The Future of Socialnomics


TOPIC QUESTIONS
Q1) What social networks will prevail in 2010?
Q2) How will consumers use them in the future?
Q3) What will the value metrics look like for consumers / businesses?
   Event Details
Event Date:
     2009-12-15
Event Time:
     12PM - 1 PM EST
Participants:
     160
Tweets:
     726


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Charlene Li
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web: www,altimetergroup.com
BIO: Charlene Li is the Founder of Altimeter Group and co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies“, published by Harvard Business Press in May 2008. She is currently working on her next book, “Open: How Leaders Win By Letting Go”, to be published in May 2010 by Jossey-Bass. She frequently consults and speaks on disruptive technologies and publishes a blog, The Altimeter. Charlene is one ...more
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Getting ready for Future of Socialnomics tweetchat, at 9am PT http://www.hashtagsocialmedia.com/blog follow #sm38
Starting Future of Socialnomics tweet chat - correct hashtag is #sm38.
First question: What social networks will prevail in 2010? #sm38
The obvious are Facebook/Facebook Connect & Twitter. Also closely watching what LinkedIn is doing. Who's on your radar? #sm38
Good point about US versus non-US social networks. My viewpt is too US-Centric. #sm38
FourSquare is getting a lot of stream, but honestly, I'm still trying to grok it! #sm38
Also keep a watch on Google, Yahoo, Microsoft, with relationships locked in address books & inboxes. http://bit.ly/2TVqI3 #sm38
Mobile social networks will develop, but I think most will be extensions of Web-based social networks. #sm38
I'm closely watching niche networks like A Small World too. Interesting, but I fear they start losing relevance. #sm38
My fav "network" to watch are the "like" networks. Informal networks of people like me on a specific site, e.g. Zappos, lala #sm38
I'm closely watching niche networks like A Small World too. Interesting, but I fear they start losing relevance. #sm38
Two types of niche networks: A Small World niches, & niches w/in Facebook/Twitter with better update/group controls. #sm38
Agree w/ that Facebook Connect will be big in 2010. Latest changes remove many barriers for publishers. #sm38
Just when the conversation is rocking, we're on to Question 2: How will consumers use social networks in the future? #sm38
Just when the conversation is rocking, we're on to Question 2: How will consumers use social networks in the future? #sm38
Consumers will expect their social networks to follow them around the Web. What do you expect/want next year? #sm38
I want specifics -- what sites/services do you want to incorporate your social network? Are you concerned at all about privacy? #sm38
I want specifics -- what sites/services do you want to incorporate your social network? Are you concerned at all about privacy? #sm38
What closed networks would that be? Facebook is pretty darn open! Apps, Connect, openID. Take a closer look...#sm38
Some things I expect to see in 2010: Share my Amazon purchases & reviews with friends on any network. #sm38
Sign into sites with a choice of my Facebook, LinkedIn, and/or Google ID. I'll use whatever is most relevant for that site. #sm38
Expect to see better integration of my profile into cust. service, thanks to social CRM by Oracle and Salesforce #sm38
I used Amazon's wishlist browser plugin a lot this holiday season, creates a network of "my stuff" across the Web! #sm38
Moving on to third and last Q: What will the value metrics look like for consumers / businesses? #sm38
My pet peeve: circular discussions about the ROI of social media, because it's asking the wrong question. #sm38
Metrics question should be "How do we measure the value of social media", but ROI is the wrong question to ask. #sm38
I look at metrics not only as justification, but also to manage social media efforts to get more value out of them. #sm38
John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
What metrics have you been using to measure your social media efforts? You *are* measuring them, right? #sm38
Real value of social media/technologies is that it creates deeper relationships. How do you measure relationships? #sm38
Absolutely agreed, metrics should be operational & actionable, aimed for continual improvement. But also for benchmarking. #sm38
Real value of social media/technologies is that it creates deeper relationships. How do you measure relationships? #sm38
Just finished a whole chapter in my next book examining the benefits of being open, so this topic is near and dear to me #sm38
Just finished a whole chapter in my next book examining the benefits of being open, so this topic is near and dear to me #sm38
RT HOLD ON A SEC. Every network has diff metrics, depending on its role. >>I would add, depending on its purpose to you #sm38
But also helps develop new relationships as well, definitely has been the case for me and Altimeter, we've gotten new biz #sm38
But also helps develop new relationships as well, definitely has been the case for me and Altimeter, we've gotten new biz #sm38
good Q from Executive $$ wants vs. value of SM is a real challenge. How do you translate to decision makers? #sm38
I'm not sure that "true" identity is a must. If I have a strong reputation in a network, we can transact, e.g. MMOGs #sm38
Asking "ROI of social media" is the lazy way to look smart re: social media. Pls educate them on the nuance! #sm38
Yes, there is a connection between brand spending and SM metrics - very tied, but it's not ROI really. #sm38
Great chatting! Need to get back to book writing - editors are reading this & wondering when the next chapter will appear! #sm38