TOPIC QUESTIONS
Q1) How do you find those emploees?
Q2) ow can you enable employees? We said - training - tools, brand, communications #socialmedia what else?
Q3) o we need to change the skills we recruit for? [the $1MM Q]
September 1st: Valeria Maltoni
TOPIC: Uncovering Your Company's Hidden Assets…Your Social Employees!
TOPIC QUESTIONS
TOPIC QUESTIONS
Event Stats
Event Date: 09/01/2009
Event Time:11:30 AM to 1:30 PM EST
Event Time:11:30 AM to 1:30 PM EST
Participants: 136
Posts: 376
Posts: 376
RT @PowerfulHER: Why Social Media Isn't Living Up to the Hype (Yet) - http://bit.ly/1nKXIe #socialmedia #tech via @brett
Posted By: alevit
Some good ideas in the Insider's Guide to Tech-Job Hunting from our friend Auren http://bit.ly/3Dcfcu #jobs #socialmedia
Posted By: dianabenedikt
@thebrandbuilder My college-age Facebook friends don't use the ap like we do. It's mostly just a chat function for them. & #socialmedia
Posted By: ChristinePilch
@djwaldow #socialmedia chat happens every Tues noon EST. Look forward to your POV. www.hashtagsocialmedia.com is official site
Posted By: jasonbreed
TOTALLY agree!! RT @DenVan @CharityHisle: don't recruit marketers for #socialmedia jobs. Recruit people that speak 'human'.
Posted By: loislane99
RT @ConversationAge: have fun, keep your sense of humor, don't take things personally, give space/benefit of the doubt, respect #socialmedia
Posted By: djwaldow
RT @lotsofdimples Social Media Person has to come full circle-listen, engage, &listen some more. How? thru whatever tools work #socialmedia
Posted By: PowerfulHER
RT @mejohnson1 Being able 2 translate brand DNA 2 the platform voice needed. We can all love football, not evryne can play tho #socialmedia
Posted By: CathyWebSavvyPR
RT @ConversationAge: Thank you all who participated in this week's #socialmedia chat for making it valuable. (DJ: Great conversation. Wow!)
Posted By: djwaldow
RT @JasonSpector: In Depressed Radio Ad Market, Clear Channel Innovates with Integrated Approach - http://ow.ly/nAIk #socialmedia #media
Posted By: westonmcwhorter
RT @jasonbreed: great job today from @conversationage! full wrap of the event is available www.hashtagsocialmedia.com/events #socialmedia
Posted By: jaguardata
RT @SaintJer: @Marc_Meyer Much of business is personality/behavior driven. Skills are imp, but not solely. #socialmedia
Posted By: PowerfulHER
FREEFALL: Newspaper Revenues Crash By 29% | Mashable #socialmedia http://bit.ly/30RFSc
Posted By: weblittlepieces
RT @jasonbreed: great job today from @conversationage! full wrap of the event is available www.hashtagsocialmedia.com/events #socialmedia
Posted By: ConversationAge
RT @CharityHisle: I'm biased, but I say don't recruit marketers for #socialmedia jobs. I say I recruit people that speak 'human'. :o)
Posted By: denvan
RT @thebrandbuilder @ConversationAge Though the ideal candidate has both, Ill hire street smarts over book smarts any day. #socialmedia
Posted By: JoeKikta
Once again, the Onion nails it. http://tinyurl.com/n5dew4 #twitter #socialmedia #facebook
Posted By: jjruns
@Marc_Meyer There are some skills innate to the person. Things edu has yet to replicate. That is why U should KNOW your ppl. #socialmedia
Posted By: SaintJer
RT @ConversationAge: RT @CharityHisle: don't recruit marketers for #socialmedia jobs. I say I recruit people that speak 'human'. :o)
Posted By: LaurindaShaver
great job today from @conversationage! full wrap of the event is available www.hashtagsocialmedia.com/events #socialmedia
Posted By: jasonbreed
@ConversationAge @Marc_Meyer @jasonbreed - thanks! great content today! #socialmedia
Posted By: wvpmc
;)RT @thebrandbuilder @ConversationAge Though the ideal candidate has both, I'll hire street smarts over book smarts any day. #socialmedia
Posted By: Tbeffs
RT @ConversationAge: RT @CharityHisle: don't recruit marketers for #socialmedia jobs. I say I recruit people that speak 'human'. :o)
Posted By: LaurindaShaver
great job today from @conversationage! full wrap of the event is available www.hashtagsocialmedia.com/events #socialmedia
Posted By: jasonbreed
RT @thebrandbuilder: @ConversationAge Though the ideal candidate has both, I'll hire street smarts over book smarts any day. #socialmedia
Posted By: denvan
@ConversationAge @Marc_Meyer @jasonbreed - thanks! great content today! #socialmedia
Posted By: wvpmc
RT @bureau149: "An Executive's Primer on the Strategy of Social Networks" http://tinyurl.com/lnmky4 #socialmedia #socialnetworks
Posted By: red_social
;)RT @thebrandbuilder @ConversationAge Though the ideal candidate has both, I'll hire street smarts over book smarts any day. #socialmedia
Posted By: Tbeffs
RT @richredman: Tips for Tweets - http://is.gd/2JRbV #Twitter #marketing #personalbrand #socialmedia #socialnetworks
Posted By: red_social
Reading: Why Social Media Isn't Living Up to the Hype (Yet) - http://bit.ly/1nKXIe #socialmedia #tech via @brett
Posted By: PowerfulHER
RT @thebrandbuilder: @ConversationAge Though the ideal candidate has both, I'll hire street smarts over book smarts any day. #socialmedia
Posted By: denvan
RT @bureau149: "An Executive's Primer on the Strategy of Social Networks" http://tinyurl.com/lnmky4 #socialmedia #socialnetworks
Posted By: red_social
RT @richredman: Tips for Tweets - http://is.gd/2JRbV #Twitter #marketing #personalbrand #socialmedia #socialnetworks
Posted By: red_social
Reading: Why Social Media Isn't Living Up to the Hype (Yet) - http://bit.ly/1nKXIe #socialmedia #tech via @brett
Posted By: PowerfulHER
Social Media Person has to come full circle-listen, engage, &listen some more. How? thru whatever tools work 4 you, just do it #socialmedia
Posted By: lotsofdimples
Thanks @ConversationAge @BethHarte @MarkMeyer for moderating chat. (hope didn't omit someone.) Time to moderate a webinar. #socialmedia
Posted By: Jeffhurt
RT @bureau149: "An Executive's Primer on the Strategy of Social Networks" http://tinyurl.com/lnmky4 #socialmedia #socialnetworks
Posted By: red_social
RT @richredman: Tips for Tweets - http://is.gd/2JRbV #Twitter #marketing #personalbrand #socialmedia #socialnetworks
Posted By: red_social
Reading: Why Social Media Isn't Living Up to the Hype (Yet) - http://bit.ly/1nKXIe #socialmedia #tech via @brett
Posted By: PowerfulHER
@ConversationAge Though the ideal candidate has both, I'll hire street smarts over book smarts any day. #socialmedia
Posted By: thebrandbuilder
