Stop Campaigning and Start Conversing - The New Marketing Paradigm

TOPIC QUESTIONS

Q1) What is the difference between a marketing campaign and a customer conversation?

Q2) How do agencies have to change in order to create conversations instead of campaigns?

Q3) What are some examples of brands or agencies that have succeeded in making the jump from campaign to conversation?

Event Details

Event Date:
2009-11-24
Event Time:
12PM - 1 PM EST

Participants:
240
Tweets:
1048

Moderator

Tom Martin

twitter: tommartin

web: http://www.tommartin.typepad.com

BIO: Tom is a 15-year veteran of the marketing industry. During his career, he began to sense that traditional advertising research approaches were more often than not failing to effectively help him understand and reach the consumer. Therefore, after spending most of his career working as an advertising executive with larger regional, national and global clients, he and a partner formed Brandmarken a consumer insig ...more BIO: Tom is a 15-year veteran of the marketing industry. During his career, he began to sense that traditional advertising research approaches were more often than not failing to effectively help him understand and reach the consumer. Therefore, after spending most of his career working as an advertising executive with larger regional, national and global clients, he and a partner formed Brandmarken a consumer insight planning firm, to help marketers immerse themselves in their consumers' worlds to uncover hidden insights unobtainable with traditional research. Realizing that he missed the agency world, Tom recently returned to agency life as President of Zehnder Communications where he spends his days helping the firm�s clients find new and interesting ways to combine traditional, digital and social media marketing strategies to create ongoing consumer conversations. Tom is a frequent speaker , authors his own blog , and is a regular contributor to Ad Age�s Small Agency Diary . Prior to joining Zehnder, he spent time at Temerlin McClain Advertising in Dallas, Texas where he developed direct marketing, retail and corporate branding programs for various American Airlines service offerings. Additionally, Tom served as Vice President, Business Development at Peter A. Mayer Advertising of New Orleans, Louisiana where he created the firm�s business development program, which generated over 35% growth in new billings in just over four years. In addition to his business development duties, Tom was responsible for developing and implementing strategic marketing and branding programs for a vast array of clients including gaming, retail, entertainment, hospitality, dot-com and telecommunications. Tom is an active member of the New Orleans marketing community. He recently served as the President of the American Marketing Association chapter and in 2008, the Advertising Federation named him Agency Executive of the Year. Tom is a graduate of the University of Texas at Austin with a BS in Advertising and is a happily married, but tired father of four. ...less

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Posted By: helpstream

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Posted By: JasonMMurphy

Enjoyed a productive + fun chat with the #talented @ChinaGorman Look forward to future insights :) #SHRM #socialmedia

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Posted By: LeighStouffer

RT @mmangen: RT @OwenGreaves Hiring For #SocialMedia: What I’d Look For http://ff.im/-bRNUP

Posted By: thefriendraiser

#socialmedia Crowdsourcing Social Networks to Inform Public Policy | Epicenter ...: http://bit.ly/2tPS1t

Posted By: smoclassroom

#socialmedia Paul Chaney: Is Social Media Marketing a Waste of Time?: http://bit.ly/7WACtG

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#socialmedia Think Before You Re-Tweet: 'L.A. Times' Updates Social Media Rules for ...: http://bit.ly/5pjqMl

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Posted By: OnlineByDesign

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Posted By: bpluskowski

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Posted By: smoclassroom

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Posted By: deladedesign

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Posted By: corporatequelle

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Posted By: NewsNewMedia

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Posted By: Tina_Caviness

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Posted By: hcdelp

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Posted By: SESConf

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Posted By: CornerAlliance

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Posted By: ariherzog

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Posted By: weejeemedia

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Posted By: maattatoio

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Posted By: KellyLux

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Posted By: mikerobert

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Posted By: rlizares

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Posted By: Clancco

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Posted By: DPRG

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Posted By: nathaliagrun

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Posted By: mikerobert

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Posted By: Clancco

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Posted By: DPRG

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Posted By: FelixWetzel

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Posted By: xplusone

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Posted By: mzuvella

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Posted By: andressilvaa

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Posted By: jasonbreed

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Posted By: FelixWetzel

RT @SESConf: Brandtastic... is exactly what small businesses have to learn to be to succeed blog post http://bit.ly/7wPVrH #SMB #socialmedia

Posted By: xplusone

Internet Vices: Twitter is Crack Cocaine [PIC] http://bit.ly/7VsA3i#mb #twitter #socialmedia

Posted By: mzuvella

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Posted By: CornerAlliance

Reminder if you are looking for the #socialmedia chat we are rockin it on #sm35 right now

Posted By: jasonbreed

"It is not the strongest of the species that survives-but rather the one most adaptable to change." Charles Darwin #newmedia #socialmedia

Posted By: heavygiant

RT @CornerAlliance: @SLVHealthDept has posted a great video on how #socialmedia & #gov20 work together for #H1N1 sup: http://bit.ly/60yowJ

Posted By: crossgov

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Posted By: blamping

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Posted By: heavygiant

RT @jasonbreed Reminder if you are looking for the #socialmedia chat we are rockin it on #sm35 right now

