November 3rd: Jason Falls


TOPIC QUESTIONS
Q1) Assuming you are already listening, How do you get - In-Network - as a Brand?
Q2) How does a brand know when it actually gets to - In-Network - status?
Q3) What are some examples of brands whose fans market for them?
   Event Details
Event Date:
     2009-11-03
Event Time:
     12PM - 1 PM EST
Participants:
     71
Tweets:
     545


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Moderator
jfalls.jpg
Jason Falls
twitter:
web: http://www.socialmediaexplorer.com
BIO: Jason Falls, returns for yet another round of #socialmedia tweetchat. If you don't know what Social Media Explorer is, it's the online home and blog of where Jason holds court with his fresh take on all things social media. Jason has established himself as one of the leading thinkers in the social media, public relations and communications industries. He has the unique perspective of having led a national advertising agency’s Interactive and soc ...more
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Moderator
Awesome chat gang. Love the ideas we shared here. Keep tweeting and thinking about 'em. Thanks for playing along! #socialmedia #sm32
Just if you could buy it ... you have to prove ROI or it's a crappy business deal. #sm32
RT : At the end of the day, for us, twitter is a utility. A utility for what though, is ultimately defined by you. (YES) #sm32
Again, big props to - Weekly chats on great topics at http://hashtagsocialmedia.com #sm32
Again, big props to - Weekly chats on great topics at http://hashtagsocialmedia.com #sm32
RT : At the end of the day, for us, twitter is a utility. A utility for what though, is ultimately defined by you. (YES) #sm32
How so? #sm32
If money were no object, how much would you pay for Twitter and how would you justify the spend/prove ROI? #sm32
Oops. WEEKLY chats. Kick booty! #sm32
The same as Twitter. It's a utility. #sm32
Oops. WEEKLY chats. Kick booty! #sm32
But I don't want most mommy blogger's opinion of me to be aggregated in my Delicious People profile. Heh. #sm32
The same as Twitter. It's a utility. #sm32
BTW, big props to Neighborhood America, and for this thing. Great monthly chat on cool subjects. #sm32
Alright, we've got about 12 minutes left. What do you think the Value of Twitter is to Google, Yahoo, Microsoft (potential suitors)? #sm32
Why? Why not just follow people based on content that you find yourself? Just don't see why we'd pay for it. #sm32
I still see little value in public lists. People want to organize the influx/signal/noise. Lists are nice, but just that. #sm32
Or we could all go back to private accounts where we follow only those we truly talk to; leave main account as the hose. #sm32
Or we could all go back to private accounts where we follow only those we truly talk to; leave main account as the hose. #sm32
That's like saying you can get rich being a librarian. Don't see it, bro. #sm32
I do think lists improve the signal to noise ratio, but I've had them in TweetDeck for months. #sm32
Frankly, I think Twitter missed about 15 value boats, the first being an enterprise solution circa Fall 2006. Enter Yammer. #sm32
Yes but "Delicious People" is kinda disturbing as a title. heh. #sm32
But what's the business value in overthrowing a government? Didn't earn Twitter a dime. #sm32
And if your value is coming from someone outside your company, you're eventually dead in the water ... IMO. #sm32
RT : sounds like were almost back to saying that, at its core, twitter is a utility, first and foremost #sm32
Agreed. I want as many followers as will react when we ask them to. #sm32
Not to turn the conversation, but if the biggest improvement Twitter can muster is lists, do they have any chance of building value? #sm32
RT : Twitter lists help curate information. Someone else has done the curating for me so I save time. #sm32
Don't disagree (RE: research) but one thing trumps it - Is the client happy and engaged? If so, stats are secondary. #sm32
Also have to consider most clients aren't to the point of intelligently using the platform, advice be damned. #sm32
provides interesting content to everyone, gets potential customers saying, "I like what you're doing." #sm32
Excellent point. I stopped auto posting on Facebook about 6 months ago. Felt disingenuous to that community. #sm32
