The Future of Socialnomics


TOPIC QUESTIONS
Q1) What social networks will prevail in 2010?
Q2) How will consumers use them in the future?
Q3) What will the value metrics look like for consumers / businesses?
   Event Details
Event Date:
     2009-12-15
Event Time:
     12PM - 1 PM EST
Participants:
     160
Tweets:
     726


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Moderator
CharleneLi.jpg
Charlene Li
twitter:
web: www,altimetergroup.com
BIO: Charlene Li is the Founder of Altimeter Group and co-author of the business bestseller, “Groundswell: Winning In A World Transformed By Social Technologies“, published by Harvard Business Press in May 2008. She is currently working on her next book, “Open: How Leaders Win By Letting Go”, to be published in May 2010 by Jossey-Bass. She frequently consults and speaks on disruptive technologies and publishes a blog, The Altimeter. Charlene is one ...more
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  • Tea Partiers building an online infrastructure inspired by Obama. RT : http://bit.ly/4tAm3z #tcot #politics #socialmedia
    Posted by: - 12/15/2009 11:29:03 AM
  • RT Ha! RT Next week's #socialmedia chat host is -should be low key right? :) #sm38
    Posted by: - 12/15/2009 11:28:55 AM
  • RT : RT : España: Estudio sobre el comportamiento de marcas en Twitter http://bit.ly/4RXwvS #socialmedia #smo
    Posted by: - 12/15/2009 11:28:55 AM
  • RT Does social media help you develop deeper relationships? Probably yes. Key is the tradeoff effort/value ...you receive. #sm38
    Posted by: - 12/15/2009 11:27:45 AM
  • RT : Does social media help U develop deeper relationships? probly yes. Key is the tradeoff effort/value that U receive. #sm38
    Posted by: - 12/15/2009 11:27:45 AM
  • Interesting question RT : Contrasting social networks and collaboration http://bit.ly/4GMN3n #Collaboration #SocialMedia #E2 #Web20
    Posted by: - 12/15/2009 11:26:36 AM
  • RT RT John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot" #sm38
    Posted by: - 12/15/2009 11:25:25 AM
  • Phone line up and running. Great service from via Twitter. Who would have thought #socialmedia could be useful in that way!
    Posted by: - 12/15/2009 11:25:25 AM
  • RT : John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
    Posted by: - 12/15/2009 11:24:54 AM
  • Use our facebook page to contact us http://bit.ly/4uxj3J #socialmedia #salesfactory
    Posted by: - 12/15/2009 11:24:54 AM
  • Before you can measure, you have to set the right goals #sm38
    Posted by: - 12/15/2009 11:24:54 AM
  • Najlepsze blogi korpo roku 2009 wybrane: http://rdir.pl/2f8gu #blogi #socialmedia
    Posted by: - 12/15/2009 11:24:54 AM
  • RT : John Hayes, CMO of Amex: "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38 (via )
    Posted by: - 12/15/2009 11:23:54 AM
  • Gerade: Social Media Optimization | Frank HĂĽbner #webinar #socialmedia #xing #twitter #spreed http://bit.ly/7AomBA
    Posted by: - 12/15/2009 11:23:54 AM
  • RT RT "Asking for SM ROI: lazy way to look smart re: social media; educate them on the nuance!" #sm38 via
    Posted by: - 12/15/2009 11:23:54 AM
  • RT : John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
    Posted by: - 12/15/2009 11:23:54 AM
  • RT : My pet peeve: circular discussions about the ROI of social media, because it's asking the wrong question. #sm38
    Posted by: - 12/15/2009 11:21:58 AM
  • How much is a relationship worth #sm38
    Posted by: - 12/15/2009 11:21:58 AM
  • RT : John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
    Posted by: - 12/15/2009 11:21:58 AM
  • with transparency of relationship, altruism and kindness - a structural formula , very difficult to expose #sm38
    Posted by: - 12/15/2009 11:21:58 AM
  • Charlene Li just hosted an extremely insightful tweetchat session. Catching up on people's views via #SM38.. most enlightening
    Posted by: - 12/15/2009 11:21:58 AM
  • How much is a relationship worth #sm38
    Posted by: - 12/15/2009 11:21:54 AM
  • RT : John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
    Posted by: - 12/15/2009 11:21:54 AM
  • with transparency of relationship, altruism and kindness - a structural formula , very difficult to expose #sm38
    Posted by: - 12/15/2009 11:21:54 AM
  • Charlene Li just hosted an extremely insightful tweetchat session. Catching up on people's views via #SM38.. most enlightening
    Posted by: - 12/15/2009 11:21:54 AM
  • Those who understand Social Media don’t talk about ROI http://bit.ly/8qSIKB #sCRM #CRM #PR #socialmedia #SM
    Posted by: - 12/15/2009 11:20:46 AM
  • RT : John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
    Posted by: - 12/15/2009 11:20:46 AM
  • RT : and if you can wait till February 16th will be hosting that #socialmedia tweetchat #sm38..