Posted By: TheCR

RT @CornerAlliance: @SLVHealthDept has posted a great video on how #socialmedia & #gov20 work together for #H1N1 sup: http://bit.ly/60yowJ

Posted By: crossgov

RT @mrhe25: Pretty funny: Internet Vices cartoon (e.g. MySpace = huffing paint) http://bit.ly/1JGAht #humor #internet #socialmedia #web

Posted By: blamping

[White Paper] Online Community Best Practices http://bit.ly/bestpr #scrm #socialmedia

Posted By: LithiumTech

RT @jasonbreed Reminder if you are looking for the #socialmedia chat we are rockin it on #sm35 right now

Posted By: TheCR

[White Paper] Online Community Best Practices http://bit.ly/bestpr #scrm #socialmedia

Posted By: LithiumTech

Pretty funny: Internet Vices cartoon (e.g. MySpace = huffing paint) http://bit.ly/1JGAht #humor #internet #socialmedia #web

Posted By: mrhe25

Pretty funny: Internet Vices cartoon (e.g. MySpace = huffing paint) http://bit.ly/1JGAht #humor #internet #socialmedia #web

Posted By: mrhe25

@SLVHealthDept has posted a great video on how #socialmedia and #gov20 work together for #H1N1 support: http://bit.ly/60yowJ

Posted By: CornerAlliance

@SLVHealthDept has posted a great video on how #socialmedia and #gov20 work together for #H1N1 support: http://bit.ly/60yowJ

Posted By: CornerAlliance

NICELY DONE! RT @mikekujawski: SlideShare Presentation : 140 Health Care Uses For Twitter http://bit.ly/5uqgXJ #healthcare #socialmedia

Posted By: Zero7KC

RT jmancini77: #ibm and #socialmedia -- from internetnews.com -- http://bit.ly/86Ej00 #ecm

Posted By: AmeriImaging

RT @hkotadia Social CRM and Brand Loyalty http://bit.ly/8yxdRg Great post #csr #socialmedia #crm

Posted By: gchesman

intriguing #facebook seminar by @mathewi #socialmedia #journalism

Posted By: sol_chrom

slidepack #km #socialmedia, start from slide 51 RT @swanwick: I especially liked 2nd half of @vanderwal session http://bit.ly/7G4XVo #kmers

Posted By: AndreaMeyer

RT @KellyLux: What are you looking for in a Social Media conference? What topics, etc would draw your attention? #SM #socialmedia Pls RT

Posted By: tracytilly

TiVo to Provide TV Viewing Data to Google: At this point, most of us have accepted the fact that Googl... http://bit.ly/4CT4Ev #socialmedia

Posted By: Tweetamar

Dilbert Revisits Twitter [PIC]: You may remember that a couple months ago, Dilbert and his co-worker c... http://bit.ly/59FILb #socialmedia

Posted By: Tweetamar

#SocialMedia: Dilbert Revisits Twitter [PIC] http://bit.ly/5xihLR

Posted By: swichi293

#mashable TiVo to Provide TV Viewing Data to Google: At this point, most of us have accepted the fact ... http://bit.ly/7Xb1XP #socialmedia

Posted By: BethLudwick

#SocialMedia: TiVo to Provide TV Viewing Data to Google http://bit.ly/7Xb1XP

Posted By: ChrisSavas

#SocialMedia: TiVo to Provide TV Viewing Data to Google http://bit.ly/8sqwAC

Posted By: Nikken_Brian

Reading : Dilbert Revisits Twitter [PIC] http://bit.ly/742FUH #socialmedia

Posted By: Kalangs

#mashable Dilbert Revisits Twitter [PIC]: You may remember that a couple months ago, Dilbert and his c... http://bit.ly/742FUH #socialmedia

Posted By: BethLudwick

#SocialMedia: Dilbert Revisits Twitter [PIC] http://bit.ly/7NDJPC

Posted By: VermontClothing

#SocialMedia: Dilbert Revisits Twitter [PIC] http://bit.ly/742FUH

Posted By: ChrisSavas

#SocialMedia: Dilbert Revisits Twitter [PIC] http://bit.ly/5xihLR

Posted By: Nikken_Brian

#SocialMedia Dilbert Revisits Twitter [PIC]: You may remember that a couple months ago, Dilbert and his co-worker c... http://bit.ly/742FUH

Posted By: Greg_Yelas

Mashable: TiVo to Provide TV Viewing Data to Google: At this point, most of us have accepted the fact ... http://bit.ly/7Xb1XP #socialmedia

Posted By: eMarketingMania

Mashable: Dilbert Revisits Twitter [PIC]: You may remember that a couple months ago, Dilbert and his c... http://bit.ly/742FUH #socialmedia

Posted By: eMarketingMania

New Study: Twitter is 80% "Meformers" and 20% Informers http://bit.ly/7fMWk6 #socialmedia @sinkra

Posted By: sinkra

RT @KellyLux: What are you looking for in a Social Media conference? What topics, etc would draw your attention? #SM #socialmedia Pls RT

