://tinyurl.com/n828qm #marketing #socialmedia #tech

Posted By: 3_Wishes

Q3. The boss exhibits 30 per cent less frown-y face. #socialmedia.

Posted By: Shanan_S

RT @Britopian: @rhappe: at the end of the day, it's about the bottom line [agreed but I think you get their differently] #socialmedia

Posted By: rhappe

@Britopian Also, if for-profit vs. NFP and how long commty has been together. Shld be reviewd :& modified as things change #socialmedia

Posted By: 4byoung

Q3 the metrics you focus on depend on your goals, objectives, strategies, tactics #socialmedia

Posted By: wvpmc

@jaymjordan I agree with Seth Godin... In Tribes, he says the most important factor to building tribe is ease of communication. #socialmedia

Posted By: cmwooll

RT @cmwooll: Q3 Reduced cost, increased revenues, and increased brand value :) #socialmedia [absolutely]

Posted By: rhappe

@wvpmc Absolutely - I think for clients #linkedin is preferrable (though there is some merit to fan pages i suppose) #socialmedia

Posted By: MeghanButler

Issue I've seen: Social media impact happens relatively fast; community impact can be greater but takes a long time #socialmedia

Posted By: rhappe

240K Small Businesses in US/Canada use #socialmedia; 64% for customer interaction, 33% for mktg @OPENForum http://ow.ly/hO6a

Posted By: TravelSocial

#socialmedia @wvpmc very true, and different yet if b2b or b2c, service or sales focus, etc

Posted By: jasonbreed

@jaymjordan I agree with Seth Godin... In Tribes, he says the most important factor to building tribe is ease of communication. #socialmedia

Posted By: MeghanButler

Increased awareness of community cause, resulting in increased action taken to reach community goals. #socialmedia

Posted By: TransitionalTee

RT @cmwooll: @jaymjordan Agree w- Seth Godin... Says the most imp factor to building tribe is ease of communication. - So true! #socialmedia

Posted By: 4byoung

Favorite #socialmedia advice (from @dmscott ): "Play nice in the sandbox" - RT others and they'll RT you, etc.

Posted By: MeghanButler

@rhappe the matter of time spent is made up though in the depth of value. community vs #socialmedia

Posted By: netSpray

Q3: aside from Corp ROI, dont forget the communities social expectations. Delivering on the promise! #socialmedia

Posted By: Tbeffs

Are Tribes the same as communities? or are they networks? #socialmedia

Posted By: rhappe

Wonder how "hot" Seth's tribe community is right now, 1 year later? What was the goal? to sell books? or build a community? #socialmedia

Posted By: Marc_Meyer

@techadventuredc is around the corner can't wait but much to plan. what is better than #socialmedia #vino

Posted By: digitalsista

#socialmedia @rhappe Would be ideal to "bridge" the 2 worlds; use SM to ramp up and Cmmty for long term

Posted By: FilibertoSelvas

@FilibertoSelvas yes, I think that is a model many are following - even if they don't know it yet! #socialmedia

Posted By: rhappe

RT @MeghanButler: Favorite #socialmedia advice (from @dmscott ): "Play nice in the sandbox" - RT others and theyll RT you, etc. #socialmedia

Posted By: mvacondios

RT @rhappe: Some people asking for my thoughts - http://bit.ly/84uY2 and http://bit.ly/qHqQj #socialmedia

Posted By: TheCR

RT @MeghanButler: Favorite #socialmedia advice (from @dmscott ): "Play nice in the sandbox" - RT others and they'll RT you, etc.

Posted By: ChrisRooney

@FilibertoSelvas @rhappe That makes perfect sense to me-"bridging" the 2 worlds; use SM to ramp up and Cmmty for long term #socialmedia

Posted By: Marc_Meyer

Reading: "Bring #Legal in Early on Your #SocialMedia #Strategy" (http://twitthis.com/as5yc2)

Posted By: nmstrategies

@FilibertoSelvas yes, i refer to it as a nurturing process. Bridging SocMed into communites #socialmedia

Posted By: jasonbreed

@Tbeffs Absolutely! My favorite saying "Expectations - Reality = Satisfaction" #socialmedia - don't set up to disappoint

Posted By: rhappe

@Marc_Meyer Seth's tribe would make an interesting case study for a future #socialmedia

Posted By: cmwooll

@rhappe Aren't tribes a type of community? #socialmedia

Posted By: Shanan_S

Social Media PR Coordinator - Fishman Public - Deerfield, IL #socialmedia #jobs http://onwrd.us/tw802

Posted By: socialmediajobs

@rhappe indeed -- direct vs. relationship/permission marketing - there is a place for both : ( #socialmedia

Posted By: Britopian

Are you "creating" community, or just plugging in to one that already exists? #socialmedia

Posted By: billfromsc

OK - we're about to wrap up - a lot to cover using 1 hour and 140 characters - happy to stay and discuss further #socialmedia

Posted By: rhappe

@4byoung you are exactly right, I overlooked the non profit angle. #socialmedia

Posted By: Britopian

@rhappe Great question. Perhaps another compelling topic for another day...networks vs tribes vs community? #socialmedia

Posted By: mvacondios

remember: #socialmedia discussion saved every week at www.hashtagsocialmedia.com/events commentary on /blogs

Posted By: jasonbreed

@mvacondios semantics are so important and hard to wrestle with - it is a good topic for another time #socialmedia

Posted By: rhappe

@Shanan_S Good question. I've usually seen the terms used interchangeably but nvr looked up a def of 'tribes' #socialmedia

Posted By: 4byoung

@billfromsc Both I think...we're not reinventing the wheel, just molding it to our purposes #socialmedia