@ConversationAge Good chat, sorry I only caughthe end. My computer was giving me trouble earlier! Grea chat #socialmedia
Posted By: CathyWebSavvyPR
The importance of email in social media - http://bit.ly/d4qIX - Chris Brogan thinks so too - http://bit.ly/1czpre #socialmedia #marketing
Posted By: SocialSmart
#socialmedia: MindTouch Wants You to (Safely) Crowdsource Your Business: MindTouch, maker of enterp.. http://bit.ly/srp5T
Posted By: Don_Scott
#socialmedia: Appolicious is Like Delicious for iPhone Apps: Looking for new iPhone apps? With a ma.. http://bit.ly/Cqtef
Posted By: Don_Scott
RT @brett Why Social Media Isn't Living Up to the Hype (Yet) - http://bit.ly/1nKXIe #socialmedia #tech
Posted By: grindvision
Mashable: HOW TO: Do Good on Twitter: This series is supported by Toyota Prius and present.. http://bit.ly/B6pyh
#socialmedia
Posted By: eMarketingMania
@nitinbadjatia nice to meet you also! Its going to be a great opportunity for people to learn about #socialmedia #SCRM #customerservice
Posted By: drnatalie
Why Social Media Isn't Living Up to the Hype (Yet) - http://bit.ly/1nKXIe #socialmedia #tech
Posted By: brett
@MiguelALlano thank you for participating, nice to have you - have a great lunch! #socialmedia [mundane also connects]
Posted By: ConversationAge
RE http://bit.ly/4me3Cj @CharityHisle People can see through the marketing speak #socialmedia
Posted By: WriterChanelle
True. RT @CharityHisle: I'm biased, but I say don't recruit marketers for #socialmedia jobs. I say recruit people that speak 'human'. :o)
Posted By: WriterChanelle
RT @thebrandbuilder: NOBODY else is doing SM response exercises for clients yet. Negative engagement training. And it shows. #socialmedia
Posted By: MightyCasey
Some traits: passion for company, interest in customers, writing skills, quick thinker, multi-tasker, calm responder. #socialmedia
Posted By: BlakeGroup
Gotta go eat lunch. Great #socialmedia chat. @ConversationAge great job! Great conversation. I look forward to new friends.
Posted By: Miguelallano
Think or act? Do both! RT @ConversationAge: @KatFrench: Too much #socialmedia hiring focused on looking for "starters." We need "completers"
Posted By: iangertler
@KatFrench Luv that thought. Think comps not sure how 2 best ID completers. Maybe cause #socialmedia evolving, aren't 2 many. Thoughts?
Posted By: JGoldsborough
RT @JeffHurt: SoMe needs active listeners #socialmedia Excellent point! And empathetic listeners, sensitive to other POVs
Posted By: CatherinVentura
Twitter is the best learning site on the Internet: http://bit.ly/3vgNxu (via @Twitter_Tips) #twitter #socialmedia
Posted By: houstonGB
RT @MKMartin Recruit for strengths and then let people gravitate to where they can be applied. Some on Linkedin, some Twitter, #socialmedia
Posted By: PowerfulHER
@JeremyMeyers Good point Jeremy. It's not a one size fits all and it's going to be a slower shift for some sectors. #socialmedia
Posted By: CatherinVentura
RT @drewmaniac: Listening is essential. Listening should inform strategy, but too many companies overlook #socialmedia (via @ShannonPaul)
Posted By: KatFrench
Twitter is the best learning site on the Internet: http://bit.ly/3vgNxu (via @Twitter_Tips) #twitter #socialmedia
Posted By: houstonGB
@MackCollier @shannonpaul and that actually is how it all can begin... #socialmedia
Posted By: Marc_Meyer
RT @SaintJer We should hire more for personality with skill backing ; not hope the skills on a resume have the personality #socialmedia
Posted By: PowerfulHER
Before, no mrkting/PR classes about interacting directly w/ customers in real time. SM closes the gap. #socialmedia
Posted By: BlakeGroup
Listening is essential. Listening should inform strategy, but too many companies overlook #socialmedia (via @ShannonPaul)
Posted By: drewmaniac
@JGoldsborough I totally agree, but I can't help but think that we might see that in the future of corporate SM #socialmedia
Posted By: jonnytee
#freelance #socialmedia #job - Viral Marketing & Link Building Campaign | Link Building | ... ($250 - 750) - http://tinyurl.com/l94rwu #jobs
Posted By: SMediaJobs
RT @db One may "get" social media but ultimately the brand's communications interests are # 1. THAT must be "gotten" (True!) #socialmedia
Posted By: aorbeth
RT @denvan: Q3: No. We should have been looking for passion / connecting skills / authority all along! #socialmedia
Posted By: HeyPeterman
rt @ConversationAge How about biz savvy, good communication skills (listening part of comm) #socialmedia Listening is harder than it looks!
Posted By: CatherinVentura
@BethHarte @db so 1 needs mix of understanding brand's needs mixed w/ customer's perspective & needs & ability 2 engage cust #socialmedia
Posted By: Jeffhurt
RT @KatFrench: I think that honestly, too much #socialmedia hiring has been focused on looking for "starters." We need more "completers"
Posted By: JGoldsborough
RT @BlakeGroup: For each tweet ask: would I want to read this as a customer of Company X? Does it have value/interest? #socialmedia
Posted By: PowerfulHER
RT @denvan: @ConversationAge Q3: No. We should have been looking for passion / connecting skills / authority all along! #socialmedia
Posted By: PowerfulHER
Listening is essential. Listening should inform strategy, but too many companies overlook #socialmedia
Posted By: shannonpaul
@ConversationAge We should hire more for personality with skill backing ; not hope the skills on a resume have the personality #socialmedia
Posted By: SaintJer
RE http://bit.ly/rw85s @Miguelallano When I see this, I think *they* don't get it. # of followers does not = "getting it" #socialmedia
Posted By: WriterChanelle
Q3: Recruit for strengths and then let people gravitate to where they can be applied. Some on Linkedin, some Twitter, etc #socialmedia
Posted By: MKMartin
@ckieff Look forward 2 it. Title hits on 1 of fave ideas (via @shel): "If u don't trust your employees, why did u hire them?" #socialmedia
Posted By: JGoldsborough
RT @missdestructo: RT @ConversationAge: RT @socialmediabham: No. It's not about followers, it's about engagement. #socialmedia
Posted By: tribal_gothic
The Top 50 Social Media Blogs Of The Year http://bit.ly/d6E8a (via @Webgrrls) #socialmedia
Posted By: NYCWebgrrls
The Top 50 Social Media Blogs Of The Year http://bit.ly/d6E8a (via @Webgrrls) #socialmedia
Posted By: chicagowebgrrls
RT @ConversationAge: @djwaldow how about business savvy, good listening skills #socialmedia Me: yes! Social Media = Listening Media (LM?)