Posted By: tracytilly

TiVo to Provide TV Viewing Data to Google: At this point, most of us have accepted the fact that Googl... http://bit.ly/4CT4Ev #socialmedia

Posted By: Tweetamar

Dilbert Revisits Twitter [PIC]: You may remember that a couple months ago, Dilbert and his co-worker c... http://bit.ly/59FILb #socialmedia

Posted By: Tweetamar

#SocialMedia: Dilbert Revisits Twitter [PIC] http://bit.ly/5xihLR

Posted By: swichi293

#mashable TiVo to Provide TV Viewing Data to Google: At this point, most of us have accepted the fact ... http://bit.ly/7Xb1XP #socialmedia

Posted By: BethLudwick

#SocialMedia: TiVo to Provide TV Viewing Data to Google http://bit.ly/7Xb1XP

Posted By: ChrisSavas

#SocialMedia: TiVo to Provide TV Viewing Data to Google http://bit.ly/8sqwAC

Posted By: Nikken_Brian

Reading : Dilbert Revisits Twitter [PIC] http://bit.ly/742FUH #socialmedia

Posted By: Kalangs

RT @sinkra new study: twitter is 80% "meformers" and 20% informers http://bit.ly/7fmwk6 #socialmedia @sinkra

Posted By: RTsocialmedia

I just updated my Squidoo page: How to Use Twitters New Retweet Function / http://tinyurl.com/ycmt7mv #socialmedia

Posted By: andynathan

Community May Not Be For Everyone http://bit.ly/8JBBNb #socialmedia

Posted By: Cibereconomy

RT @jasonbreed: Reminder if you are looking for the #socialmedia chat we are rockin it on #sm35 right now

Posted By: markrcyr

RT @LithiumTech: [White Paper] Online Community Best Practices http://bit.ly/bestpr #scrm #socialmedia

Posted By: wcheng86

RT @anthonystevens4: 14 Types of Stories You Can Tell On Your #Blog http://is.gd/50UQP (via @mikehaydon @zaibatsu) #blogger #socialmedia

Posted By: M_A_I_L

Goals & Prioritizing is a good start -> Making #SocialMedia a Tool, Not a Distraction (by @BenParr) http://bit.ly/7pDzQK #sm

Posted By: ChameleonRoss

RT @myonid: Online-Reputation: Dichtung und Wahrheit http://bit.ly/6UDTTq #selbstmarketing #socialmedia

Posted By: alexstengelin

Black Friday and Cyber Monday Software Coupons http://bit.ly/7RtQax #news #socialmedia

Posted By: sfsocialmedia

What Apps Should Twitter Acquire? http://bit.ly/4GcY8k #news #socialmedia

Posted By: sfsocialmedia

Goals & Prioritizing is a good start -> Making #SocialMedia a Tool, Not a Distraction (by @BenParr) http://bit.ly/7pDzQK #sm

Posted By: ChameleonRoss

Black Friday and Cyber Monday Software Coupons http://bit.ly/7RtQax #news #socialmedia

Posted By: sfsocialmedia

@McDonalds Serves up Social Media http://bit.ly/5e49ih #socialmedia #marketing

Posted By: Andreivanchuk

#socialmedia: Hardware Acceleration: The Next Frontier in the Browser Wars: Microsoft announced Internet Explorer 9... http://bit.ly/4Qn6Vy

Posted By: Don_Scott

RT @anthonystevens4: Social media may be new workplace hazard http://bit.ly/6aHUPg (via @ARTFANATIC411 @dwbjr69) #socialmedia #business

Posted By: M_A_I_L

RT @anthonystevens4: Twitter eyes acquisitions, sees making money in 2010 http://bit.ly/6EJP6a #twitter #business #socialmedia #finance

Posted By: M_A_I_L

Dilbert Revisits Twitter [PIC]: You may remember that a couple months ago, Dilbert and his co.. http://bit.ly/57XqRH #SNS #Socialmedia

Posted By: SnsToday

TiVo to Provide TV Viewing Data to Google: At this point, most of us have accepted the fact t.. http://bit.ly/6It2op #SNS #Socialmedia

Posted By: SnsToday

The Naive Marketer and Consumer - thots on #marketing #advertising #socialmedia #brands #media http://bit.ly/11r2TS

Posted By: pratapdsingh

Awesome. Here's the Apple version: http://bent.tw/l/2q RT: Tweet right from your PPT: http://bit.ly/4vixNd #socialmedia (via @jj_watson)

Posted By: monkbent

Millions Using #SocialMedia on Xbox Live http://bit.ly/7iKTUQ

Posted By: ATISocialMktg

Social Media Engagement and ROI http://bit.ly/5Kz7ZN #sCRM #smROI #socialmedia #cmo #socialCMO

Posted By: hkotadia

Great article on twitter ------> http://bit.ly/6JngH4 #twitter #fb #socialmedia

Posted By: RowZone

VIDEO: Carmen Electra Sex Tape PART II -- it was a spoof advertisement for a suit company! #SOCIALMEDIA #FAIL! http://bit.ly/carmenstunt