    Posted by: - 12/15/2009 11:20:46 AM
  • Webinar today!(11am PT on Social Media ROI: http://ow.ly/LPPj #socialmedia #socmed @
    Posted by: - 12/15/2009 11:20:46 AM
  • RT : RT : John Hayes, CMO of Amex said "We tend to overvalue what we can measure & undervalue what we cannot". #sm38
    Posted by: - 12/15/2009 11:20:46 AM
  • RT : Why you should NOT invest in social media (funny satire from ) - http://bit.ly/9289Gd #socialmedia
    Posted by: - 12/15/2009 11:19:50 AM
  • RT : RT : #sm38 to what extent do you think they are using "what's the ROI" as a euphemism for "I don' ...
    Posted by: - 12/15/2009 11:19:36 AM
  • There are endless examples of social media ROI. Nuance is great too, but the proof is already there. #sm38
    Posted by: - 12/15/2009 11:19:36 AM
  • Thanks for hosting today's #sm38 chat. Great discussion. #sm38
    Posted by: - 12/15/2009 11:19:36 AM
  • [blog] Is it Still Social Media if it Works? Response to #BusinessWeek article http://bit.ly/8eROVK via #socialmedia #womma
    Posted by: - 12/15/2009 11:19:36 AM
  • RT : Asking "ROI of social media" is the lazy way to look smart re: social media. Pls educate them on the nuance! #sm38
    Posted by: - 12/15/2009 11:18:49 AM
  • #SocialMedia: 7 Steps to Add Value with Customer Ratings & Reviews http://bit.ly/4Lsqmf
    Posted by: - 12/15/2009 11:18:49 AM
  • No se es más experto en #socialmedia por twittear más, sino por hacerlo mejor.
    Posted by: - 12/15/2009 11:18:49 AM
  • #SocialMedia: Comcast Goes Online: Watch HBO and Cinemax on the Web http://bit.ly/7W047U
    Posted by: - 12/15/2009 11:18:49 AM
  • #SocialMedia: Comcast Goes Online: Watch HBO and Cinemax on the Web http://bit.ly/5bhO5j
    Posted by: - 12/15/2009 11:18:49 AM
  • #SocialMedia: 7 Steps to Add Value with Customer Ratings & Reviews http://bit.ly/5LF2FF
    Posted by: - 12/15/2009 11:18:49 AM
  • #SocialMedia: 7 Steps to Add Value with Customer Ratings & Reviews http://bit.ly/7z93wA
    Posted by: - 12/15/2009 11:18:49 AM
  • #SocialMedia: 7 Steps to Add Value with Customer Ratings & Reviews http://bit.ly/4Lsqmf
    Posted by: - 12/15/2009 11:18:49 AM
  • Mashable: Comcast Goes Online: Watch HBO and Cinemax on the Web: We’ve just learned that Comcast’s... http://bit.ly/7W047U #socialmedia
    Posted by: - 12/15/2009 11:18:49 AM
  • Mashable: 7 Steps to Add Value with Customer Ratings & Reviews: Sam Decker is chief marketing officer ... http://bit.ly/5LF2FF #socialmedia
    Posted by: - 12/15/2009 11:18:49 AM
  • I would love to and will try, thanks for the discussion :) #sm38
    Posted by: - 12/15/2009 11:18:27 AM
  • : #sm38 "What's the ROI"as euphemism: perhaps i1st it's for "I just don't understand it?" wh/leads to "dont wanna"
    Posted by: - 12/15/2009 11:18:27 AM
  • RT : I think each company has to decide for itself what the measurement is based on their own strategy. #SM38 + goals+ audience
    Posted by: - 12/15/2009 11:18:27 AM
  • New FTC Rules Won't Deter Celebrity Social-Media Endorsements http://twurl.nl/z0z8u5 #socialmedia #marketing
    Posted by: - 12/15/2009 11:18:27 AM
  • Thanks for hosting an invigorating conversation! and to all the participants of #sm38 you rock!