Posted By: denvan
@SaintJer @MiguelALlano LOL I don't need to change LinkedIn, just use a site that meshes better with what I'm looking for. #socialmedia
Posted By: Shanan_S
@ConversationAge yes and yes for sure! 140 chars is tough! ha ha (LOVE this convo) #socialmedia
Posted By: djwaldow
@ConversationAge I think that honestly, too much #socialmedia hiring has been focused on looking for "starters." We need more "completers"
Posted By: KatFrench
The Top 50 Social Media Blogs Of The Year http://bit.ly/d6E8a (via @Webgrrls) #socialmedia
Posted By: DigitalWoman
@CatherinVentura that shift doesn't just HAPPEN though. plenty of companies are still doing the old way just fine. #socialmedia
Posted By: jeremymeyers
RT @missdestructo: RT @ConversationAge: RT @socialmediabham: No. It's not about followers, it's about engagement. #socialmedia
Posted By: patgelado
RT @Jeffhurt: @CharityHisle Agreed. I say recruit ppl that have gd relationship & communication skills. They can lrn the tools. #socialmedia
Posted By: JoeKikta
RT @db One may "get" social media but ultimately the brand's communications interests are # 1. THAT must be "gotten" #socialmedia
Posted By: wvpmc
RT @mejohnson1 Enjoying social media chat. Every Tuesday noon ETcheck it out www.hashtagsocialmedia.com official site #socialmedia
Posted By: CathyWebSavvyPR
Old mindset/skill: protectiveness New mindset/skill: expansiveness #socialmedia
Posted By: CatherinVentura
@CharityHisle Agreed. I say recruit ppl that have gd relationship & communication skills. They can lrn the tools. #socialmedia
Posted By: Jeffhurt
@djwaldow how about business savvy, good communication skills (listening part of comm.) #socialmedia
Posted By: ConversationAge
#SocialMedia: Facebook Tries a New Ad Format: Free Samples http://bit.ly/1QLLA
Posted By: ChrisSavas
RT @ConversationAge: RT @socialmediabham: No. It's not about followers, it's about engagement. #socialmedia
Posted By: missdestructo
RT @db One may "get" social media but ultimately the brand's communications interests are # 1. THAT must be "gotten" (True!) #socialmedia
Posted By: PowerfulHER
@CharityHisle Agreed. I say recruit ppl that have gd relationship & communication skills. They can lrn the tools. #socialmedia
Posted By: Jeffhurt
@djwaldow how about business savvy, good communication skills (listening part of comm.) #socialmedia
Posted By: ConversationAge
RT @mejohnson1 Enjoying social media chat. Every Tuesday noon est check it out www.hashtagsocialmedia.com is official site. #socialmedia
Posted By: MisfitToo
I'm biased, but I say don't recruit marketers for #socialmedia jobs. I say recruit people that speak 'human'. :o)
Posted By: CharityHisle
In recruiting,new skill to look for could be ability to be transparent & willingness to share content & information #socialmedia
Posted By: CatherinVentura
RT @HigherEdUtah: Are we failing to properly teach students about social media? Who's responsibility is it? http://ow.ly/nBxZ #SocialMedia
Posted By: robalexander
RT @db One may "get" social media but ultimately the brand's communications interests are # 1. THAT must be "gotten" (True!) #socialmedia
Posted By: BethHarte
RT @Dave0911 #socialmedia #blogs Homeless blogger offered writing job: http://bit.ly/3CMr66
Posted By: primevisibility
What about employers now stating that employees NEED to be active on SM. "must have over X followers" etc. #socialmedia
Posted By: Miguelallano
@MackCollier SM is definitely has a necessary different mindset! #socialmedia
Posted By: PowerfulHER
RT @ConversationAge: #socialmedia Q3: Do we need to change the skills we recruit for? [the $1MM Q]
Posted By: CathyWebSavvyPR
Increase the emphasis on having a strong background in new media. #socialmedia
Posted By: HeyPeterman
RT @MackCollier Social Media is more customer-focused about inbound messages, not crafting marketing via outbound channels. #socialmedia
Posted By: PowerfulHER
@Marc_Meyer Re. Shitty coaches. LOL Agreed. Of course I meant GOOD coaching. #socialmedia
Posted By: denvan
Q2:on enabling, in addition to tools -->Provide Resources &help facilitate the message/convo #socialmedia
Posted By: Tbeffs
@BlakeGroup REally good input today, I will definitely check out your stream and follow ;) #socialmedia
Posted By: CathyWebSavvyPR
Q3: I don't think the skills need to change, but the knowledge and experience certainly does. #socialmedia
Posted By: HeyPeterman
@ConversationAge Q3: No. We should have been looking for passion / connecting skills / authority all along! #socialmedia
Posted By: denvan
RT @BlakeGroup: For each tweet ask: would I want to read this as a customer of Company X? Does it have value/interest? #socialmedia
Posted By: CathyWebSavvyPR
What are the current ones? RT @ConversationAge: #socialmedia Q3: Do we need to change the skills we recruit for? [the $1MM Q]
Posted By: WriterChanelle
@ConversationAge How about not changing the skills we recruit for but changing types of people we recruit #socialmedia
Posted By: Jeffhurt
RT @BlakeGroup: For each tweet ask: would I want to read this as a customer of Company X? Does it have value/interest? #socialmedia
Posted By: semantic
RT @ConversationAge: one of the most powerful forms of self-awareness is playing back what you do. #socialmedia Me: that's good coaching!