Posted By: Jason

RT @Jason: Carmen Electra SexTape PART 2 it was a spoof ad for a suit company #SOCIALMEDIA #FAIL http://bit.ly/carmenstunt

Posted By: delucious

Excellent Case Studies on Use of Social Media in Arts http://bit.ly/8n8WdE #socialmedia #arts

Posted By: hkotadia

RT @eric_andersen: "Assume everything u write, exchange or receive on a #socialmedia site is public" @LATimes guidelines http://j.mp/6B2Av2

Posted By: CeyAM

Social CRM – What can you learn from Early Adopters http://bit.ly/5iMHqH #socialCRM #CRM #CMO #socialCMO #socialmedia #PR

Posted By: hkotadia

RT TY! @CR4_News You're welcome @virtualmarketer! Social media pro like you belongs on @CR4_News/socialmedia for sure! #socialmedia #twitter

Posted By: virtualmarketer

RT @BillHurlbut: How Unfollowing May Increase Twitter Productivity http://bit.ly/14psG1 #socialmedia

Posted By: TiaraHotels

In case you missed it from last night, most agree some don't. "social media is not for interns." http://bit.ly/6e4kdo #socialmedia #yeg

Posted By: fusedlogic

Oxford dictionary has made "unfriend" its word of the year for 2009. #socialmedia #ZK

Posted By: InterpretLLC

RT @HKotadia Excellent Case Studies on Use of Social Media in Arts http://bit.ly/8n8WdE #social #socialmedia #arts

Posted By: beeseen

RT @webaddict You’re NOT a Social Media Expert, You Idiot! http://cli.gs/AjhjvL #sm #socialmedia

Posted By: KristenDeem

RT @TiaraHotels: RT @BillHurlbut: How Unfollowing May Increase Twitter Productivity http://bit.ly/14psG1 #socialmedia

Posted By: velvetconnect

RT @InterpretLLC: Oxford dictionary has made "unfriend" its word of the year for 2009. #socialmedia #ZK

Posted By: InterpretLLC

In case you missed it from last night, most agree some don't. "social media is not for interns." http://bit.ly/6e4kdo #socialmedia #yeg

Posted By: fusedlogic

Social Media Success Metrics webcast by AMA and ReadyTalk http://bit.ly/6178GR #socialmedia #marketing big topic for many marketers

Posted By: chrissfife

Excellent post. RT @TiaraHotels: RT @BillHurlbut: How Unfollowing May Increase Twitter Productivity http://bit.ly/14psG1 #socialmedia

Posted By: MeghanButler

How to Connect Globally With Social Media - http://ow.ly/FgI5 #socialmedia

Posted By: pxfarm

#socialmedia #job - Provide a creative service - Fun Snazzy Logo for Star... ($555) - http://jobs.socialmedia.biz/t/1138647 #jobs

Posted By: SMediaJobs

RT @InterpretLLC: Oxford dictionary has made "unfriend" its word of the year for 2009. #socialmedia #ZK

Posted By: zak_kirchner

iMediaC: After The Fall : Four Key Trends For Media Managers http://bit.ly/61cRqr #socialmedia

Posted By: eMarketingMania

Measuring #socialmedia ROI: why it fails: http://bit.ly/WuKtM #analytics

Posted By: nostruminc

RT @brighttribe: Stop Looking for the Next Twitter...Focus on your website, blog, #socialmedia, and #intranet http://bit.ly/7zpXoz

Posted By: carolyndouglas

@AssnMediaPub Liked Rules of Engagement (will re-read) and Twitterville. Lots of time thinking about #socialmedia lately.

Posted By: ACUHOI

Informative #socialmedia Case Study - "How the Pit Uses Twitter & Foursquare" - http://ow.ly/FgZc. Add the word "effectively" there 2.

Posted By: LisaSullivan

RT @brighttribe: Stop Looking for the Next Twitter...Focus on your website, blog, #socialmedia, and #intranet http://bit.ly/7zpXoz

Posted By: carolyndouglas

@AssnMediaPub Liked Rules of Engagement (will re-read) and Twitterville. Lots of time thinking about #socialmedia lately.

Posted By: ACUHOI

Hulu Adds Public Video Tagging - http://ow.ly/FgEd #socialmedia

Posted By: pxfarm

#SocialMedia e a comparação com a "fábrica de sorvete" em Português http://www.vimeo.com/5699842 (via @agenciawme)

Posted By: profsergiojr

@mneff #socialmedia tools like InnovationSpigit and software #Goldfire both harvest social discussions #KM #kmers

Posted By: AndreaMeyer

RT @pxfarm: How to Connect Globally With Social Media - http://ow.ly/FgI5 #socialmedia

Posted By: jorgelanda

#celebrity #tv #entrepreneur #news #music #socialmedia #politics #web #actor #comedy #sports #media #tech #blogger http://tr.im/yDi8

Posted By: claire_parnell

@Zettt Nor do we. We simply give tips on how to MANAGE #socialmedia! It's http://bit.ly/7flXdb - time management and life coaching.