Wow. More substance on Twitter? Interesting. I think you're right, but may be the first person to say so. Heh. #sm32
Another good question - How do Twitter lists potentially unlock new ways to mine value from Twitter and the community here? #sm32
From me or from companies doing it well? (A/K/A you flippin' my ear? Heh.) #sm32
RT : More like day in the park. Everyone goes to cocktail party for one purpose. People go to a park for variety of reasons. #sm32
RT : - I maintain that Twitter is a big white sheet. Full of possible uses, and we shouldnt silo it. #sm32
So we agree there are intrinsic and varying values we all get from Twitter. Is there value in the marketing message we find here? #sm32
So we agree there are intrinsic and varying values we all get from Twitter. Is there value in the marketing message we find here? #sm32
Many use the analogy Twitter is a big cocktail party. Agree? Is there value in a cocktail party? (Not just cocktails.) #sm32
Many use the analogy Twitter is a big cocktail party. Agree? Is there value in a cocktail party? (Not just cocktails.) #sm32
RT : Drunk Tweeting... Destroying Relationships one twitpic at a time. #sm32
Impossible to answer. Varies by client, personal use. Eg. - sells stuff. Most purist thought impossible. #sm32
RT : First ? I think a user needs to ask, what do I want out of Twitter? Dont want to be marketed, but I do want info @#sm32 #sm32
Destroy? Probably not. Damage? Sure. Drunk tweeting can lead to that. Heh. #sm32
RT : Information & professional dev. are huge values. Where else can you crowdsource globally, quickly from smart ppl? #sm32
Agreed, but don't you think they quickly evolve once here and aware of other's use? #sm32
RT : what I get out of twitter the most? education of all sorts. #socialmedia #sm32
140 characters does not build trust. Ongoing conversations and trust building using a series of them does, however. #sm32
RT : How do you build trust in 140 characters? #sm32
Why so pessimistic? Heh. #socialmedia #sm32
Beyond the marketing aspects, though (and the obvious "conversations") what value do you get out of Twitter? #socialmedia #sm32
But there's a difference in pushing and just taking opportunities to talk about their products. Build trust->chat. #sm32
Agreed. Most people have a tolerance level for marketing in every medium. If it's a good product, they're cool. #sm32
Agreed. Most people have a tolerance level for marketing in every medium. If it's a good product, they're cool. #sm32
Fair point, but I don't think most people are that marketing adverse. But to each their own. #socialmedia #sm32
Sure. I drive folks through Facebook, Enewsletters and other platforms for clients. #sm32
RT : Twitter is like the father-of-the-bride at a wedding -- connects people and steps to the background. #sm32
I've long held the opinion social media purists aren't in touch with everyone else. Most people like ads from companies they like. #sm32
Interesting point. I think most people are tolerant of marketing here because it's opt-in. #socialmedia #sm32
Excellent point! #socialmedia #sm32
"utility to pimp" - Interesting. I don't think that's possible. If you're pimpin', there's no utility there. Heh. #sm32
I think so. "Twitter" is a noun and a verb these days. #sm32
Is Twitter beyond the hype and settling into a utilitarian application? #socialmedia #sm32
It's not that you can't market or sell here, but people are getting past the hype and seeing it for what it is: A place to chat. #sm32
IMO: Twitter is becoming more of a utility rather than a marketing platform. It's value is in the conversations. #socialmedia #sm32
Okay kids. It's high noon and we're talking The Value of Twitter. Here's my general take on this ... #socialmedia #sm32
If you're not going to hang with us in the #socialmedia chat for the next hour, please excuse my proliferation of Tweets. Heh. #sm32
Five minutes until out Twitter chat - Check out http://hashtagsocialmedia.com for background. #socialmedia #sm32
RT : IMPORTANT: today we will use #SM32 for the chat! not #socialmedia #sm32
Get your thinking caps on - The Value of Twitter - (Not just $$, but other ways) - Convo coming up at noon. #sm32 #socialmedia
Settling in with and (in real life) to chat about Twitter. Follow these tags: @#sm32 #socialmedia