Posted By: denvan
@ConversationAge Q2) more on ed & coaching: should include learning how to manage your emotions in online dialogue. #socialmedia
Posted By: Jeffhurt
For each tweet ask: would I want to read this as a customer of Company X? Does it have value/interest? #socialmedia
Posted By: BlakeGroup
Enjoying social media chat. Every Tuesday noon est check it out www.hashtagsocialmedia.com is official site. #socialmedia
Posted By: mejohnson1
#socialmedia Q3: Do we need to change the skills we recruit for? [the $1MM Q]
Posted By: ConversationAge
one of the most powerful forms of self-awareness is playing back what you do for you to see (more than feedback) #socialmedia
Posted By: ConversationAge
@ckieff @MiguelALlanoI think the "message" in chatter is that U are investing imp time in bldg the fndation of a relationship #socialmedia
Posted By: SaintJer
more on Q2: enabling by 4) preparing for online dialogue (negative, too); 5) guide w/ process; 6) share vision/objectives #socialmedia
Posted By: ConversationAge
@ConversationAge @BethHarte Training, coaching & education should include basic communication tools like active listening #socialmedia
Posted By: Jeffhurt
Initial #socialmedia survey #restaurant scene > http://wp.me/PARSa-11 addtl surveys in SF and NYC coming
Posted By: ChocoruaGroup
@denvan except that social media coaches as well as trainers are not excluded from being shiity, unfortunately... #socialmedia
Posted By: Marc_Meyer
Great conversation going on right now at #socialmedia, led by @ConversationAge
Posted By: CatherinVentura
I interviewed Southwest Airlines tweeter. She is a PR pro, and said dealing w/ negative incoming was toughest part. #socialmedia
Posted By: BlakeGroup
RT @carakeithley: I think the most effective folks are those that get big picture strategy & micro-focus of relationships #socialmedia
Posted By: JoeKikta
SM employees need clear guidelines to ensure they are on board with vision of the company! Best chances for genuine connection. #socialmedia
Posted By: PowerfulHER
RT @denvan: Yes @conversationage Coaching is better than training in this area. #socialmedia
Posted By: ckieff
RT @BethHarte @Marc_Meyer Social media should resemble offline life: relationships/interaction empower those that embrace them. #socialmedia
Posted By: JoeKikta
Coaching, training, examples of good SM use AND bad. And best if company isn't silo-based so SM person has broad info access. #socialmedia
Posted By: BlakeGroup
If you are in Ojai/Ventura area check out the FREE social media class coming up the 10th -> http://bit.ly/3ltRyT #socialmedia
Posted By: berchman
RT @designdamage: @BethHarte Just because you have a fast car doesn't mean you'll win the race, SM is a process not an event #socialmedia
Posted By: obilon
RT @BlakeGroup Prepare SM employees to deal w/ negative responses. Not take it personally. Respond appropriately. How to handle #socialmedia
Posted By: PowerfulHER
@MackCollier @BethHarte I think the most effective folks are those that get big picture strategy & micro-focus of relationships #socialmedia
Posted By: carakeithley
Social media should resemble offline life: relationships/interaction empower those that embrace them. RT @BethHarte @Marc_Meyer #socialmedia
Posted By: iangertler
So true! RT @Marc_Meyer: @BethHarte the how and the why in sm...employees who know those, will be more productive #socialmedia
Posted By: PowerfulHER
@ConversationAge how about providing coaching? = shared vision I like this. It is like any new skill, or using any new tool. #socialmedia
Posted By: lotsofdimples
@BethHarte the how and the why in sm...employees who know those, will be more productive #socialmedia
Posted By: Marc_Meyer
.@JGoldsborough Read my blog post- greatest issue is trusting your employees. #socialmedia http://bit.ly/xY31Q
Posted By: ckieff
@MackCollier Sure, but I was more refering to the social aspect of SM as in any culture there are rituals, lingo, clans etc.. #socialmedia
Posted By: novophil
RT @hkotadia: "On social networks, viral campaigns may work better than advertising http://tinyurl.com/msqvmz #sCRM #socialmedia #marketing
Posted By: amitshah_28
Prepare SM employees to deal w/ negative responses. Not take it personally. Respond appropriately. How to handle. #socialmedia
Posted By: BlakeGroup
RT @Miguelallano If unified it would be great. The last thing you want to do is confuse potential customers w/ diff messages #socialmedia
Posted By: PowerfulHER
@MackCollier That's true. But I think if an employee understands basic business, they can learn the SM culture & how to adapt. #socialmedia
Posted By: BethHarte
@Shanan_S Yes, but explaining them that the benefits still exist in the ether when working with SM is a good thing. #socialmedia
Posted By: SaintJer
RT @denvan: I'd respect SM reps with three things: 1) interested/ passionate, 2) interesting, 3) project credibility/authority #socialmedia
Posted By: WriterChanelle
52% users are brand fan/follower; besides ads companies can use #SocialMedia for branding, loyalty, leads+ http://ow.ly/nBaA @eMarketer
Posted By: TravelSocial
RT @SocializedWeb: #socialmedia 10 Killer Flash Tips For Beginners http://url4.eu/LsIC
Posted By: 100twits
@BethHarte Agree but at the same time, understanding how to market effectively w other tools doesn't mean you know how to w SM #socialmedia
Posted By: MackCollier
@SaintJer 9 times out of 10 that benefit is pizza . . . and PD, networking, career growth etc. etc. #socialmedia
Posted By: Shanan_S
.@MiguelALlano Great Question, many at Google will. They will talk about what they can, and improve the overall opinion of G. #socialmedia
Posted By: ckieff
rt @BethHarte @ConversationAge An SM decision shouldn't be about tools; it should be about wanting to connect w constituents. #socialmedia
Posted By: CatherinVentura
@BethHarte - agreed. The SM tools are changing so rapidly (for the good in most cases, but for the endless in others).#socialmedia
Posted By: PowerfulHER
RT @wvpmc: Q2 a plan that gives guidance to the process + that is shared with SM employees #socialmedia [excellent!]
Posted By: ConversationAge
RT @craighepburn RT @DaveChalmers1: Forrester Collaboration Wave courtesy Open Text http://cli.gs/Bdg0bq. #opentext #ecm #socialmedia #e20
Posted By: GregClarkC3
@wvpmc Good pt. Do u think #socialmedia can still work with approvals? How many is too many? @bethharte @mackcollier
Posted By: JGoldsborough
RT @BethHarte An SM decision shouldn't be about tools at all. It should be about wanting to connect with constituents. #socialmedia
Posted By: CathyWebSavvyPR
RT @PowerfulHER: Enabling employees in #socialmedia is pushing them toward conversation, not fluff.
Posted By: semantic
RT@denvan I'd respect SM reps with three things: 1) interested/ passionate, 2) interesting, 3) project credibility /authority #socialmedia
Posted By: lotsofdimples
@ConversationAge General guidelines could include company's overall mission, positioning and "voice" #socialmedia
Posted By: CatherinVentura
RT @BethHarte An SM decision shouldn't be about tools at all. It should be about wanting to connect with constituents. #socialmedia
Posted By: PowerfulHER
I'd respect SM reps with three things: 1) interested/ passionate, 2) interesting, 3) project credibility / authority #socialmedia
Posted By: denvan
Enabling employees in #socialmedia is pushing them toward conversation, not fluff.
Posted By: PowerfulHER
@ConversationAge An SM decision shouldn't be about tools at all. It should be about wanting to connect with constituents. #socialmedia
Posted By: BethHarte
@BethHarte Agree with you. Gen-Xers are tech savvier than Gen-Yers though. You have to want to learn that new SM "culture" #socialmedia
Posted By: novophil
RT @SaintJer: I think its important to empower them as well. Guidelines on what you want to see, guides on successful use #socialmedia
Posted By: ConversationAge
@ConversationAge enable employees by working tirelessly to get them pumped up...excited! #socialmedia
Posted By: djwaldow
What to do when an excluded competitor says bad things about you? http://bit.ly/wyV76 #marketing #pr #socialmedia A New Approach!