Posted By: StormyBrownrigg

How to Connect Globally With Social Media http://bit.ly/5zmIG7 #socialmedia

Posted By: OnlineByDesign

#celebrity #tv #entrepreneur #news #music #socialmedia #politics #web #actor #comedy #sports #media #tech #blogger http://tr.im/yDi8

Posted By: claire_parnell

RT @OnlineByDesign: How to Connect Globally With Social Media http://bit.ly/5zmIG7 #socialmedia

Posted By: Tina_Caviness

RT @VAinParadise Social Media Monitoring Wiki http://bit.ly/6t2twn - Packed full of resources!! #socialmedia

Posted By: AdvertisingLaw

RT @claire_parnell: #celebrity #tv #entrepreneur #news #music #socialmedia #politics #web #actor #comedy #sports #media #tech #blogger ht…

Posted By: blamping

#socialmedia Social Media and SEO: 5 Essential Steps to Success: http://bit.ly/6cj6

Posted By: smoclassroom

#socialmedia Twitter 101 for Business — A Special Guide: http://bit.ly/9ru9Z

Posted By: smoclassroom

#socialmedia Internet & Democracy Blog » Iran Continues to Tighten Control Over Internet, Media: http://bit.ly/4mNecm

Posted By: smoclassroom

RT @heatherspencer RT @blogging4jobs: Social Media in 2010 http://bit.ly/90rJPO #socialmedia

Posted By: AdvertisingLaw

Histella you deserve to be on my #socialmedia list @histella thanks for the mention

Posted By: Themelis_Cuiper

Question: What was ur "Aha!! moment" WRT #socialmedia? We're talking about it on a conf call, and I'm really curious to hear ur thoughts.

Posted By: kerbehr

Making a business case for #socialmedia http://ow.ly/Fhbn

Posted By: CDMmedia

Like It or Not, #SocialMedia is Becoming a Business Necessity http://bit.ly/93dGuR

Posted By: ATISocialMktg

RT @Jason: VIDEO: Carmen Electra Sex Tape PART II -- it was a spoof advertisement for a suit company! #SOCIALMEDIA #FAIL! http://bit.ly/ ...

Posted By: ManuelRappard

RT @bkmacdaddy: After social networks, what next? http://ow.ly/FfSt #socialmedia #tech

Posted By: RyvonDesigns

RT @bkmacdaddy: After social networks, what next? http://ow.ly/FfSt #socialmedia #tech

Posted By: PamTallon

RT @ AdvertisingLaw RT @VAinParadise Social Media Monitoring Wiki http://bit.ly/6t2twn - Packed full of resources!! #socialmedia

Posted By: ColumbusBar

American Express OPEN just launched a social media hub // #SMB #socialmedia #marketing #fb http://ff.im/-bWX3z

Posted By: georgedearing

8 Hot #Blogging Tips Designed to Skyrocket Your #SocialMedia Presence http://bit.ly/HFuxN

Posted By: ATISocialMktg

RT @profsergiojr: #SocialMedia e a comparação com a "fábrica de sorvete" em Português http://www.vimeo.com/5699842 (via @agenciawme)

Posted By: andcavalcante

RT @ AdvertisingLaw RT @VAinParadise Social Media Monitoring Wiki http://bit.ly/6t2twn - Packed full of resources!! #socialmedia

Posted By: ColumbusBar

American Express OPEN just launched a social media hub // #SMB #socialmedia #marketing #fb http://ff.im/-bWX3z

Posted By: georgedearing

8 Hot #Blogging Tips Designed to Skyrocket Your #SocialMedia Presence http://bit.ly/HFuxN

Posted By: ATISocialMktg

After social networks, #whatsnext ? #socialmedia http://bit.ly/6KkQEt

Posted By: manup4

RT @ATISocialMktg: Like It or Not, #SocialMedia is Becoming a Business Necessity http://bit.ly/93dGuR

Posted By: geanieus

Local 2.0 comes to the UK #hyperlocal #socialmedia http://bit.ly/5989B2 #edem

Posted By: democracy

RT @democracy: Local 2.0 comes to the UK #hyperlocal #socialmedia http://bit.ly/5989B2 #edem: RT @democracy: Lo.. http://bit.ly/4J0uvR

Posted By: hyperlocale

After social networks, #whatsnext ? #socialmedia http://bit.ly/6KkQEt

Posted By: manup4

RT @ATISocialMktg: Like It or Not, #SocialMedia is Becoming a Business Necessity http://bit.ly/93dGuR

Posted By: geanieus

@oompaterra Thanks for letting me know, not sure what happened. Here it is again. http://ow.ly/Fhkb #socialmedia #yeg

Posted By: fusedlogic

RT @andcavalcante @profsergiojr: #SocialMedia e a comparação com a "fábrica de sorvete" em Português http://www.vimeo.com/5699842

Posted By: diogotorquato

RT @jasonbreed Dec. #socialmedia hosts are @dachisgroup @charleneli @thebrandbuilder and @kpkfusion

Posted By: Marc_Meyer

Bezig met het maken van een #web2.0 & #socialmedia presentatie voor op een congres!

