October 6th: Todd Defren


TOPIC QUESTIONS
Q1) Where is PR in the pecking order of must-do's for social media and social media marketing?
Q2) What should a PR plan integrated with social media look like?
Q3) What is an ideal skill set for the new-age PR person? (Writing? SEO? SEM? Web dev?)
   Event Details
Event Date:
     2009-10-06
Event Time:
     12PM - 1 PM EST
Participants:
     0
Tweets:
     0


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Todd Defren
twitter:
web: http://www.pr-squared.com
BIO: Todd Defren is recognized globally as a Social Media & Public Relations innovator, thinker & lecturer. His blog, PR-Squared, is routinely among the top 20 blogs on AdAge’s Power150. Defren is a principal at SHIFT Communications, a hybrid PR firm named “New Media Agency of the Year” in 2008 and “Agency of the Year” in 2007. The $12M company works with clients such as Club Med, Virgin Mobile, Bing and Wells Fargo. Defren is the visionary b ...more
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  • Am I the only one who feels that #Digg 's categories are woefully insufficient? #choice #nptech #socialmedia
    Posted by: - 10/06/2009 10:29:43 AM
  • #socialmedia #job - Social Media Marketing - Twitter | eMarketing | MySpace | ... ($250 - 750) - http://tinyurl.com/y8dgaze #jobs
    Posted by: - 10/06/2009 10:29:43 AM
  • check out my blog mcbrizzle.wordpress.com. I just analyzed a great #video on #socialmedia that you should def watch.
    Posted by: - 10/06/2009 10:29:43 AM
  • 70% of marketers say they have never made a change to products or campaigns based on feedback on #socialmedia. No bueno http://bit.ly/vXNcf
    Posted by: - 10/06/2009 10:29:10 AM
  • RT : RT #SocialMedia is NOT a campaign. It's a strategy that should be integrated. A relationship w/consumers, media etc
    Posted by: - 10/06/2009 10:28:42 AM
  • RT : RT SM is the catalyst that is driving the merge of PR and marketing. Needs to happen. #socialmedia
    Posted by: - 10/06/2009 10:28:42 AM
  • Can 7digital Dent the Download Market? http://bit.ly/bSuJP #news #socialmedia
    Posted by: - 10/06/2009 10:27:42 AM
  • jonpetersen: TargetMktg: article describes inbound & outbound marketing channels http://.. http://bit.ly/s5yUT #news #socialmedia
    Posted by: - 10/06/2009 10:27:42 AM
  • Android Phones with Google Voice are Coming to Verizon http://bit.ly/Za9PO #news #socialmedia
    Posted by: - 10/06/2009 10:27:42 AM
  • The Aaron Brazell Train Keeps Rolling http://bit.ly/4AMTqK #news #socialmedia
    Posted by: - 10/06/2009 10:27:42 AM
  • Mozart Would Have Liked the Internet http://bit.ly/2XOfNi #news #socialmedia
    Posted by: - 10/06/2009 10:27:42 AM
  • RT : Check out my colleague 's guest post on Google Sidewiki. Big stuff coming. #socialmedia http://j.mp/xxuyL
    Posted by: - 10/06/2009 10:27:42 AM
  • NY Times: Soon, Bloggers Must Give Full Disclosure: http://bit.ly/13Wsly #socialmedia
    Posted by: - 10/06/2009 10:26:40 AM
  • Best way to evaluate your #socialmedia program? Look at it as your client would...
    Posted by: - 10/06/2009 10:26:40 AM
  • RT #socialmedia round up has been divided into "Social Life" http://bit.ly/45M6bC and "Social Business" http://bit.ly/ebDQx
    Posted by: - 10/06/2009 10:24:38 AM
  • Can 7digital Dent the Download Market? http://bit.ly/h4VgG #news #socialmedia
    Posted by: - 10/06/2009 10:24:38 AM
  • jonpetersen: TargetMktg: article describes inbound & outbound marketing channels http://.. http://bit.ly/UlMs4 #news #socialmedia
    Posted by: - 10/06/2009 10:24:38 AM
  • Android Phones with Google Voice are Coming to Verizon http://bit.ly/4nxsfh #news #socialmedia
    Posted by: - 10/06/2009 10:24:38 AM
  • The Aaron Brazell Train Keeps Rolling http://bit.ly/T7jZp #news #socialmedia
    Posted by: - 10/06/2009 10:24:38 AM
  • Mozart Would Have Liked the Internet http://bit.ly/qE1lU #news #socialmedia
    Posted by: - 10/06/2009 10:24:38 AM
  • Agreed! RT #SocialMedia is NOT a campaign. It's a strategy that should be integrated. A relationship w/consumers, media etc.