Posted By: Bastien_B
Yes. RT @jdojc: @Shanan_S I find LinkedIn more "business" than "social" but still serves many useful purposes. #socialmedia
Posted By: WriterChanelle
@SaintJer If unified it would be great. The last thing you want to do is confuse your potential customers w/ different messages #socialmedia
Posted By: Miguelallano
Q2: b4 enable, Need Real Biz experience, understand strategy,design,content,technology,& Marketing 101 #socialmedia
Posted By: Tbeffs
@MiguelALlano @jdojc I kept finding Linkedin posts /groups where professional = stale, self-serving, echo-y, etc. etc. #socialmedia
Posted By: Shanan_S
@MKMartin enabling = educating and taining #socialmedia also choosing a cross section @ckieff comment about whole co. represented
Posted By: ConversationAge
RT @BethHarte: Not sure I agree with younger folks being SM savvy. They understand Facebook etc, but they don't understand biz #socialmedia
Posted By: HeyPeterman
@MiguelALlano What if those mouthpieces have a unified purpose and theme? #socialmedia
Posted By: SaintJer
Q2: more than just tools have to make it OK to spend time to be engaging, social, involved #socialmedia
Posted By: jasonbreed
more the merrier! SM passionate employees should rep company with corp guidelines, SM another venue 4 convos already happening #socialmedia
Posted By: britt_at_RPA
@ConversationAge Can't #socialmedia work in some portions of a company and not in others? Depending upon Mgrs personalities?
Posted By: ckieff
Great responses! Now Q2: How can you enable employees? We said - training - tools, brand, communications #socialmedia what else?
Posted By: ConversationAge
Interesting dialogue with OR #restaurant association this morning over http://wp.me/PARSa-11 Initial Survey #socialmedia use by #PDX restos
Posted By: ChocoruaGroup
RT @BethHarte: Not sure I agree with younger folks being SM savvy. They understand Facebook etc, but they don't understand biz #socialmedia
Posted By: thebrandbuilder
RT @MKMartin: Not sure that you can control your employees use. I like the Zappos model, embrace SM and educate your people. #socialmedia
Posted By: jonnytee
Money. RT @tamadear: Q1: I say go simple: 1. ask for volunteers 2. ask for recs. 1 gets you the willing, 2 gets you the good. #socialmedia
Posted By: JoeKikta
workopolis.com - Webmaster - Scarborough, ON, CANADA - TORONTO ZOO http://bit.ly/13qZPp #Jobs #SocialMedia #Marketing #Toronto
Posted By: duanebrown
@Miguelallano but limiting the # of mouthpieces sort of goes against SM principles, don't you think? becomes corp-speak-like #socialmedia
Posted By: JoeKikta
workopolis.com - Webmaster - Scarborough, ON, CANADA - TORONTO ZOO http://bit.ly/13qZPp #Jobs #SocialMedia #Marketing #Toronto
Posted By: duanebrown
@ConversationAge Not sure that you can control your employees use. I like the Zappos model, embrace SM and educate your people. #socialmedia
Posted By: MKMartin
@MackCollier @BethHarte @JGoldsborough culture of open dialogue critical - too many approval directives will stifle #socialmedia
Posted By: wvpmc
RT @tamadear: Q1: I say go simple: 1. ask for volunteers 2. ask for rec's. 1 gets you the willing, 2 gets you the good. #socialmedia
Posted By: ConversationAge
@ConversationAge If you have too many mouthpieces, your message can be blurred or diluted #socialmedia
Posted By: Miguelallano
RT @augieray: @BethHarte: In most cases, #socialmedia must start w/ company/brand commitment to dialog/transparency, then recruit!
Posted By: PowerfulHER
@Marc_Meyer Agreed. Have to be passionate about company and job. Culture really comes into play here #socialmedia
Posted By: JoeKikta
@WriterChanelle With u. That is where education becomes key, right? Many who get how #socialmedia functions but not how can wrk 4 me/us.
Posted By: JGoldsborough
@JGoldsborough Yes but I think that company needs to have a culture that's open to change. Many cos don't have this. #socialmedia
Posted By: MackCollier
Q2: I like the idea of an informal learning group. Interested people show up, you get to hear new ideas, etc. #socialmedia
Posted By: Shanan_S
@ConversationAge passion about SM is just one criterion, social savvy, business savvy, marketing savvy all have to be there too #socialmedia
Posted By: jdojc
@Miguelallano LinkedIn is also a SM entry channel for many business people #socialmedia
Posted By: wvpmc
@ConversationAge Does personal SM passion transfer to company SM passion...I'd say theres potential for it to be forced #socialmedia
Posted By: Marc_Meyer
RT @BuzzEdition: RT @webaddict: RT @Twitter_Tips: Teens tweet more than anyone: The REAL numbers: http://bit.ly/1nGopR #socialmedia
Posted By: openthink2
@ConversationAge as long you have a policy in place why not have all *walks of life* so to speak be part of the company voice. #socialmedia
Posted By: lotsofdimples
@ConversationAge They are whether you see them that way or not. Every employee "represents" the company. #socialmedia
Posted By: JoeKikta
@Shanan_S ha..."Hi Shirley. I enjoy playing World of Warcraft, reading Cat Fancy and a nice cup of hot chocolate." #socialmedia
Posted By: jonnytee
@MackCollier, @BethHarte, It can enable a nascent sub-culture but if the overall culture isn't ready, SM won't work well #socialmedia
Posted By: jdojc
Damn, I'm missing @marc_meyer 's #socialmedia convo with @conversationage today. Look forward to reviewing the discussion later.