Posted By: McCloudoi

@elhoust thanks for coming too.... #socialmedia #sm35

Posted By: TomMartin

RT @kerbehr: Question: What was ur "Aha!! moment" WRT #socialmedia? We're talking about it on a conf call, and I'm really curious to h ...

Posted By: Margosha8

RT @jasonbreed Dec. #socialmedia hosts are @dachisgroup @charleneli @thebrandbuilder and @kpkfusion

Posted By: Marc_Meyer

Auto-Tune Your Facebook Status Update http://www.twitterlive.net/6IHX6c #socialmedia

Posted By: mashput

Alternate-reality games flourish using mixed-media -- Web, cell phones, #socialmedia, & others http://bit.ly/79ht86 #ARG

Posted By: jbhester

RT @OnlineByDesign How to Connect Globally With Social Media http://bit.ly/5zmIG7 #socialmedia

Posted By: Jrockcol

.@muddysbakeshop In a #socialmedia chant someone asked for smaller businesses doing it well. Love the variety and candidness. Keep it up!

Posted By: jenhale

Auto-Tune Your Facebook Status Update http://www.twitterlive.net/6IHX6c #socialmedia

Posted By: mashput

leveraging social media - use influencers to market ur brand (video) http://bit.ly/5JLhoO #socialmedia #marketing

Posted By: VenessaMiemis

RT @AdvertisingLaw RT @TimMoore People on the Move in the Social Media Industry: Nov 24, 2009 http://bit.ly/8iMHHL #socialmedia

Posted By: SandyGuerriere

Pros and cons of social media reach, and how to determine the engagement of those you're reaching http://bit.ly/8wJMKI #socialmedia #twitter

Posted By: whitecoatstrat

Mashable: Auto-Tune Your Facebook Status Update: The whole auto-tune meme might be on minute 14 of its... http://bit.ly/8mVxoY #socialmedia

Posted By: eMarketingMania

#SocialMedia: Adam Lambert Booted from GMA; Twitter Responds With #ShameOnYouABC http://bit.ly/6LeUMb

Posted By: Nikken_Brian

Mashable: Adam Lambert Booted from GMA; Twitter Responds With #ShameOnYouABC: Yesterday we wrote about... http://bit.ly/91EFpt #socialmedia

Posted By: eMarketingMania

A Pair of Social Media Predicaments #socialmedia http://bit.ly/5Epbl3

Posted By: manup4

#SocialMedia: Trefis Makes Understanding Stock Prices Easy http://bit.ly/4TElSB

Posted By: Nikken_Brian

#SocialMedia: Trefis Makes Understanding Stock Prices Easy http://bit.ly/7o2veB

Posted By: VermontClothing

Mashable: Trefis Makes Understanding Stock Prices Easy: This post is part of Mashable’s Spark of Gen... http://bit.ly/4BHFLO #socialmedia

Posted By: eMarketingMania

#mashable Auto-Tune Your Facebook Status Update: The whole auto-tune meme might be on minute 14 of its... http://bit.ly/8mVxoY #socialmedia

Posted By: BethLudwick

#SocialMedia: Trefis Makes Understanding Stock Prices Easy http://bit.ly/4TElSB

Posted By: swichi293

#mashable Adam Lambert Booted from GMA; Twitter Responds With #ShameOnYouABC: Yesterday we wrote about... http://bit.ly/91EFpt #socialmedia

Posted By: BethLudwick

#SocialMedia: Auto-Tune Your Facebook Status Update http://bit.ly/8mVxoY

Posted By: ChrisSavas

#mashable Trefis Makes Understanding Stock Prices Easy: This post is part of Mashable’s Spark of Gen... http://bit.ly/4BHFLO #socialmedia

Posted By: BethLudwick

#SocialMedia: Adam Lambert Booted from GMA; Twitter Responds With #ShameOnYouABC http://bit.ly/91EFpt

Posted By: ChrisSavas

#SocialMedia: Trefis Makes Understanding Stock Prices Easy http://bit.ly/4BHFLO

Posted By: ChrisSavas

How to Squeeze Every Last Drop of SEO Juice from Your Twitter Page: http://tinyurl.com/y96tkcf #in #socialmedia

Posted By: SpeakSayComms

leveraging social media - use influencers to market ur brand (video) http://bit.ly/5JLhoO #socialmedia #marketing

Posted By: VenessaMiemis

RT @CameronToth: MUST READ!! ~> The Secret 2 Making Your Brand Truly Great | http://ow.ly/DGwb | #eventprofs #socialmedia

Posted By: LindsayFultz

jonpetersen: RT @mediatwit: Profiles of Social Media Editors at The Globe and Mail, BusinessWeek, .. http://bit.ly/73UJNS #socialmedia

Posted By: joltsocialmedia

7 Social Media Marketing Tips For Retailers http://bit.ly/7JJ712 #socialmedia

Posted By: joltsocialmedia

#SocialMedia: Auto-Tune Your Facebook Status Update http://bit.ly/4ADWYK

Posted By: Nikken_Brian

Mashable: Auto-Tune Your Facebook Status Update: The whole auto-tune meme might be on minute 14 of its... http://bit.ly/8mVxoY #socialmedia