    Posted by: - 10/06/2009 10:23:37 AM
  • folk tales for #socialmedia marketers http://bit.ly/YXF4v
    Posted by: - 10/06/2009 10:23:09 AM
  • #wbf09 WSJ wonders whether Conaty is behind the curve on CEO pay http://bit.ly/v4Ksk. YES. He's also uninformed on #socialmedia GMWAS
    Posted by: - 10/06/2009 10:23:09 AM
  • People Defining Soclal Networks. Great stats on top 20 networks between May 08 and May 09 http://bit.ly/3NVLNs #socialmedia #marketing
    Posted by: - 10/06/2009 10:22:36 AM
  • How to abide by copyright laws on #socialmedia Ragan.com http://bit.ly/11bQyJ Great post. #pr
    Posted by: - 10/06/2009 10:21:09 AM
  • FTC cracking down on endorsement guidelines in social media - $11K fines go into place 12/1: http://bit.ly/AuJNa #socialmedia
    Posted by: - 10/06/2009 10:20:34 AM
  • nothing...whats your deck on? I have a few digital campaigns that stick out in mind if thats what your on #socialmedia #advertising
    Posted by: - 10/06/2009 10:20:34 AM
  • RT : Tweetmeme Adds Analytics To Make Sense Of Twitter Links http://bit.ly/SnQfb by #socialmedia
    Posted by: - 10/06/2009 10:19:33 AM
  • RT : Our #socialmedia Specialist Daniel Rosenberg on --Social Networking to find a http://bit.ly/2VSdMm
    Posted by: - 10/06/2009 10:19:09 AM
  • RT : Tweetmeme Adds Analytics To Make Sense Of Twitter Links http://bit.ly/SnQfb by #socialmedia
    Posted by: - 10/06/2009 10:19:08 AM
  • RT : Twitter Traffic for Your Blog or Website http://ow.ly/sY2X #socialmedia
    Posted by: - 10/06/2009 10:18:32 AM
  • jonpetersen: TargetMktg: article describes inbound & outbound marketing channels http://.. http://tinyurl.com/y8fndf5 #socialmedia #news
    Posted by: - 10/06/2009 10:16:30 AM
  • Android Phones with Google Voice are Coming to Verizon http://tinyurl.com/ybae9nc #socialmedia #news
    Posted by: - 10/06/2009 10:16:30 AM
  • The Aaron Brazell Train Keeps Rolling http://tinyurl.com/yabjty9 #socialmedia #news
    Posted by: - 10/06/2009 10:16:30 AM
  • Mozart Would Have Liked the Internet http://tinyurl.com/ycrres3 #socialmedia #news
    Posted by: - 10/06/2009 10:16:30 AM
  • List Of Top Social Media Network Sites http://ow.ly/sZr9 #socialmedia
    Posted by: - 10/06/2009 10:16:30 AM
  • Estou em dúvida se paro de usar aqui o termo #midiassociais pra usar #socialmedia... Sugestões ou ideias?
    Posted by: - 10/06/2009 10:15:29 AM
  • I think #socialmedia will be owned by "communications agencies" - marketing, pr, advertising, all mixed together!
    Posted by: - 10/06/2009 10:15:09 AM
  • et al, thx for rapid chat on social media and role PR now plays! #socialmedia
    Posted by: - 10/06/2009 10:14:28 AM
  • Arrrgghh! #socialmedia chat today killed my api calls so I can't use Tweetdeck for a while. Great discussion http://bit.ly/XUivm
    Posted by: - 10/06/2009 10:14:28 AM
  • SMC meets Thurs Oct. 8 6:30 pm, Advent Creative (3rd flr of Emporium). Panel on promoting biz or cause with #socialmedia. Free to all.
    Posted by: - 10/06/2009 10:13:27 AM
  • A freelancer's knowledge needs to be worth its weight in gold. If it is, then start making allegiances I suspect. #socialmedia
    Posted by: - 10/06/2009 10:11:08 AM
  • Not convinced any 'dedicated' digital agency has toolset to *own* PR, SM buckets. I see them as partners where PR owns strat. #socialmedia
    Posted by: - 10/06/2009 10:10:33 AM
  • RT : BTW Check out my colleague guest post on Google Sidewiki. #socialmedia http://j.mp/xxuyL *good post* #SOCIALMEDIA
    Posted by: - 10/06/2009 10:09:24 AM
  • Any time Kellye Crane. :) Hope you're doing well! #socialmedia
    Posted by: - 10/06/2009 10:09:24 AM
  • 18% Go To Social Media First For New Information http://bit.ly/10bemq #socialmedia
    Posted by: - 10/06/2009 10:09:09 AM
  • RT : Check out my colleague 's guest post on Google Sidewiki. Big stuff coming. #socialmedia http://j.mp/xxuyL
    Posted by: - 10/06/2009 10:09:09 AM
  • A Social Media Marketing Handbook http://bit.ly/BvqRy #socialmedia
    Posted by: - 10/06/2009 10:09:09 AM
  • Thanks for the great chat. The 9 am time still kills me. Glad when I can make it. #socialmedia
    Posted by: - 10/06/2009 10:09:09 AM
  • Looking for a #publicrelations #marketing #advertising #socialmedia job in hampton roads #hrva - anyone know of anything? let me know! thx!!
    Posted by: - 10/06/2009 10:09:09 AM
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