November 17th: Rohit Bhargava


TOPIC QUESTIONS
Q1) Do you have to ROCK your personal brand in SocMed before you try to ROCK your company’s?
Q2) Does Social Media expertise transcend industries?
Q3) Does personal branding compete with or add-to your Company’s market influence?
   Event Details
Event Date:
     2009-11-17
Event Time:
     12PM - 1 PM EST
Participants:
     81
Tweets:
     738


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Rohit Bhargava
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web: http://rohitbhargava.typepad.com/
BIO: Rohit Bhargava is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in 8 languages. He writes the Influential Marketing blog, ranked by AdAge among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, PBS, SkyNews, Marketing ...more
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Great video defining why "social media gurus" have (and often deserve) so little respect - http://twurl.nl/jyhwwl #sm34
Great video defining why "social media gurus" have (and often deserve) so little respect - http://twurl.nl/jyhwwl #sm34
Ok, 1pm! Thanks to all for the awesome tweetchat on #socialmedia - I'll try to follow all who commented so we can DM/collaborate. #sm34
Ok, 1pm! Thanks to all for the awesome tweetchat on #socialmedia - I'll try to follow all who commented so we can DM/collaborate. #sm34
Tips For Co's To Be Authentic: Let your employees have a voice, talk like a person (not a mktgbot), balance promotion w/ content. #sm34
Tips For Co's To Be Authentic: Let your employees have a voice, talk like a person (not a mktgbot), balance promotion w/ content. #sm34
Def understand your points about this extending beyond, but to me this IS what being authentic is all about. #sm34
Def understand your points about this extending beyond, but to me this IS what being authentic is all about. #sm34
Def understand your points about this extending beyond, but to me this IS what being authentic is all about. #sm34
Def understand your points about this extending beyond, but to me this IS what being authentic is all about. #sm34
5 min in our Tweetchat to go - Last Question: What is 1 tip for HOW companies can be more authentic when using social media for mktg? #sm34
5 min in our Tweetchat to go - Last Question: What is 1 tip for HOW companies can be more authentic when using social media for mktg? #sm34
Being authentic means ... taking the time to talk to people regardless of what they can do for you in return. Karma matters. #sm34
Being authentic means ... taking the time to talk to people regardless of what they can do for you in return. Karma matters. #sm34
RT : Being authentic means telling people what you think - and telling them what you're not able to talk about. #sm34
RT : being authentic means you are the same person online and off! #sm34 (via ) [Excellent answer!]
RT : Q3: Being authentic may include admitting to mistakes while trying to correct them. #sm34 [good point on admitting mistakes]
Ok, so let's go off script for Q#3 - How would you complete this sentence? "Being authentic means ..." #sm34 #socialmedia
Ok, so let's go off script for Q#3 - How would you complete this sentence? "Being authentic means ..." #sm34 #socialmedia
I would share as a good example. Great winemaker I met a few wks ago who actively has an authentic personality on Twitter. #sm34
I was thinking individuals ... #sm34
So now it's a good segway to Question #2 - Who do you feel lives up to being authentic in the digital world? #sm34
So now it's a good segway to Question #2 - Who do you feel lives up to being authentic in the digital world? #sm34
Sometimes expertise in building your personal brand doesn't translate to building a corporate one. That's why so-called experts fail. #sm34
Sometimes expertise in building your personal brand doesn't translate to building a corporate one. That's why so-called experts fail. #sm34
Great addition, Tracy. The best company messages do, after all, come from a recognizable PERSON. #sm34
Great addition, Tracy. The best company messages do, after all, come from a recognizable PERSON. #sm34
I agree that having a strong personal brand isn't a prerequisite - but I don't think it disqualifies someone either. #sm34
I agree that having a strong personal brand isn't a prerequisite - but I don't think it disqualifies someone either. #sm34
Good point about experimentation. Asked differently, do you need a personal brand with SM to "practice"? #socialmedia #sm34
More than once I've heard from folks that sending msgs from personal accounts get read more than corp accts #sm34
Good point, there is lots of crossover from people who are using social media concurrently for both. #sm34
In cases like yours and mine, I agree - but plenty of folks rock their personal brands unrelated to a job 1st #socialmedia #sm34
Tweetchat #socialmedia Question #1: Do you have to ROCK your personal brand in SocMed before you try to ROCK your company’s? #sm34
Tweetchat #socialmedia Question #1: Do you have to ROCK your personal brand in SocMed before you try to ROCK your company’s? #sm34
RT : We're about 10 minutes away from Todays #socialmedia tweetchat with The hashtag will be #sm34
RT : We're about 10 minutes away from Todays #socialmedia tweetchat with The hashtag will be #sm34