Posted By: eMarketingMania

#SocialMedia: Adam Lambert Booted from GMA; Twitter Responds With #ShameOnYouABC http://bit.ly/6LeUMb

Posted By: Nikken_Brian

Mashable: Adam Lambert Booted from GMA; Twitter Responds With #ShameOnYouABC: Yesterday we wrote about... http://bit.ly/91EFpt #socialmedia

Posted By: eMarketingMania

A Pair of Social Media Predicaments #socialmedia http://bit.ly/5Epbl3

Posted By: manup4

#SocialMedia: Trefis Makes Understanding Stock Prices Easy http://bit.ly/4TElSB

Posted By: Nikken_Brian

@GBDaly the link on your spam is fubar. I also think you may create more animosity than good will with this tactic. #socialmedia #w2e

Posted By: garciaje

RT @bkmacdaddy: R-E-S-P-E-C-T: Telling Online Marketers What It Means To Professional Networks http://bit.ly/5qju2K #socialmedia

Posted By: wileyccoyote

A Pocket Guide to Social Media and Kids. Get the Statistics. #socialmedia #marketing http://twurl.nl/ysl4mq

Posted By: CoOpAdvertising

RT @smoclassroom: #socialmedia Social Media and SEO: 5 Essential Steps to Success: http://bit.ly/6cj6

Posted By: brandEdge

RT @smoclassroom: #socialmedia Social Media and SEO: 5 Essential Steps to Success: http://bit.ly/6cj6

Posted By: thewavemakers

RT LindsayFultz @CameronToth MUST READ!! The Secret 2 Making UR Brand Truly Great | http://ow.ly/DGwb #eventprofs #socialmedia

Posted By: Groshbackdrops

RT @ethority: Make #SocialMedia a useful tool: http://bit.ly/53tCPz #mashable

Posted By: dusselmann

@GBDaly the link on your spam is fubar. I also think you may create more animosity than good will with this tactic. #socialmedia #w2e

Posted By: garciaje

@AndrewMueller here is the fresh archive from todays #socialmedia Tweetchat http://bit.ly/4uvpTS #sm35

Posted By: Marc_Meyer

A Pocket Guide to Social Media and Kids. Get the Statistics. #socialmedia #marketing http://twurl.nl/ysl4mq

Posted By: CoOpAdvertising

RT @smoclassroom: #socialmedia Social Media and SEO: 5 Essential Steps to Success: http://bit.ly/6cj6

Posted By: brandEdge

RT @smoclassroom: #socialmedia Social Media and SEO: 5 Essential Steps to Success: http://bit.ly/6cj6

Posted By: thewavemakers

RT LindsayFultz @CameronToth MUST READ!! The Secret 2 Making UR Brand Truly Great | http://ow.ly/DGwb #eventprofs #socialmedia

Posted By: Groshbackdrops

RT @ethority: Make #SocialMedia a useful tool: http://bit.ly/53tCPz #mashable

Posted By: dusselmann

AT&T Offers 3G Data Passes for Day, Week, and Month http://tinyurl.com/yc962r3 #socialmedia #news

Posted By: WalesSMjobs

RT @LotharLochmaier: Triodos Bank Deutschland & #SocialMedia: Neue Homepage www.triodos.de - erste Beurteilung: lochmaier.wordpress.com

Posted By: dusselmann

@AndrewMueller here is the fresh archive from todays #socialmedia Tweetchat http://bit.ly/4uvpTS #sm35

Posted By: Marc_Meyer

Corel Going Private to Avoid Credit Default http://tinyurl.com/ylrrmsu #socialmedia #news

Posted By: WalesSMjobs

jonpetersen: RT @mediatwit: Profiles of Social Media Editors at The Globe and Mail, Business.. http://tinyurl.com/ygla47y #socialmedia #news

Posted By: WalesSMjobs

AT&T Offers 3G Data Passes for Day, Week, and Month http://tinyurl.com/yc962r3 #socialmedia #news

Posted By: WalesSMjobs

RT @LotharLochmaier: Triodos Bank Deutschland & #SocialMedia: Neue Homepage www.triodos.de - erste Beurteilung: lochmaier.wordpress.com

Posted By: dusselmann

Check out Mashable's Ben Parr today at 2 http://bit.ly/8aMrk8 #sayitsocial #socialmedia

Posted By: LoriLorusso

Check out Mashable's Ben Parr today at 2 http://bit.ly/8aMrk8 #sayitsocial #socialmedia

Posted By: LoriLorusso

#socialmedia Facebook Co-Founder Dustin Moskovitz Raises $9 million For New Collaboration Startup, .. http://bit.ly/6aayxb

Posted By: leahsoleil

#socialmedia Facebook Co-Founder Dustin Moskovitz Raises $9 million For New Collaboration Startup, .. http://bit.ly/6aayxb

Posted By: leahsoleil

RT @CoOpAdvertising A Pocket Guide to Social Media and Kids. Get the Statistics. #socialmedia #marketinghttp://twurl.nl/ysl4mq