Posted By: MeghanButler

RT @jasonbreed: remember: #socialmedia discussion saved every week at www.hashtagsocialmedia.com/events commentary on /blogs

Posted By: MeghanButler

RT @socialmediajobs: Social Media PR Coordinator - Fishman Public - Deerfield, IL #socialmedia #jobs http://onwrd.us/tw802

Posted By: heidiskinner

Sr. Product Manager, Social Media - Expedia, Inc. - Nonantum, MA #socialmedia #jobs http://onwrd.us/tw839

Posted By: socialmediajobs

RT @4byoung: @rhappe Very easy to have too high expectations and then run into reality. Good point. #socialmedia

Posted By: Zavee

RT @GroupFriends: Rebuttal on the link between #socialmedia and financials: http://bit.ly/2PlhqM

Posted By: irwebreport

RT @socialmediajobs: Sr. Product Manager, Social Media - Expedia, Inc. - Nonantum, MA #socialmedia #jobs http://onwrd.us/tw839

Posted By: TheCR

Nice chatting with everyone #socialmedia - very interesting food for thought.

Posted By: MeghanButler

Does Congress Need its Own #Social Network? National Journal Thinks So http://bit.ly/dSz6r #socialmedia

Posted By: carvalhodavid

@rhappe @jasonbreed @Marc_Meyer Great #socialmedia chat today... Thanks!

Posted By: cmwooll

RT @jasonbreed: remember: #socialmedia discussion saved every week at www.hashtagsocialmedia.com/events commentary on /blogs

Posted By: TheCR

RT @GroupFriends: Rebuttal on the link between #socialmedia and financials: http://bit.ly/2PlhqM

Posted By: irwebreport

@karinajennings Facebook is best for personal relationships. You never know what some of your friends/family are going to post #socialmedia

Posted By: Sue_Anne

@4byoung @rhappe figuring out what expectations are reasonable is one of the most underdiscussed areas of SM #socialmedia

Posted By: wvpmc

Thanks to everyone who joined - great chat - looking forward to continuing the conversation at other times/places! #socialmedia

Posted By: rhappe

@rhappe Another, perhaps related topic, is whether best practices are starting to emerge #socialmedia

Posted By: 4byoung

@4byoung yes, definitely - more documented best practices is really important. We're doing some work in that area #socialmedia

Posted By: rhappe

#socialmedia pioneer delivers talk and signs her Survival Guide at BookPeople (Austin, TX) on 7/22 at 7 p.m. http://tinyurl.com/n4bdqs

Posted By: daltonpublish

report finds correlation bet social media & financial success http://bit.ly/Gh822 | report-> http://bit.ly/KRGNt #socialmedia

Posted By: tsherlock

RT @Marc_Meyer: Huge shout out to @rhappe for todays #socialmedia chat...

Posted By: FilibertoSelvas

RT @wvpmc: @4byoung @rhappe figuring out what expectations are reasonable is one of the most underdiscussed areas of SM #socialmedia

Posted By: rhappe

@rhappe question then is:After measuring if they r happy or not in convo matrix, r companies changing/adapting their strategy?#socialmedia

Posted By: Tbeffs

Will be reading today - RT @FilibertoSelvas: #socialmedia @rhappe I like Lithium's CHI: http://bit.ly/wwJvX

Posted By: jeffhora

RT @4byoung: @rhappe Another, perhaps related topic, is whether best practices are starting to emerge #socialmedia

Posted By: billfromsc

RT @Meghan Butler Favorite #socialmedia advice (from @dmscott ): "Play nice in the sandbox" - RT others and they'll RT you, etc.

Posted By: ToddWenzelAuto

#socialmedia pioneer delivers talk and signs her Survival Guide at BookPeople (Austin, TX) on 7/22 at 7 p.m. http://tinyurl.com/n4bdqs

Posted By: socialmediapwr

#socialmedia pioneer delivers talk and signs her Survival Guide at BookPeople (Austin, TX) on 7/22 at 7 p.m. http://tinyurl.com/n4bdqs

Posted By: daltonpublish

10 SocialMedia Travel Tools! An interesting Article! #socialMedia http://bit.ly/SqXI

Posted By: aliraza1

@wvpmc Yes, and 'reasonable' is certainly the action word, isn't it? #socialmedia

Posted By: 4byoung

@netSpray Shared experience leads to desire to communicate, leads to organic community... there has to be a reason to talk 1st #socialmedia

Posted By: cmwooll

10 SocialMedia Travel Tools! An interesting Article! #socialMedia http://bit.ly/SqXI

Posted By: aliraza1

@cmwooll And a reason to continue to talk and develop the commty. What to do if group suffers from fatigue or chng in purpose #socialmedia

Posted By: 4byoung

Top10 #socialmedia by #Nielsen: #twitter grows within one year by 1928% becoming #4 #socialmedia communities http://tinyurl.com/mrcus2

Posted By: ig84

@Justmeans is on the list - Social Media & CSR: Top 10 Sites for Creating Conversation http://tiny.cc/nG342 #csr #socialmedia

Posted By: RealizedWorth

Thanks for a stimulating chat @jasonbreed @Marc_Meyer and @rhappe #socialmedia

Posted By: wvpmc

guter Artikel -Social Media Kampagnen http://ff.im/-5wce7 #crm #socialmedia #marketing #kommunikation (via @klauseck )

Posted By: universalus

RT @wvpmc: @4byoung @rhappe figuring out what expectations are reasonable is one of the most underdiscussed areas of SM #socialmedia

Posted By: Shanan_S

@Tbeffs I think you are right - #socialmedia one of my recent posts was on the need for 'social labs' to experiment

Posted By: rhappe