    Posted by: - 12/15/2009 11:18:27 AM
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Moderator
Great chatting! Need to get back to book writing - editors are reading this & wondering when the next chapter will appear! #sm38
Yes, there is a connection between brand spending and SM metrics - very tied, but it's not ROI really. #sm38
Asking "ROI of social media" is the lazy way to look smart re: social media. Pls educate them on the nuance! #sm38
I'm not sure that "true" identity is a must. If I have a strong reputation in a network, we can transact, e.g. MMOGs #sm38
good Q from Executive $$ wants vs. value of SM is a real challenge. How do you translate to decision makers? #sm38
But also helps develop new relationships as well, definitely has been the case for me and Altimeter, we've gotten new biz #sm38
But also helps develop new relationships as well, definitely has been the case for me and Altimeter, we've gotten new biz #sm38
RT HOLD ON A SEC. Every network has diff metrics, depending on its role. >>I would add, depending on its purpose to you #sm38
Just finished a whole chapter in my next book examining the benefits of being open, so this topic is near and dear to me #sm38
Just finished a whole chapter in my next book examining the benefits of being open, so this topic is near and dear to me #sm38
Absolutely agreed, metrics should be operational & actionable, aimed for continual improvement. But also for benchmarking. #sm38
Real value of social media/technologies is that it creates deeper relationships. How do you measure relationships? #sm38
Real value of social media/technologies is that it creates deeper relationships. How do you measure relationships? #sm38
What metrics have you been using to measure your social media efforts? You *are* measuring them, right? #sm38
I look at metrics not only as justification, but also to manage social media efforts to get more value out of them. #sm38
John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
Metrics question should be "How do we measure the value of social media", but ROI is the wrong question to ask. #sm38
My pet peeve: circular discussions about the ROI of social media, because it's asking the wrong question. #sm38
Moving on to third and last Q: What will the value metrics look like for consumers / businesses? #sm38
I used Amazon's wishlist browser plugin a lot this holiday season, creates a network of "my stuff" across the Web! #sm38
Expect to see better integration of my profile into cust. service, thanks to social CRM by Oracle and Salesforce #sm38
Sign into sites with a choice of my Facebook, LinkedIn, and/or Google ID. I'll use whatever is most relevant for that site. #sm38
Some things I expect to see in 2010: Share my Amazon purchases & reviews with friends on any network. #sm38
What closed networks would that be? Facebook is pretty darn open! Apps, Connect, openID. Take a closer look...#sm38
I want specifics -- what sites/services do you want to incorporate your social network? Are you concerned at all about privacy? #sm38
I want specifics -- what sites/services do you want to incorporate your social network? Are you concerned at all about privacy? #sm38
Consumers will expect their social networks to follow them around the Web. What do you expect/want next year? #sm38
Just when the conversation is rocking, we're on to Question 2: How will consumers use social networks in the future? #sm38
Just when the conversation is rocking, we're on to Question 2: How will consumers use social networks in the future? #sm38
Agree w/ that Facebook Connect will be big in 2010. Latest changes remove many barriers for publishers. #sm38
Two types of niche networks: A Small World niches, & niches w/in Facebook/Twitter with better update/group controls. #sm38
My fav "network" to watch are the "like" networks. Informal networks of people like me on a specific site, e.g. Zappos, lala #sm38
I'm closely watching niche networks like A Small World too. Interesting, but I fear they start losing relevance. #sm38
I'm closely watching niche networks like A Small World too. Interesting, but I fear they start losing relevance. #sm38
Mobile social networks will develop, but I think most will be extensions of Web-based social networks. #sm38
Also keep a watch on Google, Yahoo, Microsoft, with relationships locked in address books & inboxes. http://bit.ly/2TVqI3 #sm38
FourSquare is getting a lot of stream, but honestly, I'm still trying to grok it! #sm38
Good point about US versus non-US social networks. My viewpt is too US-Centric. #sm38
The obvious are Facebook/Facebook Connect & Twitter. Also closely watching what LinkedIn is doing. Who's on your radar? #sm38
First question: What social networks will prevail in 2010? #sm38
Starting Future of Socialnomics tweet chat - correct hashtag is #sm38.
Getting ready for Future of Socialnomics tweetchat, at 9am PT http://www.hashtagsocialmedia.com/blog follow #sm38