Posted By: arikhanson
@JGoldsborough And, understanding the bigger picture as far as SM goes. It's not just to have fun. There is a purpose behind it #socialmedia
Posted By: WriterChanelle
@lotsofdimples depending on your industry, LinkedIn can be an invaluable tool #socialmedia
Posted By: Miguelallano
Before we move on to Q2 - should every employee passionate about SM be seen as a representative of the organization? #socialmedia
Posted By: ConversationAge
@Shanan_S I find LinkedIn more "business" than "social" but still serves many useful purposes. #socialmedia
Posted By: jdojc
@JGoldsborough Definitely passion. Also ingenuity, resourcefulness, empathy, strategic planning/thinking #socialmedia
Posted By: WriterChanelle
@BethHarte I agree, the culture has to be in place, but SM enables the right culture to shine #socialmedia
Posted By: MackCollier
@Shanan_S LinkedIn is a static site unless u engage in discussions & groups. It's a great way 2 keep an active list of contacts #socialmedia
Posted By: Miguelallano
we also have 4) checking LinkedIn; 5) building internal networks (allows to see who is passionate and does it) #socialmedia
Posted By: ConversationAge
@jonnytee "This is Shirley. She'll be ordering your pens for the next 6 months. Tell her about your pets + darkest secrets." #socialmedia
Posted By: Shanan_S
RT @ninocarvalho RT @MissMoura A história já provou: a novidade atrai os profetas. Txt sobre #socialmedia do Intermezzo http://is.gd/2LeC6
Posted By: dnadigital
@Shanan_S - me too! LinkedIn seems so forced somehow. Others, the flow is much more natural. #socialmedia
Posted By: lotsofdimples
@JoeKikta very true. I thought of it more as a starting point for vetting candidates #socialmedia
Posted By: jdojc
@Miguelallano I'm very active on social media sites and LinkedIn makes me cringe. #socialmedia
Posted By: Shanan_S
@MiguelALlano That is a great way, by checking LinkedIn. The idea of a social media discussion grp may help as well #socialmedia
Posted By: SaintJer
RT @BethHarte: think becoming social won't happen if you aren't a social co. Some cos LOVE their customers & it works for them #socialmedia
Posted By: ConversationAge
@JGoldsborough That's a great question! What comes first SM or culture? Hmmm, I think culture first though... #socialmedia
Posted By: BethHarte
RT @crushdirect: Over 1/2 of social network users have become a fan/follower of a brand: http://bit.ly/EQ1F3 #socialmedia
Posted By: JGoldsborough
Here is WBW's list of The Most Useful Posts from Aug on #socialmedia, #SEO, #SEM & all of web marketing http://bit.ly/17GI6z<-Good stuff RT
Posted By: concarjess3
@SaintJer Very true. self motivation is crucial. Passion for social activity is great motivation! #socialmedia
Posted By: Miguelallano
@jdojc @jonnytee Sometimes those ppl are social but not high performers at their job....don't need another distraction... #socialmedia
Posted By: JoeKikta
Yes. RT @jdojc: The social leaders within a company (those who know everyone and organize things) are likely candidates. #socialmedia
Posted By: WriterChanelle
The Building Blocks of Social Media for Business http://bit.ly/PiXg4 #web2 #socialmedia
Posted By: web2feed
The Twitter Hash Tag: What Is It and How Do You Use It? http://tr.im/xEaA #socialmedia #n00bs
Posted By: mouselink
@BethHarte Do you think cos can use #socialmedia 2 change their culture? Not sure SM alone can change, but can it steer right direction?
Posted By: JGoldsborough
Over 1/2 of social network users have become a fan/follower of a brand: http://bit.ly/EQ1F3 #socialmedia
Posted By: crushdirect
@digitalvision Totally agree with you. But some customers (some industries) do want interaction with the cos/brands they like. #socialmedia
Posted By: BethHarte
RT @jdojc: The social leaders within a company (those who know everyone and organize things) are likely candidates. #socialmedia
Posted By: jonnytee
The social leaders within a company (those who know everyone and organize things) are likely candidates. #socialmedia
Posted By: jdojc
@Shanan_S "Turn to the person to your right and ask them what their favorite food is."...nightmare. #socialmedia
Posted By: jonnytee
A good method: check on LinkedIn by searching company. If someone is active there, they may be on other platforms also #socialmedia
Posted By: Miguelallano
I agree. RT @Miguelallano: Companies need to find out what their employees are doing first. A SM policy is a good first step. #socialmedia
Posted By: elhoust
Interesting #Twitter facts on demographics and usage habits. http://ow.ly/nAVd #socialmedia #socialmediasites
Posted By: tsunela
@Miguelallano I think it's more like they need to understand why. Also, if you mandate, ppl will still struggle w/o passion #socialmedia
Posted By: JoeKikta
RT @WriterChanelle: I would ask what are the characteristics in you that make you enjoy SM? Identify those in candidates. #socialmedia
Posted By: MackCollier
RT @augieray We chose employees to communicate for our brands in specific skills-based ways. Should be the same in #socialmedia.
Posted By: damienrobinson
@Marc_Meyer Reminds me of those horrible ice-breaker exercises at meetings. Forced sharing = eeew #socialmedia
Posted By: Shanan_S
RT @MissMoura "A história já provou: a novidade atrai os profetas". Excelente texto sobre #socialmedia do Intermezzo http://is.gd/2LeC6
Posted By: publika
RT @WriterChanelle: I would ask what are the characteristics in you that make you enjoy SM? Identify those in candidates. #socialmedia
Posted By: Miguelallano
To @Marc_Meyer point. There is a difference between online social interaction and F2F social skills as well #socialmedia
Posted By: Tbeffs
@SaintJer Very true, employees do not like being "told" what to do anymore. #socialmedia
Posted By: Miguelallano
@Marc_Meyer I think "social" is the first step to "social media" in this case. Networking on a personal level ppl understand. #socialmedia
Posted By: SaintJer
RT @SaintJer: @Marc_Meyer Decrees fall flat without positive action to support and define the desired result. #socialmedia
Posted By: JoeKikta
@Marc_Meyer intiating can b harder. Our co creates opps for employees to participate. Hands-on training. Very powerful. #socialmedia
Posted By: elhoust
I would ask what are the characteristics in you that make you enjoy SM? Identify those in candidates. #socialmedia
Posted By: WriterChanelle
@Marc_Meyer Decrees fall flat without positive action to support and define the desired result. #socialmedia
Posted By: SaintJer
New Chart: Social Media's Place in the Elite Marketing Trio http://bit.ly/lIJv7 #socialmedia
Posted By: steve_campbell
@Marc_Meyer Depends...are these people's jobs on the line? Is it absolute necessity? #socialmedia
Posted By: jonnytee
RT @Marc_Meyer: Can a company broadly decree,"Today we all must become social"..does that work? #socialmedia
Posted By: BethHarte
Great #socialmedia dialog happening now on Uncovering Hidden Assets www.hashtagsocialmedia.com/live
Posted By: jaguardata
RT@Marc_Meyer Can a company broadly decree,"Today we all must become social"..does that work? #socialmedia - IMO, bad idea #socialmedia
Posted By: lotsofdimples
RT @designdamage: 1st build a internal private social network #socialmedia What's the best tool for this? Yammer? AirSet? Gabriel's trumpet?
