September 8th: Michael Brito
TOPIC QUESTIONS
Q1) What does it take for a brand to move beyond lip service in social media?
Q2) How can companies use social media to make money? Yup, I said it's all about the bottom line? No?
Q3) Do socially engged co's perform better financially? or do strong co's simply use SM better b/c thy hv more $$ #socialmedia
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