Posted By: vcharlene

RT @CoOpAdvertising A Pocket Guide to Social Media and Kids. Get the Statistics. #socialmedia #marketinghttp://twurl.nl/ysl4mq

Posted By: vcharlene

Creating the Ultimate Squeeze Pages http://tinyurl.com/yf6zgnd #socialmedia #news

Posted By: WalesSMjobs

Creating the Ultimate Squeeze Pages http://tinyurl.com/yf6zgnd #socialmedia #news

Posted By: WalesSMjobs

Corel Going Private to Avoid Credit Default http://tinyurl.com/ylrrmsu #socialmedia #news

Posted By: WalesSMjobs

Corel Going Private to Avoid Credit Default http://tinyurl.com/ylrrmsu #socialmedia #news

Posted By: WalesSMjobs

RT @wordsforliving: I mean #sm35 SHOULD be a trending topic... why does so much stupid stuff get into trending topics?? Who initiates t ...

Posted By: hkremer

@tommartin thanks for hosting a fun & informative chat! for those who want to catchup save #sm35 as search w/ RSS feed for later reading :)

Posted By: hkremer

@wordsforliving appreciate the kind words! we think so too! feel free to join us on tuesdays. #sm35

Posted By: jasonbreed

@SuzanneVara sure, but once you get to that part of the question it's no longer generic, it's specific to each client #sm35

Posted By: techguerilla

hey.... @ikepigott what did i do this time? lol RE: I resemble that remark. ;) #sm35

Posted By: tealac

@TomMartin @Marc_Meyer Thanks for a great chat today! I could barely keep up with all the interesting comments/thoughts. #sm35

Posted By: BethHarte

@AndrewMueller here is the fresh archive from todays #socialmedia Tweetchat http://bit.ly/4uvpTS #sm35

Posted By: Marc_Meyer

I mean #sm35 SHOULD be a trending topic... why does so much stupid stuff get into trending topics?? Who initiates trending topics??

Posted By: wordsforliving

VERY interesting #sm35 conversation - WHY can't twitter put that as a topic of interest instead of #aintnothinglike and crap like that??

Posted By: wordsforliving

@techguerilla - Perfect. You hit it there. Invite vs welcome. Love it. So can we ever answer how to make yourself welcome? #sm35

Posted By: SuzanneVara

@Marc_Meyer do you have a link for the thread of todays #sm35 ? I love to tweet it 4 anyone who may be interested but couldn't make the chat

Posted By: andrewmueller

@SuzanneVara ahh, the $60M question. let's use the word "welcome" vs. "invite". how do you make yourself "welcome" in my convo #sm35

Posted By: techguerilla

@wordsforliving #sm35 just ended. hope u Join nxt week. Every Tues, new moderator 12ET. always a gr8t convo http://hashtagsocialmedia.com/

Posted By: Tbeffs

@Tbeffs my pleasure! #sm35

Posted By: tealac

@SuzanneVara There are risks to "jumping in", but the rewards are worth it if you take it slow and methodical. #sm35

Posted By: Sue_Anne

Ditto! RT @andrewmueller: @tommartin,Thanks for hosting, Awesome insights and conversation from everyone! #sm35

Posted By: pjmachado

@TomMartin thanx for convo today. #sm35

Posted By: techguerilla

@elhoust thanks for coming too.... #socialmedia #sm35

Posted By: TomMartin

@AndrewMueller enjoyed it. thanks for joining us #sm35

Posted By: TomMartin

@Tbeffs @SuzanneVara what is #sm35 ??

Posted By: wordsforliving

@techguerilla - I agree but how do you become relevant within the arena you wish to be in without being able to jump in? #sm35

Posted By: SuzanneVara

@Tbeffs SM is much more a pull medium than a push medium. you inject yourself at your own risk #sm35

Posted By: techguerilla

@Tbeffs thx. loved your contributions good POV #sm35

Posted By: TomMartin

@Marc_Meyer hah! in business it's only free if I don't value my time :) #sm35

Posted By: techguerilla

Looking 4ward 2 it! RT @jasonbreed: We R tkng difft approach 4 month of Dec w/ @NBHD_America @DachisGroup @CharleneLi. B sure 2 join #sm35

Posted By: elhoust

RT @jasonbreed Next week will b fun. Taking a different approach 4 month of Dec w/ @NBHD_America @DachisGroup @CharleneLi. #sm35

Posted By: tealac

Hell a good tweeps & convo 2 day, really enjoyed it. Special thx 2 @TomMartin 4 rockin it 2day! #sm35

Posted By: Tbeffs

@SuzanneVara through relevance #sm35

Posted By: techguerilla

RT @Tbeffs: awesome thx 4 sharin RT @tealac: @TomMartin @Tbeffs Brands That Get It http://bit.ly/72hMnT (gr8t local/smaller examples ) #sm35

Posted By: jenhale

@tommartin,Thanks for hosting, Awesome insights and conversation from everyone! #sm35

Posted By: andrewmueller