Posted By: adsteve
Are You Performing #SocialMedia Background Checks? http://viigo.im/0L8Q RT @IreneKoehler #jobangels - #jobseekers MUST know whats out there
Posted By: TriumphCIO
@conversationage @jasonbreed @Marc_Meyer I think its abt gvg employees tools 2 prtcpt & encourging thm. Then thy bcm cnnctors. #socialmedia
Posted By: elhoust
@MackCollier There are people who enjoy communicating with customers, but there's less who can do it well. #socialmedia
Posted By: jonnytee
Can a company broadly decree,"Today we all must become social"..does that work? #socialmedia
Posted By: Marc_Meyer
@MackCollier Agreed. Pushing SM on someone who is terrified of technology or not saying the "right thing" would be bad too. #socialmedia
Posted By: Shanan_S
@Miguelallano I like the idea of people being *nominated* to engage in SM. I think it will give them that boost they may need #socialmedia
Posted By: lotsofdimples
@MackCollier Agreed. Pushing SM on someone who is terrified of technology or not saying the "right thing" would be bad too. #socialmedia
Posted By: Shanan_S
RT @MackCollier: I think anyone that enjoys interacting with customers would be a good candidate for SM #socialmedia [indeed customer care]
Posted By: damienrobinson
#socialmedia RT @Miguelallano If ur C-level, it may be difficult since employees r more than likely not going 2 admit 2 being on FB & Twittr
Posted By: ScottSchablow
Mashable: Skype Sold in $2.75 Billion Deal: It’s now confirmed: eBay is selling Skype to a.. http://bit.ly/18I6rP
#socialmedia
Posted By: eMarketingMania
so far 1) passion; 2) opportunity (i.e., front line/customer contact); 3) internal collaboration/chats #socialmedia what else?
Posted By: ConversationAge
@Miguelallano I like the idea of people being *nominated* to engage in SM. I think it will give them that boost they may need #socialmedia
Posted By: lotsofdimples
But what about when you have to initiate across the board-Is it harder to find that sm star, or passionate user? #socialmedia
Posted By: Marc_Meyer
People who enjoy networking in general would be good candidates, but often need to be convinced of business value of SM #socialmedia
Posted By: wvpmc
Are the tactics different when we are talking about finding those people in large companies vs. small ones? #socialmedia
Posted By: Shanan_S
RT @Marc_Meyer: ok folks here we go with todays #socialmedia discussion, timely topic today: Uncovering your company's hidden assets
Posted By: elhoust
Perhaps allowing employees to vote or recommend other employees. They have first hand knowledge about capabilities #socialmedia
Posted By: Miguelallano
@ConversationAge That passion translates to people willing to go the extra mile, think more outside the sphere of normal, etc #socialmedia
Posted By: SaintJer
@SaintJer I'd agree, it sure beats sending out polls and surveys...:) #Socialmedia
Posted By: Marc_Meyer
Heads up RT @Marc_Meyer: ok folks here we go with todays #socialmedia discussion, timely topic today: Uncovering your company's hidden a ...
Posted By: isolution
@ConversationAge But I also don't think you can 'push' SM on employees that don't want to participate. Passion has to be there #socialmedia
Posted By: MackCollier
RT @MackCollier: I think anyone that enjoys interacting with customers would be a good candidate for SM #socialmedia [indeed customer care]
Posted By: ConversationAge
If ur C-level, it may be difficult since employees r more than likely not going 2 admit 2 being on FB and Twitter while at work #socialmedia
Posted By: Miguelallano
@ConversationAge I think anyone that enjoys interacting with customers would be a good candidate for SM #socialmedia
Posted By: MackCollier
@Marc_Meyer I would start with those who are offering to do speaking, interviews, and articles on behalf of the company #socialmedia
Posted By: ConversationAge
Is #socialmedia a fad? A few reality-distortion facts: http://om.ly/IpbF RT @GuyKawasaki
Posted By: neocam
RT @ConversationAge: get ready for the weekly #socialmedia chat on Uncovering Hidden Assets www.hashtagsocialmedia.com/live #socialmedia
Posted By: BethHarte
@WriterChanelle @SaintJer @wvpmc joined the conversation #socialmedia today Uncovering Your Company’s Hidden Assets…Your Social Employees
Posted By: ConversationAge
@ConversationAge But If Im C-level how do I find of ID that person? #socialmedia
Posted By: Marc_Meyer
@Marc_Meyer I'll be curious to hear experience of others. To me best candidates are ppl passionate about their work #socialmedia
Posted By: ConversationAge
RT @ConversationAge: get ready for the weekly #socialmedia chat on Uncovering Hidden Assets www.hashtagsocialmedia.com/live #socialmedia
Posted By: nicolefjohnson
@Marc_Meyer This discussion helps you grow the skill base in your company to heights previously unknown. #socialmedia
Posted By: SaintJer
After some calculations, I'm feeling the CPC x CPM suggested bid rate for #advertising on @Facebook is somewhat biased... #SocialMedia #Fail
Posted By: williamwright
#socialmedia @Miguelallano Uncovering your company's hidden asset, your Social employees
Posted By: jasonbreed
can you tell it's lunch time? I meant knack - LOL! #socialmedia Q1: How do you find those emploees?
Posted By: ConversationAge
RT @freshegg: Come to the Fresh Egg conference on #SEO #socialmedia #ppc #usability - a few tickets left: http://bit.ly/X9Jqr
Posted By: rishil
RT @ConversationAge: get ready for the weekly #socialmedia chat on Uncovering Hidden Assets www.hashtagsocialmedia.com/live #socialmedia
Posted By: JoeKikta
RT @DaveChalmers1: Forrester Collaboration Wave places Open Text as strong performer: http://cli.gs/Bdg0bq. #opentext #ecm #socialmedia #e20
Posted By: craighepburn
#SocialMedia ads grow in volume (+20% US total imp. July 09). I wonder if they grow in value? #online #advertising
http://bit.ly/1Eyjbv
Posted By: web_analyst
get ready for the weekly #socialmedia chat on Uncovering Hidden Assets www.hashtagsocialmedia.com/live
Posted By: ConversationAge
Who's in #London on Friday? Come to the Fresh Egg conference on #SEO #socialmedia #ppc #usability - a few tickets left: http://bit.ly/X9Jqr
Posted By: freshegg
Have you figured it out yet? #socialmedia #advertising #branding #marketing http://bit.ly/UNcHn
Posted By: BoxcarCreative
#socialmedia chat starting at 12 ET - Uncovering your company's hidden assets http://ow.ly/nz9Z
Posted By: ConversationAge
Twitter is Britain's 27th most popular website. One above MySpace! http://bit.ly/plbed #twitter #MySpace #socialmedia
Posted By: houstonGB
few minutes until the weekly #socialmedia chat w/ @conversationage - Uncovering Hidden Assets www.hashtagsocialmedia.com/live
Posted By: jasonbreed
"BREAKING: eBay to Announce Deal to Sell Skype" - http://bit.ly/2vJyH Plz RT #ebay #skype #twitter #socialmedia #internetmarketing #news
Posted By: RoseAugustine
RT @JoeTrippi NFL, pro tennis; new rules ban social media 4 athletes. http://bit.ly/3bQCu #newmedia new media #socialmedia web 2.0 #media
Posted By: bottomupmind
The ultimate SEO & Social Media management tool - Raven: http://bit.ly/7RESY - saves huge amounts of time #seo #socialmedia
Posted By: scottybowl
RT @flyingwithfish: #Airlines engaging in #socialmedia need to B more proactive in protecting their name & brands online, including #TW ...
