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BIO: Tom is a 15-year veteran of the marketing industry. During his career, he began to sense that traditional advertising research approaches were more often than not failing to effectively help him understand and reach the consumer. Therefore, after spending most of his career working as an advertising executive with larger regional, national and global clients, he and a partner formed Brandmarken a consumer insig ...more BIO: Tom is a 15-year veteran of the marketing industry. During his career, he began to sense that traditional advertising research approaches were more often than not failing to effectively help him understand and reach the consumer. Therefore, after spending most of his career working as an advertising executive with larger regional, national and global clients, he and a partner formed Brandmarken a consumer insight planning firm, to help marketers immerse themselves in their consumers' worlds to uncover hidden insights unobtainable with traditional research. Realizing that he missed the agency world, Tom recently returned to agency life as President of Zehnder Communications where he spends his days helping the firm’s clients find new and interesting ways to combine traditional, digital and social media marketing strategies to create ongoing consumer conversations. Tom is a frequent speaker , authors his own blog , and is a regular contributor to Ad Age’s Small Agency Diary . Prior to joining Zehnder, he spent time at Temerlin McClain Advertising in Dallas, Texas where he developed direct marketing, retail and corporate branding programs for various American Airlines service offerings. Additionally, Tom served as Vice President, Business Development at Peter A. Mayer Advertising of New Orleans, Louisiana where he created the firm’s business development program, which generated over 35% growth in new billings in just over four years. In addition to his business development duties, Tom was responsible for developing and implementing strategic marketing and branding programs for a vast array of clients including gaming, retail, entertainment, hospitality, dot-com and telecommunications. Tom is an active member of the New Orleans marketing community. He recently served as the President of the American Marketing Association chapter and in 2008, the Advertising Federation named him Agency Executive of the Year. Tom is a graduate of the University of Texas at Austin with a BS in Advertising and is a happily married, but tired father of four. ...less