Posted By: BetterWings
RT @cebsilver: My post on balancing Social Media and family is up on Digg! http://digg.com/d312kYj #socialmedia
Posted By: hectorvex
#socialmedia A Collection of Social Network Stats for 2009 « Web Strategy by Jeremiah Owyang | Socia.. http://tinyurl.com/79vu5m
Posted By: smoclassroom
Forrester Collaboration Wave (2009) places Open Text as strong performer: http://cli.gs/Bdg0bq. @opentext #opentext #ecm #socialmedia #e20
Posted By: DaveChalmers1
RT @johndigles: :Why #SocialMedia Demands Professional Ethics - your audience can see through B.S. http://smub.it/y7nm #PR #PRethics
Posted By: fergi22
Why #SocialMedia Isn't Living Up to the Hype...yet. http://ow.ly/nAMf r/t @adage
Posted By: amberwilks
RT @HowToMakeMyBlog 58 ways to build a better blog http://bit.ly/3D05G4 #Blog #SocialMedia #Tech
Posted By: DynamicQuest
RT @johndigles: :Why #SocialMedia Demands Professional Ethics - your audience can see through B.S. http://smub.it/y7nm #PR #PRethics
Posted By: fergi22
RT @hopespeaking RT @KevinBOneill Social Media Resistance Is Fading Fast http://92dfl.tk #twitter #social #media #socialmedia
Posted By: larrybrauner
RT @hebsgaard: Social networks as online marketing tools. #e20 #socialmedia - http://bit.ly/rNeiX // good slides
Posted By: ryonaitis
@mle216 you totally called this! RT @TrendTracker: Chicago university offers Twitter class http://om.ly/IpdQ AC RT @GuyKawasaki #socialmedia
Posted By: TreisterMurryPR
Social Media is from Mars, Enterprise 2.0 is from Venus. #e20 #socialmedia - http://bit.ly/jOZgJ
Posted By: hebsgaard
Is social media here to stay? Marketers think so. (2009 Trend Report) http://tinyurl.com/m5b3nr #socialmedia #marketing #trends
Posted By: digitalkvan
Social networks as online marketing tools. #e20 #socialmedia - http://bit.ly/rNeiX
Posted By: hebsgaard
A class I would have Aced: RT @TrendTracker Chicago university offers Twitter class http://om.ly/IpdQ AC RT @GuyKawasaki #socialmedia
Posted By: SJBain_PR
Social media growing faster than any other kind in history | Lakestar Media Industry News http://bit.ly/4zwgzd #socialmedia
Posted By: LakestarMedia
This is innovation. How I turned a local campaign to a global campaign with FB & mobile phone can http://bit.ly/vG0Gg #nutella #socialmedia
Posted By: omerosen
just been chatting with a client about best use of #socialmedia tools for his brand. need to keep educating
Posted By: WonderfulDan
Twitter-based companies gain momentum and... go independent. Intersting article about StockTwits #finance #socialmedia thttp://ow.ly/nADL
Posted By: maciekzielinski
New: WBW's list of The Most Useful Posts from August on #socialmedia, #SEO, #SEM and all of web marketing http://bit.ly/17GI6z
Posted By: wbw_Jeff
A useful article about the building blocks of social media for business. http://bit.ly/BppqL #socialmedia (via @crisp_ebusiness)
Posted By: simonbingham
RT @Crisp_eBusiness a useful article about the building blocks of social media for business. http://bit.ly/bppql #socialmedia
Posted By: RTsocialmedia
We live in a voyeuristic world with exhibitionist people. Perfect. Thank you #SocialMedia
Posted By: shrikant
A useful article about the building blocks of social media for business. http://bit.ly/BppqL #socialmedia
Posted By: Crisp_eBusiness
Moderator
@arikhanson @chuckhemann you are both too fast for me ;) I was about to offer the links for those who missed the chat #socialmedia
RT @jasonbreed: great job today from @conversationage! full wrap of the event is available www.hashtagsocialmedia.com/events #socialmedia
@MiguelALlano thank you for participating, nice to have you - have a great lunch! #socialmedia [mundane also connects]
@djwaldow how about business savvy, good communication skills (listening part of comm.) #socialmedia
@djwaldow how about business savvy, good communication skills (listening part of comm.) #socialmedia
#socialmedia Q3: Do we need to change the skills we recruit for? [the $1MM Q]
one of the most powerful forms of self-awareness is playing back what you do for you to see (more than feedback) #socialmedia
more on Q2: enabling by 4) preparing for online dialogue (negative, too); 5) guide w/ process; 6) share vision/objectives #socialmedia
@SaintJer how about providing coaching? = shared vision #socialmedia
@BethHarte should train ppl on using tools effectively #socialmedia
RT @wvpmc: Q2 a plan that gives guidance to the process + that is shared with SM employees #socialmedia [excellent!]
RT @SaintJer: I think its important to empower them as well. Guidelines on what you want to see, guides on successful use #socialmedia
@MKMartin enabling = educating and taining #socialmedia also choosing a cross section @ckieff comment about whole co. represented
Great responses! Now Q2: How can you enable employees? We said - training - tools, brand, communications #socialmedia what else?
RT @tamadear: Q1: I say go simple: 1. ask for volunteers 2. ask for rec's. 1 gets you the willing, 2 gets you the good. #socialmedia
Before we move on to Q2 - should every employee passionate about SM be seen as a representative of the organization? #socialmedia
we also have 4) checking LinkedIn; 5) building internal networks (allows to see who is passionate and does it) #socialmedia
RT @BethHarte: think becoming social won't happen if you aren't a social co. Some cos LOVE their customers & it works for them #socialmedia
so far 1) passion; 2) opportunity (i.e., front line/customer contact); 3) internal collaboration/chats #socialmedia what else?
RT @MackCollier: I think anyone that enjoys interacting with customers would be a good candidate for SM #socialmedia [indeed customer care]
@Marc_Meyer I would start with those who are offering to do speaking, interviews, and articles on behalf of the company #socialmedia
@WriterChanelle @SaintJer @wvpmc joined the conversation #socialmedia today Uncovering Your Company’s Hidden Assets…Your Social Employees
@Marc_Meyer I'll be curious to hear experience of others. To me best candidates are ppl passionate about their work #socialmedia
can you tell it's lunch time? I meant knack - LOL! #socialmedia Q1: How do you find those emploees?
get ready for the weekly #socialmedia chat on Uncovering Hidden Assets www.hashtagsocialmedia.com/live
#socialmedia chat starting at 12 ET - Uncovering your company's hidden assets http://ow.ly/nz9Z
Remember to join in #socialmedia chat tomorrow 12 ET - Uncovering your company's hidden assets http://ow.ly/nqcP
@Marc_Meyer looking forward to it September 1 #socialmedia
@Marc_Meyer really excited to be part of #socialmedia with @marketingprofs, @shannonpaul, @conniereece, @bethharte, and more...
